Discuss About The Quantify Uncertainty Certification Maneuver?
The report is based on the New Zealand international airlines (NZIA), a low-cost carrier (LCC). This international airline situated in Auckland, New Zealand. The Auckland Airport is the largest and the biggest airport in the New Zeeland. It consists of the 16,487,648 passengers in the year 2015 till the December. Out of these passengers, 9,005,612 were an international passenger as well as 7,482,036 domestic passengers. This airport consists of essential infrastructure assets and the airport provides the thousands of the jobs for the region (Castro, & Lohmann, 2014). The company is currently operating a scheduled passenger services with the 10 leased Airbus A330-200 aircraft on the following international and domestic routes:-
The CEO and board of directors of the company are willing to change their business model to expand the business and to become a full-service network carrier. To expand the business the airline is planning to expand their current routes along with the product offering to enhance the profitability of the company. The report is prepared by the General Manager to recommending the CEO about the Boeing 787-8 or the Boeing 787-9 aircraft as well as the new product design and route network.
The Boeing 787-8 is designed for the 234 passengers in a third- class setup, 296 passengers in a high-density economy arrangement and approximately 240 in two-class domestic configuration. -8 is the base model of the boing 787, and the first to enter the Boeing service in the year 2011. This 787-8 was formed to replace the Boeing 767-200ER and -300ER along with the replacement the aim of the 787-8 is to expand new non-stop markets (Baker, Mooney, Center, & Airplanes, 2014).
This Boeing is a strengthened and lengthened variant with a 20 feet longer fuselage. This Boeing is designed for the seating of 280 passengers in a 3 class arrangement. The 787-9 was designed to replace 767-400 ER, along with that 787-9 is to compete with the variants of Airbus A330. These Boeing create a new opportunity for the NZIA to expand the business (Schwartz, & Busby, 2014). The Boeing 787-9 and Boeing 787-8 come with some of the similarities that include wings, fuselage, and the payload range capacity. It contains the payload of 54,500 that is 24,700 kg and a range of the 7,635 nautical miles (8,786mi; 14,140Km). With the use of these aircraft, the airline will be able to go on the long as well as on the short routes as the aircraft provide the 20% more fuel efficiency (Wendorff, Alonso, & Bieniawski, 2016). Though the fuel capacity of the Boeing 787-8 is 126,206 and Boeing 787-9 is 126,372 which is quite less than the current aircraft of NZIA that is A330-200 (Schwartz, & Busby, 2014).
The NZIA can use the Boeing 787-8 and Boeing 787-9 to provide the services in additional cities. The reason being the aircraft is fuel efficient that help the company in reducing the cost of the fuel. The less consumption of fuel will help in making more services on the daily basis. The NZIA can utilize Boeing 787-8 and Boeing 787-9 in completing the following routes:-
The routes consist of the short as well as long routes, though the Boeing is better for the long haul sectors. The Boeing is 20% more cost efficient this is the reason the NZIA should use the Boeing for the long routes.
The A330-200 contains the maximum payload of the 36.4 tonnes which is 36,400 kg along with this the range of the A330-200 is 13,450 km. The maximum fuel capacity in A330-200 is 139,090 liters. New Zealand international airport is currently using A330-200; the aircraft provide the benefit of the efficient, reliable and versatile (Airbus, 2017). The airline should continue with the use of the aircraft A330-200 the reason being the aircraft provide the comfort to the passengers along with the comfort it also facilitates the entertainment services to the passengers (Pan,Wang, Zhou, Pan, & Zhang, 2015).
There are many airline companies that are included in the NZIA, out of which Air New Zealand is one of the popular and leading company. The airline can face the competitors in the domestic market as well as in the international market (Mchinol, 2017). The NZIA is low-cost carrier company who faces the competition from the Jet Connect, Kiwi Air, and Ansett New Zealand (Travel, 2017). Talking about the foreign competitors it includes Qantas, a well know Airline Company of Australia, Pacific Ocean and Jet Star airways, an Australian low-cost airline. Out of these the biggest competitor of the New Zealand International Airport is Qantas which is well known for its LCC policy (Freed, 2017). Though, the Air New Zealand airline company is giving the tough competition to the Qantas in the prices of the traveling. The routes of the jet star include:
These routes show the combination of the Australia and New Zealand. The NZIA should add new routes for the Australia which is going international routes and with the less time duration. The routes of the Qantas include:
Above are some of the routes of the Qantas airline (Qantas, 2017). It is found the routes of the Qantas are generally long routes and the routes of the JetStar airline is generally short routes. Similarly, for the NZIA there should be an availability of the short and long routes (Fabling, & Sanderson, 2014).
The leading competitor Australia airline companies are bringing new routes that help the company in earning the profit and also in expanding the business across the world. The possible routes on which now Australian brand, Qantas is going to provide the services include the direct route from Australia to London. The NZIA new Boeing 787- 8 and 787-9 possible new route include New Zealand to London. On the other hand, the competitors have a direct flight to London from Australia but that flight is for 4 hours only that is the reason that flight can be direct flight (Lannin, 2017). London is the place where most of the tourists like to visit it is one of the best tourist places.
