Marketing Management For Training And Development Plan

Needs Assessment

Discuss about the Marketing Management for Training and Development Plan.

Student those who are seeking for casual work require appropriate training so that could manage their job as well as their studies as study is the primary motive. The major part time job options available for students in Australia are working in the library, coffee shops, restaurants, BPOs, movie theatres, content writing, store executives, etc. Thus, management of the college in Australia is planning to help those students who do not belong to the rich family background and requires managing their studies and its expenses. In order to manage these expenses, most of the students opt for part time jobs. Although, part time jobs affect student’s primary motive i.e. studies, it is also essential in order to help fund their educational expenses. In order to analyse the training program for the students for guiding them to manage jobs and study together, above mentioned part time jobs will be analysed so that relevant training program and plan could be designed.

In terms of analysing the need for the part time jobs for students, various types of skill assessments will be executed so that appropriate requirement could be determined. The main objective of the college is to design an appropriate training and development plan so that the students could easily their work with the studies. If students will continue their jobs without appropriate training, they might get distracted from their primary objective for which they move to Australia i.e. study. Following is skill assessment which will help the college to design an appropriate training plan for the jobs:

• Library: Students could opt for part time jobs in library and in order to work in a library, it is necessary to have appropriate knowledge of managing books, management skills and communication skills. Apart from this, the major factor which is required for working in a library is discipline. Library is a place where people come to read and study, thus, silence is much required. So, students must understand the importance of these factors while working in a library and library job will also help the students to gain more knowledge along with continuing their studies.
• Coffee Shops/restaurant: It is another good option for the students because most coffee shops work in the evening till late nights. So, students could pursue their studies as well as part time job in coffee shops in order to arrange funds for their living in Australia and for managing studies expenses as well. For working in a coffee shops, students should needs to learn how to greet a customer when they enters into coffee, serving them with their ordered items, and understand their requirements to help them in better manner.
• BPOs: BPO is another good option for students to earn fancy amount as well as to continue the studies. In relation with this, it is necessary for the students to learn the technique to tackle customer’s queries as well as to provide them appropriate resolutions as per their queries. Customer satisfaction and resolution of customer’s queries is one of the primary measures for BPO to determine the effectiveness of an employee. Thus, the training plan for BPO will include appropriate sessions through which students could easily gain sufficient information to work in an effective manner in BPO.
• Content Writing: It is a form of freelancing work and students could do this job with continuation of their studies. In this job, students are required to write articles, blogs, and content on a particular topic, etc. Although, this job cannot be done by everyone because appropriate interest and knowledge are required to write on a particular topic. In relation with this, students should learn the writing skills because writing academic content requires sufficient knowledge and the ability to express the feelings through words.
• Store executives: Clothing stores, bookstores, bike and car showrooms and other outlets require permanent as well as temporary employees in the seasonal time period with the objective of enhancing sales as well as to treat the customers in an appropriate manner. So, students could easily get jobs in these stores which could help them to arrange funds so that the customers could be treated in an effective manner.

Apart from these jobs, students could also choose other options in order to manage their work and the studies together. Although, part time jobs did not give many benefits to the students in monetary terms it will help them to gain knowledge. This helps the students in terms of arranging funds for improving their living standard along with helping to fund their study expenses. This job skill assessment will help the students to determine the methods of training program in order to help the students to analyse their job requirements.

In order to determine appropriate training methods, it is necessary to execute a personal skill assessment. This assessment will help the management of college to determine strengths and weaknesses of students so that appropriate training methods could be created in relation with making them ready for the part time. The training measures will help the students to gain appropriate knowledge which ultimately provides guidance to the students in order to manage studies as well as job for funding their studies.

Job skills assessment

Student’s skills will be analysed to that appropriate training plan could be developed in order to enhance their efficiency as well as to provide time management training so that their studies did not get affected due to part time job. Management has observed willingness of students in terms of doing casual work during their stay in Australia. In relevance with this, there are various opportunities available for the students who are willing to do part time jobs in terms of arranging funds so that they could manage their work as well as studies in an effective manner. Methods of training would be adopted on the basis of personal skills of students along with determining the requirements of jobs. With regards to this, appropriate training program will be implemented in order to mold student’s skills as per the requirements of jobs which could be done by them in order to earn sufficient amount.

