Discuss about the Marketing Communication Campaign of Companies.
Wesfarmers posts advertisements on different websites that helps them in getting heavy traffic and it informs the customers about the business. The social networking site called Face Book is targeted by that of Wesfarmers that helps them in targeting specific demographics. These advertisements are shown next to the profiles of the individuals that enables the individuals to have a look at various information pertaining to the company.
Wesfarmers Limited has interests predominantly in the domain of retail, chemicals along with fertiliser and it is a very large private employer within Australia. The different products pertaining to Wesfarmers Limited are promoted with the help of e-mail flyers. The e-mail flyers are an important marketing tool that helps in letting the public know about the innovative services of Wesfarmers Limited. E-mail flyers help in sending the flyers to that of thousands of the customers. The clients along with the business partners can know about their business with the help of a few clicks. The e-mail flyers lets the audience to skip the different steps of opening an attachment and the attached fliers can help in sending large documents.
The integrated marketing communication tool in case of Wesfarmers Limited are that of Face Book and that of the e-mail flyer. A large proportion of the urban population uses the services of Face Book and hence making use of these marketing tool can attract a large number of consumers. There are some people on the other hand who make use of formal communication channels and the e-mail flyers can help in reaching these kind of the consumers. The AIDAS model is used by Wesfarmers Limited for maintaining interest of audience. It helps in creating desire within the customers so that they act in the proper direction.
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology & Marketing, 32(1), 15-27.
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Social media marketing is the attractive marketing tool that is used by Woolworths Limited for the promotion of their business. Woolworths Limited spends considerable amount of time for building the social media presence. They make the content engaging so that the customers will get drawn to the brand of the company. They make sure regarding the fact that the content is engaging so that it can attract a large number of followers. Premiums are frequently provided to the followers by taking recourse to discounts. The achievements of the company are also provided to the consumers that helps in drawing customers towards the brand.
The advertisement of the products along with services with the help of event sponsorship can help Woolworths Limited in the promotion of its services. A sample product can be given out during the course of the event and the logo of the company can appear on that of the posters of the event that can act as a successful media strategy of Woolworths Limited. The entire venue can be provided with a stamp that has the logo of the company and the attendees of the event stays close to the logo that can help them in knowing more about Woolworths Limited.
Social media presence of that of Woolworths Limited helps in reaching a large segment of the population. Event sponsorships can also help in advertising about the products of Woolworths Limited. The name of logo of the organization on different posters of the event can help in drawing the attention of the consumers. The heightened appreciation model can help the consumers in knowing about the attributes of the different products and a positive image is created about the brand owing to this model.
Deshpande, S., Bhanot, A., & Maknikar, S. (2015). Assessing the Influence of a 360-degree Marketing Communications Campaign With 360-degree Feedback. Social Marketing Quarterly, 21(3), 142-151.
Patti, C. H., Hartley, S. W., van Dessel, M. M., & Baack, D. W. (2017). Improving integrated marketing communications practices: A comparison of objectives and results. Journal of Marketing communications, 23(4), 351-370.
Woolworthsgroup.com.au. (2018). Woolworthsgroup.com.au. Retrieved 2 April 2018, from https://www.woolworthsgroup.com.au/
The newspaper advertisements are used by the Common wealth Bank and the traditional method of advertising helps many people in knowing about the popularity of the Bank. The newspaper advertisements makes it possible for many people to know about the distinctive highlights and the kind of superior service that is provided by Commonwealth Bank as compared to other banks within Australia. Radio advertisements are also taken recourse to by Commonwealth Bank and a quick tag line can help in enhancing the effectiveness of the radio advertisement. The adults who are within the age group of 35 to 64 can be reached with the help of this medium of communication. It has been reported that radio can help in reaching about 59 percent of that of the population on daily basis.
The online directories are made use of by Commonwealth Bank for the promotion of their business. The name of the company is listed in that of the directory that helps the business in showing up in different search results. The business details are kept the same in almost all the directories so that it can help in maximising the visibility pertaining to the services of Woolworths Limited.
The advertisements on the newspaper along with that of radio helps even the older generation to know about the business of Common Wealth Bank. They can then make use of the services provided by the Bank. On the other hand, the online directories are used by Common Wealth bank that can maximise the visibility pertaining to the services of the banks. Traditional media along with that of modern form of media is made use of by Commonwealth Bank so that the customers can know about the exclusive services. The advertising exposure model is used by Commonwealth Bank that can help in creating awareness and conveying information regarding the benefits of the services provided by Commonwealth Bank.
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Killian, G., & McManus, K. (2015). A marketing communications approach for the digital era: Managerial guidelines for social media integration. Business Horizons, 58(5), 539-549.
