Nando’s International Marketing Strategy: Success Factors And Functional Audits

Factors that contributed to Nando’s international success

The misleading confusions with respect to global business procedure have turned out to be all the more aggravating in the contemporary business world. A few changes that have unfurled amid the most recent decades, and have essentially quickened amid the most recent decade, have made the normal way to deal with universal business methodology always wrong and deceiving. To start, the universe of global business has turned out to be greater (McGoldrick & Liu, 2017).  The development and opening up of numerous nations that were already shut to worldwide business have considerably expanded the span of the universal market. This market is no longer limited to Western Europe, Japan and North America. This change brought about the setting out of most parts of the world according to Swank, Wu, Kortepeter McAninch & Levin, 2017).  Not just has the measure of the worldwide business showcase developed, it has additionally turned out to be more different and heterogeneous, as far as the monetary advancement, culture, and political frameworks of the nations required in global business. Michael Porter’s exposition of the five forces (that is the forces that decide the long-run benefit of any industry) has formed an age of scholastic research.

1. Nando’s international success is as a result of several factor combined together. The first and foremost being proper advertising. Nando was able to reach a huge majority of the people through unique but effective marketing and advertising methods. According to Flint & Schumann, (2017), advertising does a great work in urging the buyer to buyer particular goods or services. Customers only buy products once they are made aware that the products they need are available. Nando was also able to maintain a strong online presence. In addition to this, he was able to invest in the company’s culture. According to this article, the best methods to use in implementing advertisement for international consumer is through the use of social media. The use of social media is one the best advertising tools that one can use to succeed in today’s business environment. Nando realized this and effectively used social media. This article records that Nando had a very strong only presence. This is one of the reasons he was able to market his products and venture into other foreign markets more effectively.

2. According to this article, it is very evident that Nando has not considered the cultural aspect of the different countries he has ventured to, but rather he has used some sort of a standardized version of social media advertising. In so doing Nando has incurred less cost. Nando’s company has been saved from huge costs that would have come up as a result of tailoring products and adverts according to the culture of every country that Nando would have wished to venture into. According to Baumgartner & Weijters, (2017), the world is a global village and as a result even the cultures of different countries are influencing one another and therefore making the differences almost invisible. As a result, any advert can work effectively for the same product in various counties across the globe as long as it is well standardized. In this particular article what can be observed in Nando’s advert is the use of standardization. The adverts are standardized for all the various markets that Nando has ventured into.

Cultural aspects considered in Nando’s marketing methods

3. Nando does not evaluate the potential to alienate segments of its market. Nando’s advertising criteria has continued to be controversial and unique. This does not show the characteristic of one who is evaluating the potential of losing a segment of its market share. Nevertheless, Nando has adapted to this trend and it is paying off despite being very unique and very awkward. It is evident from this articles that Nando did not evaluate the possibility of alienating segments of his market share. He rather believed that a standardized version of adverts will work for all customers and it did.

4. Given Nando’s unique advertising strategies, it is right to conclude that the reaction from the press, the public and government agencies is the key objective of Nando’s. He would like to use to ensure that it creates as much awareness as possible in different quarters all at the same time. Strauss (2016), explains that in order to reach one’s target audience, grabbing the attention of the press is the fastest and surest way. This is the concept that Nando is employing by creating viral content that is the talk of town across its target markets. Accomplishing this target takes thought, a touch of creative energy, and yes, and a little innovativeness. The uplifting news is that since you know your point well and you’re psyched up for the defining moment (it’s a crowd of people of leaders, recollect that?) you ought to be all around situated to succeed. Supremacy won’t have a lot of an opportunity to work.  A couple of minutes of centered thinking ought to be all you have to concoct an opening that leads shrewdly into your theme without seeming like every other person’s introduction in your line of business.

5. A good expansion strategy needs checks and balances. Internal audits fill different needs. Some reviews check for consistency with laws and directions. Others measure compliance with the organization’s interior arrangements and methodology (Clark, Ferrell, Hartline, Sheth & Stewart, 2016).  A key review helps entrepreneurs survey whether inward procedures push the needle toward their significant goals. In view of review results, management changes procedures to boost the chances of reaching the expectations and organizational goals. The most important review in this case analyzes the business condition. This particular analysis looks at the business as it exists. The condition of the business is an important factor to look at. It helps the review of the real condition of the business. It looks at the prevailing condition and the way it would have looked and worked in the event that it had accomplished the business goals. The evaluator prepares a well composed report that aids in the assessing each of the business’s useful units. After the assessment, the then grading is done.  (Mooney & Slobodian, 2016). For example, in the event that a shop needs to build one of its business units, it will spends its time in publicizing the project if it is one that will attract the public.

