Business ethics are the rules or the obligations that make the individuals work in a right manner following appropriate methods for executing business operations within an organizational structure. Basically, ethics is a branch of social science that deals with moral principles and social values. It also helps in making classification of good and bad and also provide guidance for doing good things and avoid doing wrong things. These social values and principles are the outlines or the framework that aids the business entities in developing a distinct image and brand equity in the market region (Lawrence and Weber, 2014). Ethics creates a division between good and bad, wrong and right, fair and unfair, proper and improper actions of the individuals. Business ethics can also be termed as the code of conduct of the business that is required to be followed by the organizations for operating the business smoothly. Being ethical is a necessity for any of the business organization as it aids the firm in developing goodwill and also establishing the image in the minds of the consumers and also in the marketplace. A well-built image will lead the business entity to enjoy a stable position in the market region and sustainability in the competitive business environment (Dierksmeier and Seele, 2016). The below-presented report is developed on the concepts of business ethics and sustainability. The selected business organization for executing the report is Mymanu CLIK-Truly wireless ear-bud that has a special feature of recognizing and translating language packs and 37 different languages in real time and the chosen area for developing the task is CSR (corporate social responsibility).
On the basis of the current research, it has been noted that Mymanu CLIK-Truly wireless ear-bud is one of the leading brand names in the technological and electronic sector in the UK. The business firm is a one of the leading and innovative brand and is offering employment to many individuals and thus enabling the economy to develop and grow at a greater speed. The business entity has a strong online and offline presence and is serving millions of customers daily through both of the mentioned platforms. CSR is of the greatest obligation and a commitment towards which the business firm is very much dedicated. As one of the recognized brand the business entity have an expansive number of stores and have a strong presence over online platforms. They need the association to be insightful about the effect on their neighborhood.
Environmental aspects
As the business entity is majorly engaged in electronic business the long-term success of the business firm depends on the health of the natural environment (Cohen, 2017). The world’s smartest truly wireless ear-buds with live voice transition and most pristine audio quality are one of the major and innovative products that have been offered by the business firm. Wireless ear-buds with live voice transition enable a high and advanced quality of audio to the users. The manufacturing process and operations are indulged in number of activities that will be affecting the environment. And for safeguarding the environment from these activities the entity will be making adoption of some provisions and eco-friendly policies. And thus the entity has a role in protecting and securing these environmental materials (Crane, and Matten, 2016). This process starts with understanding and addressing the impacts of the in the business operations and supply chain. Doing so will also provide a boost to the resilience to the risk and will aid in securing the supply of the products and this will automatically develop opportunities for saving money. The firm has been attempting for fulfilling the CSR concerned with the environmental aspects by making use of various approaches. The business entity is at the end of 2013 the business entity has been working with the external experts and colleagues for updating and building the environmental strategies (Robinson and Dowson, 2017). This is done for ensuring that the strategy remains credible in meeting the commitment of minimizing the impacts on the environment. From this consultation process, the business organization also identified five key environments that the entity has the impact on, either through the direct execution of the business practices or through the sourcing activities. The business entity can spread awareness regarding the importance of environment and associated aspects. By making use of translation technique providing education to different communities and social groups will be easy.
Apart from all this, the business entity is continuing the recognition of the climate change as the biggest environmental threat that is faced by the world and one which could pose the particular challenge to a number of the supply chains. Mymanu CLIK-Truly wireless earbud also has recognition that the business practices and operations have the impact on the climate. And for resolving these problems the business corporation can establish new science-based targets for carbon reduction (Homedes and Ugalde, 2014). Moreover, the further given is the description of these targets that have been developed by the business firm:
According to the research it has been noted that Mymanu CLIK-Truly wireless ear-bud is a leading brand and is operating in various regions and markets UK. The business firm is a well-renowned and recognized corporation and is offering employment to thousands of individuals, and thus enabling the economy to develop and grow at a greater speed (Dierksmeier et al., 2016). The business entity should also plan for setting the new corporate social responsibility strategy. The business entity is also committed to using the scale and capabilities as a global, multinational retailer for generating greater value for society. The report has been developed on the basis of the process of how the business entity started tackling the prime issues faced by the society (Crane and Matten, 2016). Moreover, the research also generated that data regarding how the entity is strengthening the work in the four essential areas that are trading responsibly, reducing the impact of the business practices on the environment, being a great employer and the last one is supporting the local communities. Mymanu CLIK-Truly wireless ear-bud has been scrutinizing and examining the issues in depth for developing a clear and focused plan of action.
