Discuss about the Marketing of New Product for OXFAM SHOP.
Introduction
It has become crucial for the different types of the marketers to understand the needs of the customers and deliver products as per their satisfaction. The use of the marketing mix has evolved as the vital tool which evaluates the probable growth of the concerned firm. The paper will reflect the launching of the new product that is “leather jacket” for the OXFAM shop (Oxfamshop.org.au, 2016). There are different methods for promoting the products throughout the Auzastrlian market segments. The most effective method will be to sell the products online and advertise with the help the effective techniques of social media. It is vital for the different companies to offer innovative products as to influence the decision-making capacity of the consumers. The changing trends throughout the market segments have made it very imperative for the different organizations to offer products with a high quality of materials and this should be as per the satisfactory demands of the consumers’. Moreover, it is imperative for the concerned OXFAM Shop to use the concepts of segmentation, targeting and the effective positioning as to expand the sales revenue. Moreover, the social media will play an effective role in advertising of the products towards a large number of the clients throughout the different parts of the world.
Description of the company
OXFAM Shop is known to be the subsidiary of OXFAM Australia and it is a non-profit firm which executes its business and the work process throughout the different marketer segments of the world including Australia. The company operates within the fair trading label (FLO) and is recognized throughout the different parts of the globe (Oxfamshop.org.au, 2016). There are foods as well as the handicrafts and are sourced to the OXFAM website by the different individual workers, fair trading firms and the craft bodies. The vision of the firm is that the poverty is merely unjustifiable and the desired state of inequality along with injustice needs to be challenged. The company wants to make the world free from poverty and this can be done by delivering good quality of the products at reasonable press which is beneficial to the customers. The use of the fair trading policies increases the reliability as well as the satisfaction of the different clients purchasing products from OXFAM Shop.
Objectives/Goals
There are certain goals of the firm, which are listed below:
Situation analysis
The use of the situational analysis helps to evaluate the desired requirements and the needs of the customers within the concerned market segments (Anderson, 2015). This includes the different environmental factors such as the micro-environmental factors and the macro-environmental factors. PEST analysis as well as the use of the SWOT analysis Wilhelm in understanding the different marketing factors required for the expansion of the concerned firm.
Macro-environmental analysis
Political There are different types of the political factors throughout the different countries which creates a crucial impact on the execution of the business procedure of many the firms concerned. The national minimum wages act of 1988 generates a desired and immense impact on the execution of the diverse business procedures (Beran, 2013). The fair trading act was very important as per the rules and regulations of the firm.
Economic
The OXFAM shop purchases the products from the different sellers at the best and low prices and sells those to Australian people so that the poor people could lead a better life. The fair trade policy of OXFAM was helpful in enhancing the economic growth of the firm. There were certain challenges as well as tensions as it was one of the non-profit organizations.
Social
The primary motive of the organization was to enhance the desired standard of life for the common and the poor people who were leading a miserable life and could not afford the things as per their desired needs (Bhattacharyya, 2014). The firm was working for the welfare and the desired growth of the people in order to remove the name of poverty from their lives.
Technological
Use of the latest tools as well as the creative technologies is vital as it brings out the newness within the products and the services offered by the firm. For improving the quality of the products offered by the different suppliers it was vital to use latest innovative technologies for increasing the reliability and the smoothness of the products.
These factors mainly comprise of the competitors, customers, the employees associated with the firm and the shareholders of the organization. The customers, as well as the employees, plays the crucial role in enhancing the total performance of the firm (CONTRIBUTORS, 2013). The complete analysis of the micro-environmental factors will help in evaluating the significant growth of the desired firm.
Strengths
The use of the fair trading policies was one of the major strengths of the firm. Moreover, the firm was offering the high quality of the goods in order to maintain the desired health and well-being of the different consumers associated with the firm.
Weaknesses
Less recognition of the entire firm throughout the online media was one of the factor weaknesses for the OXFAM shop. The employees were not getting the desired amount of salaries as it was a non-profit firm.
Opportunities
The use of the social media for the targeting of a large number of the desired clients was a great opportunity for the concerned firm (Ghaoui et al., 2013). The changing trends throughout the market segments have provided the desired awareness among the people regarding the welfare of the poor people or those suffering from poverty.
