As according to BCG MATRIX are those compounds which have high growth rate and big share in the market so here in the case of Pakistan State Oil CNG (Compressed Natural Gas) is included in stars because the CNG of PSO is very pure and the pressure of CNG on the petrol pumps is very high but whereas the CNG of other petrol pumps is not very pure. The CNG of other petrol pumps also contain small amount of air and the pressure of CNG on other petrol pumps is comparatively low so the sale of CNG of PSO is increasing day by day therefore it has a high growth rate and big share in the market.
According to BCG matrix cash cows are those products which have low growth rate and high market share so in this case furnace oil and fuels of PSO are included in cash cows because as there is a serious shortage of electricity in Pakistan therefore power companies are asking for the PSO to increase the supply of furnace oil to power plants but these companies don’t have the money to pay PSO it is because of the prices of furnace oil are very high therefore these companies cannot afford it therefore PSO is not increasing the supply to these companies.
In case of jet fuels, PIA and PAF mostly get Furnace oil from PSO but now PIA have now limited air planes and most of the planes of PIA have completed their lives and also due to economic crises and financial losses PIA is not buying more air planes and also in the case of PAF there is no so much requirement of jet fuel therefore it is concluded that both furnace oil and jet fuels have although big market share but there are very less chances of their growth.
As according to BCG matrix question marks are those products which have high growth rate but small share in the market so the petrol and HSD of PSO are included in it because although PSO is an oil market leader in Pakistan but in case of petrol and HSD there is also a great demand of other companies like TOTAL, CALTEX, SHELL. And also the quality of petrol of these companies is very good therefore in this case there is a competition between PSO, CALTEX, SHELL and TOTAL.
According to BCG matrix dogs are those products which have both low market share and low growth rate therefore now in the present lubricants of PSO are included in it. Initially there was a great demand of lubricants of PSO but now there is a great demand of lubricants of Shell and it is even in the public sector as well as private sector.
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