The current article is focused on analyzing the methodology of two respective journal articles, which are ‘positioning qualitative market research: reflections from theory and practice’ as well as ‘venture capital contracting in theory and practice: implications for entrepreneurship research’. The first article is depended on the qualitative research on the basis of earlier research works that has been proved to be influential for market activities (De Ruyter and Scholl 1998). The qualitative research is focused to reveal the trends, patterns as well as styles of the market issue. In addition to that, it effectively discusses the perception of the market on the certain topic of the study. In this context, the article also concentrates on the construction of hypotheses (Takhar-Lail and Ghorbani 2015). Just likeother qualitative research paper, this particular paper provides a descriptive result instead of predictive. On the other hand, the first paper is applied research as it is based on several entrepreneurial practices.
In this context, the second paper focuses on qualitative research works that it can effectively trends, patterns, as well as styles of entrepreneurial practices (Burchardt et al. 2014). In this aspect, it also reveals the underlying reason of various entrepreneurial practices in an efficient fashion. It is also identified from the second journal article that it has used applied research work. The theories of entrepreneurship have taken a greater role in the context of evaluating the entrepreneurial practices. It has been observed from the first article that the major purpose has been identifying the issues in the qualitative market research work (Economides and Tåg 2012). It also attempts to reveal the relevance of the qualitative research work.
In addition to that, it has been also identified that the journal article to identify various dilemmas in the context of defining the qualitative research (Taylor et al. 2015). It has significantly addressed several major difficulties with respect to the qualitative practice as well as theory itself. In other words, the journal articles major motivation is reliability as well as validity of the entire qualitative research. It can be observed from the second journal article that the most important aim of the study has been evaluate the entire literature of the entrepreneurship theory as well as practice in a crucial fashion (Ordanini et al. 2013). At the same time, it has been also aimed to address a number of relevant implications of the VC’s contract design.
The first journal article named by ‘positioning qualitative market research: reflections from theory and practice’ several research questions which has been focused in identifying the market issues with regards to defining various market entities. The first question has been focused on identifying the ways to define various target groups with regards to the market demand, requirements as well as perception. This particular question is aimed to address several strategic marketing issues (Grbich 2012). At the same time, the second questions of this particular research work concentrates on the process of decision making while concerning the entire consumer population. This particular question identifiers the driver that influence the customers to purchase any certain products against another.
On the other hand, the third questionreveals the essentials of the customer satisfaction context. It attempts to unravel the satisfaction level of the customer. It also attempts to identify the ways to increase the level of customer satisfaction for any entrepreneur. However, the fourth question discloses the level of communication and their impact on the customers. It describes the level of understanding of contemporary advertise concept. It also discusses the primal factors that increase the understanding of the advertisement concept. It also depicts the way the customers are encouraged by the advertisement to make their decision regarding any market activities. At the same time the fifth question of this particular journal articles evaluates the idea generation aspect of the market. This particular question is highly focused on identification of the covert requirement as well as purpose that influences the selling as well as purchasing of any product. It also selects proper ways to identify these attributes among any product. However, the sixth research question of this journal article focuses on the development of market concept as well as product. This particular research questions successfully attempts to point out the ways to fulfilling the requirements of the customers as well as meeting their expectation. Albeit, these particular question does not focus beyond several market attributes, which are distribution, promotion as well as physical product. The last question of this journal article attempts to develop a proper questionnaire that would to help to conduct the qualitative market research. The question intensely contemplates the contemporary trend as well as perception of the consumers. In this context, the market themes as well as wording has been emphasized in a significant manner.
The second article named by ‘venture capital contracting in theory and practice: implications for entrepreneurship research’ mainly focuses on three major questions. Throughout the research work these questions have been attempted to be answered with extensive sincerity. The first question mostly focuses on the impact of choice of securities on the increase of difficulties to attract diverse entrepreneurial organizations. In this context research has referred the choice of securities in terms of entrepreneurship concept. This particular range of security includes preferred equity, common equity, debt, convertible preferred equity, and convertible debt. It has been assumed the choice of security can be any combination of these choices. In addition to that, the research question only focuses on the selection problems of entrepreneurship attraction.
The second research question of the second article also evaluates the performance of any choice of securities in any given cash flow as well as control rights provisions scenario. Moreover, the question has concentrated on finding out the impact of the prior situation of the exertion of investor as well as entrepreneur. Just like the second research question, third one has also considered the situation where the choice of securities are combined with the variables i.e. control right provisions as well as cash flow. However, unlike second research question, the third research question focuses on the impact of the choice of securities on the result of the entrepreneurial operation.
