Tassal Tasmania Salmon is known as a standout amongst the most prescribed and famous names in the realm of food industry and fish production. The organization initiated its first marine site in the year 1986. The headquarter of Tassal is situated in Hobart Tasmania and currently the company is working with about 800 specialists. In 25 years of progress, the organization has served the most reasonable sea food particularly Salmon to the people. Even though the organization endeavour operational excellence, yet it never compromises with the core values and sustainable practices. The success of organization totally relies on the strength of the workers who work in the organization. (Tassal Team, 2017)
The Tassal is an organization that considers the buyer needs and collects the required information to give affirmation and surety to the buyers that the food is developed in a socially responsible manner. The primary concentration of the Tassal organization is to share the enthusiasm and the innovation, knowledge in providing the best thoughts to the cooking and recipes relying on the event and season. (Tassal Team, 2017)
The vision of the company is “To create a better tomorrow”.
The mission of the organization is to convey the sustainable health and wellbeing to the customers through its product delivery. The same is applies for the community and the environment where the organization works.
The values of the Tassal company represents the company’s responsibilities, attitudes, how it works and the product quality. The 5 Ps are the core values of Tassal. These are people, product, planet, process, and profit (World Ocean Review, 2017).
The Tassal plays an essential part in understanding the effect of the ecological factors on the Australian base. The business condition of the Tassal concentrates more on the sustainability, ecological interactions, waste management and the water quality management. Each one of these components influence the Australian economy adversely if not appropriately dealt by the company (World Ocean Review, 2017).
The primary need of the Tassal organization is to keep up and enhance the naturally responsible business practices. These are the sustainability strategies of Tassal. The organization’s principle focus is towards the environment protection, preservation, and its enhancement for the coming new generations (Government, 2016). The company implements numerous techniques relying on the circumstance. The organization implements the risk mitigation strategy wherever applicable and possible. Some of the time, the company makes utilization of the adaptive management approach to make a base for the Australian business market (Services, 2014).
Tassal is a settled organization and developing in the market because of the strategies of the management. The primary concentration of the organization is towards the sustainability and company reputation (Commonwealth of Australia, 2015). The sustainability is the process of execution of the strategies, arrangements to gain advantage in the global market by concentrating on the socially responsible business practices. This is accomplished by:
According to Aquaculture Stewardship Council Salmon Standards, the assessment report is being prepared. This assessment report is successful in delivering the basic ideas related to the resources used in processing. The audits and specific reports related to the processing will be helpful in defining the suitable resource used. Economically, the plans prepared for the processing are nominal and can help the society and other aspect on the organisation level (Ryan, 2016). The climatic changes affect the production and pricing aspects with respect to company. For managing the sustainability, various plans and strategy are prepared on a wide level (Pilgrim, 2015).
The analysis section of this management report is successful in delivering basic approaches connected to the organisation analysis and management strategy. The analysis will assist in providing specific assistance for the product and customers targeted for the suitable processing. The management plans annual meet and follow up procedures. By this, the environmental aspects can be managed and promotional perspectives may also be generated (Clare, 2017).
The organization began the production of the Atlantic Salmon in 1984. The organization took after the best possible planning as the Tassal purchased an Atlantic Egg from Gaden Hatchery to begin the farming industry for Atlantic Salmon. After that the Sea farm was built up in Dover and the organization operates through this sea farm. The underneath diagram portrays the life cycle of the Atlantic Salmon that is eaten by the consumers (Ryan, 2016).
The Planning of Production of Salmon involves the following steps:
Any kind of human resource planning is accomplished with a few objectives in the mind and all planning will be effective only if these objectives are accomplished. The procedure for selecting the employees in Tassal is reasonable and according to the plan, recreational exercises are arranged for the line managers to make them happy.
The main objectives of this human resource development program are as per the following:
Arrangement with the plan: Before actualizing the plan, the understanding, or the acknowledgment of the board of directors, senior managers and executive directors is imperative. It is critical when every one of these individuals have been involved in the decision making and it is always better to get the final confirmation.
