Assessment InformationThis assignment is designed to assess the following learning outcomes:Students must be able to:Demonstrate an understanding of the main theories in consumer behaviour and how these can be applied in marketing endeavours. Understand the psychological underpinnings of consumer behaviorProduce a critical analysis of a contemporary issue in consumer behaviorThis assignment is an individual assignment.Coursework Questions:The coursework comprises of a 2250-word individual essay on the below topic:Using theories of consumer behavior discuss and analyse how cultural values and social class influence pro-environmental consumption.A penalty of 10% of the mark is applied if the word limit is exceeded more than 10% or is below the limit by more than 10%
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