Discuss about the Introduction to Management for McDonald Restaurant.
McDonalds was originated by two brothers Dick and Mac McDonalds in California. During the year 1954, Ray Kroc impressed by the efficiency of the idea opened chain of McDonald’s restaurant all across US. During 1971, the first restaurant of McDonalds was opened. Since that time, the company has seen tremendous growth rate with more than 90,000 employees that serves around million of customers every day (Mcdonalds.com.au, 2018). The company earns average annual sales for more than $4 billion profit. In the recent times, McDonalds has over 69million of total consumers and has over 36,000 restaurants in more than 100 countries worldwide. The restaurant opened around the world has its own drive through and several operational activities in different regions. Each country has been provided the freedom to renovate or makes changes in the products and facilities according to the place. More than 80% of franchisee business is operated effectively by all successful individual business women and men. Each restaurant has almost 100 employees working daily on an average (Mutum, 2014).
McDonald’s business in Australian is considered to be one of the leading businesses in the nation. The business is under the umbrella of the popular Chicago based business fast-food empire. Cafes of McDonald’s was launched in the year 1993, in the Swanston Street was a huge success and also adopted in the other various parts of the world. The strategy implemented by McDonalds Australia is also implemented by the others McDonalds present in all around the world. The company has also proved itself to be a leader in initiating nutritional labeling. The success of the organization is mainly depended on a simple but very effective formula that includes standardization of the services. This organization maintain quality services and generate cost efficiencies through employing young and unskilled labors that later gets supervised by the managers.
As the franchisees of McDonalds is widespread all across the world, the key elements of the firm includes high quality, convenience, values and services. The organization has a system of command and control that is increasingly becoming centralized. McDonalds approach is universal in nature, where, integration and standardization is considered to be the main foundation of the business. The strategy applied by the organization is methodical in nature, where the main focus is given on the established standards and practices that is highly significant for maintaining a smooth operational activity. The core values of McDonalds stands for Q.S.C and V which means Quality, Service, Cleanliness and Values. These facilities in providing the customers with high-end quality products that are served in an affordable price and a clean and better working environment (Laheri, Dangi & Vohra, 2014). The organization firmly believes that it is crucial to invest in human resources. As people, who are qualified and coming from diverse background can proved to be an asset for the organization to ensure maximum success.
McDonalds has a strong organizational culture and its ‘single store’ concept turns to be a motivator of the employees. Integrity and honesty is the major cornerstone for all business strategies and approaches. The main vision of McDonalds is to be the best and leading fast food provider globally. While the mission of the organization is to become the best preferences of its customers in the fast food segment. The organization also tries to improve its operational activities and further surpasses the need of its target customers. Major focus is given on retaining all the promising employees by offering growth opportunities to its employees. McDonalds highly ensures that the culture for the organization is spread at all level and properly reinforced through education. Promotion of employees is still highly vital for all the levels of the organization.
Andrew Gregory, the Chief Executive Officer of McDonalds holds this position in the year 2014. He is held responsible for all the operational, marketing, supply chain, public affairs and business planning. Andrew also holds the leadership role recently to inspire and motivate the people for future development of Australia. Andrew joined as a casual member of the organization while being at the university and later on started his career as an accountant. Recently all the local as well as international responsibilities for the operational activities are controlled by Andrew. Several important activities are needed to be undertaken by Mr. Gregory for managing the Australian operational activities of McDonald’s (Robbins, Bergman & Coulter, 2018).
In the fierce competitive market, the business environment is highly challenging. The competitors like KFC, Subway, Dominos and Pizza Hut are competing for the customer dollars. It would be highly significant for all the firms to be more innovative and highly agile. Major emphasis should be led on creating a responsive and transparent dining experience for their customers. McDonalds continues to be leading restaurant services in Australia by delivering strong sustainable growth of the business and further engaging its workforce. The managing techniques are highly differentiated from any other assistant manager due to his well defined skills and implementation strategy (Pappu & Quester, 2016). He facilitates in providing an unmatched opportunity for all the young individuals to learn different skills that can be applied by the people throughout their lives. The internal management processes of McDonalds are very strong and are highly recognized at an international level. The restaurants or assistant mangers have their own tailored programs that are internationally recognized and have development plans that include combinations of education initiatives and experiences to ensure workplace management and operational development (Dessart, Veloutsou & Morgan-Thomas, 2015). Mr. Gregory has further created a high performance environment through effective leadership skills and business planning.
