Migrating a business to an E-business is a critical business entity. Such an adjustment requires proper preparation which cover from latest software and hardware management, technical issues and systems suitable to the advancing e-business technology. Workforce is inadequate as most activities happen online. E-business increase proceeds and saves business time. It will allow the business to connect with international clients which thus means increased number of clients. As such, it is essential for the business to prepare properly on matters regarding resource source. Capital is the most important item, and it is determined by the website software application. A portal should be implemented on a website where clients connect with the business, register, order their products, comment and any critical opinion a client may have.
E-business migration of a business is a vital entity of a business; such a move needs proper preparation which range from technical issues, latest hardware and software management and systems relevant to the revolutionary e-business technology (Chen and Wang, 2018 p.42). Workforce is limited as most of the transaction takes place online. The report paper consists of all information required by the business for consideration before migrating to an e-business.
Transaction processing systems such as order or payroll processing monitor the daily routine transactions flow required to carry-out business. These systems serving operational management are necessary to business to e-business migration. MIS (management information system) create reports serving middle management by putting into consideration data from TPS. DDS (decision-support systems) supports decisions of management that are special and quickly changing using emerging analytical models. All these systems offer business knowledge that assist enterprise employees and managers to make more sound decisions. These business intelligence systems serve several levels of management, and include ESS (executive support system) for executive management that offer information in the form of charts, graphs and dashboards delivered through portals using several sources of external and internal information.
Mobile business (m-business) and electronic business (e-business) means carrying out business dealings using the internet and other technologies of networking. E-business comprises of supplier and customer relationship management, e-commerce and business collaboration.
E-commerce is moving at a fast speed, and many websites of e-commerce enter the business daily with the rate of survival being less than 10 percent after the first year. The industry is harsh and needs businesses to equip themselves with most advanced level solution to distinguish themselves from the rest. The business should adopt the following as it attempts to migrate to e-business:
Cost: E-business offer businesses the flexibility of effecting as much as needed currently and scaling up future needs. For instance, a small company can begin with a basic desktop computer and a high-speed internet connection to communicate with customers and even rivals. It can utilize software-as a-service which is a software model that is paid as per use, instead of setting up costly enterprise software applications. It can use extra software applications and computer systems as the business grows.
Flexibility: customers can carry out their operations anywhere at any time. Managers can perform virtual meetings with their part-time and full-time employees, who could be situated in different regions.
Service Delivery: service delivery is normally through safe private corporate networks or through the internet. E-business permits organizations to shift some of its skills into its field location. It permits firms to connect with their shareholders through software applications located on corporate databases and servers and IT (information technology) systems situated at corporate headquarters
Better Communication: e-business permits conversations to occur fast. As a result, decision making is done faster thus saving time. Besides, e-business permit people to interact in different ways that facilitate understanding. For instance, some may prefer to communicate by video chatting, emailing or messaging (Zhang, Kumar and Cosguner, 2017 p.851).
Global Presence: the most substantial benefit of migrating to e-business is that an organization acquires an opportunity for global presence. Companies involved in e-business are available for worldwide or nationwide business.
E-business brings many changes in the manner in which companies work. Besides, it is associated with various challenges which include regulatory and legal challenges, technological challenges, educational and behavioral challenges, and miscellaneous challenges.
Different issues regarding to the implementation of advanced technology: they include choice of internet payment tool and its interoperability, comparative purchasing capabilities, lack of dependable network infrastructure, implementation of public key infrastructure to allow authentication of identity, high bandwidth cost, security issues, inter-operability of technological application and technology, depth and richness of content available over the internet, lack of e-commerce standards and technical collaboration of emerging technology with current applications.
Regulatory and legal framework challenges: they include taxation and custom uncertainties, difficulty in enforcing and regulating standards due to lack of constant policies and rules and government intervention.
Behavioral challenges: they include customers lack trust and fear that their privacy may be intruded thus making them reluctant in engaging in e-transactions. Besides, the security frauds happening over the internet and lack of knowledge of clients about the availability of services set a challenge to firms.
Miscellaneous challenges: they include the issue of retaining and attracting a significant mass of clients, platform conflict and the need to enhance the process of order fulfillment.
Business – to – Business (B2B)
A B2B business model is where products are sold first to an intermediate buyer who then sells the goods to the final client (Bower, 2015 p.948). For instance, a wholesaler orders a product from a firm’s website and after acquiring the goods, sells the final product to the final consumer who comes to purchase the good at one of its retail stores.
