This assignment is about the organizational behavior and it deals about the organizational changes and the people who are associated in this concern. The issue of organizational change is an important factor in the modern day business and it deals with the various things that affect a business organization. A business organization comprises of different departments, managements and various stakeholders and others. The environment of the business does not remain the same always and it changes from time to time. The necessity to adjust with these changes is very essential to retain the business and the employees. Business environment is an important aspect in determining the changes that may be imminent in the context. There are some people within the industry and also outside who are responsible for bringing in the changes. Their role is very much effective because of their farsightedness. The change agents are the key people behind these changes as they work within the industry. The different aspects of the business environment and business changes and the organizational changes will be described in this context with the role of the change agents wholly.
Change agents are considered as the people who work as the main forces to bring in positive changes to the business industry (Khavul, Chavez and Bruton 2013). They are the ones who help to transform the face of the organizations and improve them for good. They adopt different updated business processes and different new strategic management policies so that the organization can stay in the long run process of sustaining in the industry and develop a rapid growth by beating the rival organizations (Khavul, Chavez and Bruton 2013). They maintain interpersonal connections with the different people involved in the industry. They have to adopt the change management systems in the industry so that they can be pioneers in the growth of the industry. There are mainly two kinds of change agents who are internal and external. These two kinds of agents operate from different levels. They should always be very active about the imminent changes in the organization by patient anticipation and always apply it at the first place before their rivals so that they can gain the competitive advantage over them (Madsen and Walker 2015).
The first kind of change agents is the internal change agents (Khavul, Chavez and Bruton 2013). The internal change agents are the people who are already work within the organization. These people work at the hierarchy of the organization and these people serve the organization at higher levels. The decision making process of the organization depends on these people. They are very much aware about the different proceedings about the company and also aware with the day to day operations of the company. They decide the culture of the company and thus the organizational culture is decided by these change agents. Such change agents can be the Human Resource managers of the organization, the Directors, the CEO, the Operations Managers and other high ranking people. They decide the way in which the organization should follow. External Change Agents
Though, the internal change agents work within the industry and inspire the proceedings, the external change agents come from outside the industry. So, naturally they are not well aware of the culture of the particular organization and they have to research on it fairly well. They can be a group or an individual who are affiliated to the company but they are not familiar with the day to day business operations of the organization. Though, they are outsiders but they have a deep influence in the organization and this influence is very formal. These external change agents generally go through some professional training courses that tell about the change management or change science or technology within the industry (Wilson and Gilligan 2012). They are generally people who are brought into the organizations as consultants and they have to make a thorough research on the cultures so that they can adjust to these. It is a notable fact that the different policies, rules and regulations that are applicable for the employees and other insiders within the organization, are not applicable for the external change agents (Wilson and Gilligan 2012). So, they have a fair opportunity to focus on the weak points of the organization and point out these points to the authority and suggest some possible changes that would improve the scenario. This would help the organization to have some sustainable progress rate in the competitive industry. However, there some disadvantages of the procedure that the external agents are not properly aware of the business cultures, processes and the employees of the organization.
Organizational change is a major phenomenon in the modern day business organizations and it is very essential to adopt the changes in an organization to avoid the negative impacts of the business cultures prevailing in the industry (Homestein 2015). In this organizational change, the older views have to be reviewed so that new business processes and management structures can be provided to the organization. It is very important for the smaller companies to grow and survive the wrath of the bigger companies on them. Whenever an organization decides to perform better and get a permanent place in the competitive market, it must invent some new strategies to stay a step ahead in the competition. They have to do these things more efficiently and applying some cost-effective ways (Wilson and Gilligan 2012).
There are some measure sticks according to which the company needs to go through changes by applying change management systems (Homestein, 2015). These measure sticks include the competitive business environments, invention of new technologies, economic conditions of the organization, and consumer demands. The invention of new technologies has changed the modern day business scenario and the business operations have taken a new look altogether. The aspect of outsourcing from foreign countries and visual interaction has made the scenario a high speed communicative one (Homestein 2015).
There is a grave significance of this organizational change (Benn, Dunphy and Griffiths 2014). Whenever, an organization refuses to adjust with these changes, fall in the clutches of the harsh reality and as a result they may disappear from the market. It is also very necessary to adopt a very effective and powerful leadership so that the employees can be convinced about adopting the change policies within the organization. At the end, the employees will be benefitted of these changes if they adopt these changes (Benn, Dunphy and Griffiths 2014).