The terminated flight of the Qantas include the many routes but out of those routes there was only one flight route termination and that is New Zealand to Rotorua (Rotorua international airport). The NZIA could try to provide the services from Auckland to Rotorua. The seating capacity of the Boing 787-8 and 787-9 is different from the A330-200 which NZIA is using right now. With the use of the Boeing 787-8 and 787-9, the NZIA will be able to enhance the profitability and along with that, the NZIA will be able to fulfill the demand of the customers. Over here, the customer of the company includes the tourist who wants to visit the place. The tourists like to visit Rotorua the reason being there are several lakes, and it gives the tourist a chance to perform the water activities such as fishing, boating, and white water rafting (Goetz, 2017). The tourist to come to visit New Zealand will definitely like to go for the water activities and that is the reason most of the tourist visit the place on the daily basis. If NZIA uses both the Boeing they can earn the profit because there are no other flights available. Though these beings are fuel efficient that indicates the boing is designed for the long routes (Elias, 2017). Even talking about the connecting flight there is a presence of very less connecting flights. So, NZIA can also provide the services from the Australia.
The NZIA will be able to explore new opportunities with the help of the Boeing 787-8 and 787-9. The company can make use of the Boeings to provide services in different areas. At the initial stage, NZIA should try to provide services at the local areas such as Rotorua. Boeings are fuel efficient so the NZIA should make use Boings for the long routes (Hall, & Rusher, 2013). The Auckland airport is willing to create new airport and currently, they are willing to make a hub for travel in Australia. This hub helps in enhancing the opportunities related to the new services. The NZIA can try to bring new innovative services to the customer at the existing stations that become a reason to enhance the growth of the existing network (Lyon, 2016). The company should try to launch a new innovative app that allows the customers to access the entertainment videos, games in the flight as well. The company can make the customer feel personal touch with the help of the APP. The customer will be able to check the details related to the flight. They will be able to check the weather and also the time left to reach the destination. These facilities can be provided to the customer which make them engage in the journey and they would like to visit (Zealand, 2017).
The demand for the inbound and outbound markets may vary according to the customers’ requirements. It is expected that the demand for the inbound market in New Zealand might include places like Fiord land National Park, South Island, Rotorua, and many others. The New Zealand citizens also like to visit places outside of the New Zealand. Hence, in New Zealand, the demand for the outbound market is increasing day by day (Pham, Nghiem, & Dwyer, 2017). The people of New Zealand like to visit places like London, Sydney, Melbourne and many others. These markets are in the demand because these places are well-known tourist places where a tourist likes to visits in the holidays with the family.
The pre-flight includes the inspection of an aircraft by its pilot or by the engineer or it may also include the safety briefing to the passengers. In-flight includes the detail description about the safety demonstration, safety instructions (Lyon, & Francis, 2016). Before making the use of the Boeing 787-8 and 787-9 there should be proper inspection related to the seating configuration. For this aircraft, the NZIA need to inspect the seat pitch along with the number of seats according to that they are going to make the tickets available to the passengers. The NZIA should make sure that they provide the IFE (in-flight entertainment services) to the passengers on the long routes as well as for the short routes. The company should manage the flight schedule so that there should not be any clashes of time. The NZIA follows LCC policy considering that policy the airline should keep the prices low but with quality services. The booking restrictions should be taken care by the NZIA; there should be the proper mode of booking the seats he flights (Jarach, 2017).
Considering the usage of Boeing 787-8 and 787-9 the company can enhance the existing networks. This enhancement includes the enhancement in the routes of the flights. NZIA should try to add more new long-term network or can extend the existing network. The existing network Auckland to Sydney can be extended to London with a break. These flights are also known as the connecting flights. The additional services that the company can try to provide to its passengers include the services related to the infrastructure, personalization (The cabin crew in the flight need to be aware of the passenger’s details traveling on the flight. According to those details, the cabin crew members can take care of the employees who are ill or have any problem). This shows that the services that are provided by the company to the passengers. The new services between the existing stations should be provided to the passengers. This service includes the facility of the library (reading and writing areas). These services are going to be provided by the airline
The new markets for the NZIA in the near future include the market of the New Zealand domestic, market of the Australia, and the market of the New York. These are the most focus market where NZIA can easily provide their services. Apart from these markets, there are some of the other markets where NZIA can try to provide the services. These markets include Dubai, Japan, China, France, India, London, South Korea and the United States. The flight frequency with the 20 Boeings can’t be identified. There are some of the designations where the NZIA give the daily services (Weaver, 2017). The flight frequency will be done according to the demand of the inbound and outbound markets.
Auckland- Cook Islands
Auckland- Nadi (Fiji)
Auckland- Noumea (New Caledonia)
These are few of the markets where the NZIA can utilize the Boeing; there are many routes that can be included later on considering the demand of the customers.
