The scope of the project is to develop an MLR brand within the period of 5 years. The company is working on the principles of integrity, focus of the client, motivating the activities of excellence, innovation, and continuous improvement program, team management, and recognition of the employees.
The objective of the Max Lionel reality company is working in the strategic direction of engaging clients and customers together, development of the company’s reputation and the good will, development of innovative thinking, leadership skills and management, creating the high performance platform for the organization, and helps in increasing the profitability ratio of the company to high extent.
|
Name |
Work area of the project stakeholder |
Type of stakeholder |
Success criteria |
|
Max Lionel |
He is working as a CEO and owner of the project |
Client |
“Strategic direction of the project should be achieved for managing project risks” (Yipping, 2011) |
|
Riz Mehra |
He is working as a chief financial officer |
Client |
Participates in budget preparation and developing financial statement of the project |
|
Kim Sweeney |
He is working as a operational general manager |
Client |
“He formulates the coordination policies for providing structure to the organization” (Wei, 2014) |
|
Les Goodale |
He is working as a human resource manager |
Client |
Recruitment plays a vital role in bringing coordination of the project because the skills of the employees determines the functional efficiency of the project |
|
Sam Lee |
He is working as a Manager Residential reality |
Client |
“Prepares the plan for activities related to residential reality” (Saludin, 2014) |
|
Peter Mitchell |
He is working as a manager investment |
Client |
Prepares investment activities |
|
What |
Who |
Purpose |
Frequency |
Methods |
|
The number of employees in the development of the team |
Operational General Manager is the responsible person |
The budget can be allocated in the effective manner |
Once |
It is based on the working tactics and the performance analysis plan |
|
The team members should be provided with the roles and responsibilities |
Project manager is responsible for it |
The aim is to achieve the organization goal |
Within a period of one month |
Work on the principle of employees skills and capability |
|
Resources availability and utility |
Operational General Manager is the responsible person |
It make utilizes of available hardware, software, physical resources, and infrastructure |
Within a period of one week |
Improves the availability and management of the resources |
|
Estimation of the project outcomes |
Operational General Manager is the responsible person |
Use of promotional material. The privilege should be given to the ethical standards to be included in the development of strategy. |
Once |
Procedure of verification and validation |
|
Quality of service |
Investor |
By evaluating the stages of project life cycle |
Within a period of one month |
Procedure of verification and validation |
The resources which are used in the development of the project are allocated budged, agents of real estate, use of promotional material such as posters and brochures, hardware, software, and other physical resources
|
Project System |
Business Operation |
Strategic aim |
External legislative Requirements |
|
The project is developed to increase the efficiency of the Max Lionel corporation to develop it into MLR operation. |
“Reducing the cost spent in the development of the project” (Pawar, 2014) Flexibility in using the human resources available Promotion of the market analysis Promoting the sale of the business Increasing the efficiency of the services used in the production Creating values for developing real state Identification, Analysis, and management of the risks. |
“The strategic aim of the project is to keep customers and clients in the different activities proposed in the development of the system” (Rahmawati, R. (2014). |
The ethical standards should be followed in developing the strategy for the organization. |
|
MLR Brand |
|
|
Activities |
Sub-activities |
|
Deployment of the Planning phase |
Planning of the activities and sub-activities Focusing on managing the work plan “Initialization of risk management and strategic development” (Hemphill, 2007) Feasibility analysis and generation of report |
|
Requirement specification phase |
Requirement specification analysis Methodology used to collect data Detailed requirement specification plan Business requirement specification Hardwar and software specification plan |
|
Designing |