Mc Donald’s is a leading fast food chain that further achieved great heights under the leadership of Andrew Gregory. According to Gregory it would be profitable for the firm to invest more in human capital. The employees of McDonalds are trained efficiently to serve high and improved beverages and quality foods to their customers. This also includes facilities like outstanding customer’s services and maintaining cleanliness for the restaurant as a major part of the learning (Nyadzayo & Khajehzadeh, 2016). Mr. Gregory aims at informing the people about the career development and employment opportunities to the individuals.
McDonald’s crew members are provided to learn effectively through market-leading customer services and providing attention to all the minor details. The main role of the Gregory was to ensure that all the goals of the people and department are cohesively supported by the organization to achieve maximum success. Transparency was bought in the dining experiences by Mr. Gregory. Furthermore, working effectively in such a better environment enhanced the teamwork skills of all the employees. Innovation was made in the customer services with the help of new features like prepare, display and advise application that was installed on the menu items (Davcik & Sharma 2015). Food safety procedures were adopted by Gregory that leads to encouraging sustainability within the organization. Moreover, world class customer services would be provided to the customers. McDonalds also offers various shift schedules to its customers so that effective balance between the individual’s personal and professional life can be easily maintained. Gregory emphasis on the process of entry socialization that put major effort on investing into manpower and their grooming for organizational excellence. He globally supports youth employment and also encouraging the individual’s growth in the organization. The main management strategy is to create new training program for inducted employees that will focus on growth of the employees and smooth functioning of the organization.
Andrew Gregory has to make sure various important factors while having weekly conference meeting with its employees. He should develop a friendly work culture that would help the employees obtain maximum satisfaction through high involvement in work and making extra effort to ensure that limited risk is taken by the individuals. He should ensure that all the employees are frequently rotated to acquire knowledge from all the field of the business that also includes accounting and financial segment. He should further encourage the subordinates to take additional responsibilities so that the employees can become self-reliant in the decision-making process (Homburg, Jozi?. & Kuehnl, 2017).
While assessing the feasibility of the new product it would be important for Andrew Gregory to properly research the market. It would be beneficial to conduct the market research and also gathers important information that would be useful in identifying the potential of the customer’s product and services. Moreover, feedback should also be received by the customers by developing a prototype of new product that is to be added to the McDonald’s menu. It would be easier if the employees are trained to shop around the products to distribution partners and retailers and creating awareness about the new product. Andrew Gregory is recognized for his role as an emerging leader and proud for all the opportunities that lead to the success of both the employees and the organization. Mr. Gregory provides essential training skills to the employees focus and make them strongly committed towards the customers. He should offer attracting promotional and reward strategies besides service offerings. Employees should be encouraged to also be a major part of the brand restructuring initiatives. Designing attractive uniform for the employees also make them proud and provide job satisfaction. In addition to this, the young employees can be retained by offering them continue their education even while working for the organization.
McDonald’s corporate management activities mainly focus on effective leadership and training program to make an organization achieve its desired mission and vision. In the ever changing business environment it is important for the firm to embrace new trends. Mc Donald’s new approach of ‘create your taste’ has provided the customers interesting opportunities to customize their own items through touch screens application. Moreover, customer learning labs has also been established for the customers to try other new concepts (Ponnam & Balaji, 2015). The recently launched’ The Corner’ has paved way for re-branding the outlets of Mc Café. The café offers personalized services, range of hot beverages and metal cutlery.
Yes there are lot of difference from being a CEO at McDonalds and being a CEO at NGO. The CEO of McDonalds has to achieve their desired goals and vision besides achieving target profits and satisfying its customers, such is not the case of a NGO. The CEO of NGO does not have to pay attention to innovation and profitability. Employees are also not properly trained and satisfied. On the other hand being a CEO of McDonalds more emphasis is given on the innovation and meeting the needs of the customers by providing the desired changes. Recently, McDonald’s new learning lab has achieved maximum success by training their employees and providing satisfaction to its potential customers and further obtaining their feedback (Brones, de Carvalho & de Senzi Zancul, 2014). The CEO of McDonalds, Andrew Gregory invested huge amount of money for attracting and retaining talent within the organization. Unlike in NGO, the CEO of McDonalds has to focus on all the functional and operational activities of the company. Controlling and managing is not only limited to the top-level but it is his duty to ensure positive work culture is maintained at all level of the organization.
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