Discuss about the Systematic Examination of Publicly Available.
Organizational development is the change that is observed in the organization. It is the change that leads the organization towards a better change. The organizational development emerged from the change that is necessary in an organization (Daft, 2015). It includes the internal as well as the external change that forms a major part of the organization. There are few objectives of the Organizational development. This include the increase of the inter-personal trust among the employees who works in the organization. The organizational development aims at increasing the level of satisfaction of the employees and it further aims at increasing their engagement and interest towards work (Burke &Noumair, 2015). The organization development can help the employees to manage the conflict between the employees and it enables to solve the issues that reside in the organization. Organizational culture forms the basic part of organizational development. This include the five basic elements. These are the values, the assumptions, the behavioral norms, the behavioral patterns and the artifacts. The organization development is the process that helps the organization to improve the change in the external as well as the internal factors (Ashkanasy,Härtel&Zerbe, 2016). This include leadership, policies, power, leadership and the control and job design. The three major sections of organizational development is the organizational climate, the culture of the organization and the strategy that is framed by the organization. Organizational development intends to bring the future change and it is the process of continuous planning and continuous evaluation. Organizational change has been identified by many researcher as the theory and the practice of planned and systematic change of the existing attitudes and beliefs. It is action-oriented plan. I every organization change is required. It would lead the organization towards a better future. In order to understand this concept more clearly, the organization of Woolworths has been taken into account (Burke, 2017).
Woolworths was a high-street retail chain that is highly operated in more than 900 stores and in almost all the parts of the country. It has more than 40,000 workers. Initially the company was not that big. The company brought about huge changes in the organization. The company expanded the business and it opened more stores and recruited more staffs in the organization. This change led towards the positive outcome. The company further recruited full-time as well as part-time workers in order to increase their revenue. The organizational development is required in order to solve the issues that the employees can face. It is required to improve the external as well as the internal factors that affect the organization. For example, Woolworths recognizes the needs of the individuals within the workforce that can help the management to develop their methods and this enabled them to incur the best out of their employees. The other essential part of the organizational development is an effective process of communication (Schein, 2015). The managers of Woolworths realizes that identifying the positive motivators requires knowing the staff on an individual basis. He recognized that whatever factors motivates one member might not motivate the other member. They should consider the incentive based motivational factor in which the performance should be based on objective. This is an essential part of the organizational development. One of the basic principle of organizational development is to have better communication and to have a good structure inside the organization. The theories that is included in the organizational development is the classical theory and the non-classical theory which can be termed as the modern theory of the organization (Hatch, 2018). The organization on which the research is being conducted is referred to as a social system. The organizational theory includes the importance of the setting of the goal in an organization. The employees should be made belief that they must have the common goal. Their interest should be the same as that of the organization. They should be trained to achieve the common goal of the organization. The employees and the organization should head towards achieving the goal of the organization. In order to do this there is a need for and the methods of integration in an organization. The organization should possess a strong power of making the decision. The decision can be the decision related to bring about a major change in the organization. The process of communication in every organization should be transparent. The lower levels of employees should be free to interact with the upper levels of the organization. The final policy that is of utmost importance in the organization is to upgrade the process and the models of the making decisions related to major changes in an organization. These policies or theories can be referred as the necessary elements of organizational development (Leigh & Blakely, 2016).
Organizational development is planned and organized all over the company to manage from the top of hierarchy. It is implemented within the organization for increasing efficiency, organizational performance by planned interventions in various process of the organization. Behavioral science knowledge is used in implementing change within the organization. A planned change is the key responsibility of all managers within an organization to attain specific goal and direction (Methner, Hamann & Nilsson, 2015).
In the rapidly changing environment, planned change is inevitable to bring a positive outcome in the organization. For instance, the popular grocery store chain of Australia, Woolworths has implemented change within the organization to achieve its target within the industry. Woolworths specializes in selling fresh fruits, vegetables, meat and packed food. In addition to that, they also sell DVDs, magazines, beauty and health products, domestic appliances, pet, baby products and stationary items (“Woolworths Group: Quality Brands and Trusted Retailing”, 2018). Changes are regarded as essential and necessary for the growth of organization such as Woolworths. This organization has provided a superior quality of customer experience by using their loyalty programs and other such priority- based services.
