The following paper describes the various issues in the management of the chosen organization Send My Bag. This paper focuses on the modern management approaches that could be implied in the growth of the organization and its substantial improvement within its industry. They have proved to be one of the leading organizations within their domain. The company has increased their sales over the last few years and this account for their future growth and expansion into foreign markets. The organizational structure of the organization has to be explained as well as the innovative strategic management objectives to make them successful in the international business market.
Organizational Structure
This Bangor based organization Send My Bag is considered to be one of the leading organizations in the shipping of the luggage services industry in UK and around the world as well. They claim to be better than the professional baggage services of the airways like Ryan Air and British Airways as well. The founder of this company was Adam Ewart who has been efficiently dealing with problems that have arisen within the organization and thus have played a significant part in the growth of the organization (Sendmybag.com 2017). They operate in the shipping and luggage delivery systems industry. This goes for the fact that they deliver the baggage of their customers from door to door over various countries. They have a very low cost service that helps in attracting the customers in many ways towards them (Wood et al. 2016).
Their team is led by their founder Adam Ewart who is an enthusiast in developing their services in many ways. Their services are spread worldwide so that they can deliver their goods from any country to any country. Their entire team is full of enthusiastic people who bring their knowledge and skills together to achieve their targets. Their backgrounds may be separate but they have co-existed to form a better team. Their CTO is Carl had moved continents because he wanted to join the team. Apart from that, the head of their Customer Services Michael had been the Sergeant Major (Sendmybag.com 2017). The major driver to their service has always been the innovation measures. Expertise is also an important spectacle in measuring the growth rate of the organization. The founder, CTO and the customer services head are all engaged in improving the brand reputation of the organization altogether. They have attempted to utilize all the opportunities to capture their target audiences by all means (Podsiadlowski et al. 2013).
Modern management approach
Modern management approach is one of the most important tools to improve the brand image and the performance of the company. There are generally three types of approaches that can be found in the operations of any company. These approaches are systems approach, contingency approach and situational approach. These approaches are the pillars for leadership strategies. In this case of the Send My Bag, the most important approach that can be the best option is the systems approach (Certo and Certo 2013).
Systems approach
Systems approach is one of the most important approaches in this modern management approach system because it has to do with the profitability of the organizations (Kerzner 2013). This is very crucial indeed as the profitability is the main measure stick for a company to grow in its domain. In case of Send My Bag, they have been one of the dominating organizations who have been delivering their best services to their customers for a better future. The things that are related to this profitability factor for the organizational success are the external and internal business factors that work within the organization (Valkama, Bailey and Anttiroiko 2013). The market elements of the organizations have to be analyzed properly in order to make a successful venture into the worldwide business market. The stakeholders of the company are largely associated with this as well. The organization has to be looked as an open and organic system. Each of these organizations have to work as a unitary whole so that they can achieve their goals within a specified time fixed by their top level management (O’Brien 2015). The different parts of the organization are interdependent and interactive. The various departments of the organization have to interact with one another and thus contribute to their organizational success (Bhuvanaiah and Raya 2014).
All the sections and departments of the organization have to be interdependent and inter-related. In this segment, the various departments that Send My Bag has should be interdependent. The various sections are management, operations, accounts, logistics, marketing, customer services and information technology are all inter-related to each other. Deficiency in the working abilities for one single department can cause a lot of damage in the working spheres of the organization. The company will look to work as a unit and they should be able to provide the best services to their clients (Valkama, Bailey and Anttiroiko 2013). The shipping of the bags for the clients like students, travelers, sports enthusiasts and other people will be crucial because the customer feedback will work as a deciding factor for the well-being of their organization. Send My Bag should look to focus on their communication with their clients via technological support I.e. the social media platforms and online mediums. They should always update their official website and provide discounts for their regular customers. In this way, the IT and marketing departments can work together to bring about the success of the organization. They should also please their internal and external stakeholders so they can get the certain amount of investments from which they can develop their services. In these ways, the systems approach can bring a positive change in the working of the Send My Bag Company.