Being one of the well-renowned and recognized organizations Mymanu CLIK-Truly wireless ear-bud has been offering employment to thousands of individuals in the various regions of the nation, and thus enabling the economy to develop and grow with a greater speed (Crane and Matten, 2016). Moreover, regular and timely innovations in the technological sector by the business organization are aiding the economy stepping ahead in the list of developed nations. The business entity has been contributing by offering great heights to the communications process and interactions executed at different level and grounds. The wireless ear-buds with voice translation are one of the greatest examples of the innovations that are aiding the economy on various grounds. For instance, Mymanu CLIK is set to upset how the entity impart, enabling the wearer to interface with others in various dialects, both locally and over a long separation run. With the earth shattering capacity to decipher 37 dialects progressively (Manu 2018). Mymanu CLIK will help drive coordinated effort and separate dialect boundaries in new and energizing routes, taking into consideration agreeable travel, flexibility of development and correspondence with everybody. While getting a charge out of stunning music quality.
The sustainable development goals (SDG,s) are also known as global goals are considered as the universal call to action for ending poverty, safeguarding the planet and also ensuring that all the individuals should enjoy peace and prosperity. These 17 Goals are developed on the triumphs of the Millennium Development Goals, while including new territories, for example, environmental change, monetary disparity, advancement, economical utilization, peace, and equity, among different needs (Corkery, Mikalsen and Allan, 2017). The objectives are interconnected regularly the way to progress on one will include handling issues all the more normally connected with another. The SDGs work in the soul of association and practicality to settle on the correct decisions now to enhance life, reasonably, for who and what is to come (Schwartz, 2017). They give clear rules and focuses on all nations to embrace as per their own particular needs and the ecological difficulties of the world on the loose (undp.org 2018). The SDGs are a comprehensive plan. They handle the main drivers of destitution and join us together to roll out a constructive improvement for the two individuals and planet. “Destitution destruction is at the core of the 2030 Agenda, as is the sense of duty regarding desert nobody,” UNDP Administrator Achim Steiner said. “The Agenda offers a remarkable chance to put the entire world on a more prosperous and feasible improvement way. From numerous points of view, it reflects what UNDP was made for.” As per in the given scenario the below presented are the two selected goals from SDGs:
Since 2000, there has been the tremendous advance in accomplishing the objective of all-inclusive essential training. The aggregate enrolment rate in creating areas came to 91 percent in 2015, and the overall number of kids out of school has dropped considerably. There has additionally been an emotional increment in proficiency rates, and numerous more young ladies are in school than any time in recent memory (Grayson and Hodges, 2017). These are on the whole astounding triumphs. Advance has likewise been intense in some creating areas because of abnormal amounts of neediness, furnished clashes, and different crises. In Western Asia and North Africa, progressing furnished clash has seen an expansion in the number of kids out of school. This is a stressing pattern. While Sub-Saharan Africa gained the best ground in grade school enrolment among every single creating district – from 52 percent in 1990, up to 78 percent in 2012 vast disparities still remain (Argenti, 2015). Kids from the poorest family units are up to four times more prone to be out of school than those of the wealthiest families (undp.org 2018). Inconsistencies amongst country and urban territories additionally stay high. Accomplishing comprehensive and quality training for all reaffirms the conviction that instruction is a standout amongst the most intense and demonstrated vehicles for supportable improvement. This objective guarantees that all young ladies and young men finish free essential and auxiliary tutoring by 2030. It additionally intends to give rise to access to moderate professional preparing, to dispose of gender and wealth disparities, and accomplish widespread access to a quality advanced education. There is the number of targets that have been developed and designed and the same are required to be accomplished: The business entity can spread awareness regarding the importance of environment and associated aspects. By making use of translation technique providing education to different communities and social groups will be easy. This will technique will be proven beneficial while providing education to the poor and backward communities. For instance, by making use of translation technique the poor one’s can be taught number of languages at a time. This will be adding a plus point for the firm as the entity is supporting a social cause.
