Question:
Discuss About The Model Strategic Marketing Decision Premises?
The main rationale behind developing a marketing plan of Clean Force Property Service is to provide with a specific path in marketing. Clean Force Property has a responsibility of rightly cleaning the cities. It includes a wide market and aim consequently to gain market capacity. The marketing goal of the company is to align the broader company objectives. The marketing plan emphasizes on the diverse strategies to increase their customer base. The overall purpose is to acquire marketing share, rising customer consciousness, and building a favourable business image in relation with the marketing planning (Agic, et al 2016). Considering the existing market potential, Clean Force has a customer base in excess of 130 public, private and community sector business services. The already assigned roles allow them in keeping a track of their milestones and communicate with the teams. This eventually helps in managing the expectation of people associated with the organization. Clean Force Property Services serves the metropolitan Melbourne(Clean Force Property Services.2017).They are responsible for cleaning over 100 building in metropolitan Melbourne. There experts are handling the factories, offices, vacated premises and residential (Brightenserv.com.au, 2017).
The aim of the report is to analyse the marketing objectives of Clean force Property Services. The marketing plan emphasizes on the diverse strategies to increase their customer base. A product lifecycle analysis helps in understanding the product life and how it affects it. BCG matrix and Ansoff matrix helps in analysing the marketing objective of the company and thereby allows in managing the results in an effective way. These tools are important for analysing the objectives of the company in managing the desired objectives (Broadlex.com.au.2017).
The situational analysis put forward the situation that allow in comparing the current situation with the upcoming situation. The purpose of this plan is to manage the current operating conditions. This helps in effective branding process for future market possibilities. This helps in future market expansion and implement an effective strategies (Burford & Chan, 2017).
Clean Force Property is committed to provide with a high quality commercial services by meeting the expectations of the customers. They are providing with a friendly cleaning advice. In order to understand the product life cycle, it is recommended to understand the purpose provided by the product. All products go through five stages of the product life cycle (Chaneta, 2014). These stages are as follows: Development, introduction, growth, maturity and decline.
In the first stage, the product is been introduced in the market through price skimming or market penetration strategy. The company may use price skimming to evoke product development and advertising costs. The process of Price skimming includes introducing the product at a high price. In such a situation, the customer will buy the product at a high price because no one else offers it. In this way the company can manage the large market. This is a process through which they are able to manage have a chance to introduce their products. The manager working in the company can come up with the extremely low pricing policies in order to grow in market (Doyle, & Armenakyan, 2014).
Success of the product leads to an exceptional growth. In the initial year the Sales will be extremely high, and the consumers will turn out to be conscious of the product through advertising and promotions. Furthermore, this will increase the market share in order to gain market competencies (Dumitru &Caescu, 2013).
This process helps in managing the function that will come at a time when product sales will persist to amplify, sales. A product can only gain market efficiency if it adopts the effective challenges. It is the last part of a product cycle where the product reaches maturity stage. In this stage the Profits will be more during the maturity stage and the competition will be higher due to entrance of other market players. This will result into a need to lower its prices to gain market efficiency. The Increasing market share is priority during the maturity stage is normally requires discounting (Hildmann &Vossebein, 2015).
The effects of the changes in the process allow in managing the sales for a particular time-period leading to decline after a saturation point. Clean Force has numerous choices in order to gain competencies: The process of product cycle will allow in Maintaining the product, or stop marketing in order to manage the product. In this way the company will likely to continue selling the product, at a reduced price. There are customers who will buy the product at a lower price with new technology. In this way there are possibilities that the Company will eliminate unprofitable channels in order to manage the effect.
The purpose is to manage the competition from the weaker competitors. The external consideration is important for withdrawal from the market during the decline stage. At this stage, the product life cycle, is not outmoded. This process is important for extending the product life cycle by finding new uses or markets for products. There marketing strategies involve development of a comprehensive plan by focusing over the competitive pricing with high quality of cleaning standard (Kashmiri &Mahajan, 2014).
Boston Consulting Group (BCG) Matrix is a four celled matrix. It examines different businesses in its portfolio and related market share and industry growth rates. These two dimensional are used for analysis of SBU’s (Strategic Business Units). Or one can say that, it is a relative analysis of business potential and the evaluation of environment (Kitchen &Burgmann, 2015). As per the matrix, the business can be classified as high or low depending on the industry growth rate and relative market share. The analysis helps in measuring each SBU. These dimension of business strength, and a relative market share, is indicated by market dominance. Moreover, the key theory underlines the existence of a market share to be achieved due to overall cost leadership (Kozlenkova, Samaha &Palmatier, 2014).
