Central Queensland University is an Australian dual sector university situated in Queensland. The main campus is placed in North Rockhampton, Queensland. The central university has a metropolitan campuses located in Melbourne, Sydney, Adelaide and Brisbane. The campus has both domestic and international students. The University delivers more than 300 education and training programs that includes short courses, graduate, postgraduate and research degrees. The University is known for having highest ratio of students from low socio-economic background. In the recent Years University has established itself as a research focused University while collaborating with others. Their unique vision, diversity and outreach have helped them to earn recognition in the top 500 Universities of the world (VISION AND VALUES, 2017). In the year 2016 CQU was honored as Australia’s only change maker award by social innovation group AshokaU
The University is one of the youngest Universities known for achieving outstanding stature in the recent time period. It has emerged as one of the largest University in Australia. It has most extensive geographical footprint having 20 physical deliver sites across Australia. It is regarded as most inclusive and engaged University winning awards in the field of Research and Development. The University has committed itself to attain diversity in collaboration with the leading Universities. They encourage Students to participate in global study tour. This has enabled the students to attain distinguished goals by facilitating effecting curriculum. The University is known across as a Social Innovating University. They look for the solution and focus on creating a sustainable culture. Social Innovation program at CQ University has created surplus opportunities for the students. The University is providing the local as well as international students with different kind of opportunities in order to adopt ultimate goals (ABOUT CQUNIVERSITY, 2017).
The Australian Universities are making a huge contribution towards Australian economic growth. At present there are one million students enrolled with the Australian Universities. The Australian University employs over 1 00,000 staff member. The International students are considered to be Australia’s largest service export. The Australian Universities are a significant contributor towards providing local employment opportunities. The regional Universities are facilitating growth to the local area. They stimulate innovation and delivers systematic growth to the nation. Above all the rate of return on publicly funded research is between 20 & 60 percent(Student Numbers & Characteristics,2014).
The aim of University is to attain a significant market share by focusing on those strategies that enable more admission. Primarily, the University is focusing on the local students. They have enabled programs that have helped them to attain distinguished reputation in the society. It has a vision to develop sustainable knowledge among students and to provide them with quality education (The importance of universities to Australia’s prosperity, 2015).
They are moreover targeting on the international students. There is a larger section of society who is residing in Australia from different country. Australia is a homeland for many. As per the University site it is highlighted that there were around 5,107 international students in higher education program. This figure depicts that University is not only providing education program to the local student but also to International Students.
It is essential to take a look on the current market in order to understand the strategies (Armstrong, Adam, Denize & Kotler, 2014). This is however essential for an organization like CQU to understand the overall market strategies. This is however important to understand the overall marketing mix in order to analyze the organizational goal ( Jain & Haley, 2009; Belch, Belch, Kerr & Powell,2014)
The University is currently providing with 300 education and training programs that includes short courses, graduate, postgraduate and research degrees. The education program delivered by the University is considered to be one of the best in Australia (McMillan, Kinnear & Babovic, 2015).
The Course fees charged by the University are reasonable while comparing it with the other local and the International Universities. They are also providing scholarship to extra-ordinary students. Moreover the University has a highest ratio of students from low socio-economic background.
The University is located in Melbourne, Sydney, Adelaide and Brisbane. There are around 25 campuses and locations Australia- are providing quality education to students. Most importantly they are pioneer in providing distance education to those students residing at far places (Seary, Willans & Cook, 2016).
The University is using various promotional methods that have helped in attaining attention of local and international students. Newsletters, websites, advertisements and other mode of promotional methods are being used by the University to promote mutual interest.
The University has currently equipped with efficient staff. In order to provide quality education to the students CQU has hired proficient staff not only from Australia but from overseas as well. As per the research there are approximately 1, 378.35 staff members as on 31 July 2016.
The student across the University is competent enough to get an employment in any of the Multinational organization. They have one of the most efficient curriculum structures. This has helped them to efficiently incorporating knowledge based proficiency.
The University is using modern equipments to provide productive knowledge. The purpose of the University is to create efficient student in order to compete with foreign organization. They encourage Students to participate in global study tour. They are also providing with cross-cultural educational tours to inherit knowledge regarding international business.
