Child First is the initiative of the State Government of Australia to help the endangered families with children and babies. The major objective of Child First is to make it sure, that children and babies of the families can get all the relevant services. Growing Potential Limited is a nonprofit organization that is working on the aspect of Child First. It can be seen that the company is opting for the social media strategy to launch their brand Child First. In this case, Facebook is the perfect social media platform to promote Child First. There are some major reasons behind the selection of the strategy to use Facebook to promote Child First. The major advantage of using Facebook is the quick feedbacks (Tuten and Solomon 2014). The organizations can get the feedbacks from the customers about the products as a speedy basis. In case of Child First, with the help of Facebook, the parents of the children have the scope to publish their reviews about the conditions of their children (Saravanakumar and SuganthaLakshmi 2012). In this way, the nonprofit organization is able to know the different child related problems regarding Child First. The nonprofit organizations can aware the parents about their various activities regarding Child First by posting them on Facebook. It has been seen that 1.3 billion people all over the world use Facebook on a daily basis (Hall 2013). For this reason, Growing Potential Limited has the chance to reach to maximum people. There are various kinds of strategies that can be used in order to promote Child First with the help of Facebook. Some of those major strategies are discussed below:
For this reason, it is recommended to Growing Potential Limited they should collaborate with Facebook in order to promote the product ‘Child First’. This collaboration will be helpful for the company to use Facebook for their promotional strategy on a frequent basis. Apart from this, the company needs to make it sure that all the legislations are complied with at the time of using Facebook as the promotional tool.
Some difficulties have to be faced at the time of doing this assignment. First, it is a difficult task to make the marketing strategy of such unique product like Child First. Detailed research was needed regarding this aspect. Second, it was a difficult time to use Facebook as a promotional tool for such unique product. However, with the help of proper process, the assignment has been successfully completed.
Child first Inc. is an initiative for state government of Australia. A non-profit organization supports the program implementation. We are initiating the program, which is accredited to the local providers that is known as the affiliate agencies and offers them with training and technical assistance. Our program provides regular reports on process and outcome data in order to support the quality of the improvement (Greenfield and Cocking 2014). The growing potential limited designates the lead state organization to function in the form of child first state program office. The program houses the state clinical directors, state program director and when required regional clinical directors. We are growing as potential to limited provide the affiliate agencies in the state with clinical and administrative oversight, technical assistance with clinical consultation and support so that it can support the child first model in the state early childhood system of care.
Theoretical model:
Child first interferes with the vulnerable young children and families at the quickest possible time in order to prevent and treat the impact of the trauma and adversity. We are aiming to ultimately to provide the child first program so that we can decrease the incident of emotional and behavior disturbance, developmental and learning problems, abuse and neglect among the high-risk young children and their families. Our theoretical model of the child first is reliant on the brain development research that shows the extremely high-stress environments (Hamre et al. 2014). This consists of the poverty, maternal depression, domestic and substance abuse to homelessness. They are considered to be toxic in the development of the brain of the young child and the presence of a nurturing and responsive parent child relationship provides protection to the brain from these stressors.
Target population:
To promote our marketing program of child first we are targeting the pregnant women and families ranging of children from birth through the age of 5. This represents that we have detected children that have emotional, behavioral and developmental challenges. The families are faced with several numbers of challenges, which might result in negative outcome of the child (Berk 2015). We have noticed some negative outcome of child that consists of the maternal depression, domestic violence, abuse from substance, homelessness and neglect. Under this program, we serve families without considering the regard for ability to pay, lawful status or number of children in the family.
Targeted results:
We have designed the Child first program to promote a strong, nurturing parent child relationship. We intend the program to decrease the involvement with the child protective services and increase referrals along with the access based on the community service and support for child and family. Among children, the program of child first targets to improve social-emotional development, mental health with cognitive development and executive functioning (Masten 2014). Among parents, we are aiming that the program decreases the depression, stress and other kinds of mental health problems so that it can improve the executive functioning.
Component of model program:
The program of the child first is assigned with a team formed by us comprising of mental health or development clinician that are responsible for the assessment and therapeutic intervention with care co-coordinator that possess the knowledge concerning the community service and supports. The components of our program aim to offer following services in the home with early care and education settings. The programs are as follows;
Assessment of child and family needs:
The clinical and care coordinator of our team will make the use of the ecological approach in order to assess the child’s health and development with important relationships and family challenges. Our home based assessment will take into the considerations the protocol of standardized and informal measures (Greenfield and Cocking 2014). Furthermore, our program will promote communications with the parents and care givers with home observation and early care. Our program will provide education settings, information from child’s health provider, teachers and others that regularly interacts with the child and family by reviewing their records.
Observation and consultation in the early care and education settings:
Our mental health or developmental clinician collects information within the early care and education or school setting through the help of observation and formal assessment of social emotional development. We have performed the formal assessment of social development together with the emotional development is promoted and conservation with the teacher and administration of school (Plomin 2013). We are assuming that the child first clinical will work with the teacher in order to understand the behavior of the child by developing a classroom strategies. Our ultimate objective of such observation is to develop the classroom strategies to decrease challenging behaviors. Our program will aim to enhance the child’s social emotional development.
A child and family plan of care:
Our child and family care plan outlines the strategies for intervention, support and community based services for the child, parents and other members of the family. Our child first staffs develop the family during the home visits by reflecting the parent’s goals and subsequently evaluating the new challenges (Coll, 2015). Our primary plans are revised as families achieve their goals and subsequently evaluate new challenges. We review the plan to at least once in every three months and serves in the form of Medicaid compliant treatment.
Promoting care coordination:
Our child first strategy will have a coordinator will provide intense amount of support to connect the family towards comprehensive community based services and addresses the barriers to gain access. The care coordinator of our team will aim to develop the capacity of the parents for executive functioning through the help of planning, prioritizing and connecting the resources to families.
References
Hall, H., 2013. Social Media Marketing.
Saravanakumar, M. and SuganthaLakshmi, T., 2012. Social media marketing. Life Science Journal, 9(4), pp.4444-4451.
Stelzner, M., 2014. 2014 Social Media Marketing Industry Report. Social Media Examiner, pp.1-52.
Tuten, T.L. and Solomon, M.R., 2014. Social media marketing. Sage.
Berk, L., 2015. Child development. Pearson Higher Education AU.
Coll, C.G., 2015. Editorial: Continuity and change in child development. Child development, 86(1), pp.7-9.
Greenfield, P.M. and Cocking, R.R., 2014. Cross-cultural roots of minority child development. Psychology Press.
Hamre, B., Hatfield, B., Pianta, R. and Jamil, F., 2014. Evidence for general and domain?specific elements of teacher–child interactions: Associations with preschool children’s development. Child development, 85(3), pp.1257-1274.
Masten, A.S., 2014. Global perspectives on resilience in children and youth. Child development, 85(1), pp.6-20.
Plomin, R., 2013. Child development and molecular genetics: 14 years later. Child Development, 84(1), pp.104-120.
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