There are three essential changes by which this organizational change can be implemented in the right way (Benn, Dunphy and Griffiths 2014). At first, the need for the change has to be established. Then, the proposed changes have to be implemented and finally the outcomes of these changes have to be monitored. At first, the senior management team needs to fix its target in the next 5 to 10 years and where they want to see that company and they have to fix proper strategies to reach there. Next, these strategies have to be implemented by cutting down management divisional layers, combining the different business units, giving managers the power of decisions at the need of times. Finally, the results from implementing these changes have to be monitored and needed adjustments should be made properly (Benn, Dunphy and Griffiths 2014).
Business environment is a very effective medium of determining the ways any particular business is moving. The business environment of an organization fixes the reputation, the turnover the business and the recommends ways the business can be improved. Sustained growth of the business is a very critical method for which the business environment has to be kept favorable. This is generally not within the control of the organization but it sheds a large impact on the growth and performance of the organization (Wilson and Gilligan 2012).Other than that, the profitability of the organization also depends a lot on it. The business environment is a collective entity that includes individuals and groups as well. All the business organization works in different business environments and they can influence the business activities. There are some types of the business environments that include Dynamic business environment, Complex business environment, Uncertain business environment, Multi-faceted business environment, business environment that has a far-reaching Impact and Relative business environment. The main components of business environment are Internal, External, Micro environment and Macro environment (Chaffey and Ellis-Chadwick 2012).
As discussed earlier, organizational change is a vast subject that is dependent on many things (Benn, Dunphy and Griffiths 2014). Changes have to incur into the business organizations because no business organization can stay static in this growing competitive business market where being dynamic and positive attitude is the key to survival. The change agents who bring organizational changes in the business organizations have to be very versatile and dynamic in order to inject the positive energy within the individuals of the organization (Khavul, Chavez and Bruton 2013). They definitely have a broad skill set that help them to assess the present situation of the organization and take the proper initiatives about which will be the best steps to support the growth of the organization. Some roles can be attributed to these change agents and they are:-
In order to assess the changes in the organization, the change agents have to understand the behaviors and attitudes of the employees and other individuals so that they can understand the dynamics of the organization. They have to search the missing links that are preventing the organization from taking steps to change (Khavul, Chavez and Bruton 2013). They can analyze these obstacles and remove them from the path to bring success to the organization.
Organizational change needs positive feedbacks from the individuals and change agents motivate the individuals and engage them to take part in the upcoming organizational change (Khavul, Chavez and Bruton 2013).
Changes are incurred into an organization when the individuals within the organization change their behaviors and attitudes. People are able to face different experiences as their static nature of senses does not exist anymore. They have to deal with harder things that restrict them to deal within their comfort zones. Change agents have to feel the personal implications of the individuals so that they can help them to feel better in the scenario of organizational change (Khavul, Chavez and Bruton 2013). They have to counsel the individuals.
Change agents have to make the changes easier to understand to the people within the organizations o they have to find the ways in which they can help them (Khavul, Chavez and Bruton 2013). Change agents have to develop systems, tools and different forms by which they can make people adjust when they go through changes.
Change agents have to mediate between the people who are of the opposing opinion regarding the changes that are happening in the industry. They have to set common goals for each of the individuals (Khavul, Chavez and Bruton 2013). They help to improve the understanding between individuals and bring down the opposing opinions so that all of them can run to achieve the same target that will help the organization.
The change agents have to be experts as they impart their knowledge within the people of the organization and make them feel that the change agents can be relied upon in times of grave need. They have to direct the people in the right way and bring organizational success (Khavul, Chavez and Bruton 2013).
Change agents have to make sure that there are proper targets and submission dates of their projects. The employees should stay active and motivated to achieve their targets. Proper rewards or punishments should be given to them in case of success or failure (Khavul, Chavez and Bruton 2013).
Conclusion
In the concluding part, it can be said that through the course of discussion, the different aspects of organizational change have been discussed. The two types of change agents also have been discussed to have a good understanding of the matter. The proper role of business environment also has been discussed so that the connection between business environment and organizational change can be established. The role of change agents is very crucial to employ the organizational change within the business organizations.
References
Benn, S., Dunphy, D. and Griffiths, A., 2014. Organizational change for corporate sustainability. Routledge.
Chaffey, D. and Ellis-Chadwick, F., 2012. Digital marketing. Pearson Higher Ed.
Hornstein, H.A., 2015. The integration of project management and organizational change management is now a necessity. International Journal of Project Management, 33(2), pp.291-298.
Khavul, S., Chavez, H. and Bruton, G.D., 2013. When institutional change outruns the change agent: The contested terrain of entrepreneurial microfinance for those in poverty. Journal of Business Venturing, 28(1), pp.30-50.
Madsen, T.L. and Walker, G., 2015. Modern competitive strategy. McGraw Hill.
Wilson, R.M. and Gilligan, C., 2012. Strategic marketing management. Routledge.
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