H2o Melbourne is a legendary internationally award attractive and extensively published architecture firm, urban design practices and interiors in Australia. The firm was established by Mark O’Dwyer and Principal Tim Hurburgh in 2000 and has its operations from Collingwood in a studio. The company has technical staff who utilizes the AutoCAD predominantly and drawing software. The firm has placed a lot of emphasis on the innovative development and solutions that are very insightful to one of the characteristics of discrete consumers, their instructions, and sites that are unique. The firm has embraced institution projects, governmental and private, residential interior fit out. Mark is the brain behind the urban design witness on the planning selection on matters of appealing (Radhanauth, 2017).
The H2o architects regard its work as eco-focused and the H2o were the discoverers of the architecture that was ecological in Australia. Among the projects that were done by the firm and rated five stars by the Green star, was the first institutional project in Australia, the construction of Swinburne University ATC. The company work advances through the plan, from an elucidation of the passing reconciled against development constrictions at a site, building level and an urban. The building construction methodology characterizes the logical expression of the projects and the consistent use of the palette of the materials that are presumed to be natural refined through the long-term partnering with the selected builders in Melbourne. Specifically in the usage of systems façade of timber and the development of the concrete that is color consistent. The firm has an aspiration of modernizing the architecture in Australia through the eco-focused designs distinguished, landscape and the belief that the interior design generated an approach that is considered inside out that will lead to the creation of an archetype that is highly focused on the discrete tailored architecture (H2oarchitects.com.au, 2017).
The Australian competition and consumer commission ACCC(Australian Competition and Consumer Commission, 2017) is a body that governs all the competition matters in all firms generally. Being a government federal agency that is based in Australia, the body ensure it promotes fair trade and competition in the market in order for the consumer to benefit, community and business as well. The body regulates the industries dealing with the national infrastructure. The law governing the consumer in Australia is based on the consumer act and completion act 2010.The act was made with a purpose to enhance the welfare of the architect over promotion competition and trading that is fair. The act deals with the activities of the marketplace: The relationship between the wholesaler and supplier, competitor, customers, and retailers. The act looks into all the unfair activities being conducted in the market practices, mergers and companies’ acquisition, the safety of the product and industry regulations (Australian Competition and Consumer Commission, 2017).
Warranties and guarantees the professional conducting the marketing activities of any company in Australia have to pay attention to the guarantees of the consumer which are detailed in the law governing the Australian consumers. They have relation to the marketing since they have a full description of marketing to the customer before making any purchase, they also explain what is promised in marketing. The most particular law is that the guarantee plan cannot override the protection warranty delivered by the purchaser law of the Australian citizens. Another thing is that the warranty that is extended, contract, at times may not imitate what the purchaser no cost rights under the Australian law governing consumer.
The consumer law entails many aspects of the business activities. However, the marketer does find themselves on the mistaken side of the regulation during advertising. The main standard in law of marketing is that the business should not mislead and deceive people through advertising its services or products (Australian Competition and Consumer Commission, 2017).
The legislation for fresh telephone selling “do not call”, was made effective in 2007.The telemarketers are forbidden to contact consumer mobile figures which are primarily for domestic or personal use. The companies dealing with the telemarketing need to drive their records to stream facility, who track through the register. The service stream will check the corporations database in contrast to the do not call catalogue. The streaming service will then respond to the telemarketing company providing them with a list of people who do not allow calls from telemarketers. There is a fee applied if there are more than 500 do not call contacts returned to the company doing telemarketing in a year.
The law provides the people with the information privacy protection under the law. The regulatory body for this act is the office of Australian information commission OAIC. The body ensure good business practices. This law revolves in requisition the people for permission to make use of their information through the collection of their personal information. The law mandates the companies to disclose the information that is kept and the reason for keeping the information.
The spam message is a major problem for the network operators and business. Spamming is considered an unwise practice for marketing activities. Despite some companies thinking it is to their advantage. Anti-spam bill was introduced, it made spamming a civil offense. Companies were warned of making use of the software that does harvest consumers email address then create a dissemination list of the recipient (Acma.gov.au, 2017).Any emails that were considered unsolicited must contain information that is accurate about the information sender and there should be a provision of a clear means to allow the recipient to opt out. This legislation is applicable regardless the country that the email was sent from. The only email that is exempted is those that do not sell any service or products.
Trading activity monitoring facilitation, require each markets operator to launch a connection network into the “Integrated Market Surveillance system (IMSS)” ASIC’s (Asic.gov.au, 2017). And in the passage of every transaction day deliver data feed that is parallel, comprising of All orders, quotes, and trades being managed and then dispersed by the engine of marketing exchange. The security prices and the trading sessions and the messages that relate to the status (Architects.nsw.gov.au, 2017)
The ASIC has developed a protocol feed for the standard messaging that is based on the financial information exchange. The regulation help in ensuring that the broadcast of communications from every market operator to the body of “ASIC IMSS” has a organization that is consistent (Asic.gov.au, 2017).The standard that has progressively rolled out to the operators of marketing.
The standard is governed and defined by documents which have a particular interest in the architecture:
The document describes the implementation of the ASIC FIX as the fundamental procedure used for messaging for the directive feed and offers the data concerning the tender messages level and the session that is required for the market regulation feed.
The documentation being an allowance lead of the FIX requirement does not outline the concept of FIX and ought not to be regarded as a document that is stand alone. The architect is anticipated to consume a clear understanding of the ASIC regulation feed (Asic.gov.au, 2017).