The CQ University is planning to become one of the efficient Universities by 2020. They are planning to expand the educational programs in order to gain power and place. This had helped University to turn into leader in research, learning and education. The purpose of the University is to develop into an inclusive University by adding values to their culture(University College strategic Marketing plan 2015-2017,2017).
James Cook University has only three campuses only in Australia. They are one of their hardcore competitors. It is important to notice that CQ University has more enrolments in term of Distance learning than James Cook University. CQ University is charging less fees from the International student. The below mentioned table depicts a comparison in between the Universities (About JCU, 2017).
The University is known across Australia for providing quality knowledge to the students. This has helped in gaining a distinguished market position. The University has increased the intake of foreign students in the recent time. This has enabled them to attain a competitive position over the other Universities. Moreover the University is providing 300 courses in different disciples. This has helped the University to gain place in the top 500 Universities in the world.
lusionIt is recommended that the University needs to improve the educational mechanism by incorporating efficient procedure. There is a necessity to improvise the system to compete with the international Universities. It is necessary that the University should improvise its condition by forming a committee which looks after various considerations in the University.The University has committed itself to attain diversity in collaboration with the leading Universities. They encourage Students to participate in global study tour. Under such a competitive era it need to develop strategies that help it to compete against the other. It is regarded as most inclusive and engaged University winning awards in the field of Research and Development. Hence it is necessary to improve the situation looking onto different Universities that are located in Australia.
References
ABOUT CQUNIVERSITY, (2017). (ONLINE).Retrieved from: https://www.cqu.edu.au/about-us/about-cquniversity (Accessed on: 8 April 2017)
About JCU, (2017). (ONLINE).Retrieved from: https://www.jcu.edu.au/about-jcu (Accessed on: 8 April 2017)
Armstrong, G., Adam, S., Denize, S., & Kotler, P. (2014). Principles of marketing. Pearson Australia.
Belch, G. E., Belch, M. A., Kerr, G. F., & Powell, I. (2014). Advertising: An integrated marketing communication perspective. McGraw-Hill Education.
Compare CQU & JCU Universities in Australia,(2017). (IMAGE).Retrieved from: https://www.australianuniversities.com.au/compare-universities.php?uni%5B%5D=cqu&uni%5B%5D=jcu&submit=SUBMIT (Accessed on: 8 April 2017)
De Mooij, M. (2013). Global marketing and advertising: Understanding cultural paradoxes. Sage Publications.
FACTS AND FIGURES,(2017). IMAGE).Retrieved from: https://www.cqu.edu.au/about-us/about-cquniversity/facts-and-figures (Accessed on: 8 April 2017)
Hollensen, S. (2015). Marketing management: A relationship approach. Pearson Education.
Jain, S. C., & Haley, G. T. (2009). Marketing planning and strategy. Cincinnati South-Western Publishing Company 1985..
McMillan, G., Kinnear, S., & Babovic, N. (2015). Comprehensive universities and the role of the national TAFE system: the CQUniversity context. About the research, 16.
Seary, K., Willans, J., & Cook, C. (2016). Design for success: Did we get it right? Measuring the success of STEPS as a remodelled CQUniversity enabling offering. International Studies in Widening Participation, 3(1), 4-18.
Student Numbers & Characteristics,(2014). (ONLINE).Retrieved from: https://www.universitiesaustralia.edu.au/australias-universities/key-facts-and-data/Student-Numbers—Characteristics/Student-Numbers—Characteristics#.WOiPCWmGPIU (Accessed on: 8 April 2017)
The importance of universities to Australia’s prosperity,(2015). (ONLINE).Retrieved from: https://www.universitiesaustralia.edu.au/Media-and-Events/commissioned-studies/The-Importance-of-universities-to-Australia-s-prosperity/The-importance-of-universities-to-Australia-s-prosperity#.WOiNDmmGPIU (Accessed on: 8 April 2017)
University College strategic Marketing plan 2015-2017. (2017).(Online). Retrieved from: https://uc.kennesaw.edu/resources/resources_docs/uc_marketing_plan_2015_2017.pdf (Accessed on: 8 April 2017)
VISION AND VALUES, (2017). (ONLINE).Retrieved from: https://www.cqu.edu.au/about-us/about-cquniversity/vision-and-values (Accessed on: 8 April 2017)
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Contact Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download