Business – to – Consumer (B2C)
A B2C business model is where a company sells its good directly to an end-user. A consumer can examine the products displayed on the website. The client can select a product and place an order. The website will then notify the business firm through email and the firm will dispatch the goods to the client (Sahni, Wheeler and Chintagunta, 2018 p.255).
Consumer – to – Consumer (C2C)
A C2C business model assist end-users to sell their belongings such as cars, residential property, motorcycles, among others by posting their content on the website. Website may offer services to the end-user for free or at a fee. Another end-user may choose to purchase the product of the first client by examining the advertisement or post on the website.
Consumer – to – Business
It is where an end-user visits a website presenting many business firms for a specific service. The end-user approximates the amount he or she is willing to use for a specific service. A business firm who meets the requirements of the end-user within the stated budget, approaches the client and offers its services.
B2C and B2B should be implemented because:
Although business-to-consumer and business-to-business are two different models, in that one model focuses on consumers and other businesses, the benefits that the two model offer to marketers are almost the same (Gustiawan, 2010 p.84). Both models assist firms in maximizing sales in an increasingly competitive environment. The following are some of the benefits of using B2B and B2C models:
Increased awareness: B2B and B2C models increase awareness of companies and their associated services or products. Besides, marketers are in a better place to receive information about their rivals. In addition, with the rise of the social networking explosion, more end-users and business patrons are expressing their views about different services and products (Shihab, Sukrisna and Hidayanto, 2015 p.56). As such, marketers acquire more empowering details about what the market is thinking.
Better communication: in addition to website and email, social network explosion allows marketers to communicate directly with their clients, whether end-users or businesses. An essential part of communication is educating clients, either as individuals or as group.
Better Service: better education result to better service. B2C and B2B firms are offering marketing websites on which clients engage when they have concerns or questions, and they are sending educational emails that advertise and inform their clients with practical details.
Refined Messaging: the internet offers marketers with more particularized details about their clients, such as when they are interested to receiving message of advertisement (Nicolau, 2010 p.92). Equipped with such knowledge, some B2C and B2B firms employ a marketing technique referred to as right-time marketing.
The following are some of the e-commerce tools that a business should consider using to communicate and connect with their clients:
Email Marketing Automation
Remarkety is an email marketing automation tool that send out coupons, monitor the behavior of the customers and segment various shoppers (DR.K.VANITHA, 2012 p.3). It automates the time-consuming process while keeping each email fully relevant and personalized. Remarkety evaluates the shopper buying history and the store information to propose email campaigns that focus on buyers who have deserted their carts, buyers that require a discount ticket for that extra push to purchase, buyers that should be incorporated in loyalty programs and inactive buyers.
CRM
An effective CRM tool permits companies to connect with individuals that need their services or product and then maintain that relationship as long as possible. It essentially demonstrates a full individualized history between the business and the shopper, the time the communication occurred and the purchase time (Goldsmith, 2010 p.23). That knowledge is then used to develop clients’ profiles which can be applied to collect new leads.
Community Support
A community support tool offers opportunity to get connected. One can connect with other firms, discover insights and get experience to assist in growing one’s business. One have the chance to tap into other business’s inventiveness as they share their best strategies and practices that benefited them and those that did not (Adhikari, 2011 p.72). Business owners share tips, articles and videos daily about marketing, venture funding, HR, customer services, leadership, website design and financials to other firm owners in hopes that offering such advice may result to other’s success.
Utilizing the best e-commerce tool will improve the credibility of the business, create rewards for constant return shoppers, assist in covering the gaps in many other retail activities, add client support and control online order fulfillment from the outlet (Sharma and Djiaw, 2011 p.87). The following are some of the best e-commerce analytical tools that can assist in illuminating and evaluating the success of the business:
KISSmetrics
KISSmetrics is an effective analytical tool that offers good data with the tagline that will allow you keep, acquire and increase more customers. It assist users to appreciate and understand the online behavior of customers. These are things that assist the website hosts increase customer retention and acquisition rates. KISSmetrics tool also assist you in making informed decisions.
RetentionGrid
RetentionGrid offers the information in simple color coded graphs. It makes application and digestion of information much easier for many users. Besides, it offer proposition on how to reach various demographic sectors. In addition, RetentionGrid provides details about the kind of marketing is suitable for particular customers. It also assist you in analyzing and understanding which of the various marketing campaigns will give the best outcome depending on who visits the site.
