Marketing Plan For Nativo Visage Skin Care Product

Opportunities and SMART Objectives

Organizational leadership has been considered as a management approach that is dually focused and is working in relation to getting the availability of best for the workforce and for the teams within the business corporation. Leadership management has lo been recognized as an attitude and a work ethic that is empowering the employees in any of the roles within the organizational structure (Sandoval, Ricardo, Veiguela and Leyva, 2018). This management approach has been considered as one of the most advantageous tools for the business that aids in developing an efficient working environment leading to better and improved delivery of outcomes. The managers and the head of the departments are the leading authorities that are held liable for guiding and leading the individuals within the organization. Proper guidance and leadership will motivate the workforce and that will send them to work harder with a greater level of efficiency. As it has been clearly presented in the given case study the business entity is dealing in the cosmetics and hence on the basis of the research executed it has been noted down that the main target segments for Nativo will be women. The target segments can be developed upon the basis of the income and age groups considering women as he main segment. For instance, the high income level can be targeted for the premium cosmetics products.    

The below-presented report has been made focused on the process of leadership management within an organization. Nativo is a cosmetic brand which is the most fast growing industry in this world. So, a study on the marketing opportunities and strategies has been briefed in this study. A proper plan for the company to proceed with its new launch of a product has been given in this project.

3 marketing options

As a cosmetic company, Nativo has to develop new products from time to time. So, it is moving onto developing a new Nativo Visage product for its customers ranging from age of 13-19. This launching requires targeting and reaching the market in a proper manner so that number of people is aware of the launch. The major task is to launch the product by various means and choice of best channel for it is necessary. There is distribution channel by taking over the stores, joint ventures, acquisitions etc. Nativo can choose joint venture scheme in order to launch its new product (Eacott, 2015). As it will tie up with other companies to launch its product it will get an assistant to have knowledge of new market which it is aiming to target. And this will support the company to easily get into the market to get a hold of it.

Marketing Tactics

Simultaneously, the company is outraging so as to choose takeover option by taking over the market and through an acquisition of various firms and business which are already operating in a targeted market. The third option is to have tie-ups with stores in the targeted market which will help to reach out to a level that will be very much convenient and efficient for the company (Renz and Herman, 2016). Already existing companies have more people and they also have an existing profile in that market which can help Nativo Visage to widespread in the area.

2 marketing opportunities

The two strategies are the choice of customers as well as their preference. As youth is the main target of a company which in result has a taste which can be developed and change they are more acceptable to change? So, this is the major opportunity for the company to reach out a level which is more promising (Agarwal and Wu, 2018). Also, the product is very much attractive and youth will get attracted to it in more numbers as preferences of the youth is to look more good and fair which Nativo Visage is promising.

Marketing strategy for each opportunity

Promotional activities for the opportunities must be through the means of online media as most of the youth are engaged in that which is precisely very obvious. So this will help the company to reach out to more number of young ones at a single time (Bratton and Gold, 2017). Also if the target market permits various television promotion and newspaper can be chosen as a means to operate and go forward with.

The business entity can make use of various promoting and advertising strategies for promoting the products and services to the target market. Contemporary marketing techniques and mechanisms can be adopted by the business corporation for impressing the target market. For instance, social media can be proven as one of the advantageous platform for promoting the products and making them reach till the targeted segments.  

SWOT analysis has been considered as a management approach that can be adopted by the business organization for identifying the internal and the external factors that are held liable in having impacts on the sustainability of the business or the products and services of the firm. Moreover, PEST analysis is another management approach that can be adopted by the business entity for analyzing the external factor that may stimulate the business operations (Bolman and Deal, 2017). These factors are required to be considered as significant components while operating the business.  These external factors are very much effective in influencing the systems and programs, performance and growth of a business firm. The below presented is the SWOT and PEST analysis of Nativo the cosmetic brand:  

Strength · A company is targeting right market and people (Bariši? and Vujnovi?, 2018). · It is working very well with its operations and products.	Weaknesses · The company has a very few product lines they can be increased.
Opportunities · Youth can be targeted on a more high level. · Widespread the business of the company in new markets.	Threat · There is a huge segment of competition which is working simultaneously with the firm (Warner, 2018). · Policies if a country can change which is also a threat to operations of the organization.

Budget and Cost/Benefit Analysis

Political · The company must have to follow the rules which have been formed by the legal bodies. · The political environment of each and every country keeps on changing in accordance to which the working as and operations of the business entity has to be maintained (Antari, Qomar, and Oktorini, 2018).	Economical · Inflation rates of a country have to be measured in order to put the right pricing for the product. · It is very necessary to analyze economic factors in order to enter a market so as to know whether the market consists of the potential customers or not (Bolden, 2016).
Social · A company has to serve the society and as Nativo is a cosmetic industry it has to take care the product does not harm the people by any means and it does not sell anything in concern to earn the profit at majority.	Technological · These are the changes and up gradation which a company has to perform over time. According to the scenarios Nativo has to cope up with the technological changes as well (Word and Sowa, 2017).

SMART Objective

S-specific

The opportunity to target the youth is specific as it is precisely defined and very obvious that a segment of the market has to be targeted. For instance, Nativo will target the female consumer segments more.

M-measurable

The growth perspective of this opportunity is precisely measurable as the youth statistics can be used for this purpose (Eacott, 2015). The objectives should be developed in a manner that they can be measured. For instance, targeting and attaining 25% customer base more compared to last year is a measurable objective that can be set by Nativo. 

A-achievable

The goal is clearly achievable at an urge by the company to have the proper outcome. The desired objectives should be within the reach of the employees. 

R-relevant

It is totally in accordance with the business company is doing and the line it is putting its most interest in. The goal is required to be relevant that should offer practical meaning to the desired outcomes. 

