Marketing Communication Strategies And Cultural Competency In Healthcare Organizations

Effective Marketing Communication Strategies for Healthcare Organizations

This article clearly represents the bloggers view about priority partners and the marketing communication process. The organisation has been using their effective communication. It can also be done advertisements as a marketing procedure that the organisation can adapt to further enhance their communication with the clients through effective sharing of information and communication (Wager, Lee and Glaser 2017).

The blog is informative enough and does not only put the positive points forward about the organisation’s marketing communication plan but also suggest the ways by which it can enhance the strategy further (Langabeer and Helton 2015). Therefore, this blog can be considered as a successful one in offering suggestions to healthcare organizations with marketing communication plans.

This blog clarifies about a healthcare institute called HCO and how they are having several disparities in the addressing of the cultural competency. The blog describes every medical issue that the organisation is faltering with and how the personnel hiring process is also not competent (Dobrzykowski et al. 2014). The bloggers suggest two ways to handle the situation by hiring completed personnel and other modes of operation management that would add the Medicare benefits for the patients as well as handling the operation for the entire organisation. However the blog has very less information about the positive points of the organisation and the resources by which the suggested implementation can be put into used within the healthcare institute for providing the patients with a better and healthier life.

This blog states the success behind any business or healthcare organisation and identifies the ability of the company to focus on their various aspects of operations and communication management. It describes how HRM system can be handled with respect to proper utilisation of varied background and cultures using the cultural difference with the diversified staff as an advantage of the company. This blog does not develop a manifold overview about the sectors of improvement that healthcare management institute can induce and just focuses on the HRM system that can implement the cultural diversities to the company’s advantage.

The article explains the factor of interoperability and usability that deals with the information generated due to the electronic health information systems. Interoperability is termed as the exchange of the electronic health information within various systems without any effort on the part of the user. On the other hand the usability factor is termed as a concern of the interoperability face where it is a point of frustration on which clinical information system cannot be handled by formal clinicians. This blog is less informative than the others since it just takes the problem and does not provide a solution to any of the usability problems that a normal condition might face.

This blog is a much brief informative blog by Health IT Safety and delivers information about Health IT and Patient Safety report that was published in 2011. This report gave the idea about the building of safer system for better care to make sure that the IT system in healthcare is safe (Pagnotta et al. 2016). However this blog is not at all informative enough because it only states the shared responsibility between the vendors and the healthcare organisation. This blog is the least informative amongst others and it would not even compel a researcher to continue going through the subject given the written account of this blog.

Reference

Dobrzykowski, D., Deilami, V.S., Hong, P. and Kim, S.C., 2014. A structured analysis of operations and supply chain management research in healthcare (1982–2011). International Journal of Production Economics, 147, pp.514-530.

Langabeer, J.R. and Helton, J., 2015. Health care operations management. Jones & Bartlett Publishers.

Pagnotta, K.D., Mazerolle, S.M., Pitney, W.A., Burton, L.J. and Casa, D.J., 2016. Implementing health and safety policy changes at the high school level from a leadership perspective. Journal of athletic training, 51(4), pp.291-302.

Wager, K.A., Lee, F.W. and Glaser, J.P., 2017. Health care information systems: a practical approach for health care management. John Wiley & Sons.