Google Analytics
Google Analytics is among the most famous web analytics tools utilized by website owners around the world. Google Analytics is one of the best tools in the firms as it is easy to understand.
Clicky
Clicky is an e-commerce analytical tool that is easy to use. Besides, Clicky tools are in real time. As such, one is able to acquire information instantly about the current situation. In addition, Clicky tool has sufficient information. Besides being simple to use, the tool allows users have access to adequate information.
The business should consider venturing into m-business as it is among the best online channels where clients can carry out their activities at the comfort of their regions. M-business is an expansion of e-business to mobile gadgets such as smart phones, among other handheld gadgets. The mobile phones are portable and easy to use. Besides, the business will utilize messaging service to its clients where bulk short message service (sms) technology is applied. M-business can be built on the current e-business structure, which means fewer extra expenses for new systems (Anderson and Vakulenko, 2014 p.37). M-business is evolving as among the best ways to increase the agility of the business, connecting the management with customers, suppliers, business partners and employees.
The proposal summarizes the hardware, software and networking infrastructure required by the business to move into e-business platform. The proposal shows the best operating system and hardware database application which is faster and relevant to the modern evolving world of internet and global connectivity. It shows the prices quoted as per the required number of 25 staff members.
The proposal will serve the business best, the justification given will show in detail of the advantages of the proposed computers.
Proposal description
This is a computer hardware proposal for a business migration from mail to e-business. The proposal gives the necessary tools for migration and enables the owner to swiftly shift to the online platform.
|
Item No |
Hardware Device |
Quantity |
Price ($) |
Total Cost ($) |
|
1 |
Cisco Meraki MS210 Switch |
2 |
600 |
1800 |
|
2 |
Cisco 4000 Series integrated router |
1 |
450 |
450 |
|
3 |
Hex Core E5-2670 |
2 |
750 |
1500 |
|
4 |
PCs- Intel i7 6700 Extreme Pack |
25 |
560 |
14000 |
|
5 |
HP Probook 4530s laptop |
3 |
1350 |
4050 |
|
6 |
2 |
2050 |
4100 |
|
|
TOTAL BUDGET |
25,900 |
Justification of the proposal
The hardware devices in the proposal will be able to meet the needs of Dr. Little online business. The devices were selected on the basis of security, reliability, and performance (Al-Shboul and Alsmadi, 2010). Cisco Meraki MS210 switch will be used to extend the network and will accommodate 48 connections. This will accommodate all the 25 desktop PCs, servers, and extension phones. The budget is also reasonable and is within the estimated budget. With these devices in place, the business will run smoothly with minimal downtime expected a year (Sana, 2014). Kyocera M3560idn will be able to handle the heavy printing of invoices for attaching them to the products while being packaged and delivered.
|
Item No |
Software |
Total Cost ($) |
|
1 |
Microsoft Windows Server 2012RT |
1000 |
|
2 |
Microsoft Mobile information server 2016 |
875 |
|
3 |
Microsoft exchange server 2012 |
1050 |
|
4 |
Microsoft SQL server 2008 Enterprise |
980 |
|
5 |
Norton Veritas Back Up Software support |
700 |
|
6 |
Norton Enterprise Antivirus |
550 |
|
Total Cost |
5155 |
Justification of the Proposal
The proposed system and application software are the recommended choices because they are well compatible with the proposed hardware and meets all the security, reliability, and standard requirements (Hasan, 2017). This software does not need regular subscription as update will be provided by the vendor. Additionally, customer support will be provided for the business for one year without paying any fee. The budget is reasonable and is feasible.
Collaboration systems are those systems that work together to attain an explicit objective (Kim and Lee, 2010, p. 975). They are integrated into one system but working independent of their functions. Collaboration systems have become very essential because of decentralized decision making, globalization, and evolution in technology. The primary objective of collaboration system is to increase performance and productivity of a business and to enhance informed decision making process (Wolter, 2014, p. 256). These systems facilitate efficient and effective knowledge and documents sharing among individuals and departments in a company. Examples of such systems include groupware, internet, internal networks, and other software and hardware. Collaboration system bring the following benefits to a business: easy organization, improved proficiency, availability of accurate and up-to-date information, increased knowledge sharing, and communication (Riemer, 2009, p. 14). There are two categories of collaboration systems structured and unstructured.