T-time limited

The time is justifiable for the company it can totally be up to the preferences company is willing to spend.

Marketing Tactics	Budget	Cost/benefit Analysis
e.g. junk mail	$10,000	You spend $10,000 – the benefit could be that your customer will be more aware of your product and therefore will have the increase in sales.
1. Facebook ads	$5000	It is very cheap and is an easy source to reach to customers. (Renz, D.O. and Herman, 2016)
2. Bloggers	$10000	These people can result out to be very effective as many people follow them and the product can be launched.
3. Tie-Ups	$10000	The company can make a deal with other companies which are doing well in a targeted market so as to have a firm entry in the market.

Risk	Likelihood (almost certain, likely, possible, unlikely, rare)	Consequence (catastrophic, major, moderate, minor, insignificant)	Treatment
Taste Preference	The customer may like or not like according to preferences (Walden, Foor, Pan, Shehab and Trytten, 2015).	It can result in not acceptance of the goods by the market.	Before entering the market a proper analysis is necessary.
Competition	The substitutes may pirate the product.	It can result in less market share.	Intellectual rights can be a solution for it.
Non Acceptance	Product may not be accepted by the people.	It can result in the loss.	This can be solved by properly launching the product by first serving some testing to the customers and getting to know how do they like it.
Political Threat	The government may not permit the use of things which are there in a product (Renz, 2016).	This may result in business disorder.	The company must first take into account the political environment according to which product can be made.

1. Action Plan

Marketing Tactics	KPI (What are the targets?)	Timeline (How much time will you allot for this activity?)	Person Responsible (Who will be responsible for this activity?)	Feedback (How will you gather feedback?)	Adjustment (How will you adjust your marketing tactics to achieve the target?)
Facebook Ads	To reach more people on one go.	1 Month	Social media marketer.	Facebook’s give full data analysis.	Can buy more ads to make it more effective.
Bloggers	To make people aware of the products.	1 week.	Blogger.	The appointed person will actualize the data.	We can ask the blogger to make it more attractive.
Tie-Ups	To reach out the similar kind of segments which is ought to be reached.	6-8 months	The company with whom the deal is finalized.	Sales percentage.	This can be sorted by more marketing and promotional activities.

 
Communication Plan

Stakeholder	Message	Method	Person Responsible	Time
Customers	Product and its benefit.	Various marketing tools.	Marketing team.	6-8 months
Shareholders.	New Idea.	Through Mails and calls.	The team appointed.	1-2 weeks
Employees	Operations.	Face to face meetings.	Leader and top level management.	1 week.
Stakeholders	New idea	Mails and messages.	Appointed team.	2 months.

Conclusion

In the limelight of the above-summarized report it has been inferred that the workforce is one of the valuable assets for a firm and managing proper leadership within the organization is a crucial task. The report has been focused on the adoption of various approaches for managing leadership in Nativo that is a cosmetics brand. It has been concluded by the above report that time to time changes are necessary for marketing strategy so as to cope with the changes which keep on rising in a firm. The proper plan for these activities is necessary so as to reach to success and development for the product which is newly launched.

Legislation and regulations considered in a marketing plan

Marketing plan includes the services that we deliver to the consumer. To provide security to the consumers for the services they are choosing, here are some of the legislation and regulations for a marketing plan:

• Advertising Regulations- the Federal Trade Commission (FTC) Act has been made by the Government to ensure that the retailers will provide the true facts about the product or services that are provided to the consumer (Bolman & Deal, 2017). The products will be marketed fairly and according to the perfect illustrations as it should be.
• Pricing- According to this regulation pricing of products should vary when the products or services are marketed by a company. Since promotions are limited, the company have to change the pricing of products for the buyers. The price of the product can either be increased or decreased according to the demands of consumers.
• Email Marketing- the CAN-SPAM Act has been made by the Government for the companies that are using email marketing. According to which the subject of email should deliver the message about the promotions company wants to provide to its consumers (Anheier, 2014). And, the company should eliminate those consumers who have applied for removal request within limited time duration.

Adjusting marketing plan in response to stakeholder’s feedback

Marketing plan can be adjusted after analyzing about the marketing strategy adopted by the competitors whether it is price, delivery or quality. Choosing the right target audience will be beneficial after receiving feedback from stakeholders. Taking into consideration, consumers as a stakeholder, price will be varied. Correspondingly, the quality of the product or service will also be enhanced for the consumers (Word & Sowa, 2017). The difference between high and low priced products/services may affect the overall sales and promotion. Social factors and trends of the market can be enhanced to make an effective marketing strategy for the company. The use of natural products instead of chemical ones will be effective to promote the skin care products of Nativo. In this way, a marketing plan can be adjusted.

Importance of Ongoing Review of Performance

Strategies for gap existing between current capabilities and marketing objectives 

If there will be no coordination left between capabilities of Nativo with their marketing objectives, then, the marketing strategy of the company will be to lower the prices of current skin care products that are reaching out for consumers. The business organization has decided to begin selling their products with a low price so that consumers can purchase it easily (Renz, 2016). Most of the consumers are affected by the prices of products only, that is why, Nativo is more focused on the pricing of the skin care products for women. Nativo believes that once consumers will be habitual to the prices, they will increase it gradually. Although, at an initial stage of this strategy, Nativo will suffer loss but after some time the profits and market share will be renewed.

References

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Bolman, L.G. and Deal, T.E. (2017) Reframing organizations: Artistry, choice, and leadership. New Jersey: John Wiley & Sons.

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Word, J.K. and Sowa, J.E. eds. (2017) The Nonprofit Human Resource Management Handbook: From Theory to Practice. New York: Routledge