Market Research And Business Plan For AIRO Micro19 – Air Vehicles Launch In Australia

Proposed business plan and rationale

In automobile sector, Australia is experiencing prosperous growth due to economic development of country and effective socio-cultural effect. Australia being highly-populated country has to face immense challenges in maintaining a systematic transportation (Bagautdinova et al., 2012). Especially, while shipping online materials the sales executives have to face immense challenges in delivering the services within stipulated time due to business transport.

In order to overcome this issue it is decided to bring air vehicles in the market. AIRO Micro19 will be launched which will be able to fly up 600 miles at the highest speed of 300mph.

Statement of mission:

“Grabbing international fame in automobile industry and enhancing brand identity in the mind of global customers”

Delivering materials within stipulated time to the proper destination is the primary aim and objective of this brand AIRO Micro19. The business experts will primarily focus on giving priority to the people of different cultural backgrounds and attitudes. Customer service providers will be flexible in maintaining multi-lingual communication to entertain the people from different racial backgrounds.  

External environmental analysis believes that the business experts will have to analyze the political, economic, socio-cultural, environmental and socio-cultural factors of Australia so that they can find out whether these environmental factors are effective for launching air vehicles or not. Australia as per political set up is stable and the government maintains transparency in taxation policies (Chari et al., 2014). The country being economically strong would not have to face challenges in grabbing the attention of target customers. As per socio-cultural backgrounds, large number of people from different geographical backgrounds and attitudes belong to this country. In this kind of situation, AIRO Micro19 would have to render diversification in their products and services so that people from various geographical and religious backgrounds can get their scope of purchasing it. As the country is technologically well advanced the business experts would not have to face any market threats while launching air vehicles (de Luca, 2014).  Air vehicles can protect the environmental acts and regulations as well because the products will be very much eco-friendly. In order to launch the entire business process the business experts would like to follow environmental acts, anti-discrimination acts, employability acts and so on.

AIRO Micro19 will set their target market as per geographic demographic and psychographic ways. Geographic market segmentation targets the people belonging to recognizable cities of Australia (Tej Adidam et al., 2012). Cities like Melbourne, Brisbane, Perth, Sydney are the most popular cities where people can afford air vehicles. Demographic market segmentation believes that people belonging to premium cost backgrounds are the primary target customers (Hogg, 2012). Customers belonging to 25 to 45 age groups are the primary target people who can focus on purchasing air vehicles. Psychographic market segmentation believes that the business experts will be comfortable in dealing with the customers of various geographical backgrounds and attitudes.

Stakeholder analysis is one of the most significant factors of identifying the needs and demands of the stakeholders, be it internal or external (Jones et al., 2014).  In order to analyzing and fulfil the needs of stakeholders the business experts would have to follow several steps, which are as follows:

• Identify the stakeholders as per geographic demographic and psychographic segments
• Prioritize the stakeholders as per their compatibility level
• Understand the key demands and trends of market as well as stakeholders
• Evaluate the plans on how to fulfil the needs and demands of stakeholders
• Implement and analyze the plans in accordingly so that stakeholders do not get the scope to show their dissatisfaction

Mission and vision statement

In order to make an effective marketing plan the business experts have decided to select social media platform (Solomon et al., 2014). Social media marketing is one of the most significant ways of grabbing the attention of international customers (Mullins, Walker & Boyd, 2012). Using social media channels like Facebook, Instagram, Youtube the business experts can gain immense popularity from global customers. The target audience can get the scope of showing their opinion regarding the business plan.

	YEAR 1	YEAR 2	YEAR 3
Sales	AUD$ 20,0000	AUD$ 5,00000	AUD$ 60,00000
Expenses/Investment
Necessary Utilities	AUD$ 2,0000	AUD$ 25,000	AUD$ 35,000
Insurance	AUD$ 9000	AUD$ 25000	AUD$ 20000
Equipments	AUD$ 1,0000	AUD$ 35000	AUD$ 15000
Payroll Taxes	AUD$ 1,0000	AUD$ 12000	AUD$ 22,000
House rent	AUD$ 5,0000	AUD$ 19000	AUD$ 40,000
Operating Expenses	AUD$ 10,0000	AUD$ 100000	AUD$ 100000
Interest	AUD1,0000	AUD20000	AUD$ 20000
Taxes Incurred	AUD1,0000	AUD$ 10000	AUD$ 15000
Total investments	(AUD$ 21,9000)	AUD$ 237000	AUD$ 267000
Total Revenue	AUD$ 19,0000 (loss)	AUD$ 263000 (profit)	AUD$ 5733000 (profit)

Analysis:

While analyzing the financial budget it has been however assumed that in first year the company would not b able to achieve profit. Around AUD$ 19, 0000 is expected to be loss where in next two years the organization is expected to reach profit margin around AUD$ 263000 in second year and AUD$ 5733000 in third year.

After evaluating the entire study, some of the major recommendations can be provided which are as follows:

• The function areas of air vehicles should be more wide, it should not be restricted within shipping materials only
• The marketing executives should make a distinct budget for promoting their brands and creating a brand identity
• The business experts should expand their financial budget in first year so that they do not have to face challenges in reaching business profitability

9. Conclusion: 

After evaluating the entire study, it can be concluded that new air vehicles is going to be launched in the market of Australia. Australia being highly-populated country has to face immense challenges in maintaining a systematic transportation. AIRO Micro19 will be launched which will be able to fly up 600 miles.  Effective external analysis is conducted to identify the environmental barriers and feasibilities in Australian market. While analyzing the financial budget it has been however assumed that in first year the company would not b able to achieve profit. As a recommendation, it can be stated that the marketing executives should make a distinct budget for promoting their brands and creating a brand identity.  

