The Ministry of Communication and Information applied the regulations on the converged media environment in the year of 2012. These regulations are highly criticized due to the current corruptive acts in the media industry. The panel is associated with 11 members along with Mr. Koh Boon Hwee, the Chairman of Board of Trustees in Nayang Tecchnological University. This Media Convergence is signified as the digitization of the media content that is coupled with high-speed broadband connectivity. The internet-enabled devices is transforming the internet content much easily and becoming easily accessible to the consumers worldwide. The government regulations are imposed in the media and creative industry for protecting the media from piracy.
Disassembly and reassembly on digital technology and creative industries
The journal article discusses about the cases related to the advent of digital technology. It is to be specified that the current digitalization is leading towards the societal changes. The effects of the digitalization are changing the method of connecting people worldwide. The policy makers and practitioners often divide the creative industry into several classifications. Mangematin et al. (2014) stated that the digital technologies are used in various department of creative industry.
The uses of the digital technologies in such industries are focused on the individual talent and uniqueness that have the remarkable potentiality for job creation through the exploitation of intellectual property. The journal explains the industrial dynamics for assembling the digital technologies in current scenario. The creative industry has to be careful about the regulations of using these digital technologies for enhancing the knowledge and bring innovations to the advanced society. The creative industry deals with the television media as well. The further source will discuss the specific challenges that are faced while broadcasting the information through television.
The journal describes that the convergence of broadband and broadcast, the TV enhances the social inclusion and opportunities to drive growth for the European countries. The fast moving convergence of today’s world is creating the significant phenomenon of “connected TV”. There is high level of the technological standards and solutions fragmented in order to address the convergence of media. However, Modot, Lambert and Moullier (2013) noticed that the lack of common standards and the asymmetric levels of technological and infrastructural development across the EU. It is reported that by the end of 2012, the world’s installed base of smart TVs had reached up to 104 m and most of them are from European countries. The journal also describes the gradual shifts to non-linear consumption that may create impact on content financing. However, it is noted that the competition in the television and broadcasting has the special impacts in current times. Therefore, the further topic will highlight the recognizable challenges faced in the Television and Broadcasting media.
The journal describes the emerging issues in Television Broadcasting. It is to be indicated that the dynamic effects of media convergence are changing the process of accessing the audio-visual content by the consumers. The regulations imposed in the media convergence specify that it is necessary to ensure the proper cautions before broadcasting the media contents (Oecd.org 2017). The competition law is transforming into more complexities due to the rapid technological changes. This increasing number of convergence is lowering the barriers to entry and making the market more competitive. The presence of the existing dominant broadcasters is also facing challenges due to the new entrants. The emergence of the music piracy is much noticeable due to the enormous competition in the television and broadcasting media. Therefore, the further topic will discuss the music piracy in current time that defines the media convergence in an appropriate manner.
The success of the music industry depends on the legal environment and copyright law. The use of piracy is increasing these days and the challenges in music market are rising day by day. There is the unfair competition in the music industry. The unlicensed services are majorly depending on the advertising process. The major single threat in the music industry is the digital piracy. It becomes the obstacles for the licensed music sector and the investment artists. However, the industry is responding though the comprehensive strategy that includes the consumer education on copyright as well as the value of music. Moreover, the industry has the belief that the parties involved with the digital economy need to maintain the responsibility for supporting legitimate digital commerce in various forms (Music Piracy — IFPI — Representing The Recording Industry Worldwide 2017). This music piracy is breaching the rules that are imposed in the creative industry. Apart from the music piracy issues, the multi-screen television is also dealing with the convergence and regulation. The next topic will describe this convergence and regulation in multi-screen television in Singapore.
The journal describes the identified regulatory and convergent issues that are emerging from the cross-platform audiovisual services. The article also provides the insightful ideas about the multi-screen television in Singapore. It is noted that the ‘platform neutrality’ multi-screen TV regulatory scheme is introduced for exploring the ideas about the content classification. The license regulations and different contents are included under this scheme. The article highlights that the major issues emerged in the media industry are stiff competition, digital copyright and content regulation (Trisha TC 2013). Furthermore, the study also analyses the regulatory issues, market development, and the national plans for the multi-screen TV services in Singapore. The regulations imposed in the creative industry are protecting the data from being disclosed. However, it is necessary to maintain the proper moral equity and individual attitude regarding digital piracy. The following topic would describe the effects of such individual attitude in using the digital piracy in a developing country.
The paper discloses the attitudes of the global consumers towards digital piracy, moral behaviour, and relativism.
Denni, Fandy and Rebecca (2015) stated that the commercial piracy could easily be detected whereas the End-user piracy is very difficult to detect. It is necessary to understand both the demand sides of piracy and the supply side of piracy. The study investigates the demand side of piracy that has the clear impact on relativism, moral equity, and consumer behaviour. It is noted that the relativism affects the purchase of the pirated software (Denni, Fandy and Rebecca 2015). In fact, the attitude has the negative impact on the moral equity during the purchase of the CD and other software. In order to eliminate the digital piracy, it is essential to adopt the substitute methods. The further topic will discuss how the online strategies can be implemented to provide the necessary videos or music to the consumers. It will also specify the method of reducing the online piracy.
