INTRODUCTION
In the July 5, 2010 Issue of the Manila Reviews, it was emphasized that Food Business has always gained more ground than other types of business simply because it addresses a basic human need – food. Thus, the Food Business became very competitive and has reached its level of maturity compared to the other types of businesses. With the emerging growth of the Food Business, Food Cart Business has now taken its exposure. As per June 30, 2012 Article in FoodCartlink.Com entitled: “The Booming of the Food Cart Business”, Food Cart Business is the choice of most aspiring entrepreneurs.
Small Capital, easy set-up and a good chance of success are just some of the reason why Food Cart Business is thriving in the Philippines.
Indeed, Food carts became a combination of the quality a restaurant offers, and the convenience and fast service of a street food stall. Food cart is a mobile kitchen usually set-up on the streets, malls, schools, and offices that basically aims to address customers’ food needs much like regular fast food restaurant.
The first ever food cart in the Philippines opened at SM North Edsa in the year 1987. From then on, the Food Cart Business became a major contributor to the Philippine Economy constituting 5% of the country’s Gross Domestic Product (GDP) and, as well, providing jobs for millions of Filipinos. (http//:www.foodcartlink.com “The Booming of Food Cart Business”) Now, food cart business came into different formats in the market such as: pizza, waffle, fishball, siomai, rice toppings, baked goodies, rice in a bowl, hotdog and a lot more.
Masterrific Foods was considered as the “Pioneer Japanese Siomai Maker” introducing “Master Siomai” in the market. Master Siomai started small, with just five (5) outlets located along C.M. Recto, Manila. While food cart business was relatively unknown during the 90’s, Master Siomai still became one of the best if not the leading in the food business industry. At present, it has opened to nearly 700 outlets. Its success is attributed to two factors: the excellent performance of its company-owned outlets, and the aggressive franchising propaganda of the company. Almost 650 out of the 700 outlets are under franchise.
Even with the huge difference in number, both types of stores are performing above standards. Franchising has been the main mode of expansion for Master Siomai. Relatively, the success of Master Siomai maybe attributed to the remarkable growth exemplified by its increasing franchises. While Master Siomai continues to grow in the industry via franchising, company-owned outlets likewise exemplify excellent performance as to profitability. Hence, in this research, the researchers would like to determine which franchise and company – owned stores more profitable for Master Siomai. Through this research, Master Siomai would be properly guided on its decision making as to which type of store is a best option for expansion relative to the company’s profitability.
STATEMENT OF THE PROBLEM
The study aimed to get an idea and get broad and fully documented information from the respondents in some respective areas in the south, based on the questions provided by the researcher regarding in company owned versus franchised owned business This study looks also into the profile of the company., and what is the main problem encountered mostly by the company owned versus the franchisee.
SPECIFIC QUESTIONS
I. “Which type of business arrangement will generate more profit and conduct business better – Franchised or Company – owned?” II. “What is the demographic profile of the respondents in terms of the following variables;”
1.1 Age
1.2 Gender
1.3 Occupation
III. “What alternative course of action is necessary to address the problems encountered as perceived by the respondents?”
Research Objectives
* To determine which franchise or company – owned stores is more profitable for Master Siomai. * To determine which franchise and company
– owned stores of Master Siomai is easier to manage. * To find out the sustainability between franchise and company – owned store of Master Siomai
Remember! This is just a sample.
You can get a custom paper by one of our expert writers.
Get your custom essay
Helping students since 2015
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Contact Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download