Marketing in communication Essay (3000 words exclude cover page and reference)• Any topic related to marketing communications can be chosen.• Cross-cultural nature is desirable.• No primary research is required.• Assessed on the basis of your understanding of international marketing communications strategy or tactics.• Cite all references properly using the APA or Harvard style.• Format:– Page 1: Cover page– Page 2-6: Essay• 5 single-spaced pages plus a list of references• Must be typed in Corbel, Calibri or Times Roman 12 point, with 2.5 centimetres margins.• Figures, tablesand visual in an appendix.
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