The greater part of the total populace now lives in urban zones. 2050 is the duration by which, that figure will have ascended to 6.5 billion individuals 66% of all humankind. Maintainable improvement can’t be accomplished without essentially changing the way we assemble and deal with our urban spaces (undp.org 2018). The quick development of urban communities in the creating scene, combined with expanding rustic to urban movement, has prompted a blast in mega and urban communities. In 1990, there were ten mega and urban communities with 10 million tenants or more. In 2014, there are 28 mega and urban cities, home to an aggregate 453 million individuals. Extraordinary neediness is frequently packed in urban spaces, and national and city governments battle to oblige the rising populace in these regions. Making urban areas sheltered and practical means guaranteeing access to protected and moderate lodging and overhauling ghetto settlements (Shen and Benson, 2016). It likewise includes interest in broad daylight transport, making green open spaces, and enhancing urban arranging and administration in a way that is both participatory and comprehensive. Also for these goals, there are some determined targets that are required to be accomplished:
Conclusion
After summing up the above executed analysis it has been concluded that Mymanu CLIK-Truly wireless ear-bud is one of the well-renowned brand name in the sector of technology. The business entity is indulged in producing various innovative produced and one of the greatest innovation of the business enterprise is that wireless ear-buds with voice translation technology. This technology will be proven beneficial on various aspects. The above presented report has been executed on the concept of business ethics and sustainability that is required to be maintained by the business corporations. The report is majorly focusing on the CSR (corporate social responsibility) of the Mymanu CLIK-Truly wireless earbud. The further analysis is focused on the United Nations Sustainable Development Goals (SDG’s). Quality education and Sustainable cities are the two goals that have been selected for analyzing the report. The presented summary is describing how the business entity should make fulfillment of these goals and that to in an ethical manner.
It can be recommended to Mymanu CLIK-Truly wireless ear-bud, that they can organize campaigns for raising charity and thus can invest the raised funds in the empowering the poor and required ones. This will lead the business entity a step towards ending poverty. This all will result in an increase in the brand recognition among the local audience and thus will tend to an increase in the customer base and market share. Moreover, the business entity can also make initiatives of minimizing the waste thus making the regions and cities clean and this will lead step towards the development of sustainable cities. The promotions and awareness regarding making the use of wireless and voice translator ear-buds will allow different heights to the communication process executed with the multinational corporations. Efficient communication process will lead in building of strong bonds between with the other multinational organizations and thus enabling the execution of successful global trade. Global trade will bring imported technologies and also high level of revenues will be generated. These revenues will be aiding in the developments and establishments of infrastructure within the cities and thus making them sustainable cities.
References
Argenti, P.A. (2015) Corporate Responsibility. California: Sage Publications.
Cohen, E. (2017) CSR for HR: A necessary partnership for advancing responsible business practices. New York: Routledge.
Corkery, J., Mikalsen, M. and Allan, K. (2017) Corporate social responsibility: The good corporation. Centre for Commercial Law.
Crane, A. and Matten, D. (2016) Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press.
Crane, A. and Matten, D. (2016) Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press.
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Dierksmeier, C. and Seele, P. (2016) Cryptocurrencies and business ethics. Journal of Business Ethics, pp.1-14.
Dierksmeier, C., Amann, W., Von Kimakowitz, E., Spitzeck, H., Pirson, M. and Von Kimakowitz, E. eds., 2016. Humanistic ethics in the age of globality. Springer.
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