Deployment of the user friendly interface Database design specification “Identification of functional and non-functional requirement of the project” (Allen, 2014) |
|
Promotional strategies and campaign |
“Development of the Promotional strategies and campaign” (Ali, 2011) |
|
Marketing strategies |
Analysis of the market trends Analysis of the competitor Software testing program Performance testing program |
|
Deployment and Implementation phase |
Activities related to Implementation Activities related to Installation Activities related to Training and development program |
|
Documentation |
System information material User information material |
|
Project Name : |
|||
|
Income |
Budget |
Actual |
% variation |
|
Project Sponsor |
$15000 |
$15000 |
0% |
|
Total income |
|||
|
Expense |
Budget |
Actual |
% variation |
|
Promotional Strategies |
$ 2000 |
$ 2400 |
25% |
|
Marketing policies |
$ 2500 |
$ 2900 |
6.66% |
|
Human resource arrangement |
$2500 |
$ 2400 |
15% |
|
Promotional Campaigns |
$ 5200 |
$ 4500 |
6% |
|
Magazines and details |
$ 1300 |
$ 2400 |
53% |
|
Subtotal |
$ 13500 |
14,600 |
8.1% |
|
Total |
14,600 |
|
Name |
Project Role |
Responsibilities |
Signature |
|
Max Lionel |
CEO and board of directors |
He is responsible for complete functioning of the project and business. He provides the strategic direction to the project by managing risks. He is authorised for performing financial transaction associated with the project |
|
|
Riz Mehra |
Chief Financial officer |
He is responsible for preparing financial statements and budget of the project. The overall preparation of the budget is the key responsibility of Riz. The preparation of the financial statements and financial projections depends on viewing the budget variation reports. |
|
|
Kim Sweeney |
Operations General manager |
Kim coordinated with the human resource manager for promoting the coordination in the activities. He performs the activity of bringing coordination in the structural separation between residential, investment, and commercial centre. He is playing the role of project sponsors which can affect the operational activity of the organization. |
|
|
Les Goodale |
Human Resource Manager |
He is responsible for providing productive employees to the organization for enhancing the productivity of the enterprise. The coordination in the project helps in managing the performance of the project, induction, and recruitment. The implementation of the WHS management system helps in the assessment of the risks, management process, consultation, report development, and continuous improvement program. |
|
|
Sam Lee |
Manager Residential reality |
He is responsible for managing the residential reality and activities associated with residential agents |
|
|
Pat Misfud |
Manager Commercial Reality |
He is responsible for managing all actions performed in commercial reality. He is responsible for managing the activities of commercial agents. |
|
|
Peter Mitchell |
Manager Investment |
“He is a key person for managing the investment related to the project activities” (Li, 2011). He collaborates with operation general manager for investing obligations related with residential and commercial clients. |
|
Risks Identified |
Probability |
Impact |
Current controls |
Future aspect |
|
The qualified and skilled employees are not recruited |
Medium |
High |
“Updating of the performance measurement chart” (Grover, 2015) |
“Indulging the training and development program to sharpen the skills of the labour” (Fang, 2013). The benchmarks should be used for improving the performance of the employees and the enterprise |
|
Less revenue gains |
High |
High |
Monitoring though the IT security system |
The periodic reviewing of the professional conduct |
|
Inadequacy in providing insurance cover |
Low |
High |
Providing annual insurance coverage |
Training and development program for enhancing the performance of the employees |
|
Anti-discrimination |
Medium |
High |
The policies should be reviewed for enhancing the performance of the employees. |
Reviewing of the organization standards and policies |
|
Mis-management in organization culture |
Medium |
Medium |
The program should be arranged for bringing awareness in employees against the anti-discrimination policies |
Reviewing of the organization standards and policies. The ethical standards should be followed for the development of policies for the enterprise. |
|
Under stress performance of the agents |
Medium |
Low |
Performance should be improved |
Work load should be reduced |
|
Training and development program is not competent |
Low |
High |
Well trained trainers should be employed who have a complete knowledge of the system |