Innovative Strategic Management objectives
The implementation of the innovative strategic managements is very helpful in designing the success statements for the organizations (Hitt, Ireland and Hoskisson 2012). Whenever, a startup company begins to operate in a certain industry, they should always look to assess and analyze their various aspects within their organization. This helps to strengthen their positions in the industry and helps them to have a strong hold in the industry. These are essential as they have to sort out on what aspects they need to put on more effort to succeed. These strategies help to gain the competitive advantage for one organization over their rivals (Hitt, Ireland and Hoskisson 2012). This is also true in case of the Send My Bag. They are one of the leading organizations in the industry but the threats are always there to retain their position. They should assess their strengths and weaknesses and look to utilize the opportunities that are ahead of him. Some of the important tools for measuring these strategic management objectives are Ansoff matrix and SWOT analysis.
Ansoff matrix
Ansoff matrix is a tool that helps to grow strategies for the marketers and senior managers of an organization to assess their position in their respective industries (Hussain et al. 2013). By applying this tool the marketers can reach the new customers and expand their foreign market to create a new customer base. The four steps of this matrix are market development, diversification, market penetration and product development.
Market development
Send My Bag will look to assess their target market and then operate in a new target market to expand their markets. They have to provide more services to different groups of people.
Diversification
Though this is a risky tool, Send My Bag should look to capitalize on selling new products and services to different people in the markets (Hussain et al. 2013).
Market penetration
Market penetration is another main aspect in the matrix. The selected company can introduce a loyalty scheme to their target markets and they should look to launch new promotional offers to their customers (Hussain et al. 2013).
Product development
In this step, the company should look to extend their product or service variants in different ways and sell them to their target audience. They should also look to improve their customer service or quality in many ways (Hussain et al. 2013).
SWOT Analysis
In this tool, the strengths and weaknesses should be focused on with utilizing the opportunities and minimizing the threats (Grant 2016).
Strengths
Weaknesses
Opportunities
Threats
Conclusion
The paper can be concluded by saying that Send My Bag has been successful in its respective domain but there are still large scopes for improvement as they are concerned. They can use the systems approach to inter-relate between their various departments and establish an authority over other competitors. They can also try to assess the movements of other competitors and fix their pricing strategies according to that only. They can extend their services and products in different ways so that they can become successful.
References
Best, R., 2012. Market-based management. Pearson Higher Ed.
Bhuvanaiah, T. and Raya, R.P., 2014. Employee engagement: Key to organizational success. SCMS journal of Indian Management, 11(4), p.61.
Certo, S.C. and Certo, S.T., 2013. Modern management: Concepts and skills. Pearson Higher Ed.
Grant, R.M., 2016. Contemporary strategy analysis: Text and cases edition. John Wiley & Sons.
Hitt, M.A., Ireland, R.D. and Hoskisson, R.E., 2012. Strategic management cases: competitiveness and globalization. Cengage Learning.
Hussain, S., Khattak, J., Rizwan, A. and Latif, M.A., 2013. ANSOFF matrix, environment, and growth-an interactive triangle. Management and Administrative Sciences Review, 2(2), pp.196-206.
Kerzner, H., 2013. Project management: a systems approach to planning, scheduling, and controlling. John Wiley & Sons.
Sendmybag.com (2017). Luggage Shipping & Luggage Delivery Service from Send My Bag. Available at: https://www.sendmybag.com/?gclid=CjwKEAjww9_MBRCWpNG2-ojs1ysSJACVowlmn9XUEa1WHtYFKWNPq0Ec_Z2QZFH4qLycNniOsBH0zRoCuO_w_wcB [Accessed on 19th August 2017]
O’brien, J., 2015. Category management in purchasing: a strategic approach to maximize business profitability. Kogan Page Publishers.
Podsiadlowski, A., Gröschke, D., Kogler, M., Springer, C. and Van Der Zee, K., 2013. Managing a culturally diverse workforce: Diversity perspectives in organizations. International Journal of Intercultural Relations, 37(2), pp.159-175.
Valkama, P., Bailey, S. and Anttiroiko, A. eds., 2013. Organizational innovation in public services: Forms and governance. Springer.
Wood, J.M., Zeffane, R.M., Fromholtz, M., Wiesner, R., Morrison, R., Factor, A., McKeown, T., Schermerhorn, J.R., Hunt, J.G. and Osborn, R.N., (2016). Organisational behaviour: Core concepts and applications. John Wiley & Sons Australia, Ltd..
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