The first article i.e. ‘positioning qualitative market research: reflections from theory and practice’, has been quite successful to draw out a very relevant conclusion of the entire study. It depicts several issues which are highly influential in the context of conducting qualitative market research. The first issues has been noted by the study is definitional issue. It has identified that in order to resolve the issues various theoretical perspectives such as post positivist, positivist, postmodernist, humanist as well as structural, must be conceptualized in further extent. IT has also identified that the various research methods must be evaluated in terms of their application. It has suggested to adopt qualitative market research to avoid this struggle.
Another major issue that has been identified by the study is the selection of the respondents (Taylor et al. 2015). It has been often observed that in order to acquire data of specific criteria selective respondents has been chosen, which hinders the research quality. In addition to that, sampling aspects are highly confusing in most of the market research. The entire research work must follow a distinctive sampling technique so that the findings are not contaminated. The data analysis must be conducted with proper time in an evaluated way. There is lots of time the time and depth of the analysis is compromised due to demand of instant result after data collection process.
The second article named by ‘venture capital contracting in theory and practice: implications for entrepreneurship research’ has provided a most relevant and impressive conclusion from the entire study. This conclusion suggests that the selection of the financial instrument must be based on the problems of the agency in terms of tackling the contract. It also revealed that the startup firms and high-tech firms are most likely influenced by the selection dispute in comparison with the expansion-stage firms and non-high-tech firms respectively. The research work has been able to identify that heterogeneous mix of the securities cannot be explained in a constant manner (O’Leary 2013). However, it is influenced by several financial factors such as, tax differences, cost differences, learning differences, stock market condition differences as well as institutional sophistication.The second article has been able to identify that control rights and cash flow is either deeply related with the choice of securityor not related at all. It has been able to reveal that security choice mostly influences selection effects. In addition to that, it has been also identified that in order to manage the incentives of entrepreneurship the staging is used for structure and control rights employment.
The first journal article has been failed to point out the level of difficulties faced in the qualitative market research. As the qualitative research is deeply focused on providing the insight on the research topic, it fails to point out the definite measurement of the research topic. In addition to that, the current journal article has been failed to provide an in depth empirical analysis on overall market scenarios (Gillespie et al. 2016). Furthermore, there are lots of variables that have been omitted at the time of study. Therefore, it is evident that this particular research gap will successfully provide a scope to conduct a most evaluated analysis on the current research topic. The major gap that has been found out from the second research that it is not based on theoretical research instead of empirical research work. Without the empirical approach it is evident that it cannot be validated. The empirical testing is highly crucial for attaining the insight on role of venture type, entrepreneurial effort as well as institutional contexts (Wolkowicz 2015). The implementation of the securities choice can be effectively explored by an effective research agenda. In addition to that, the empirical research will be able to find out the futility as well as relevance of the implementation of control rights as well as cash flow rights. These implementations can be incurred as compliments or substitutes in entrepreneurship practices (Carlyle et al. 2013).
Burchardt, J., Hommel, U., Kamuriwo, D.S. and Billitteri, C., 2014. Venture capital contracting in theory and practice: implications for entrepreneurship research. Entrepreneurship Theory and Practice.
Carlyle, M., Ouellette, J., Khawaja, I. and Wilt, T.J., 2013. Research Gap Questions for Prioritization.
De Ruyter, K. and Scholl, N., 1998. Positioning qualitative market research: reflections from theory and practice. Qualitative market research: An international journal, 1(1), pp.7-14.
Economides, N. and Tåg, J., 2012. Network neutrality on the Internet: A two-sided market analysis. Information Economics and Policy, 24(2), pp.91-104.
Gillespie, M.A., Gillespie, J.Z., Brodke, M.H. and Balzer, W.K., 2016. The Importance of Sample Composition Depends on the Research Question. Industrial and Organizational Psychology, 9(01), pp.207-211.
Grbich, C., 2012. Qualitative data analysis: An introduction. Sage.
O’Leary, Z., 2013. The essential guide to doing your research project. Sage.
Ordanini, A., Parasuraman, A. and Rubera, G., 2013. When the recipe is more important than the ingredients a qualitative comparative analysis (QCA) of service innovation configurations. Journal of Service Research, p.1094670513513337.
Takhar-Lail, A. and Ghorbani, A., 2015. Market Research Methodologies: Multi-Method and Qualitative.
Taylor, S.J., Bogdan, R. and DeVault, M., 2015. Introduction to qualitative research methods: A guidebook and resource. John Wiley & Sons.
Taylor, S.J., Bogdan, R. and DeVault, M., 2015. Introduction to qualitative research methods: A guidebook and resource. John Wiley & Sons.
Wolkowicz, R., 2015. Narrowing the translational research gap: what needs to be done?. Future medicinal chemistry, 7(14), pp.1843-1846.
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