Innovative technologies can be used to provide training to the employees for enhancing their skills |
|
Strategy and objective are not aligned |
Low |
High |
Strategies should be defined according to the requirement specification plan |
The definition of the strategies should be made clear to avoid confusion |
|
Management of cultural diversity |
Low |
Low |
Cultural feelings of the employees should not be hurt |
Cultural feelings of the employees should not be hurt |
|
Role of ethics is not clear |
Medium |
High |
The ethical standard should be used for developing the strategies. The privilege should be given to the ethical standards to be included in the development of strategy |
The ethics can change the working scenario of the employees and raises the level of satisfaction in them. |
|
Name of the project |
MLR brand |
|
Hand over to |
Max Lionel |
|
Hand over by |
Project consultant |
|
Subject |
The objective of the Max Lionel reality company is working in the strategic direction of engaging clients and customers together, development of the company’s reputation and the good will, development of innovative thinking, leadership skills and management, creating the high performance platform for the organization, and helps in increasing the profitability ratio of the company to high extent. |
|
Note: The development of the MLR brand should be completed within 5 years plan |
|
Process |
Task |
Deliverables |
|
Reviewing of post project implementation |
Collection of feedback Assessment of project conducting process Preparation of the documentation |
Survey of the project Assessment of the project meeting Preparation of the report |
|
Close out administration |
Enhancing skills of the employees according to the requirement of the project Management of inventory Collection of feedback on the project performance Archiving the information of the project |
Management of inventory Repository for archiving the project |
Conclusion:
The sequence of activities helps in achieving the goal of the organization to build Max Lionel Corporation as a MLR brand with the inclusion of clients and customers. The strategic aim of the project is to keep customers and clients in the different activities proposed in the development of the system. The privilege should be given to the ethical standards to be included in the development of strategy. The use of qualified employees helps in increasing the efficiency of the services used in the production.
References:
Ali, Z. (2011). Corporate real estate strategy . Retrieved from https://www.kth.se/polopoly_fs/1.122082!/Menu/general/column-content/attachment/72.pdf
Allen, M. (2014). Effects of real estate broker’s marketing strategies. Retrieved from https://pages.jh.edu/jrer/papers/pdf/forth/accepted/Effects%20of%20Real%20Estate%20Brokers’%20Marketing%20Strategies%20Public%20Open%20Houses,%20Broker%20Open%20Houses,%20MLS%20Virtual%20Tours,%20and%20MLS%20Photographs.pdf
Fang, F. (2013). The analysis of marketing strategies of real estate enterprise in three Line cities. Retrieved from https://www.ijsr.net/archive/v4i7/210715011.pdf
Grover, C. (2015). Sales and marketing for real estate professionals. Retrieved from https://www.dearborn.com/wp-content/uploads/2015/03/Sales-and-Marketing-101_-2E.pdf
Hemphill, E. (2007). Factors affecting real estate brokers selection: what really counts. Retrieved from https://www.umac.mo/fba/irer/papers/past/vol10n1_pdf/Hemphill%20(1-25).pdf
Li, V. (2011). A methodologies to assess the competitiveness of real estate developers in china. Retrieved from https://eprints.qut.edu.au/46649/1/Vera_Li_Thesis.pdf
Pawar, A. (2014). Study on the effectiveness on online marketing on integrated marketing communication. Retrieved from https://www.dypatil.edu/schools/management/wp-content/uploads/2015/05/Study-Of-The-Effectiveness-Of-Online-Marketing-On-Integrated-Marketing-Communication-Amruta-Pawar.pdf
Rahmawati, R. (2014). Green marketing mix a strategies to improve competitiveness advantage in real estate developer companies. Retrieved from https://www.ijbmi.org/papers/Vol(3)11/Version-2/B03110206012.pdf
Saludin, M. (2014). Driving consensus ranking via multi-criteria decision making methodology. Retrieved from https://arxiv.org/ftp/arxiv/papers/1201/1201.1604.pdf
Wei, H. (2014). The research on Marketing strategies theory and empirical based on the product value. Retrieved from https://pdfs.semanticscholar.org/a34f/da7ef3217d4a9f8287c65a550474d6009e66.pdf
Yipping, J. (2011). Strategy analysis of real estate company . Retrieved from https://www.kth.se/polopoly_fs/1.122082!/Menu/general/column-content/attachment/72.pdf
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