Communication: After the acknowledgment by the top managerial staff and board of directors, the strategic plan or human resource development should be imparted inside the organization. The data that is essential to communicate inside the organization is as per the following:
It is extremely hard to communicate so much information as the amount of information communicated will rely on upon the people involved in the human resource development plans. The amount of information will automatically change with the adjustments in the organization (Battaglene, et al., 2008).
Leadership is vital for the management analysis of the Tassal Company. The successful leadership strategy is the one that relies on upon the circumstance and style of the leadership. There are many styles of leadership, for instance Autocratic, transformational, etc. The styles of leadership followed by the organization are distinctive in nature relying on the working environment of the Tassal company. Autocratic and transformational styles are the most utilized styles, however the Tassal company utilize participative style of the leadership. The leaders utilize this style to impact the employees and motivate the employees to work hard to get the rewards from the organization. This is not particular that each organization follows a similar style. The Tassal company decided its requirements and employees, and after that the company applied these styles. There are many organizations utilizing more than one style and a few organizations utilizes just a single leadership style. Some of them are those that experiments by changing the styles each year. The leadership style can be changed on the premise of the changing needs of the employees and the organization. The need of leadership strategy emerges to take care of the issues. The primary issue found in the Tassal is the division of work, delegation of the duties and their supervision. Additionally, the other reason is that the human resource in Tassal has distinctive necessities, interests, and ideas. To fit all the employees into the Tassal, organization needs leadership strategy. It is exceptionally hard to examine that which organization utilizes which style of leadership in the Australian market. However, the above leadership styles are truly useful to resolve the issues of the organizations.
The leaders are the people who motivates the workers and make them understand about their potential and capacity. The Tassal organization embraced participative style and the organization offers numerous incentives for the top performer in the organization. The motivating forces (incentives, etc.) given to the representatives will consequently enhance the process of retention of the workers.
Each leader is diverse in nature from other and relies on the individual qualities. There is a difference between a leader and a manager. The leaders are the individual who motivates the employees and are compelling in nature and great in dealing with the staff, however the managers do just the management of the resources, make plans and execute the plans. A good leader can be a manager; however, it is not necessary that the manager can be a great leader (McCallum, 2015). The leaders have the capabilities to take care of the issues and resolve many problems or conflicts in the organization. It is imperative to evacuate these conflicts for the successful development of the Tassal company without any conflicts.
Discussing the quantity of cultivated Salmon, it is around 55,000 ton only in Australia. It is imperative to control that value chain or supply chain by utilizing the new technologies. The capital invested by the Tassal mainly focuses on the following key areas:
The Tassal organization is concentrating more on the local market. The maximum revenue of the Tassal organization is generated through the retail channel and selling of the Atlantic salmon in the supermarkets. The wholesalers also purchase the products from various sources by which the bulk products may also get circulated (Horvat, 2014). As the competition is high and the organization needs to battle with the pricing and margins of the products. The supply of the Salmon to its final customers requires controlling and administration of the supply chain (Fitzgerald, 2013). Discussing the competitor, Huon, is making profits and generating revenues through the discount (wholesale) channel and selling the products in hotels and restaurants. Considering the strict legal system of the nation, there is limited competition or limited risk from the global markets. To expand the production and efficiency the Huan embraced a program of controlled growth investment for a period of 3 years. The Tassal additionally focuses on the marketing activities and sales to expand its per capita income and to build the brand image of the organization.
The future strategies for the growth of the Tassal should be:
Based on the analysis done till now, the following recommendations can be made for Tassal company:
With its present concentration on product innovation and marketing the organization forward, and its investments in infrastructure and sustainability guaranteeing it remains in good shape in the future, Tassal’s aim of practically doubling local salmon consumption levels surely appears to be achievable. The organization is focused on presenting the world’s most delicious salmon to the people alongside cooking tips and simple recipe thoughts for each season and event.
