The mechanism which can be devised by a business organization for a careful management of the processes, operation and the activities for producing the goods and the services can be termed as the operations management (Krajewski, Ritzman and Malhotra, 2013). There are some prime activities which are associated with the process such as the goods innovation, growth and development, manufacturing and distribution. Apart from this,management of purchases, inventory management, control on quality,warehousing, logistics and evaluations of processes are also included in the same. The focus has been emphasized on efficiency and the effectiveness of these operational activates. This process also involves the substantial management and the analysis of the internal activities which are co-related to the processes. Operations management the mechanism which is mainly concerned with the planning, organizing and supervising of the operational activities within the business organization such as of production, manufacturing or the provision of services. This is a delivery-focused concept which ensuresthe successful transformation of the inputs to outputs in an efficient manner The present research report has been analyzed for the operational management carried out in Tarocash which is a Men’s clothing manufacturing unit. It is an Australian well established brand name in the clothing sector (Karlsson, 2016). The further report has been focused on the current activities which are revolving around this concept. Moreover the company’s operations strategy will also be discussed.
The concept of operations management is primarily concerned with the three major groups of activities that are planning, organizing, and supervising functions. The above mentioned activities take into consideration all the assets, the expenses and the workforce that are started with a thorough analysis of processes. The below mentioned are the major activities involved in the operation management process:
Planning:An analysis has to be carried out of the marketing demand before starting the planning process which is the first step in the activities which revolve around the operations management. The carried out analysis will aids the business organization in development and bringing a set fo promising outputs (Hill and Hill, 2012). The planning process is a broad concept which involves designing a new product which goes through the several stages with testing phases and these stages should be considered for both the technical and business requirements. In some cases the procedures needs to be upgraded and modified. E.g. in case of Tarocash the company wants to introduce formal shirts of fine quality fiber at an affordable range, then there should be technological up gradationin the manufacturing units and also the requirements and customer contact levels should be reviewed and updated. Also the objectives of the business should be always supported by plans. This means the business should also consider the expenses, the best quality and capacity, inventory and the workforce required.
Management: As after the planning has been done it will become clear for the corporation, where and how the raw materials, workforce, all the expenses will be incurred in producing the goods.Maximizing the efficiency of the operational activities will aid in building a solid base. And for doing this a constant and competent management is required by the business corporation. It is the duty of the management of rectifying the accidental mistakes in planning;bringing necessary adjustments in the production processes as per the changes in the prices and the laws and norms and this will make them potential and capable on a number of grounds (Brown, Bessant and Lamming, 2013). For bringing proper quality and productivity the operations manager will have to select and manage the processes for an optimal result and this should be done with the tools also. Additionally, the periodical management of the inventorywith the working environment has to be done in order to attain the best outputs. The most essential management has to be done is of the human resources. In the process of operations management, there will be great impacts on effective working of an organization by the planning of the actual level employments.Improving:There are always chances of errors and mistakes in the operational activities and so there are always chances also for the improvement when it comes to the processes used, the quality and productivity attained and also in the case of thelevel of human resources is concerned.Demand forecast can be done by Tarocash in order to improve processes and which can also include savings on the expenses and distribution of goods. For instance, by establishing the total quality control the quality of the Shirts can be made or increased at a higher level and the operational risks are assessed correctly. The business entity can also make use of the go-to strategy of collaboration which will bring improvements in the effectiveness of human resources (Panneerselvam, 2012). Also the company can make a combination of some technologies for aiding purpose, the development of the technology plan can also be done which will develop a clear identification of the status and position of the company, the areas in which significant improvement is required, the relevant and the available technologies.
As discussed above operational management is a much broader concept and also plays a significant role in any of the organizational structure. It comprises of the three activities (planning, management and improving) which form the core part of the business corporation, as the outputs derived are totally associated with these operational activities (Becker,Kugeler and Rosemann, 2013). And in order to maintain the consistency of the qualitative outputs, it is necessary for the company to make identification over the performance of the operation management system. The below presented is the identification process of the performance of the operation management:
Performance evaluation of the employees will make aware about the level of success of the operational management process. As if the workforce is capable of managing the operations in a well manner then they will be able in providing a better productivity which will be proven beneficial for the corporation. Also making use of the varied measurement tools can be also proven helpful in identifying the performance of the operations and the activities. Moreover the company should focus on the productivity or the outputs as the better the quality of the products the more if the level of the performance of the operations (Karlsson, 2016). An increase in the market share denotes a deep brand awareness which indirectly proves an enhancement in the operational activities.
Operational strategies are the concept which is referred to the mechanisms or the tools adopted by the business organization in order to attain the objectives (Anderson & et al, 2017). Examination and application of effective and efficient mechanisms for making the use of the resources, personnel and work processes can be done by the company by the development of the operational strategies. The below mentioned are some of the operational strategies which can be implemented byTarocash for aiding in the attainment of the targets:
Corporate strategy: The concept of corporate strategy involves makes a corporation image like a system which is build with the help of combining the interconnected parts (Jeston and Nelis, 2014). For instance, as the muscles of the heart are totally connected and are dependent on the functions of brain in a human body, same is with a business organization, and each department in an entity depends on the others to work smoothly without any faults which will aid them in attaining the desired tasks (Namara. 2017). There are other core strategies which can be adopted by the corporation and which should play a significant role in supporting the corporate and cross-functional interactions.
