The report designs an organizational and innovative change plan for Burger Fuel. The objective of the task is to identify an innovative idea that will bring about desired positive organizational change and it may touch on the products, people systems and services. Burger fuel is a New Zealand burger restaurant chain. It has more than 88 outlets and it has operations in more than 6 countries. The restaurant offers products such as burgers of different tastes such as chicken, beef and vegetarian. The restaurant offers other products such as Spud fries, Kumara fries,I ce cream, bottled soft drinks and snacks (Hisrich& Kearney, 2013). The innovative organizational change that is evaluated in this report is on introduction of Facebook and mobile ordering system. This is a system is expected to bring about huge changes in the operations and structure of Burger fuel. The report discusses the effect that these change is going to have on different stakeholders within the organization and how its going to affect operations.
The organization under study is Burger Fuel. Its a New Zealand burger restaurant with over 88 outlets spread in over 6 countries. The innovative opportunity identified for burger Fuel is the ordering of products through mobile internet and Facebook (Oxford Handbooks Online, 2013). This innovation is very strategic to the operation of the company at this particular period. The ordering of products by customers online through an application to be designed by the company or the internet is expected to increase the number of orders and to increase customer satisfaction. The innovation will affect several stakeholders and processes in the company (Little, 2014). At the foremost, the change will affect the employees, the number of staff serving people at the counter will be reduced significantly. New staff will also be recruited to deliver burgers to customers in different destinations. The change will also affect customers since their ordering systems will change and they won’t need to visit the outlets to get the burgers. The change will involve partnering with a delivery service company and hence its going to affect the partners of Burger Fuel. This opportunity qualifies as an innovative and organizational change opportunity since it affects systems, people and service delivery in the organization and its expected to contribute positively to the organization. The proposed change has a very significant change effect on Burger Fuel since it affects customer service which in turn has a huge influence on customer satisfaction (Mattiske, 2011). Time to write a group report on the proposed change in the restaurant is a very huge problem since very detailed and wide research needs to be carried out on the opportunity to access its viability. It is possible that primary research and evaluation can be carried on the proposal. Problem solving models such as Four Frame Approach and Cause and effect relationship are suitable for this study. The possible outcomes to the proposal on mobile and Facebook ordering is expected to increase efficiency and effectiveness in the organization.
The problem solving model used in this study is the cause-effect analysis. This method was developed in the 1960s. The tool uses diagrams popularly known as Ishikawa diagrams to identify the causes of a problem and the effect it may have on the organization. The steps involved in this process include:
Some of the advantages of the cause effect analysis is that it operates through brainstorming hence ideas from different people are incorporated. The method is also able to answer the question why the problem occurred and hence corrective action can be taken. In addition to this, this tool is also able to reveal the effects that the problem will have on the organization unlike other tools of problem solving.
The disadvantage of cause effect analysis is those complex interrelationships are difficult to show in the fishbone diagram.
The strategic management tools to be used in analyzing and evaluating the validity of the mobile internet and Facebook ordering system is the SWOT analysis model. The SWOT analysis model is very relevant in analyzing the viability of this opportunity since its able to cover the most important aspect of the opportunity. The strengths of the opportunity will be analyzed to identify the key success areas so that the Burger Fuel can concentrate on them. The weaknesses are also identified and they will help the company to manage risks in these areas and hence minimize the probability of undesirable situations occurring. (In Goksoy, 2016) The potential opportunities resulting from the Main identified opportunity are also identified and exploited. The strengths of the opportunities are weighed against the strengths and the opportunities against the threats and hence helping to make an informed decision. This concept is not suitable for identifying creativity, feasibility, risk and other factors and hence different other concepts will be applied.
The study needs primary data on the effect of changes on the organization and various stakeholders of the organization. The information will be collected from managers of Burger Fuel, senior and junior employees as well as customers. Both qualitative and quantitative research methods will be used to collect and analyze information on this study. Structured questionnaires will be used to collect data.