Change management is an important tool towards the implementation of betterment of the organization. Woolworths in Australia has faced structural changes in the recent time. The change was important as most of the senior employees were switching to other companies as they were losing their trust and belief in the organizational functioning. The organization is facing a major change in the subsidiary companies and because of that; the subsidiary companies are struggling a lot to survive in the market (Rajabian Tabesh, Batt & Butler, 2016). Most of the problems had emerged in the SAP structure of the organization and it filed to offer the customers as per their requirement and demand. The loss in trustworthiness has resulted in affecting the employee structure of the organization. Apart from their failure to satisfy the customers, Woolworths faced an attack from the rival companies too. It drastically failed in its motive to provide reasonable goods to the customers.
Therefore, Woolworths required using the intervention and business approach for implementing the necessary changes in the organization. Both its internal and external policies needed modifications. The two interventions took place in the form of human resources and technology in order to survive in the market. The technological intervention played a role in the form of boosting the entire capacity and performance. Customers prefer online mode for making purchases and technological interventions within the company acted as an added advantage.
Several internal and external factors affect the functioning of an organization. The internal factors include the mission statement of the company, organizational culture and style of leadership. The external factors include competition, legal, social and technological changes and the economic and political environment (Devin & Richards, 2016).
In the Woolworths Company, the internal factors included workforce, machines, raw materials, money and market. As the internal environment consists of all these factors, therefore the company needed immediate change management to retain the workforce. The staff of the company always caters to the needs of the customers but in the recent time, the process was not followed. The change in their rewards and remuneration would be able to deal with the problem. Machinery need to be built in a better infrastructure to make it as the USP. In terms of money, Woolworths was at the peak but the attack from the rival companies shook their structure. Therefore, it needed to be changed in relation to the financial performance of the stakeholders. The materials they are using within the company needed development and improvement to capture workforce attention and attract their interest in working within the company.
The external factors of Woolworths were made of the political, economic, social, technological, legal and environmental aspect. These operate outside the organization but need to be focused upon in order to incorporate proper functioning within the organization. These factors do not have a direct impact on the functions of the organization. Rather the company strategies need to be changed and developed accordingly in order to handle the factors. Woolworths needed to bring about the changes within their organization as per the Lewin’s change model. This model has effectively understood the need of initiating change within the organization, the ways of implementing the changes and the underlying necessity of bringing the changes (Humayun, 2016).
It can be explained in the light of this model that implementing change among the workforce and bringing technological interventions will be an efficient toll of organizational change. It includes changing the reward and recognition structure and bringing in highly advanced tools for the ease of working. The change will be effective in managing conflicts within the organization and help in improving performance (Spillan & Ling, 2015).
Woolworths serves above eighteen million consumers each and every week and they value each of them. The consumers of Woolworths have endless choices and it is up to the store to work harder every day and earn the respect and love of their loyal consumers. The company understands how the consumers want to move effortlessly and seamlessly between the virtual and physical stores as per their terms. Therefore, the organization identifies certain strategies in order to employ great change and development within their culture (Woolworthsgroup.com.au. 2018). This is the reason why the stores should invest upon the areas of digital marketing, in a way to complement their physical stores.
Mobile technology has severely changed each facet of life, since the past years, especially in the retail business. The customers are not only able to shop any time they want, but also they are able to access the products as well as prices from each corner of the globe. These include the websites, virtual stores, mobile applications and other delivery options. This new and innovative way is making it easier for the consumers to shop from any part of the world (Kinal, 2013). The strategy of Woolworths is quite simple as they place their consumers at the heart of their business.
According to Beech & MacIntosh (2017), retailing business never stands still. Presently, the retailers, all around the world, are facing huge changes in the style they are operating. It is being highly driven by the consumers’ demand, their changing preferences, choices and technology. The Woolworths Company is responding to these changes in several ways. They are placing their consumers at their business’ heart and listening strictly to what they want. In addition to this, the company is also creating new as well as innovative ways for them to shop with Woolworths.
The company talks to their customers all the time, in order to generate some valuable feedbacks regarding the improvement of their facilities. Most importantly, the employees listen to their target consumers and try to serve them as per their preferences and choices. Moreover, the organization invests a lot on conducting marketing research for finding out what their consumers think about their stores, products and services. Their valuable feedback gives them an idea regarding their competencies and what needs to be improved (Keith, 2012). With over nine million loyal consumers, the company offers some lucrative discounts and deals to the Woolworths members.
The organizations need to lead as well as manage changes in order to be effective and efficient. Several organizations focus on project management in the aspects of change. It is totally about balancing the change or development and generating a business growth model. The organizational structure and design plays a major role in its development and change. The mission, vision and goal of Woolworths are to lead the retail sector and be on its consumers’ top priority (Afr.com. 2018). The organization has come across a long way to improve their relationships with the suppliers in order to regain the consumers’ trust.