The certification manual outline the market regulation feed for the certification process. The test under certification carries elements that are functional in range as well as the messaging scenario that ensures there is a connection to the market and to the “ASIC FIX “gateway successfully, and provide information that is reliable in accord with the market regulation feed (Architects.nsw.gov.au, 2017).
The act on the architect’s act requires the architect registration board to make available that lays down the professional standards of conduct and the expectation of any person registered as an architect. The code states clearly that any failure to comply with a provision of the code is not to be regarded as an acceptable code of ethics or incompetence in professional that is serious but shall be put into the account of the proceeding of the disciplinary action before the board of committee.
The code of ethics written down by the architect profession bodies practices, relates to all the general ethics of standards, dealing with the consumers, coverage of insurance, personal education that is continuing and the dispute resolutions that are alternatives, dealing with the public and the professional relationship with the architect.
The code of ethics for the professional conduct should entail the following:
Have an architect client agreement that is well written for all the work that is undertaking. The architects should conduct themselves in a fairly manner at all the times. The architect should keep their professional practice up to date through the continuing participation of activities that lead to the professional growth and development. Include the individual or company registration number in all business agreements and stationery (Pressley, 2017).
Any architect is anticipated to be fully directed by the professional conduct and work accordingly to the spirit of the code in addition to the terms expressed. In cases where the course of conduct is not mentioned to in the code does not mean that it cannot form the disciplinary basis for the proceeding (Architects Registration Board, 2017). Each of the cases reported is judged based on its circumstances. Although there may be conditions that are unacceptable, incompetence that is serious professionally are found where there has been no clear breach of the express terms of the code (Architects Registration Board, 2017).
Conclusion
Marketing of the architect firm is an overwhelming activity because of it different from other business marketing.H2o is currently looking for the new marketing opportunities despite having created a brand for itself. The company has analyzed all the legislation regulation and code of ethics that apply to the marketing of the firm. The company has however realized some of the activities that can lead to its attraction of new consumers.
Use of services that do lead generation. The H2o firm can sign up for a lead generation service. This will make it possible for the company to attract new consumers and get new clients. The service of lead generation is offered by a company that specializes in running online ads with an aim of attracting people looking for architecture services in the surroundings.
Public speaking is regarded as the most effective strategy for winning clients that are interested in architect services, and also to market the firm successfully (Architect Marketing Institute, 2017).Through public speaking, one is able to communicate effectively to the potential customers on the company services and its area of expertise. Talking to an audience in a captivating way place the organization under the position of being in demand.
The architecture firm should have a plan of including all the past leads that were unconverted. This includes the activity of reflecting back on the prospective clients who requested to inquire about the firm services but took no action to proceed. The firm should make use of the software such as the client relationship management tool for such services.
Marketing of an architect firm depends on the way the firm will carry out its activities on the awarded project. A client who is satisfied by the project done by a firm will keep on referring friends to the firm who are in need of the architect services.
References
Acma.gov.au. (2017). Anti-spam | ACMA. [online] Available at: https://www.acma.gov.au/Home/Industry/Marketers/Anti%20Spam [Accessed 11 Dec. 2017].
Architects.nsw.gov.au. (2017). NSW Architects Registration Board – NSW Architects Registration Board. [online] Available at: https://www.architects.nsw.gov.au/ [Accessed 11 Dec. 2017].
Architects Registration Board. (2017). Architects Code: Standards of Conduct and Practice – ARB. [online] Available at: https://www.arb.org.uk/architect-information/architects-code-standards-of-conduct-and-practice/ [Accessed 11 Dec. 2017].
Architect Marketing Institute. (2017). Marketing an Architecture Firm: 5 Sure-Fire Ways to Get Clients Now. [online] Available at: https://archmarketing.org/architecture-firm-marketing-get-clients-now/ [Accessed 11 Dec. 2017].
Asic.gov.au. (2017). Australian Market Regulation Feed | ASIC – Australian Securities and Investments Commission. [online] Available at: https://asic.gov.au/regulatory-resources/markets/supervision/australian-market-regulation-feed/ [Accessed 11 Dec. 2017].
Australian Competition and Consumer Commission. (2017). Consumers’ rights & obligations. [online] Available at: https://www.accc.gov.au/business/treating-customers-fairly/consumers-rights-obligations [Accessed 11 Dec. 2017].
Australian Competition and Consumer Commission. (2017). Advertising & promoting your business. [online] Available at: https://www.accc.gov.au/business/advertising-promoting-your-business [Accessed 11 Dec. 2017].
H2oarchitects.com.au. (2017). H2O Architects Melbourne. [online] Available at: https://www.h2oarchitects.com.au/ [Accessed 11 Dec. 2017].
Marketingminds.com.au. (2017). Marketing Minds | Regulation. [online] Available at: https://www.marketingminds.com.au/regulation.html [Accessed 11 Dec. 2017].
Pressley, A. (2017). NSW Regulation Architects Code of Conduct Download. [online] Aaarchitect.com.au. Available at: https://www.aaarchitect.com.au/architects-code.html [Accessed 11 Dec. 2017].
Radhanauth, S. (2017). Architects Melbourne | Architecture Firms Melbourne. [online] House of Home. Available at: https://www.houseofhome.com.au/blog/architects-melbourne [Accessed 11 Dec. 2017].
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