Discuss about the Media and Communications for New Media Developments.
Communication is defined as a medium for the purpose of transferring information from one entity to another entity. The process of transferring the information is being carried out in the process of developing the interactions and also the sharing of the knowledge is being enhanced by the process of developing the new contexts of the ideas. The sharing of the information is being appropriately constructed by the help of the communication process that symbolizes the interactions between the two or more people (Carey, 2009). The attempt that is undertaken in this essay clearly describes the two alternative models of James W. Carey for creating focus on the new media developments. The two alternatives consist of the various concepts of the communication process which are categorized into transmission and rituals. Thus, it enabled the learner to have the appropriate view of the communication processes used for distinguishing the new media with the help of the two models. The communication theories and models are used by the people and business organizations to convey their own opinions and views. Carey has focused on two communication theories which are transmission view communication theory and ritual view communication theory.
The two model of the James W. Carey shows the transmission and the ritual views by considering the conception of the communication. Therefore, the two conceptions can be easily focused with the provision of the explanation of the two conceptual models which are used for describing the new media story (Park, 2008). The theories of communication are appropriately explained by Carey and prefers ritual view communication theory because from his point of view, transmission communication theory is over used in the society nowadays.
The transmission views are defined as the most common form of the culture. This culture can be easily described with undertaking all the cultures and dominates that had been developed for the purpose of describing dominates of the contemporary dictionary entries. The definition can be defined as the imparting, sending and the transmitting of information for the purpose of sharing knowledge. The enhancement of the metaphor or the geographic transportation is being described in the form of transmitting the information to the others. The enhancement of the movements can be easily explained with the movement of the information to the others. It also provides the information which is essentially identical for the development of the ideas for the communication process and also it enables the enhancement of the process within the people (Pauly, 2007). The enhancement of the work process can be essentially focused by identifying the communication processes and also the description of the communication can be appropriately made by the help of the transmission of the signals or the messages. The views of the communication can be appropriately increased by enabling the desire for the increment of the speed and the effects of the messages. The development of the news story can be appropriately made in an easy with the help of transmitting the messages through the help of the signals.
The ritual view clearly explains the transmission of the messages in space which are needed to be maintained for the society with the time. The communication process is seemed to be related to the religious or the ritual views in which the sacred ceremony is being described with the provision of the messages and also it attracts the fellowships and the commonality. The indebtedness of this is clearly represented from the communication made to the religion from the variation of the time and thereby the significant role is being explained in the form of the society (Pooley, & Carey, 2016). For the purpose of comparing the effects, the analysis of this usage is being enlightened in the form of the highest manifestation and the maintenance of the credibility is being depicted. The new enlighting becomes the medium for the purpose of sharing this information and also highlights the views that seems to be requisite for the producing the dramatic focus. Moreover, the news writing reading becomes the important factor for the enhancement of the views enabled with depicting the dramatic views and also the reader gains the pure information regarding the impact created on the society with the ritual view of the communication process (Stacks, & Salwen, 2009). Therefore, the structure seems to be illustrating the appropriate views of the relevance nature which is being provided while comparing the two forms of the information. Therefore, the developments of the news in the form of communication can be easily explained by the help of these two conceptual models of James W. Carey.
The two communication model transmission and ritual play a significant role in the enhancement of the media platform. For example, a news story from a newspaper about the death of a five-year-old girl due to negligence shows the transmission and ritual communication theories. The transmission communication theory is the movement of information and has the function to transfer information within a society (Golan, Johnson & Wanta, 2010). On the other hand, ritual view theory determines communication as culture sharing to provide commonality and fellowship. The ritual views theory states that the news story was not an appropriate or real information but a picture of contending forces in the society. The invisible girl is depictive in an attractive way that can evoke sympathy for the reader and compared with the darker images of her parents. The image represented the contending forces which is emphasized further by evil an adjective. The following depiction creates an effect of being the observer at the play and developing a story that creates a feeling among the readers (McLuhan & McLuhan, 2011). The story was also depicted with the use of colour letters such as red which shows the sign of danger, but it also shows power and strength which contrasts the young girl’s innocence. The photo given in the newspaper can also be analysed from the transmission communication theory point of view that it is disseminating knowledge and news as the picture is the distribution of factual and visual information.