Evaluation of potential market alienation caused by Nando’s controversial adverts

Conclusion

Finally, as a result of globalization, the world has turned out to be interconnected and related to a degree never beforehand experienced. In this case study about Nando’s, it is evident that the world has become a global village and this is why a standardized advert is successful in all the markets that he ventures into. The speed with which a basically neighborhood emergency in the United States has spread the world over, offered unequivocal confirmation of the level of availability among nations. This is a clear illustration that the world is a global village. The mere fact that the same standardized marketing criteria as used by Nando is succeeding in nearly all markets is also a true testimony that the world is a global village. The results of occasions occurring the world over have made the truth faced by firms more unpredictable and complex. These changes have considerably expanded both the challenges and opportunities related with global movement (Hulland, Baumgartner & Smith, 2017). This has made the requirement for a sufficient way to deal with universal business procedure always critical, so administrators can perceive and effectively address the difficulties, and expand the increases from the open doors. Further, in examining the consequences of the five forces system, Porter explains why a fast developing industry is not normally a beneficial one. He explains how taking out today’s rivals especially through mergers and such other avenues like  acquisitions can reduce an industry’s benefit potential, how the government  approaches assume a part by changing the relative quality of the strengths, and how to later utilizes the powers to bring about an understanding of its increases can be of value. Nando’s therefore has chosen to explore other markets while maintaining his business culture and using this as a key tool in entering other market. He then shows how an organization can impact the significant powers in its industry to make a more ideal structure for itself or to extend the pie out and out. The five powers uncover why industry benefit is the thing that it is. Just by understanding them can an organization consolidate industry conditions into procedure?

McGoldrick, P. J., & Liu, C. (2017). Application of Mixed Methods by Consumer Marketing Practitioners: Lessons for the Academy? Abstract. In Creating Marketing Magic and Innovative Future Marketing Trends (pp. 1463-1464). Springer, Cham.

Hulland, J., Baumgartner, H., & Smith, K. M. (2017). Marketing survey research best practices: evidence and recommendations from a review of JAMS articles. Journal of the Academy of Marketing Science, 1-17.

Swank, K. A., Wu, E., Kortepeter, C., McAninch, J., & Levin, R. L. (2017). Adverse event detection using the FDA post-marketing drug safety surveillance system: Cardiotoxicity associated with loperamide abuse and misuse. Journal of the American Pharmacists Association.

Flint, D., & Schumann, D. W. (2017). Plugging Social Responsibility into Shopper Marketing. In The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World (pp. 875-875). Springer, Cham.

Baumgartner, H., & Weijters, B. (2017). Measurement Models for Marketing Constructs. In Springer Handbook of Marketing Decision Models.

Nishikawa, H., Schreier, M., Fuchs, C., & Ogawa, S. (2017). The value of marketing crowdsourced new products as such: Evidence from two randomized field experiments. Journal of Marketing Research.

Strauss, J. (2016). E-marketing. Routledge.

Mooney, M., & Slobodian, S. (2016). Seeing the wood for the trees: Fixing large undefined problems in digital marketing. Journal of Digital & Social Media Marketing, 3(4), 294-303.

Clark, T., Ferrell, O. C., Hartline, M., Sheth, J., & Stewart, D. (2016). Where/How Does Marketing Fit? What Is Marketing’s Place in the Firm and Within the Family of Business Disciplines?. In Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era (pp. 199-202). Springer International Publishing.

McGoldrick, P., & Liu, C. L. (2016, May). Application of mixed methods by consumer marketing practitioners: lessons for the academy?. In Academy of Marketing Science Annual Conference.

Fortenberry Jr, J. L., & McGoldrick, P. J. (2016). Internal marketing: A pathway for healthcare facilities to improve the patient experience. International Journal of Healthcare Management, 9(1), 28-33.

Cometto, T., Labadie, G. J., & Palacios, M. (2017). The Determinants of the Quality of the Sales-Marketing Interface in a Multinational Customer Brand Focused Company: The Latin American Branches. In The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World (pp. 900-908). Springer, Cham.

Keszey, T., & Biemans, W. (2016). Sales–marketing encroachment effects on innovation. Journal of Business Research, 69(9), 3698-3706.