The company has top five priorities which include, building a consumer base and a store led team as well as culture. It also includes generation of sustainable sales in food and beverages. Moreover, they are changing their drink sector in order to provide their consumers with more value and convenience. In addition to this, they believe in empowering their portfolio businesses in order to pursue the strategies and deliver shareholders value. Lastly, the company is taking initiatives in order to become a lean retailer all through end to end procedure as well as systems’ excellence (Woolworthsgroup.com.au. 2018).
The organization’s structure is strictly designed to serve the best to the customers. Therefore, the changes for development are also made in accordance with that. The organization is updating its way of selling products and services to its customers. Woolworths is utilizing the digital media platform to a large extent in order to promote its products and services on a large scale (Das Nair & Dube, 2017). Moreover, the company is spending huge in building a great team of employees, which will listen to its consumers, suppliers as well as team members.
Woolworths is adopting the changes within its organizational culture and design in order to cater to the most number of consumers. A well planned effort, organization wide culture and increased organization effectiveness has helped the organization to win the hearts of its consumers. Moreover, the organization is adopting more and more strategies for its betterment. Woolworths is investing on its system improvement, self- analysis and planning for understanding the changing preferences of the consumers (Mialon et al., 2016). Therefore, these changes within the organization will help Woolworths develop its strategies and cater to the customers on the international platform.
Conclusion
It can be concluded from the change and organizational development of Woolworths that the recent changes in the organization in terms of human resources and technological interventions will revive its lost reputation in the market. The modified strategies in the internal and external environment of the company will be helpful in retaining their senior employees. Their change in organizational structure will help in gaining the customer satisfaction.
References
Afr.com. (2018). Retrieved 19 April 2018, from https://www.afr.com/business/retail/woolworths-culture-change-drives-turnaround-20171128-gzucdz
Ashkanasy, N. M., Härtel, C. E., &Zerbe, W. J. (2016). Introduction. In Emotions and Organizational Governance (pp. xvii-xviii). Emerald Group Publishing Limited.
Beech, N., & MacIntosh, R. (2017). Managing change: enquiry and action. Cambridge University Press.
Burke, W. W. (2017). Organization change: Theory and practice. Sage Publications.
Burke, W. W., &Noumair, D. A. (2015). Organization development: A process of learning and changing. Pearson Education.
Daft, R. L. (2015). Organization theory and design. Cengage learning.
Das Nair, R., & Dube, S. C. (2017). Growth and Strategies of Large, Lead Firms-Supermarkets.
Devin, B., & Richards, C. (2016). Food waste, power, and corporate social responsibility in the Australian food supply chain. Journal of Business Ethics, 1-12.
Hatch, M. J. (2018). Organization theory: Modern, symbolic, and postmodern perspectives. Oxford university press.
Humayun, S. H. (2016). Merchandising operation of Woolworths Global Sourcing.
Keith, S. (2012). Coles, Woolworths and the local. Locale: The Australasian-Pacific Journal of Regional Food Studies, 2, 47-81.
Kinal, T. S. (2013). A recipe for change: management unleashed. Business Strategy Review, 24(4), 68-71.
Leigh, N. G., & Blakely, E. J. (2016). Planning local economic development: Theory and practice. Sage Publications.
Methner, N., Hamann, R., & Nilsson, W. (2015). The Evolution of a Sustainability Leader: The Development of Strategic and Boundary Spanning Organizational Innovation Capabilities in Woolworths. In The Business of Social and Environmental Innovation (pp. 87-104). Springer, Cham.
Mialon, M., Swinburn, B., Allender, S., & Sacks, G. (2016). Systematic examination of publicly-available information reveals the diverse and extensive corporate political activity of the food industry in Australia. BMC public health, 16(1), 283.
Rajabian Tabesh, A., Batt, P. J., & Butler, B. (2016). Modelling the Impact of Environmental and Organizational Determinants on Green Supply Chain Innovation and Performance. Journal of food products marketing, 22(4), 436-454.
Schein, E. H. (2015). Dialogic organization development: The theory and practice of transformational change. Berrett-Koehler Publishers.
Spillan, J. E., & Ling, H. G. (2015, January). Woolworths: An Adizes Corporate Lifecycle Perspective. In Business History Conference. Business and Economic History On-line: Papers Presented at the BHC Annual Meeting (Vol. 13, p. 1). Business History Conference.
Woolworths Group: Quality Brands and Trusted Retailing. (2018). Woolworthsgroup.com.au. Retrieved 19 April 2018, from https://www.woolworthsgroup.com.au/
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