Threats
The collection of the desired funds for the firm is one of the crucial challenges as it is a non-profit organization. Fulfilling the desired requirements of the employees along with the customers is another critical challenge for the organization.
Internal analysis
Internal analysis of the OXFAM shop helps in analyzing the desired execution and the monitoring of all the activities within the concerned firm. The OXFAM shop is one of the multi-channel retail businesses executing its business procedures with the help of the e-commerce websites, the programs of direct mail and the different types of the retail outlets. There is a crucial requirement for the employees to understand the desired requirements of the business procedure and executes their role in order to provide complete satisfaction to the customers (Gregory, 2013). The value chain investigations include the diverse activities like the operations of the inbound logistics, outbound logistics, and promotion along with the sale including the preferred purchaser service (Hooper, 2013). The identification of the issues within the concerned workplace of the firm will help the formulation of the effective strategies as to facilitate the expansion of the concerned shop.
Marketing mix
Product
The offering of the “leather jackets” to the concerned consumers will be helping to provide the best quality of cloths as to enhance the desired living standards. The jackets will improve the overall experience of the clients and will increase the selling of the products (Liu, 2009). The most crucial for any of the respective firm is to enhance the quality of the preferred goods as to retain the customers towards the firm.
Price
It is one of another crucial point which helps in attracting the clients towards the concerned firm. The OXFAM shop needs to offer affordable prices in order to increase the selling of the leather jackets. There are different firms which use differentiation pricing strategies as to increase the rate of selling of the particular products offered by the firm (Palumbo, Lauro, and Greenacre, 2010).
Place
The company is using the online platform to sell all its products and throughout the different segments of the concerned marketplace. Online selling of the products has significantly increased. Selections of the places are very significant for particular affirm as it helps in increasing the reliability of the concerned clients and provides a smooth experience to them. Use of the social media will increase the desire sales revenue for the OXFAM shop (Shim et al., 2012).
Promotion
There are different techniques used by many of the renowned companies to promote as well as advertise their products. Some of the promotional tools are like the use of the brochures, use of the internet technology especially the social media and the use of the televisions and radio. The distribution of the leaflets throughout the different market segments will enhance the selling of the leather jackets (Won-Sook Lee, 2011). The number of the social media users has increased significantly to large numbers and in order to promote the products successfully to a large percentage of the clients.
People
People are the emloployees, the individuals associated with the firm and the shareholders of the concerned organization. These plays the vital responsibilities increasing the selling percentage of the desired products of the OXFAM shop (Yoo and Perzanowski, 2014). The people of the OXFAM shop use their desired potential skills and the ability of the respective employees in providing reliable services to the customers of the firm.
Process
Use of the innovative process for the manufacturing and promotion of the leather jackets will provide the desired platform to OXFAM shop to increase the quality of the products. Monitoring the desired quality of the leather jackets is vital for increasing the sales of the goods. Use of the latest technologies and the latest machinery will improve the quality of the jackets and will attract a large percentage of the consumers.
Physical evidence
The physical evidence is the documents for the promotion or the selling of the products within the targeted and the concerned market segments (Yoo and Perzanowski, 2014). Distributions of the different brochures are the desired evidence’ for the firm which reflects the execution of the business procedure for the organization.
Prediction of potential problems
In every firm, there are certain issues related to the development of the products and its marketing. Collecting of the desired funds might be the critical problems for the firm. Ability, as well as the capability of the different employees, is important as it helps in satisfying the customers with the required solutions. There is positive pressure to the company from the contestant. Be short of the employee inspiration, and the helper creates a decisive risk to the firm.
Conclusion
OXFAM Shop is known to be the subsidiary of OXFAM Australia and it is a non-profit firm which executes its business and the work process throughout the different marketer segments of the world including Australia. The company wants to make the world free from poverty and this can be done by delivering good quality of the products at reasonable press which is beneficial to the customers. The jackets will improve the overall experience of the clients and will increase the selling of the products. The OXFAM shop needs to offer affordable prices in order to increase the selling of the leather jackets. The company is using the online platform to sell all its products and throughout the different segments of the concerned marketplace. Online selling of the products has significantly increased. Some of the promotional tools are like the use of the brochures, use of the internet technology especially the social media and the use of the televisions and radio. The number of the social media users has increased significantly to large numbers and in order to promote the products successfully to the large percentage of the clients.
References
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