The views and ideas of the respondents will be analyzed and the information collected will be used to determine the creativity, utility, efficiency, feasibility, risks and resistance to organizational change that may result from the proposed changes (Campbell, 2014).
The research methods identified will be useful in completing the project since it will help to collect objective data that is useful for this project. The method will ensure that the right questions are asked to the respondents and hence obtain relevant information. The analysis of data will also help to meet the research objectives of the project.
The research will mainly depend on quantitative data to help measure the various variables being investigated in this study. Qualitative research methods too are used to obtain descriptive data (Parry, 2015) A study sample of 36 respondents will be used in this study. The sample is large enough to draw conclusions about the problem identified.
Confidentiality is an issue in this research. It will be dealt with by using the dominant approach where data will be collected without revealing their identification information. This helps to protect the confidentiality of every participant.
The procedures used to collect data on the problem identified in the report are two. The first one is collecting primary data through structured questionnaires and the second is collecting secondary data from various sources such as books and journals (Dawson& Andriopoulos, 2014). These methods are chosen because they are expected to provide reliable and relevant data suitable for this project.
The scope of this project is limited to the effect that the proposed change is expected to have on the organization itself and the stakeholders within burger fuel restaurants in New Zealand (Von, 2008). The project focuses on impact on customers, employees and the management of the organization.
|
Tasks to be carried out |
Who will carry out the tasks |
Time of completion of tasks |
Potential bottlenecks |
How to overcome barriers and achieve successful completion |
|
Identification of the innovation proposal |
All stakeholders of the organization |
7 days |
Deciding on the innovation proposal from the many proposals |
Designing framework for selecting the ideas |
|
Planning for research on the proposal identified |
Project team members |
3 days |
Getting adequate resources for the study |
Planning in advance and preparing an accurate budget |
|
Preparation for data collection |
All project team members |
7 days |
Respondents who are biased Deciding on the sample size and sampling design |
Using sampling technique that minimizes bias |
|
Literature review |
Project team |
20 days |
Huge volume of secondary sources which may be difficult to analyze. Unreliable secondary sources |
Identifying few highly relevant sources to avoid having too much to deal with |
|
Identifying research methodology |
Project team |
4 days |
Varying data types |
Identifying the most suitable method in advance |
|
Data collection |
Project team |
10 days |
Biased respondents. Time restriction |
Proper scheduling and planning of tasks |
|
Data analysis |
Project team |
14 days |
Real time integration and challenge in selecting appropriate analysis method |
Setting of hypothesis that will be tested depending on outcomes |
|
Drawing recommendations and conclusions |
Team leader |
5 days |
Limited time frame |
Proper planning and execution of tasks |
Conclusion
The report evaluates the innovation and organizational change proposal of adopting mobile and Facebook ordering system by Burger fuel. The paper begins with an introduction of the company being evaluated and explanation of the rationale for settling on the opportunity. The stakeholder that are likely to be affected by the change are identified and the possible effects of the outcomes on the effectiveness and efficiency of the organization. The cause effect model of problem solving is used in this project. SWOT analysis is used as a tool for strategic management because of its suitability in helping to assess the validity of the opportunity. The report also identifies the research methods used and also designs the project plan together with the project schedule.
References
Campbell, H. (2014). Managing Organizational Change: A Practical Toolkit for Leaders. London: Kogan Page.
Dawson, P., & Andriopoulos, C. (2014). Managing change, creativity & innovation.
In Goksoy, A. (2016). Organizational change management strategies in modern business.
Hisrich, R. D. D., & Kearney, C. (2013). Managing Innovation and Entrepreneurship.
Little, J. (2014). Lean change management: Innovative practices for managing organizational change.
Mattiske, C. (2011). Managing organizational change: Tools to help your team through change.
Parry, W. (2015). Big change, best path: Successfully managing organizational change with wisdom, analytics and insight.
Oxford Handbooks Online. (2013). The Oxford handbook of innovation management. Oxford: Oxford University Press.
Von, S. B. (2008). Managing innovation, design and creativity. Chichester, UK: John Wiley & Sons.
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