Consumer oriented strategies: For meeting the needs and the requirements of the segmented target market Tarocash should include customer driven approaches in the operational strategies. And for doing so the company should develop a set of strategies which aids in adapting the changing environment and evaluation of the same and also continuously bring enhancement in the core competencies and also developments in the strengths on an ongoing basis (Galloway, RowbothamandAzhashemi, 2012). While the process of evaluation the company should also consider the changing marketing trends so as to make utilization of the advantages of new available opportunities and avoid the upcoming threats.
Development of the products and services:The prime factors are the design, innovation and added values to be considered while building the strategies for the development of products and services. When developing new customer products, For securing a leading position in the market Tarocash should bring innovations and introduction of the additional and updated features in the products and the services (Obadha-Mwawasi, Wanjau and Mkala, 2013). The company should also consider and focus on the packaging and which should be done withan immediate observable and psychological benefits and support services. Also the requirements and the needs of the consumers should be kept on priority basis.
Developing Core Competencies:The prime and the core competencies have been considered to be the strengths and the available sources within the business corporation and these competencies also vary from industry to industry. This can comprise of the well trained and skilled staff, optimal business locations and marketing and financial expertise. Identification of the core competencies is of very significance as it will help in development of the procedures which are the consumer satisfaction growth and development of goods and offerings and also building and developing strong bonds with the consumers and stakeholders(Kumar and Reinartz, 2012).
The process design is considered as the activity which aids in the determination of the work flow the tools and the mechanisms required for the specific processes.The prime objective of an organization is to offer the products and the services and the same are developed for providing a better level of satisfaction to the customer and create value for them. Mainly the designing process of the product is based on the feedbacks from the consumers and also on requirement of the market (Heizer and Barry, 2013). And the process design is the step where the products or the services are segmented into parts, which further will be proven helpful in the real process of production. For instance the shirts of Tarocash brand are been packaged in an attractive packaging so as to provide the right aesthetics plus has function and features, which will provide appropriate value to customers. Now here the concept of process design plays a role of ensuring the smooth and continuous relationship between required output and all the intermediate process. Moreover process design has to be such that maximum supply is attained by the organization, for instance during the hot months of summer when the demand of cotton shirts with light color shades is at the highest level (Slack, 2015). So people, process and machines are required to be set in a format so as to give continuous production throughout the year as to satisfy seasonal demand.The overall objectives or the targets and the appropriateness of the same has to be considered as significant one for a successful process design (Hines, 2014).The concept of process design requires a broad view of the whole organization and should not have a myopic outlook. The process design should be capable of delivering the consumers with the best quality of the products and services and also a constant involvement should be offered to the consumers in the managerial activities at different stages. An effective set of strategy is required so as to attain a good process design, which also deals with singular line items required to manufacture the end product (Peppers and Rogers, 2016). An effective process strategy is involved in the dealing with the raw material procurement, involvement and engagement of the consumers, technology investment, etc. Furthermore with the time period the process design has undergone change and also there has been introduction of many upgraded concepts such asdevelopment of flexible manufacturing systems, which provideseffective production design and analysis.
Conclusion
From the above carried out analysis it can be inferred that operations management is a core management process which aids in the transformation of the inputs into the desired and expected outputs or the results. Tarocash is a manufacturing corporation which has been dealing in the sector clothing and specializes in Men’s clothing.Further the prime activities which are associated with the operation management system has been discussed and also the performance level of the current operation’s management has been explained. Moreover the different operational strategies such as corporate strategies and consumer driven strategies are some of the examples which can be adopted by the company so as to develop the operational management system and increase the productivity and profitability of the firm.
References
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Karlsson, C. ed., 2016. Research Methods for Operations Management.Routledge.
Slack, N., 2015. Operations strategy. John Wiley & Sons, Ltd.
Hill, A. and Hill, T., 2012. Operations management. Palgrave Macmillan.
Brown, S., Bessant, J.R. and Lamming, R., 2013. Strategic operations management.Routledge.
Panneerselvam, R., 2012. Production and operations management. PHI Learning Pvt. Ltd..
Becker, J., Kugeler, M. and Rosemann, M. eds., 2013. Process management: a guide for the design of business processes. Springer Science & Business Media.
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Galloway, L., Rowbotham, F. and Azhashemi, M., 2012. Operations management in context.Routledge.
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Kumar, V. and Reinartz, W., 2012. Customer relationship management: Concept, strategy, and tools. Springer Science & Business Media.
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Hines, T., 2014. Supply chain strategies: demand driven and customer focused. Routledge.
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Namara, C, 2017, Operations Management, Assessed on 31st March 2017, https://managementhelp.org/operationsmanagement/.
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