Structured collaboration systems use rules in guiding the outcomes of a discussion. The rules vary depending on the kind of collaboration system being used. Some businesses have restricted or set strict rules of classification about the resources contained in the system. Having rules in place is to make sure that the solution to a particular challenge has been achieved. However, this approach has some limitations including the fact that the input of the teams can be limited by the rules thus giving rise to feelings of intimidation because of disregarding some contribution. Furthermore, new and valuable ideas may be regarded as irrelevant and unrealistic even though they could better solve the problem (Poltrock and Handel, 2010, p. 103).
Unstructured collaboration system focuses more on open innovation and envision creativity to problem solving. Guidelines can be in place only to guide the users but there are no rules to limit them (Wolter, 2014, p. 256). Users are given the ability to come up with ideas to solve a particular challenge without limitation, that is, all the ideas and contributions are considered. Moreover, unstructured systems facilitate brainstorming sessions which bring numerous benefits because of the many ideas and opinions that can be generated. Nevertheless, this approach may cause the team and users to lose focus on the objectives. For instance, it is difficult to use unstructured approach to solve a specific business problem. User may contribute great and valuable ideas but in the long run they don’t solve the problem at hand.
As such, it is recommended that the two approaches, both structured and unstructured be employed in problem solving. This is because more ideas will be generated through unstructured approach and using structured approach to filter the best ideas that can solve the challenge. The key to determining the best solution is identifying the right balance between structured and unstructured approaches (Kim and Lee, 2010, p. 975).
Knowledge management systems (KMS) can be described as systems that use and apply principles of knowledge management (Vijai, 2018, p. 203). These entails objectives that are data driven with more focus on business productivity, analysis of business intelligence, and competitive business model. These systems have a common and central user interface that integrates different application modules. Such aspects allow the business share digital files, mining of data from customer history and input, facilitate critical decision making by the business managers, staff orientation and training, and supports better sales and revenue generation (Bansal and Kumar, 2014, p. 82). However, business intelligence often has been confused with knowledge management systems. As much as both systems focus on better decision making by mining and analyzing data, they are totally different concepts, that is, knowledge management systems focuses on both implied and explicit knowledge whilst business intelligence deals with explicit knowledge only. As such, it can be concluded that business intelligence is a sub division of knowledge management system concept. Knowledge management system can be used in all levels of management but the decision makers benefit more from these systems (Shibu, 2012, p. 1).
KMS has several tangible benefits including: knowledge distribution is improved as such, knowledge that only one or a few individual had is made available to the rest of the business on-demand. Secondly, information consistency and accuracy is enhanced because employees contribute and access a common internal knowledge database thus increasing the quality of information (Lin, 2013, p. 398). Thirdly, because employees’ contribution is recognized and valued, their satisfaction is increased. Additionally, distraction and interruptions are minimized and a lot of time is saved looking for solutions because of the powerful search functions that the KMS. Finally, even after the employees have left, their knowledge will still be available for reference by new employees.
Knowledge management system can help manage some types of explicit knowledge easily. Explicit knowledge is a kind of knowledge that is measured by ‘know-what’ and is defined in digital media or print, formal language, and is mostly determined by the works accomplished. In essence, it refers to codified, articulated, and stored knowledge in a particular media (Matayong and Mahmood, 2013, p. 486). One of the types of explicit knowledge that can be stored in KMS is encyclopedias because it contains information and academic data expressed in formal language. Other types of explicit knowledge that can be easily managed by KMS include mathematical expressions, procedures, documents, how-to videos, patents, manuals, and copyrights. This is because the knowledge has been codified cautiously and stored in the database and can be accessed using KMS which is fast, quality, and dependable.
A content management system (CMS) is an integrated software application that is used to compose, store, and manage electronic content (Rouse, 2016). Typically, the CMS is mostly used for web content management (WMS) and enterprise content management (ECM). ECM allows for workplace collaboration by storage of records, management of document and project files, role-based access by the users, and management of digital assets. Before investing and adopting a CMS there exist a few features that should be considered such as intelligent search functionalities and user friendly and easy to use interface (Babeley, 2016). A business can greatly benefit from a content management system in the following ways: search and retrieval characteristics that enables intuitive indexing make it easier for users to access and search using keyword, publication dates, and author attributes. Secondly, it has the ability to convert legacy digital documents and scanner paper files into PDF and HTML documents. Editing feature allows the contents to be modified and updated even after publication. Additionally, content management systems give the business a platform of on-on-one marketing and promotion by providing a platform where the business can directly connect with customers (Bertil, 2016, p. 1534). This can be achieved by using the data gathered from the users’ interaction with the website and tailoring advertising content to meet these characteristics. For example, a user may have search for a particular brand several times on the search engine and therefore, the business can come up with advertising content related to that particular brand.
