Marketing Chapter 7 quiz Free Essay Example

Selling virtually the same product in other countries works well for companies such as new balance athletic shoes. this is an example of thicket type of global marketing strategy?

Product extension.

Members of the World Trade Organization (WTO) member countries account for approximately __%__ of world trade.

90%

Communication adaption

One problem typical of ___ is that the U.S. firm may want to return earned profits (repatriate) to the United States, but the local partner in the local firm or its government may oppose this.

Joint venture

On which segments of global consumer have Adidas, Coca-Cola, and Apple capitalized?

the youth market

The phenomenon in which a country’s imports affect its exports and its exports affect its imports is referred to as:

Which of the following statements about global brand is most accurate?

a global brand uses the same product formulation or service concept across multiple countries and cultures

fact that american woman use more cosmetics than american men while french man use twice as many cosmetics as French woman is an example of differences in the nations:

customs

One popular way to raise household incomes in developing countries is through the use of:

micro finance

The foreign Corrupt Practices Act of 1977 made what practice illegal?

bribing an official of a foreign gov

increase

One argument for protectionism is that it:

iscourages dependency on other countries.

AT&T had to modify advertising in Russia and Polan that showed a “thumbs-up” gesture in what way to avoid offensive meaning?

Show the back of the hand instead of the palm side.

Theodore Levitt wrote a book titled The Marketing Imagination. In the book, Levitt argues that consumers around the world are becoming very similar in their wants and behaviors. Levitt asserts that marketers should standardize their marketing strategies and activities in order to benefit from economies of scale. Levitt is encouraging marketers to adopt a(n) __________ marketing strategy.

global

__________ has resulted in more open borders, allowing French tire maker Michelin to close 180 of its European distribution centers and now uses just 20 to serve all EU countries

the Eu

Mexican officials claimed that U.S. apple growers were __________ when they appeared to be selling red and golden delicious apples in Mexico for less than the cost of producing them. This resulted in Mexico adding a tariff to these products.

dumping

According to Michael Porter’s diamond of national competitive advantage, clusters of world-class suppliers that accelerate innovation are reflected in:

related and supporting industries.