The journal article suggests that undertaking the proper online strategy can be useful in eliminating the piracy process. An artist can easily allow the consumers to download the product under a ‘pay-what-you-want’ online strategy. The paper determines that the strategy is much effective in increasing the profitability. It will not even harm the imperfect intellectual property rights. On the other hand, the paper explores the idea that the strategy changes the benefit between the publisher and the artists (Sana et al. 2014). The live performance and the positive voluntary contributions can be the easier process of achieving this strategic target. If anyone needs any type of software or online product, there will be the proper download option by paying the money. Then the site will be free from piracy. The paper thus analyses the supply chain process that can reduce the use of pirated software and eliminate the exploitation of the talents of the artists. The corporate has the specific response to this music piracy that often exploits the artists’ talents. The following topic will describe the corporate response to the online music piracy.
Additive manufacturing is the process of 3-D printing that offers the remarkable opportunities to the business. It even threatens the business since it is involved with new generation of the individuals who are both the producers and the consumers. The journal is thus providing the enriched idea about the war in the music industry against the piracy services. The changing demands of the consumers have the negative impact on this industry due to which people ought to find for the piracy services (Appleyard, Mathew 2017). As a result, the talent of the artists is generally exploited. However, concentrating on such consequences, the study introduces the different techniques and strategies that can mitigate such challenges related to the online piracy in the music industry. The corporate response towards such challenges is helpful for reducing the risks involved with digital piracy. With the help of this response, the next topic will discuss the impact of the community facilitation and creativity on adoption of the digital piracy.
The journal defines the process of prevailing the unauthorized downloads the different forms of digital piracy that is considered as the persistent challenge in the creative industry. The ethical arguments and the technical measures have the limited extent. It is noted that the rising popularity of music streaming systems is driving the owners to experiment with the alternative business models. This value propositions discourage the digital piracy in recent business market. It is even specifies the usefulness of the music streaming system, which is associated with a process of reducing the pirating intention (Hampton-Sosa 2017). The final topic will describe the enormous piracy cases in the music industry. The use of the piracy in the music industry will be analyzed in the next section.
Piracy and Creation: the case of the music industry
The journal introduces the model that describes the impact of copyright infringement on the music artists who are much dependent on the type of revenues. These revenues are obtained from the profit for self-released artists, royalties from record companies, and amount derived from the live concerts (Bacache-Beauvallet, Bourreau and Moreau 2015). The artists who are in a contract for more live performance usually deal with the piracy problems. On the other hand, it implies that the self-released artists are less tolerant of piracy. Their attitudes are closer to the revenues generated from the record companies.
Conclusion
The study focuses on the digital piracy, which is the major issue in current creative industry. Especially, the music industry has been facing the challenges due to the enormous piracy in the audio-visual software available in the internet. The talents of the artists are exploited drastically due to such issues. Hence, the regulations are needed to be maintained in the media companies for avoiding such challenges and reducing the talent exploitation in the creative industry.
References
“Media Convergence Review – Infocomm Media Development Authority”. 2017. Base. https://www.imda.gov.sg/regulations-licensing-and-consultations/consultations/completed-consultations/media-convergence-review.
“Music Piracy — IFPI — Representing The Recording Industry Worldwide”. 2017. Ifpi.Org. https://www.ifpi.org/music-piracy.php.
Appleyard. M 2017. “Corporate Responses to Online Music Piracy: Strategic Lessons For The Challenge Of Additive Manufacturing”. Business Horizons 58 (1): 69-76.
Byungwan, Koh, B. P. S. Murthi, and Srinivasan Raghunathan. 2014. “Shifting Demand: Online Music Piracy, Physical Music Sales, And Digital Music Sales”. Journal Of Organizational Computing And Electronic Commerce 24 (4): 366-387.
Denni, Arli, Fandy Tjiptono, and Rebecca Porto. 2015. “The Impact of Moral Equity, Relativism And Attitude On Individuals’ Digital Piracy Behaviour In A Developing Country”. Marketing Intelligence & Planning 33 (3): 348-365.
Mangematin, Vincent, Jonathan Sapsed, and Elke Sch¨ußler. 2014. “Disassembly And Reassembly On Digital Technology And Creative Industries. Technological Forecasting And Social Change”. Elsevier 83: 1-9.
Maya, Bacache-Beauvallet, Marc Bourreau, and François Moreau. 2015. “Piracy And Creation: The Case Of The Music Industry”. European Journal Of Law And Economics 39 (2): 245-262.
Modot A.,, Lambert, E., and Moullier, B. 2013. “The Challenges of Connected TV”. European Parliament, 32-64.
Oecd.org. 2017. Competition Issues in Television and Broadcasting https://www.oecd.org/daf/competition/TV-and-broadcasting2013.pdf.
Sana, El Harbi, Gilles Grolleau, and Insaf Bekir. 2014. “Substituting Piracy With A Pay-What-You-Want Option: Does It Make Sense?”. European Journal Of Law And Economics 37 (2): 277-297.
Trisha TC, Lin,. 2013. “Convergence And Regulation Of Multi-Screen Television: The Singapore Experience”. Telecommunications Policy 37 (8): 673-685.
William, Hampton-Sosa,. 2017. “The Impact Of Creativity And Community Facilitation On Music Streaming Adoption And Digital Piracy”. Computers In Human Behavior 69: 444-453.
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