Conclusion
This report totally relies on the management analysis of the company Tassal that deals with the Atlantic Salmon and other seafood products. The management analysis of the Tassal includes their planning, controlling, leadership and the human resource management. The principle focus of the Tassal is to share the enthusiasm and the innovation, information in providing the best ideas to the cooking and recipes relying on the event and season. The reason for this task is to analyse the management strategies of Tassal and to assess the best strategy for the future. It is concluded from this report the way toward creating an Atlantic salmon is a long procedure as it includes an appropriate life cycle. That planning to produce a Salmon needs human resources, a leader, and the control on the supply chain of the organization. As studied, there are 800 representatives in the Tassal organization who work with great passion and commitment to accomplish the aim of the organization. In addition, the leadership strategies are additionally critical to look and administer the management exercises in the Tassal organization. The controlling of the value chain is essential to give the best services to the customers. The best strategy recommended and utilized by the Tassal organization is the Risk mitigation to stay away from the risks that may occur in the Company while implementing the strategies. Some of the suggestions on the premise of the analysis also clarified the points that might be useful for the future development of the organization.
References
Araya, T. & Krishnan, M., 2014. SWOT analysis and recommended policies and strategies of Eritrean fisheries, Available at: https://www.researchgate.net/publication/274717323_Swot_Analysis_and_Recommended_Policies_and_Strategies_of_Eritrean_Fisheries
Battaglene, S., Carter, C. & Hobday, A., 2008. Scoping Study into Adaptation of the Tasmanian Salmonid Aquaculture Industry to Potential Impacts of Climate Change, Available at: https://www.imas.utas.edu.au/__data/assets/pdf_file/0003/743304/Salmonid_Climate_Change_Final_Report_Distribution.pdf
Clare, 2017. Global Aquaculture – Communications Technology. American City Business Journals, Available at: https://www.bizjournals.com/prnewswire/press_releases/2017/03/23/BR44584
Commonwealth of Australia, 2015. Australia’s seafood trade, Available at: https://www.agriculture.gov.au/SiteCollectionDocuments/fisheries/aus-seafood-trade.pdf
Fitzgerald, M., 2013. Successful strategies for sustainable salmon, Available at: https://www.foodanddrinkbusiness.com.au/news/successful-strategies-for-sustainable-salmon
FRDC, 2014. How does the size of the Australian seafood industry compare to others around the world? Available at: https://www.frdc.com.au/knowledge/q_and_as/Pages/size-of-Australian-seafood-industry-compare.aspx
Government, A., 2016. Aquaculture industry in Australia, Available at: https://www.agriculture.gov.au/fisheries/aquaculture/aquaculture-industry-in-australia
Horvat, P., 2014. Building a seafood marketing plan, Available at: https://www.frdc.com.au/stories/Pages/16-Building-a-seafood.aspx
McCallum, A., 2015. Tassal sustainability report 2015, Available at: https://www.asx.com.au/asxpdf/20160520/pdf/437d3rpd11wf2t.pdf
Nic, A., 2012. SWOT Analysis: Fisherie, Available at: https://andssw1.and.nic.in/rti/Fisheries/17%20_b_%20SWOT%20Analysis.pdf
Office, T. C. C., 2016. Adapting to a changing climate – Case Study, Available at: https://www.dpac.tas.gov.au/__data/assets/pdf_file/0016/216322/Tassal_-_Adaptation_Case_Study.pdf
Pilgrim, I., 2015. Tassal Group Ltd. – Sustainable Salmon Farming, Available at: https://investmentpilgrim.wordpress.com/2015/02/23/tassal-sustainable-salmon-farming/
Ryan, M., 2016. Tassal MD & CEO on FY2016 results and growth outlook, s.l.: s.n. Services, S. G., 2014. Report for Tassal Operations Pty Ltd, Available at: https://www.asc-aqua.org/upload/3_20141107_Tassal%20Operations_Huon%20Region%20%28Tin%20Pot%20Point%20Farm%20&%20Patridge%20Island%20Farm%29_FINAL.pdf
Tassal Team, 2017. Tassal official website. [Online] Available at: https://www.tassal.com.au/about-us/
World Ocean Review, 2017. Toward more sustainable fisheries. [Online] Available at: https://worldoceanreview.com/en/wor-1/fisheries/sustainable-fishing-industry/
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