The Boeing 787-8 or Boeing B787-9 will enhance the opportunities for the NZIA. The below is the flight schedule of either the Boeing B787- 8 or Boeing B787-9 aircraft that will return to the New Zealand base after conducting the long haul sectors (Bazargan, 2016). The below schedule shows the arrival time, departure time and the time duration of the flight back to the Auckland, New Zealand.
|
Destination |
Arrival Time |
Departure Time |
Time Duration |
|
London (LHR)to Dubai (DXB) |
9:35 PM |
7:30 AM+1 |
6h 55m |
|
Dubai (DXB) to Sydney (SYD) |
9:15 AM+1 |
6:10 AM+2 |
13h 55m |
|
Sydney (SYD) to Auckland (AKL) |
10:15 AM+2 |
3:20 PM+2 |
3h 05m |
The New Zealand Boeing B787- 8 or Boeing B787-9 shows the return in which the flight covers the distance initially from London to Dubai which is the distance of approximately 6h 55m. There is Layover time in the Dubai (DXB) of approximately 1h 55m at Dubai. This layover time is basically the rest time which generally takes place in connecting flights. Another layover time comes after Dubai at Sydney. There is Layover time in Sydney (SYD) of approximately 4h 05m. The flight reaches to the New Zealand to Sydney (Australia) to Auckland (New Zealand). This is the long haul schedule that is going to take place in the near future. The NZIA will be able to earn more profit the reason being the NZIA will be able to save amount in the cost of the fuel. The Boeings are fuel efficient that is the reason they will consume less fuel as compared to the other Boeing which makes the opportunity for the company to make a profit.
Product design of the Boeing 787-8 and 787-9 consist of the pre-flight and in-flight. The pre-flight design consists of on-ground services and facilities. The on-ground handling services an aircraft needs at that period it remains on the ground. The ground services include the services at the operational areas that include ramp services, cargo and mail services, passenger services, load control, communication, supervision services, and representation services (Burghouwt, G., Poort, & Ritsema, 2014). The NZIA airline tries to provide quality services to the members as well as to the customers of the airline. The airport provides the facilities of the airport lounges to some special customers (Desai, Siddique, & Yaseen, 2014). The services that are provided to the customers in the business lounge includes:-
Passenger check-in kiosks make it easier for the passengers to get the print of the boarding pass with the single click. Kiosk check-in can be done by the passenger anytime between 45 minutes to 24 hours before the flight departures for the destinations. Every country has different time of kiosk check-in from the departure place (Castillo-Manzano, & López-Valpuesta, 2013). There are different benefits of the kiosk check-in service which enhances the experience of the customers in the flight.
In-flight services are also included in the facilities of the airline. The seating configuration by cabin class includes the number of seats by class and also the number seat pitch by class. The flight is consists of the economy class, executive class, and the first class. But talking about the Boeing 787-8 is consisting of the 256 passenger’s seats which are available in only two-class configuration. Out of 256 seats, 18 seats are available in Business class and 238 seats in Economy Class. The business class feature includes the flatbed seats with 180 degrees of recline (SEATGURU, 2017). The aircraft consists of the exclusive check-in facility with a complimentary amenity kit. Economy class features consist of the improved temperature, illumination control system, choices of the traditional Indian Cuisine or continental along with the Liquor or wine.
Inflight entertainment services are provided to the customers that include the Movies, TV shows, Music, news and much more (El-deen, Hasan, & Fawzy, 2016). The Boeing 787-8 provides unique in-flight entertainment that includes:-
The above given are in-flight entertainment services provided to the passengers of the airline (Air New Zealand, 2017). These extra benefits and facilities help in enhancing the experience of the passengers with that particular flight and that helps the airline to enhance the customer loyalty along with the profit.
Conclusion
The report throws light on the NZIA operation management which shows the aircraft used by the company currently. The report is made by the manager of the NZIA to the CEO to recommend the Boeing aircraft 787-8 or 787-9. The paper shows the importance of the Boeing 787-8 and 787-9 to the airline. It includes the competitor’s routes of the NZIA and the routes on which the NZIA can utilize the Boeing 787-8 and 787-9. NZIA can try to utilize the Boeings on the terminated routes of the competitors. The new routes that are going to be followed by the competitors can give the guidance to the NZIA to analyze the efficiency of the Boeing. The NZIA can go on the new routes according to the demand of the inbound and the outbound markets (Heizer, 2016).
The report also includes the details related to the proposal for the future network for the 20 aircraft which can be used by the company to enhance the operations and the working of the NZIA. This also helps to grow in the market and to make the profit out of it. The report shows the market and the routes that can be followed by the NZIA in the near future. The flight schedule of the Boeing 787-8 or boeing787-9 is discussed after operating the long haul sectors. The product design of the NZIA is discussed which include the pre-flight and in-flight facilities that are provided to the passengers that helps the company in enhancing the experience of the passengers in the Boeing 787-8 and 787-9. The CEO of the NZIA should consider the benefits of the Boeing 787-8 and 787-9 which helps in increasing the operations of the NZIA. The Boeing is beneficial in enhancing the profit of the company the reason being the aircraft are 20% more fuel efficient and will consume less fuel which will save the amount of the airline. There will benefit of the passengers they are going to get the flight tickets at the low price.
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