Bullet points are also used that can be viewed as both ritual and transmission communication form. However, the newspaper also provides significant information to the readers in an easy and simple. The story can be viewed from the transmission communication theory point of view. Nouns have also been used from the set of professions such as social workers, police, doc and teachers which depict the inefficiency professional theme showing the contending forces between the professionals and boy and also between the professionals and reader. Thus, it can be concluded that the ritual communication theory and transmission communication theory of James Carrey can be applied to the news story which portrays the use of these theories by the media organizations. The media organizations have used the communication theories to attract large number of audiences. (Samovar, Porter & MacDaniel, 2009). The factual information, layout, text and words use the ritualistic communication form to evoke the sympathy of the readers towards the young girl and also influencing the opinions of the readers. Both the theories are interlinked with each other and can be used in the media world. However, the media do not use the social interactions under the ritual view communication theory such as discussion shows of television with friends but are the instead forms of the social integration. Both the theories show the communication and flow of information within the society. Communication is considered as the most significant tool which is used by the organizations to convey their messages efficiently and appropriately to their audiences (Severin & Tankard, 2014).
Carey has given his opinion on the two communication theories. He thinks ritual view communication theory is much better than transmission view communication theory. He thinks that the transmission view communication theory can no longer go with the social change or technology and would also lose all its control in long run. For an example, the government may face difficulties to control the file sharing from one place to place which refers to the transmission model. Thus, the social consequences of the damages would be on the intellectual property. It does not mean that the transmission model was neglected by Carey but he just sees more benefit in the ritual view communication theory as there is a transmission communication flux around us. The transmission communication can hold and control everything and it has the hypodermic effect on us. The concept implies that whatever the media organizations depicts through the transmission communication has a powerful and direct effect on the audiences. For an example, the commercial advertisements are made to influence and control the beliefs and thoughts of the audiences towards the product and services in a positive way. Thus, the audiences are influenced with the communication process and may divert them to purchase the products. However, the ritual view communication theory helps to connect with a certain role of group. Thus, different communication theories and models helps to communicate effectively relying on the situation (Miller, 2007).
Conclusion
Carey has explained communication process as a complex process that maintains, builds and alters the culture of the world. The communication theories are appropriately explained by Carey which shows how media organizations use these theories. The theories are used to influence the views and perception of the readers. The communication model and theories has helped many people or group to convey their own opinions to others. The follow of communication is very much important for the development of an organization. Carey has explained two types of communication theories that are used by the media organizations.
References
Carey, J. (2009). Communication as culture. New York: Routledge.
The book detail states that the process of transferring the information is being carried out in the process of developing the interactions and also the sharing of the knowledge is being enhanced by the process of developing the new contexts of the ideas. The sharing of the information is being appropriately constructed by the help of the communication process that symbolizes the interactions between the two or more people
Park, D. (2008). The history of media and communication research. New York, NY [u.a.]: Lang.
The book detail states that the two model of the James W. Carey shows the transmission and the ritual views by considering the conception of the communication. The two conceptions can be easily focused with the provision of the explanation of the two conceptual models which are used for describing the new media story.
Pauly, J. (2007). James Carey: In Praise of the Popular. Popular Communication, 5(1), 11-12.
The book detail states that the transmission views are defined as the most common form of the culture. This culture can be easily described with undertaking all the cultures and dominates that had been developed for the purpose of describing dominates of the contemporary dictionary entries.
Pooley, J., & Carey, J. (2016). James W. Carey and communication research. New York: Peter Lang.
The book detail states that the communication process is seemed to be related to the religious or the ritual views in which the sacred ceremony is being described with the provision of the messages and also it attracts the fellowships and the commonality.
Stacks, D., & Salwen, M. (2009). An integrated approach to communication theory and research. New York: Routledge.
The book detail states that the news writing reading becomes the important factor for the enhancement of the views enabled with depicting the dramatic views and also the reader gains the pure information regarding the impact created on the society with the ritual view of the communication process.
Golan, G., Johnson, T., & Wanta, W. (2010). International media communication in a global age. New York: Routledge.
The book detail states that the two communication model transmission and ritual play a significant role in the enhancement of the media platform. The transmission communication theory is the movement of information and has the function to transfer information within a society.
McLuhan, E., & McLuhan, M. (2011). Theories of communication. New York, NY: Lang.
The book detail states that the ritual views theory states that the news story was not an appropriate or real information but a picture of contending forces in the society.
Miller, K. (2007). Communication theories. Beijing: Peking University Press.
The book detail states that the audiences can be influenced with the communication process and can change their decisions on the basis of the effectiveness of the communication.
Samovar, L., Porter, R., & MacDaniel, E. (2009). Intercultural communication. Belmont, Ca., [etc.]: Wadsworth Publishing Company.
The book detail states that the media organizations use communication theories to attract large number of audiences and influences their views and conceptions.
Severin, W., & Tankard, J. (2014). Communication theories. Harlow: Pearson.
The book detail states that the communication is considered as the most significant tool which is used by the organizations to convey their messages efficiently and appropriately to their audiences.
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