Discuss about the Operations of the two selected Companies namely Google Pixel 8 and Telstra.
The two chosen organisations are considered as Google Pixel and Telstra. Google is an American Multinational company. The company specializes in internet-related activities as well as products including phones which operate on the company’s very own operating services. The company benefits include technologies of online advertising, search engines; cloud computing, software as well as hardware. A range of consumer electronic devices from Google that run on the Chrome OS or operate on the Android OS is known as Google pixel. The Pixel laptop range, pixel tablets as well Pixel Smartphone constitute the Pixel line of services. Thus it can be said that the Google Company focuses on the goods that is on their products.
Telstra Corporation Limited is a media company which specialises in telecommunications. It is an Australian company. It operates in connection to several networks. The telecommunication sphere, the pay television, net facilities of the mobile all fall under the operations area of Telstra. It also provides entertainment facilities.
The report aims to understand the organisational structure of both the companies. The report also aims to discuss the strategic vision as well as operational strategy of both the companies. The nature of the goods and services they provide as well as their customer benefits package are also studied. The Google Pixel or basically a segment of the Google Company specialises in providing the goods, mainly electronic comprising of phones, laptops, tablets and so on. While the Telstra company focuses on the telecommunication services.
The finding regarding the two companies is illustrated below:
The customer benefits package comprises two major aspects including the intangible services as well as tangible goods (Heizer 2016). The operational management of a company includes the customer benefits package.
The company has 16 million customers at present which more than even the customer bases of two of its combined competitors. Telstra is huger compared to the Optus as well as Vodafone Australia companies.
The ideals of the company are huge. The company has a policy of giving back more than it takes from the customers. The company offers rewarding benefits to its people. There are several recognition programs as well it even offers even more respect to its customers compared to its employers (Kumar and Reinartz 2012). Celebration programs are given as well as the lucky customers benefited. There are several customer service commitments as the company takes it upon themselves to meet the telecommunication needs of their customers. The customer benefits package provided to Telstra comprise of the following factors:
Value chain design is an important aspect of any company structure and the value chain analysis helps in understanding the internal activities of a particular firm (Christopher 2016).
The value chain design of Telstra comprises of the following aspects:
The advantages of the value chain design are better sales of the company, the rise in the demand for services, increase in the customer base and overall increase in the competency.
The disadvantages include the pressure to perform better and the constant need to conform to pre established standards.
Figure 1: Value chain analysis of Telstra
Figure 2: Value chain analysis of Google
The value chain analysis comprises the following:
The advantages of the value chain design for the Google pixel include the successful establishment of the brand name, the customer trust and vast reach of the company.
The disadvantages include the lack of innovation, presence of better and more established competitors like Samsung and Optus.
The analysis of the companies is discussed as follows:
The strategic vision of both the companies is discussed as follows:
It is the company’s strategy to improve the hardware as well as software features to keep its products at the top of the market and make them irreplaceable. There are certain major points that Google aims to achieve with Pixel:
The company needs to keep maintaining its strategies as that have assisted the company in building a global name for itself. The vision of the company has three major pillars:
The company also has three strategic enablers:
Telstra:
Google:
Remarkable sources exist as competitive advantages in case of Google which are measured in terms of value, rarity as well as substitutability (Kelly and Scott 2012).
From a careful study of both the companies, it can be said that for the successful establishment in the business market, they need to understand the existing market and the things they need to change for the successful brand image as well as increased customer needs (Krajewski, Ritzman and Malhotra 2013).
Telstra is already a successful telecommunications organisation which has customers which are loyal. So in order to ensure the sustained loyalty of its customers the company has to keep providing uninterrupted services and also conform to the changing times. In terms of strategic vision the services need to be given. In case the company is able to work on all the aspects efficiently, it can reach its goals successfully. The goals should be kept in mind.
Google needs to improve the qualities of the pixel so that the product is able to score high over its competitors and establish a global name for the high end product. Successful innovative strategies as well as the ability of the company to ensure trust of the customers are essential for its growth.
Conclusion:
It can safely be concluded that the companies in the market are well known in their own right. Hence it is essential for them to maintain their brand image. It is also necessary that the companies understand their weaknesses and work on them to become invincible in the market. They should also pay attention to their employees as well as customers in order to achieve success.
Telstra and Google both being global names are always looked out for in terms of their strategies as well as innovations. Hence it is not impossible for the companies to establish their global name by successfully offering lucrative deals to their customers as well as holding their loyalty towards the companies.
Areas where the companies can excel need to be felt, examined and understood. To become unbeatable the companies should focus on their strengths and try to remove their weaknesses.
References:
Christopher, M., 2016. Logistics & supply chain management. Pearson UK.
Harris, J., 2017. Telstra’s hitting home. Connected: Home+ Business, (Mar 2017), p.28.
Heizer, J., 2016. Operations Management, 11/e. Pearson Education India.
Kelly, S. and Scott, D., 2012. Relationship benefits: Conceptualization and measurement in a business-to-business environment. International Small Business Journal, 30(3), pp.310-339.
Krajewski, L.J., Ritzman, L.P. and Malhotra, M.K., 2013. Operations management: processes and supply chains (Vol. 1). New York, NY: Pearson.
Kumar, V. and Reinartz, W., 2012. Customer relationship management: Concept, strategy, and tools. Springer Science & Business Media.
Lin, Y.H. and Tseng, M.L., 2016. Assessing the competitive priorities within sustainable supply chain management under uncertainty. Journal of Cleaner Production, 112, pp.2133-2144.
Mayfield, J., Mayfield, M. and Sharbrough III, W.C., 2015. Strategic vision and values in top leaders’ communications: Motivating language at a higher level. International Journal of Business Communication, 52(1), pp.97-121.
Pearson, S., 2016. Building brands directly: creating business value from customer relationships. Springer.
Prajogo, D. and Olhager, J., 2012. Supply chain integration and performance: The effects of long-term relationships, information technology and sharing, and logistics integration. International Journal of Production Economics, 135(1), pp.514-522.
Stadtler, H., 2015. Supply chain management: An overview. In Supply chain management and advanced planning (pp. 3-28). Springer Berlin Heidelberg.
Zurich, L.B., 2017. Service Operations and Management.
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