Discuss about the Operations Management for Target Australia Pty Ltd.
The report intends to assess the different parameters of the operational aspects, which is related to solve the various aspects of the operational management areas. The Organizations for the discussion of the operational issues has been indentified in terms of the Target Corporations, Australia. The key considerations made in the assignment ranges in form of the application of the Identification of business objectives and strategy, Identification of operations strategy such as organization’s competitive priorities and the assessment of the internal consistency and its contribution to the organization. The discussion also identifies the operations performance objectives, challenges and the recommendations for the same (Johnson, 2014).
The Target Australia Pty Ltd. operates in 183 target stores and 125 Target country stores. It is identified as a combined store to support the various types the activities in the North Geelong, Victoria. Some of the main products of the organizations have been identified in terms of branded clothing, consumer electronics, electrical fitness equipments and various types of consumer electronics (Target Australia, 2017).
As of the latest message given by the directors of the company the primary mission statement of the company has been seen in terms of fulfillment of the potential needs of the guests. The store has been identified to deliver extraordinary value, continuous innovation and the various types of the exceptional experiences, which are able to consistently fulfill the requirements through innovation, and exceptional experiences (Stadtler, 2015).
The primary strategy adopted by the company has been identified in terms of placing the different type of the objectives of the business, which is related to the retailer’s differentiation strategy, and driving a constant innovation in the consumer experience across its mobile, online and success to the stores. Some of the objectives of the company has been further been identified in terms of the various types of the problems which are seen to be related to solve the various types of the problems related to address the future and building the capabilities. The careful evaluation of the different types of the changing retail landscape has been further been able to provide the various types of the key considerations which are seen to change the overall retail landscape and improve the retail operations of the company globally. The various policies incorporated by the store directly focuses on strategizing the branded clothing, consumer electronics, electrical fitness equipments and various types of consumer electronics department operations (Kang, 2014).
The identification of the various types of the operational strategy has been identified in terms of the various types of infrastructural and networking distribution elements. The various types of the operational strategies adopted by the company has been able to relate to the several types of the flexible location distribution of the operational hubs of the country. It has been further seen that the different types of the consideration made by the organization has been able to be related to private brands owned by the company. All the manufacturing hubs under the private brand of the company such as Archer Farms, Up & up, Pillowfort and Cat Jack. It has been seen that all the locations of the manufacturing hubs has been situated in the various types of the areas, which are close to the proximity of the stores of the Target Corporations (DeHaan et al., 2014). Some of the various types of the other consideration made by the company have been identified in terms of the strategy in improving the operational distribution across the online stores. In the recent times, Target Corporations Australia has taken several initiatives to connect the major location of the store across all the distribution networks in the major cities of the country. It has been further identified that the different types of the strategy taken by the company has been seen n term of improving the various types of the operational aspects which are related to solve the consumer demand has been done by meeting the stock requirement as per the demand of the consumers (Morschett et al., 2015).
The identification of the operations strategy has been identified in terms of the following points:
The cost components has been further identified in terms of the various type of the considerations which are made in terms of the discount provided both in terms the private brands and brands which does not belong to Target Corporations. The company ensures that both brands have been provided with high amount of discounts (Brown et al., 2013).
The quality assurance is done by meeting the regulatory guidelines and the various aspects of the store in terms of the food safety and quality assurance tools and processes. The quality assurance of the company has been seen with regular product investigations and the recalls.
The sped of the company has been seen to be maintained by the different types of the efficiency brought in terms of the transportation vehicles and the fleet services of the company.
Product food and safety has been always a top priority for meeting the mandatory safety requirements. It is also required to test the vendors for the stricter levels of the Children’s toys and products to put safety first. The safety of the various types of the food products has been further ensured by following a good manufacturing practice by Target Corporations (Schwarz et al., 2015).
The flexibility aspect of the organization is maintained by integrating the services in the digital channels, innovation experience and the various types of the development seen in terms of the providing customized services across developed areas (Clark, 2016).
Consistency and its contribution to the organization’s competitive advantage
The company is known to use various types of tools and product to assess the tools and processes to place safety and quality at the first stage. In order to ensure highest consistency in terms of the quality and competitive advantage the companies engages in production audit and meet the vendors to ensure they are able to provide the best price (Target Corporate, 2017).
Out-of- Stock items has been identified as the major challenge faced by the major retailers. As per the recent reports at Target, the variety in the products, sizes and flavors have gone down to a considerable level. Out-of-stocks were down 40% during the holiday season quarter. The various problems of the organization have been seen n term of problems associated to sourcing of the new products from the various suppliers (Fortune.com, 2017).
The main types of the improving opportunities of the stores are seen in terms of the opening of new stores in various cities in Australia in Melbourne and Sydney. It has been further identified that the store can look forward to open more full-size Target stores. Some of the additional stores of the company have been seen in terms of the operating various types of the transportation hubs across major locations (Target Corporate, 2017).
Conclusion
The findings of the report has been able to focus on the various aspects of Identification of business objectives and strategy, Identification of operations strategy, Identification of operations performance objectives, Consistency and its contribution to the organization’s competitive advantage and the recommendations to improve the operations. The main findings of the study has been able to focus on the operational aspects of Target Corporations. The main advice for the improvement has been identified in term of focusing on opening of more full-size Target stores. Some of the other recommendations has been seen in terms of the additional stores of the company and improve the operations in various types of the transportation hubs across major locations.
Reference List
Brown, S., Bessant, J. R., & Lamming, R. (2013). Strategic operations management. Routledge.
Clark, R. M. (2016). Intelligence analysis: a target-centric approach. CQ press.
DeHaan, M. P., Likins, A. K., & Vidal, S. K. (2014). U.S. Patent No. 8,892,700. Washington, DC: U.S. Patent and Trademark Office.
Fortune.com. (2017). This Is How Target Is Solving Its Out-of-Stock Problems. [online] Available at: https://fortune.com/2016/03/02/target-inventory/ [Accessed 6 Apr. 2017].
Johnson, P. F. (2014). Purchasing and supply management. McGraw-Hill Higher Education.
Kang, H. F. (2014). U.S. Patent No. 8,725,931. Washington, DC: U.S. Patent and Trademark Office.
Morschett, D., Schramm-Klein, H., & Zentes, J. (2015). Strategic international management. Springer.
Schwarz, E. C., Hall, S. A., & Shibli, S. (2015). Sport facility operations management: A global perspective. Routledge.
Stadtler, H. (2015). Supply chain management: An overview. In Supply chain management and advanced planning (pp. 3-28). Springer Berlin Heidelberg.
Target Australia. (2017). Our Purpose – Target Australia | Target Australia. [online] Available at: https://www.target.com.au/company/about-us [Accessed 6 Apr. 2017].
Target Corporate. (2017). Keeping Things Simple: Rebranding our CityTarget and TargetExpress Stores. [online] Available at: https://corporate.target.com/article/2015/08/rebranding-citytarget-targetexpress-stores-flexibl [Accessed 6 Apr. 2017].
Target Corporate. (2017). Target in 2016 and Beyond: Five Questions with CEO Brian Cornell. [online] Available at: https://corporate.target.com/article/2016/03/brian-cornell-target-2016-and-beyond [Accessed 6 Apr. 2017].
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