There exist several types of content management systems that can add more value to the business. They include digital access management system which is focused on multimedia and graphic management and can help the business create and publish high quality advertising and marketing content (Karuovic, 2012). Secondly is the web content management system which enable the business to publish product information and reviews for the customers to learn and engage. Thirdly is the enterprise content management system which adopts the global approach in content management. The business can employ this type of CMS to handle instant messaging, emails, digital files, and documents within the business and between the business and customers (Rohilla, 2017). This will enhance business productivity whilst enhancing business and customer relationships.
Privacy has been the major challenge to e-businesses because a lot of sensitive and private data is between the business and customer (Gurses and Diaz, 2013, p. 31). Information such as bank account details, credit card numbers, and delivery (personal) details are constantly shared among the transacting parties online. As such, there is need for the business to first identify the issues that may pose risks to such information before adopting online presence. Furthermore, customers need assurance that the information they share is secured for them to gain trust in your business (Bagchi et al., 2015, p. 81) . Also, the business should clearly state how such information will be used and give them the rights to control it. Confidentiality and privacy are critical issues in online business.
Australian government have enacted laws, regulation, and policies with regards to privacy. Dr. Little is, therefore, obligated to adhere to these laws. The legislation in Australia that governs handling of personal information at both state and federal level is the Privacy Act 1988(Cth). This act regulates how federal governments and businesses handle public personal information majorly through Australian Privacy Principles that have been clearly laid out in the act. They are 13 in total. The act defines personal information as opinion or information concerning a person who has been identified or is identifiable regardless of the truth (true or false). Another act the governs online businesses is the Do Not Call Register Act 2006 (Cth) and Spam Act 2003 (Cth) which largely governs emails relating to telemarketing and advertising.
Customers always need to be assured that their personal and sensitive information is secured and will only be used for the intended purpose (Chen, Beaudoin and Hong, 2017, p. 297). Customers value their information and as such businesses should ensure that they constantly inform and communicate to their customers on how secured is their information. To achieve this, businesses can create and share their security commitment statements with their customers and receive and publish security certifications.
Sharing security commitment statements is one way of informing the customers that the business is concerned about information security. These statements come in different forms but the ultimate objective is to communicate honest and clear security perspective of the company. This statements should be published on the company website and can regularly be updated to meet the changing security and privacy legislations. This statements assuage fears that the customers could have been having regarding the security of their personal information making them to trust you and do business comfortably (Baruh, Secinti and Cemalcilar, 2017, p. 45). It is essential for companies to know how deep the customers are concerned with the privacy of their personal information and go a notch higher to reassure security-savvy consumers that the business is seriously taking information security as one of the primary concerns.
One of the ways of proofing that the business is keen on customer information security is to provide security certification. This will show that the company is investing and focusing on information security. Additionally, adhering to ISO 27000 and including PCI certifications can go a long way in assuring your customers of security of their information (Gurses and Diaz, 2013, p. 35). Make these certifications freely accessible to customers as their proof of concern.
Dr. Little understand that when doing business online, you are not just limited to the local market but also international as is important to note that privacy of individuals is endangered seriously in the global information society. This is because of the increasing personal information shared around the world making it easy for cyber criminals to impersonate the users. Internet as much it is regarded as the information super-highway lacks important factors such as confidentiality, reliability, integrity, and functionality and thus is faced with numerous security attacks (Bagchi et al., 2015, p. 84). For these reasons, Dr. Little should ensure that it takes its initiative to prevent such attacks by ensuring that they put in place security infrastructure like firewalls to protect business and customer information stored and that being transmitted.
The following recommendations can be adopted by Dr. Little in order to have a successful online transition.
Conclusion
E-business still presents numerous benefits to a business if done correctly. The business can still be able to receive more transactions and survive even if commodities and stork markets drops. E-business creates tremendous opportunities for Dr. Little and introduces new ways of marketing and transaction styles. The future successful companies will be those that take E-business seriously and invest enough resources for it to grow and dominate the market.
E-business should be considered as a business undertaking and not an IT aspect. Viewing it from the former perspective makes the business to thrive and do well in online business. Today, online businesses that have been successful are those that offer solutions that develop optimal relationships with their customers.
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