There are mainly two types of training method i.e. on the job and off the job training method and with regards to this, management requires to adopt on the job training method as students are required to manage their studies along with the jobs. It is a systematic process in terms of growth and development and the primary motive for this method is to build confidence amongst the trainees to improve their efficiency in terms of enhancing their growth and development. In addition to this, management of college could also adopt formal training measures in terms of improving knowledge and skills of students. Formal training is a great measure of on the job training as it helps the management of college to provide practical training to the students in terms of performing well in jobs. Along with the practical training measures, classroom training is also required in order to function effectively. Therefore, management needs to integrate both on the job training method as well as off the job training method so that appropriate outcomes could be originated. Certain effective and useful on the job training methods are job rotation, coaching, committee assignments, job instructions, etc. Whereas off the job training methods are incident method, role play, business games, grid training, etc.

With the help of these training measures, management could provide sufficient knowledge to its students in order to make them ready for managing part time jobs and studies together.  Apart from this, the major benefit linked with the training method is that it will help the students to fill gap between their skills and the requirements of jobs. Training will be provided to the students on the basis of their interest as per the requirement for the jobs. In this concern, it is necessary to design an appropriate and effective training measure. This will be known as training need analysis and in relation to this; students would easily be able to manage their things in an appropriate manner. Further, the training measures will also include time management training for the students so that they could manage their studies along with the part time jobs. Students are required to focus on three aspects while taking training for the purpose of doing casual work along with their studies i.e. consistent learning, overall development and sustainable growth. These three aspects will be beneficial for student in order to grow in their professional as well as in educational field.

Methods of Training

With regards to the implementation of training measures designed for the purpose of guiding students, appropriate measures will be included in relevance with the providing them sufficient knowledge regarding to improving efficiency as well as to make them capable enough as per the job’s requirements. Part time job will offer appropriate advantages to the students in terms of helping in the cost of living in Australia along with covering certain expenses in relation with education field. Thus, it is necessary for the college to adopt following training measures in order to make the training plan effective and appropriate as per the job’s requirements:

Main components of on the job training methods are buddy method, practical learning classes, job rotation, coaching, internship training, etc. With the help of these methods, college management will be able to provide sufficient training to its students in order to manage the part time jobs along with the studies. This will also help the students to be ready for the future challenges which will arise in the future conditions. On the job, training method are effective in order to practical knowledge to the students with regards to the jobs which they could do in their free time to arrange funds.

Apart from the on the job training methods, college management has also planned to include off the job training measures in the training plan with the objective to provide both classroom training and practical training to the students. Role plays, business games, demo training, videos, etc. are certain effective mediums of off the job training which will help the students to gain appropriate knowledge as required for the available part time jobs. Apart from these measures, college management could also adopt conferencing technique in where group of individuals will discuss on one topic with regards to the challenges, issues and benefits so that appropriate benefits could be discussed. This helps the students to gain appropriate knowledge regarding all resolutions available to face the challenges and issues which could be raised at the time of doing actual job operations. 

Recommendations & Conclusion

From the aforesaid information, it can be concluded that large number of students opts for part time job option during their studies in other locations apart from their hometown. With regards to the scenario discussed in this report, it has been observed that part time jobs help students to manage their educational expenses as well as the expenses for living as both these expenses are bit high in Australia in comparison to other locations. Students migrate from different parts of the world to Australia seeking for good knowledge and education but on the other hand, educational expenses are bit high in Australia. Every student does not come from rich family background who could easily manage these high expenses and students from lower middle class are required to arrange funds from their own in terms of managing both educational as well as living expenses in Australia, thus, they seek for casual work. Part time jobs are easily available in Australia through which students could manage both educational as well as the cost of living.