Marketing Strategies For Nivea

Importance of Marketing for Nivea

The study is about description of the marketing aspects of the renowned skincare company called Nivea. Two questions need to be analyzed whether they are providing the complete information regarding the different concepts of marketing applied by companies in order to reinforce the message of the product and the brand in the minds of the target customers. Apart from that, picture analysis of the advertisements of Nivea is also explained in details.

Proper forms and strategies of marketing adopted by a company is an important aspect of creating brand awareness in the target market. In this question, marketing tactics of Nivea is described. Importance of marketing is related to the overall success of the company along with the different activities regarding the profitability. The answer points out the product differentiation strategy and the aspects of product packaging, point of sale approach of the company in terms of promoting the product. It can be said that the approaches adopted by the company is effective. However, Nivea could add on other attributes of their product so that it can attract the customers. The attributes of the safe of using Nivea products can be added. The element of customer retention is mentioned in the answer but the process and strategies adopted by Nivea while retaining their existing customers is not mentioned clearly in the answer. It can be said that the importance and need of marketing of a product for a company is well explained in the answer. The strategy of celebrity endorsement in the advertising of Nivea men’s products especially for deodorants and men’s cologne can be used as a retention technique as well as for attracting more customers towards the brand. It can be said that innovative techniques of Nivea will definitely help the brand in increasing the familiarity of the consumers in gaining the leads while increasing the exposure of the brand, brand loyalty and checking the consumer buying behaviors.

This question illustrates the insights of marketing which have changed the perception of marketing by the reader. Earlier the reader has the idea of marketing which was different from the present idea of the same. It is seen that a person who is not associated with the profession of marketing or has not studied about marketing has a different perception about the concept of marketing than those people associated with this profession. The knowledge of the marketing is limited. It only deals with promotion and marketing. Selling of the products through campaigns, social media and advertisements is also considered as marketing.

However, after studying marketing concepts, the idea of marketing of the reader has broadened its dimensions. A person who has conducted the courses of marketing will not only have the idea of marketing mix approaches of the company but also the reader will have the idea of external and internal market analysis. The idea of Porter’s generic strategies, SWOT analysis, environmental scanning, different processes of marketing management, Porter’s diamond model, and other promotional techniques used by both traditional marketer and digital marketing professionals can be gained by a reader while reading various subjects of marketing. The answer misses the aspect that the reader will also have an understanding of different subjects of marketing such as retail management, advertising, branding, customer relationship management, etc.

The pictures used in the first question portray different tactics of marketing used by the brand. The first picture illustrates Nivea as the number one skincare brand in the category of men’s skincare. However, the picture also portrays the simplicity in using Nivea products that will keep skin hydrate and refresh all day long.

The second picture of Nivea is about the deodorants and cologne of Nivea. The brand is successful in reinforcing the message into the target market. In this context, the marketing tactics of celebrity endorsement in advertising is used. Celebrity endorsement is a popular technique in order to attract customers. Hence it can be said that both the pictures used in the question are relevant.

Conclusion

Marketing of a product is not limited into advertisement of the product. It includes many activities that marketers have to keep into consideration. In this perspective, marketing of Nivea has been analyzed in terms of brand reinforcement and the success of the advertising techniques used by the company. The study focuses on the traditional marketing and advertising techniques used by Nivea while creating the brand awareness and reinforcement of the number one position of the brand among the minds of the target consumers.