The Matrix is used as a strategic planning tool to provide with a framework for future growth and development of the product. This section provides information related to the growth, penetration and market development strategies. These strategies are important for managing the function in the most appropriate way.
In the beginning the main purpose is to grow in a diversified way. This will help in promoting the interest of the brand and help in product-market strategy as “a joint statement of a product line and the equivalent set of mission. Each and every individual in the team is assigned with a responsibility. The already assigned roles allow them in keeping a track of their milestones and communicate with the teams. Growth is important for a business organization in dealing with tasks. It provides with a wide view to manage the organizational goals (Kumar, Sharma & Gupta, 2017).
The best way to gain competencies is through market penetration in order to gain competitiveness in the market. At this stage, the brand will grow in the existing market by expanding the business. They can moreover focus on expanding market share by developing an effective market penetration strategy. This is based on the existing market and new market. The increasing market scope has a market potential to accomplish the desired task. (Lee, Lee, Lee & Lim, 2013).
In coming years the company can manage to diversify its functions into the other market. By adopting this strategy, it is possible for the brand to gain market competiveness. These strategies are important on a long term. All these services can be accomplished with the help of (i) Different customer segments, Industrial buyers for a good, new areas or regions about of the country and foreign markets. All these strategies will ultimately help in gaining market competitiveness. A brand can only gain competitiveness by developing effective market development strategies. All these strategies are important for managing the market in the most effective way (Miles, et al 2016).
In product development strategy, a company has to come up with new products and services to achieve consistent growth (Miles, et al 2015) .These strategies include extending the product range available into the existing markets. This strategy will however help in managing the business functions in the most appropriate way. These strategies will however help in gaining market contingencies on a long run (Mostafa, 2016).
The diversification strategy will help them in growing into a well-established organization. It is largely involved in managing of resources and using them in an effective way.
The principal objective of the brand is to manage the business activities in a bet possible way. The company may use price skimming to evoke product development and advertising costs. The process of Price skimming includes introducing the product at a high price. The competitive pricing strategy will help in gaining competencies. The use of effective market strategies will help in allocation of resources and to manage the factors in the best possible way (O’Donnell, 2014).
The possible factor influencing the brand is the promotional functions. Quality services are the aim of the brand in order to gain effectiveness in the market. The brand is known for the effective services that it provides to its customers. The principal here is to gain market effectiveness and to gain brand value. These values are necessary for gaining marketing objectives. In such a competitive scenario, quality management play as an important tool to manage the actions in the wide market.
In a competitive market, the primary strategy is to create an effective brand positioning strategy. This strategy helps in managing the business functions in the most appropriate way. The position of brand in the local as well as International market is very important. A brand can only perform well if it is using an effective market positioning strategy. These strategy act as a support for maximizing the overall output Related to an object (Palmatier, Stern, El-Ansary and Anderson, 2016).
The market strategies are important for managing the business activities in a well defined way. The purpose of marketing mix is to manage the function in a best possible way through deployment of busies function (Purves, 2016).
The objective of the brand is to come up with an effective pricing strategy. The competitive pricing strategy will help gaining effective market results. Under extreme competition, it will be better for the business organization to deal with the price relate issues. These issues can easily be managed through an effective Price strategy. Prices are important for gaining market effectiveness. This strategy is important in gaining competitive advantage in the market (Roberts, 2005).
In the age of globalization, it is important to look after the requirements related to the place. People tend to purchase product that are easily accessible. In coming years, there are possibilities of international expansion (Shankar, Carpenter and Farley, 2012).
Advertisement and promotional activities are important for a brand to grow in the local as well as in international market.
Metrics play an important role in decagons related to the market objective. This help in providing an effective brand strategy in order to gain market focus. These market strategies help in attaining an effective market share by evaluating different marketing strategies. These strategies will help in managing the business activities and resource allocation. An increasing number of market strategies, it s becoming evident to apply the most effective market strategy in order to gain competencies (Thomas, et al 2016).
It is the best way to understand the total value of the investment. This technique is an effective way to understand the value of the investment made by the company. While comparing with the other competitors, the company has a comparatively lesser market share. It is important to create awareness through the same price strategy. It is suggested to keep a high profit margin probably to continue selling their product at a high price.
Conclusion
The report is based on the marketing strategies of Clean Forces. Considering the existing market potential, Clean Force has a customer base in excess of 130 public, private and community sector business services. The purpose is to evaluate an effective market related policies helps in discovering the most appropriate way. These changes will help in managing the business activities in order to manage competition. The marketing plan is important for gaining market growth with the help of an effective market plan. It is concluded from the research, that the brand need to up-grade the services in order to create better results.
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