Question 1: Amongst five new business ideas which one would you prefer to be launched in the market of Australia

Options	No of respondents	Total respondents
Air Vehicles	4	10
Restaurants	3	10
Retail	1	10
IT	1	10
Telecommunication	1	10

Table: The number of respondents about five new business ideas which one would you prefer to be launched in the market of Australia

 

Figure: The number of respondents about five new business ideas which one would you prefer to be launched in the market of Australia

Question 2: How far do you agree that air vehicles can make busy transport system of Australia into smooth and systematic  

Options	No of respondents	Total respondents
Strongly Agree	5	10
Agree	2	10
Neutral	1	10
Disagree	1	10
Strongly Disagree	1	10

Table: The number of respondents who agree that air vehicles can make busy transport system of Australia into smooth and systematic  

Question 3: How far do you agree that launching Air vehicles in the Australian market would be beneficial for the service users?

Options	No of respondents	Total respondents
Strongly Agree	4	10
Agree	3	10
Neutral	2	10
Disagree	0	10
Strongly Disagree	1	10

Table: The number of respondents who agree that launching Air vehicles in the Australian market would be beneficial for the service users

Question 4: How far do you agree that the business experts would have to face immense challenges in launching air vehicle in the market of Australia?

Options	No of respondents	Total respondents
Strongly Agree	3	10
Agree	4	10
Neutral	1	10
Disagree	1	10
Strongly Disagree	1	10

Table: The number of respondents who agree that the business experts would have to face immense challenges in launching air vehicle in the market of Australia

Question 5: How far do you agree that AIRO L19 should improve their marketing plan more effectively?

Options	No of respondents	Total respondents
Strongly Agree	3	10
Agree	3	10
Neutral	2	10
Disagree	1	10
Strongly Disagree	1	10

Table: The number of respondents who agree that AIRO L19 should improve their marketing plan more effectively

Question 6: How far do you believe that AIRO L19 would be able to grab the attention of customers in the market of Australia

Options	No of respondents	Total respondents
Strongly Agree	5	10
Agree	2	10
Neutral	1	10
Disagree	1	10
Strongly Disagree	1	10

Table: The number of respondents who agree that air vehicles can make busy transport system of Australia into smooth and systematic  

Question 7: How far do you agree that AIRO L19 would have to make effective promotions for grabbing the attention of more people?

Options	No of respondents	Total respondents
Strongly Agree	3	10
Agree	3	10
Neutral	0	10
Disagree	2	10
Strongly Disagree	2	10

Table: The number of respondents who agree that AIRO L19 would have to make effective promotions for grabbing the attention of more people

Question 8: How far do you agree that AIRO L19 should provide diversified products and services to the customers?

Options	No of respondents	Total respondents
Strongly Agree	4	10
Agree	3	10
Neutral	0	10
Disagree	2	10
Strongly Disagree	1	10

Table: The number of respondents who agree that AIRO L19 should provide diversified products and services to the customers

After conducting an effective survey by involving 10 consumers randomly from the market of Australia, it can be concluded that all the customers have showed their positive response regarding the new business idea of launching air vehicles. Around 40% employees have stated that Air Vehicles have immense business growth in the Australian market. 40% of the respondents believe that launching Air vehicles in the Australian market would be beneficial for the service users. Around 40% consumes have also opined that the business experts would have to face immense challenges in building business image and reputation. But the scope of flying vehicle in the Australian market is undeniable.

Reference List:

Bagautdinova, N., Gafurov, I., Kalenskaya, N., & Novenkova, A. (2012). The regional development strategy based on territorial marketing (the case of Russia). World Applied Sciences Journal, 18(18), 179-184.

Chari, S., Katsikeas, C. S., Balabanis, G., & Robson, M. J. (2014). Emergent marketing strategies and performance: The effects of market uncertainty and strategic feedback systems. British Journal of Management, 25(2), 145-165.

de Luca, S. (2014). Public engagement in strategic transportation planning: An analytic hierarchy process based approach. Transport Policy, 33, 110-124.

Hogg, G. (2012). Employee attitudes and responses to internal marketing. In Internal marketing: Directions for management (pp. 127-142). Routledge.

Jones, P., Simmons, G., Packham, G., Beynon-Davies, P., & Pickernell, D. (2014). An exploration of the attitudes and strategic responses of sole-proprietor micro-enterprises in adopting information and communication technology. International Small Business Journal, 32(3), 285-306.

Mullins, J., Walker, O. C., & Boyd Jr, H. W. (2012). Marketing management: A strategic decision-making approach. McGraw-Hill Higher Education.

Solomon, M. R., Dahl, D. W., White, K., Zaichkowsky, J. L., & Polegato, R. (2014). Consumer behavior: Buying, having, and being (Vol. 10). London: Pearson.

Tej Adidam, P., Banerjee, M., & Shukla, P. (2012). Competitive intelligence and firm’s performance in emerging markets: an exploratory study in India. Journal of Business & Industrial Marketing, 27(3), 242-254.