Discuss about the existing organizational culture and structure of Ace Body Corp Management.
Ace body Corp management is operating in the strata management industry in Australia. Strata management is one of the most potential emerging industries in Australia (Ace Body Corporate Management 2018). This is due to the reason that, in the current business scenario, majority of the business organizations is have to operate in intensely competitive market. Thus, they are in the need of expertise knowledge and management in order to effectively cater to the market. Strata management industry provides business organizations with required level of expertise and personal management services (Easthope and Randolph 2016). It helps the business organizations to gain the huge experience in the field of corporate governance possessed by the strata management companies. However in the recent times, with the entry of more number of the players in the industry, Ace body Corp management is facing more competition in the market of Australia.
This report will analyze the organizational structure and culture of Ace body Corp management. In addition, various departments of the organization will also be analyzed. The discussion of the organizational culture of Ace body Corp management will include the style of leadership being followed. Ethical practices being promoted will also be discussed in this report.
Strata management not only includes the providence of the expert opinions to the business organizations but also promoting co-ownership of the property ranging from residential to commercial property. Thus, it is having huge potential in the market due to the reason that, with time, the demand for residential and commercial property is rapidly increasing. Moreover, with the growth in the Australian economy, the purchasing power of the customers is increasing, which lead to the increase in the demand for properties (Easthope et al. 2014). Leveraging on soaring demand of properties and competition in the current business scenario, the market trend of strata industry is rapidly increasing.
Ace body Corp management is having more flat and horizontal type of organizational structure. According to the information gained from their official website, it is being seen that, heir internal organization is being divided in minimal hierarchical orders with having the CEO in the top (Csaszar 2013). One of the key advantages being gained by them from this type of organizational structure is the effective communication among the internal stakeholders and with the external stakeholders. This is due to the reason that, with having the flat and horizontal organizational structure, the internal management is more centralized in nature. Thus, it helps employees to come in direct communication with the upper level management of the company.
On the other hand, flat and horizontal style of organizational structure reduces the presence of the intermediaries and middle level managers. Thus, it helps in reducing the cost of employing the middle level managers (Kohlbacher and Reijers 2013). Moreover, without the involvement of the middle level managers, it becomes easy for the upper level managers to effectively determine the need and requirement of the employees along with determining the market trend and preferences.
From the information available in the official website of Ace body Corp management, it is been seen that, they are some major departments being promoted by them including administration, media and marketing and training. Thus, according to the division of the departments, it can be concluded that, only the major activities are being divided with departments. One of their major departments is the media and marketing. This department is having the responsibility of managing the marketing activities and media related activities of Ace body Corp management (Wirtz, Tuzovic and Kuppelweiser 2014). The activities of this department is important due to the reason that, it is being earlier discussed that, Ace body Corp management is facing more intensity of competition and thus, the effective marketing strategies are required to compete in the market.
On the other hand, training department is also important for them due to the reason that, training department is responsible for presenting the concept of sustainability of strata management to the key and associated stakeholders. Thus, the more effective will be the training department, the more will be the effectiveness of the communication with the external stakeholders (Eggenberger, Heimerl and Bennett 2013). However, apart from all these departments, Ace body Corp management is also having human resource department to look after their employees. The responsibility of this department is limited to the internal stakeholders of the company, but it determines the effectiveness and the productivity of the employees in the organizations. Thus, with the help of the effective policies of the human resource management by the human resource department, Ace body Corp management gains the competitive advantages in the market by having motivates, trained and equipped employees in the right place.
Organizational culture of Ace body Corp management is flexible in nature, which helps in having effective working environment in the organization (Hogan and Coote 2014). Moreover, with the inclusion of the employees from different social and cultural backgrounds, the organizational culture of Ace body Corp management is becoming more diversified in nature. Thus, with having the diversified workforce in the organization, Ace body Corp management is gaining more different and varied ideas from the employees. The organizational culture of Ace body Corp management is being designed to have the equal representation of the employees from different social and cultural backgrounds. Om the other hand, having the diversified workforce in the organization and effective organizational culture helps in gaining innovative ideas from the employees (Buschgens, Bausch and Balkin 2013). Thus, with the help of the effective organizational culture, Ace body Corp management is gaining competitive advantages from their internal operation.
From the information being available regarding Ace body Corp management, it is being concluded that, the style of leadership being followed in the organization is situational type of leadership. Though, majority of the contemporary business organizations are following transformational style of leadership, but Ace body Corp management is involving situational style of leadership (Avolio and Yammarino 2013). This is due to the reason that, initiation of the situational style of leadership helps in having flexibility in the management process and that can be changed with the requirement in the current business and market scenario.
Another advantage that is being gained by Ace body Corp management through the initiation of the situational style of leadership is managing the employees according to the business requirements. For the contemporary business organizations, the business scenario is much more challenging. Moreover, the current business scenario is rapidly evolving and frequently changing (McCleskey 2014). It is important for the business organizations like Ace body Corp management to direct and manage the employees according to the change in the business and market scenario.
For instance, when the organization will go through some sort of challenges and negative business environment including financial loss, then the authoritative style of leadership is important due to the reason that, at that point of time, employees will require more direct approach for the upper level managers. On the other hand, when the organization will have more favorable business environment, then the transformational style of leadership can be flowed. This will help in initiating different activities in motivating and engaging the employees in their workplace. Moreover, with the initiation of the transformational style of leadership, Ace body Corp management promotes training and development program for the employees (Bedford and Gehlert 2013). It helps in enhancing the effectiveness and the average productivity of the employees. Thus, with the initiation of the situational style of leadership, Ace body Corp management is having the advantage to change the approach of their leadership style according to the need and requirement of the business.
Currently, Ace body Corp management is having only one single operational division in Australia catering to the need of the co-ownership of residential and commercial properties. On the other hand, they are having their branches only in the Australia having presence in different states including New South Wales, Victoria, Queensland and South Australia. Thus, with having their branches in different locations around Australia, Ace body Corp management is effectively covering and catering to diversified range of customers. Currently they are having total 270 employees spreading across different states in Australia.
Ace body Corp management has initiated various ethical practices and activities in their business operation in order maintain their goodwill and reputation in the market. Moreover, the goodwill and positive word of mouth of the company is important in the sector where they are operating. This is due to the reason that, external parties will be attracted and feels interested to come with co-ownership only when the strata management organization will be reliable. The following sections will discuss about the ethical practices of Ace body Corp management.
Conclusion
Thus, from the above discussion, it can be concluded that, Ace body Corp management is having intensely competitive market for their operation in Australia. This report had also discussed about the organizational structure and organizational culture of the. It is being seen that, Ace body Corp management is having effective organizational structure and culture, which helps them to gain competitive advantages in the market. Moreover, in this report, the style of leadership being followed in the organization is also being discussed. It is being concluded that, they follows situational style of leadership to have flexible approach to cope up with the change in the business and market requirement. This report also discussed about the competitive advantages being gained by them in the market
References
Ace Body Corporate Management. (2018). About Ace – Ace Body Corporate Management. [online] Available at: https://acebodycorp.com.au/ace-body-corporate/#why-choose-ace [Accessed 28 Jan. 2018].
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