Word-of-mouth has now entered the digital platform and maximisation of that of online word of mouth can help in getting reviews on that of the review sites along with that of the directories. BHP Billiton is a mining and petroleum company within Australia that has its headquarters in the region of Victoria. The testimonials provided in the website can help in maximising the effectiveness of the promotion campaigns and the third party websites ( Google +, Yelp) are also taken recourse to for the promotion services pertaining to the company. These are the websites that helps in increasing the exposure of BHP Billiton and this can enhance the credibility related to the services of the company.
The reviews that are provided on that of various websites can maximise effectiveness of that of the promotion campaigns. The testimonials are read by other people and it helps the consumers to evaluate the services of a company. The customers and the clients can know about the positive and the negative sides about the business and can evaluate the services of the company. The Lavidge and Steiner Model is used by BHP Billiton and the customer who is not aware about a product or a service can develop favourable attitude towards that of the product. This model understands the importance of the competitive situation and the testimonials along with reviews can help in drawing the attention of a lot of consumers.
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Bhp.com | A leading global resources company. (2018). BHP. Retrieved 2 April 2018, from https://www.bhp.com/
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Twitter is a free channel that is made use of by National Australia Bank for the promotion of their business in the online platform. Being constantly active on this popular social platform can help the public to know about the kind of service provided by that of National Australian Bank. Twitter can help in reaching the young generation and it helps those who are within the age group of 18-24 in knowing about the kind of service that is provided by National Australia Bank.
The over encompassing influence of that of Linked In is also used by National Australia Bank so that they can connect with that of the potential customers. The potential customers can check out about the credentials of the company before carrying out any business with them. It can help the people in getting more information pertaining to the personnel of the company. The business is also promoted in an indirect manner in Linked In by providing perspective with the help of group discussions. Links are also provided to the customers to that of relevant data within the website that helps in increasing the popularity of the company.
A large number of people in the present age are making use of Twitter for popularizing their services. Those people who are young and aged between 18-24 can get to know about National Australian Bank from this platform. Linked In also helps in providing different kinds of information about a particular company or organization and different kinds of perspectives are provided with the help of this social media platform. The PESO model highlighted on moving away from that of traditional media to that of social media marketing. This model has been used by National Australian Bank that makes use of Twitter and Linked-In in order to promote the different kinds of services.
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology & Marketing, 32(1), 15-27.
Nationalaustraliabank.com (2018). Nationalaustraliabank.com. Retrieved 2 April 2018, from https://www.nationalaustraliabank.com/nabindia/en/about-us
Shaikh, N., Siddiqui, M. E., Vasatkar, K., Jagtap, Y., & Sankpal, L. J. (2016). Social media marketing. International Research Journal of Engineering and Technology, 3(6), 870-872.
Pinterest is another social network that is used by that of ABC Learning so that the company can attract mass appeal. The primary purpose of Pinterest is in relation to that of sharing the photos and the photos being linked back to the web pages can help more of the consumers to know about the company. ABC Learning is the provider of childhood education service. Pinterest has emerged to become a powerful-ecommerce tool and ABC Learning takes the help of Pinterest in order to highlight the services provided by it.
Video marketing is another important platform that helps in promoting the services of that of ABC Learning. It can help the client in connecting with that of the business. An over view video of the business can help in increasing the profit made by the company. The educational style videos along with tutorials helps the business to be discovered by the maximum number of people.
Pinterest provides different kinds of pictures. They can link back to the website of ABC Learning so that the people visiting the social media platform will come to know about the services of the company. Video marketing can prove to be another important marketing tool that can provide information regarding the business. The PESO model is used by that of ABC Learning and the social platforms are used by ABC Learning to let the public know about the services of the organization. This model helps in the segmentation of the marketing channel at the disposal of a brand into that of discrete groups. This model can also prove to be immensely effective in organizing the channels in which investment is being carried out. The PESO model helps in accomplishing the objectives by focussing on the arena of marketing by taking recourse to advertising. Good organic rankings are of crucial importance in the present age and this can prove to be effective in getting ahead of the competitors. SEO can help in the creation of valuable content and earning of the quality link can help in the marketing of a company.
Chang, Y. T., Yu, H., & Lu, H. P. (2015). Persuasive messages, popularity cohesion, and message diffusion in social media marketing. Journal of Business Research, 68(4), 777-782.
Felix, R., Rauschnabel, P. A., & Hinsch, C. (2017). Elements of strategic social media marketing: A holistic framework. Journal of Business Research, 70, 118-126.
Scott, D. M. (2015). The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley & Sons.
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