Marketing Campaign And Budgeting Strategies For SOWEGA Victim Alliance

Overview of SOWEGA Victim Alliance and Its Objectives

An activity or an organized course of action that can be utilized by any of the business corporations for promoting and selling any of the product or services can be termed as a marketing campaign (Kotler, 2015). Marketing is a well-blended combination of methodologies and mechanisms that will be used while promoting the offerings of an entity. These campaigns can be segmented under traditional and contemporary. Traditional marketing campaigns are television, radio, newspaper, and magazines whereas; contemporary methods comprise the online mechanism such as social media, print media digital boards. The below-presented analysis is focused on some of the integral aspects of the marketing campaign that has been developed for SOWEGA victim alliance.

SOWEGA victim alliance is an organization that is present in southwestern judicial circuit and works for victims of crime and advocates them by examining the situation and then after proper identification advising the victims about resources they can use and also make the community safe and healthy they are educating the public and opening up to people directly with their services and nurturing them for their betterment (Patti, Hartley, Dessel & Baack, 2017). By providing the support to those who need and with such great objectives the south-west Georgia victim alliance mainly focuses on to eradicate crime from the community and ensures a safe environment, for instance, they provide support to the victims of domestic violence and teaching the society about domestic violence and helping them to possess a different perspective towards abusing and violence in a relationship. SOWEGA  is a non profit organization in the rural area of south-west Georgia trying to provide help to those who are suffering or has been suffered or are on the verge of being targeted or it can be said that the main objective of the company is to reach out to more and more people who are suffering due to any crime and provide them with proper solution and to make this happen, a good integrated marketing communication is required which will help the brand to meet with its objectives and SOWEGA victim alliance has used such strategies like providing 24 hour support to those who require and it is a very essential part of any campaign to be in touch with their target audience it helps them gain the trust of the audience (Ryan, 2014). Another approach towards a better IMC or brand awareness is to present the brand story as well as the objectives in front of the targeted audience in an easy manner so that it will become easy for the targeted audience to make a choice and to understand what the brand is trying to convey.

Marketing Communication for SOWEGA Victim Alliance

SOWEGA has launched many projects in order for victims to talk openly about their problems and then coming up with the unique and creative solution to the problem (Sollis & Chertudi, 2017). All these tasks are a brilliant way to get people to talk about their problem openly and get the desired help and support in any kind of situation which is bothering them or harmful to them in any possible way, with all these different unique ways and creative campaigns the south-west Georgia victim assistance organization can contact the victims in a better way and easily too then later help them by providing all the legal pieces of advice and support.

For a nonprofit organization, managing the budget and designing a budget strategy is a very crucial part in the process since SOWEGA being a non profit organization is required to ensure a good strategy when it comes to budgeting and financials and there are few steps that can be followed by the organization to maintain the financials in a proper manner, for instance, allotting the responsibility to the staff members who are committed loyally as well as being trustworthy (Batra & Keller, 2016). With a proper future planning of upcoming expenses and incomes and afterward reviewing the financial reports from time to time, this is the basic step toward proper budgeting.

With a proper budgeting strategy, the company can meet both of their short-term as well as long-term objectives easily under the guidance of an asset manager and with his or her leadership it will become easy for the company to follow a professionally designed path and the direction provided by the manager to achieve the goal in time and with the affordable budget (Parente & Hutchinson, 2014). But for this to happen the leader should make sure that the budget and expenses are aligned because if not taken seriously can double the work for staff members as well as the manager that is why it becomes the responsibility of the asset manager to come up with creative and innovative ideas to make sure that the expenses or incomes do not exceed the budget (Altshuler, Shmueli, Zyskind, Lederman, Oliver & Pentland, 2014).

Another way is to invest in future or in other words whenever the company receives a lot of cash after a successful time interval then it is not required to use the whole cash in providing the bonuses instead it can be used to purchase the required equipment for the company (Royo, Escudero & Zhang, 2016). These purchases will be proven helpful in the future and can make the work easy for the employees as well as giving a competitive advantage hence future investment (Smilansky, 2017).

Media and Budget Planning for 2017

By maintaining the data annually of financials and all the accounts it will be easier to get the information required and also to check the progress it will give the company an idea about which area is required to improve (Strauss & Frost, 2016). And also where they need to spend less or more thus it will help in creating a powerful budget strategy this data management will also give the idea about the annual expenses and comparing the current year’s expenses to the earlier one. By managing the data, the company can control who sees the financial data and this will allow only the qualified or the desired staff member to see this data (Batra & Keller, 2016). Another way for a good budgeting is to distribute the task within different task members and by giving them timeline or deadline this will ensure the task to be completed faster and many tasks at a time thus helping the company to make progress and achieve the required goal or aim (Parente & Hutchinson, 2014).

Conclusion

After summing up the above-executed analysis it has been inferred that developing and executing marketing campaign can be considered as one of the major steps for establishing communication with the targeted audience. Communication plays an empirical role in developing and maintaining relations with the consumers. The above-presented analysis comprises of the communication objectives that are required to be attained by the business entity and also a budget is presented regarding all the expenses that will be incurred during the campaign.  

References

Altshuler, Y., Shmueli, E., Zyskind, G., Lederman, O., Oliver, N., & Pentland, A. (2014) Campaign optimization through behavioral modeling and mobile network analysis. IEEE Transactions on Computational Social Systems, 1(2), 121-134.

Batra, R., & Keller, K. L. (2016) Integrating Marketing Communications: New findings, new lessons, and new ideas. Journal of Marketing, 80(6), 122-145.

Batra, R., & Keller, K. L. (2016) Integrating Marketing Communications: New findings, new lessons, and new ideas. Journal of Marketing, 80(6), 122-145.

Beltran-Royo, C., Escudero, L. F., & Zhang, H. (2016) Multiperiod multiproduct advertising budgeting: stochastic optimization modeling. Omega, 59, 26-39.

Kotler, P. (2015) Framework for marketing management. Pearson Education India.

Parente, D., & Strausbaugh-Hutchinson, K. (2014) Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning.

Parente, D., & Strausbaugh-Hutchinson, K. (2014) Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning.

Patti, C. H., Hartley, S. W., van Dessel, M. M., & Baack, D. W. (2017) Improving integrated marketing communications practices: A comparison of objectives and results. Journal of Marketing communications, 23(4), 351-370.

Ryan, D. (2014) The best digital marketing campaigns in the World II. London: Kogan Page Publishers.

Smilansky, S. (2017) Experiential marketing: A practical guide to interactive brand experiences. Kogan Page Publishers.

Sollis, C., & Chertudi, M. (2017) U.S. Patent No. 9,824,367. Washington, DC: U.S. Patent and Trademark Office.

Strauss, J., & Frost, R. D. (2016) E-marketing: Instructor’s Review Copy. Routledge.