Write an essay on Personal Development Portfolio?
Personal development portfolio is considered as a list of core trails, qualities and skills on which intends to focus on your own personal development efforts. Learning new things and developing new skills and abilities are my top priorities. My main aim is to acquire new skills that can help me achieving my goals. It also helps me to look for new opportunities from where I learned and to further develop. I was able to learn the ins and outs of the business and able to complete all the assigned tasks and perform well in different activities. This platform allows me to apply my learning theory in practical work and also helps me to enhance my skills. I also learned the elements of management such as planning, organizing, leading, coordinating and controlling. Primark is a garment firm which mainly focuses on the latest trends of clothing, so it will provide me a huge platform to use my skills to demonstrate the vast segments of products in different global markets.
This assignment is going to settle down the planning for the personal development of mine which may help me to attain my confidence and presenting my idea. At the same time, I will narrate the process how to overcome my difficulties. This assignment helps me in identifying the genuine issues related to my ethics and its possible approaches.
Primark is one of the leading garment industries which started its first store in Dublin in 1969, and today it operates in over 270 stores and spread their work in over nine countries. It mainly focuses on the latest trends and designing of clothing. The company mostly targets the customers under the age of 35 (Barcham, 2011). The company’s always follow the thoughts and beliefs of the young generation and tries to design a product that enhances their standard and visibility. The customer is at the heart of their unique business model, which mostly includes design, production, distribution and sales through their vast retail network.
As a fashion marketing manager, my job mainly focuses on publicizing and increasing awareness of a brand, such as designer labels or department stores. My usual responsibilities are to assist the junior employees with analyzing advertising campaigns and monitoring brand quality. It is also my duty to look over the customer’s response towards the new product and brand initiatives. Sometimes, I have to oversee a number of subordinate and travel extensively in order to prepare new store openings for branding and marketing new products. My work also get me involve with public relations. The following are some major responsibilities that I undertake:
Being a fashion marketing manager, I have to collaborate with the department heads and juniors to plan the latest advertising campaigns, negotiate contracts, market research and oversee the daily activities of the marketing department. I have to look over the consumer and the store demands to reach the sales goals and has to implement the strategies to execute the marketing plan. It is important for me to have a overview of my own work and identify my strengths and weaknesses as a marketing manager. My aim is to maintain the public relations which help the company to grow the business in an extensive way. I aim to acquire the leadership competencies necessary for me to be an effective marketing manager. As am I working in a team, I had to increase the level of my personal interactions with my peers and with the other people. I also review my feedbacks and appraisals given by my superiors and juniors which also help to enhance my work.
Looking back on my educational experience, I could say that I was able to apply the things that I learned in different areas and scenarios (Ogden, 2010). The basic purpose of my job is to achieve the objectives of the business and aims at earning reasonable profits by satisfying the need of the customers. In the light of statement, I can highlight the objectives which I aim at:
Objective 1:
Specific: To enhance the personal marketing skill
Measurable: Enhance skill to a level which will enable better understanding of marketing concepts and other factors of marketing
Achievable: This can be achieved by reading academic materials and observing and interacting with my seniors at workplace i.e. through experience.
Realistic: gaining new experience and reading materials is very much possible and it can be done with ease. Many tutorials videos are also available. Thus, the goal is realistic
Time bound: The personal marketing skills can be enhanced within six months.
Objective 2:
Specific: to improve on verbal communication skills
Measurable: To improve the skill up to that level, that I can effectively communicate and convince my customers
Achievable: This objective can be achieved by taking coaching classes and interacting more and more with people. The pronunciation and communication tutorial DVDs can also be used to enhance this skill
Realistic: It is possible to achieve this goals using the methods discussed above, thus the goal is very much realistic as it does not set any unrealistic methods to enhance the skill
Time bound: This skill can be enhanced within 6 months of rigorous practice and within one year of light and regular practice.
Being a fashion marketing manager of Primark, I want to enable myself for performing my duties proficiently. My objective in this approach is needed to develop my personal skill in order to assess and execute the better marketing strategy. At the same time, the services and products those are being offered by my company and analyzing the current market competitors is another objective that I intends to manage and attain. Being confident in every stride and by appreciating my power and mental strength, I want to achieve them essentially (Ellwood, 2011). I am quite specific in my target and trying to manage my idealities. This objective of mine is undoubtedly SMART. In this section I am going to delineate this approach analyzing SMART way.
The most important thing in marketing is the planning stage; we have to plan a strategy before entering into any prospects of business. Marketing is a field where the manager has to develop a suitable plan for the product and demonstrate the product in such way that it would be possible for the consumers to understand the products quality and services (Kruckeberg, Amann and Green, 2011). The planning stage is consisting of six major elements which are as follows:
The Objective: Every planning structure requires a proper and specific objective which justifies the task of the management. Being a marketing manager, my main objective is to generate revenue of my organisation and engaging my skills to be applied essentially. The objective that I am specifying, I am quite adamant that I will try my best to attain to achieve my goals. My current objective is to keep myself prepared for any kind of situation that jumps before me so that it can enable me determining what are to be done. At the same time, the objectives enable me to settle down my analytical skill before the employees.
Activities Required: Marketing activities like research, advertising, special offers, Leaflets etc. helps to create awareness among the people related to the product. The marketing is very competitive so every time I have to be aggressive to reach the organizational goal the most important thing is to generate enquiries which lead to opportunity for sales.
In order to keep myself prepared for any kind of situation, I need to be confident in my approaches and must be ready to handle all the typicality. If needed, I will put myself in difficulties and enable me to learn how to make my nerves strong. Physiological classes are at the same time is needed to be taken up so that it provides me more energy. It is already stated that I feel quite feeble while presenting my thoughts and this is my nervous break down which leads me to suffer a lot. Therefore, my speaking skills are needed to be revised so that I must not become the fun for the others. My technical skills are also needed to be revised which determines my ability in the work. If needed, I have to take up technical classes. A short term course may prove to be quite convenient for me that help in developing my interest and develops my skill.
Skills Required: Being a marketing manager the most important skill that required is the Interpersonal and communication skills, which somehow related in the growth of the business. Marketing is a job which required creativity, awareness and most importantly team work. As the marketing department works on a chain of command it do requires an effective team work (Ellwood, 2011). So I always try to motivate my team and myself to do some extra labor to reach the organizational goals.
Energy appears to be the most necessary tool that I need to store as much as possible. More focus and concentration are also the essential factors which engage a human being attached to the work. It at the same time is more convenient factor that leads my essence to be developed. I have to be quite professional in my approaches whish leads me engaging better cohesion. Therefore, along with energy and concentration, my physical and mental strength is also needed to be provident and high.
Resources Required: The most important resources that required for me is my ethics. If I can channelize my energy for the betterment of the organisation, I can assure that I will be able to perform my tasks significantly. At the same time, my energy on developing my essence is also essential factor which is needed to be put into form.
Later on the requirements are the equipments and tools that are necessary to demonstrate the product and finance that is very much necessary for executing any marketing strategies which is the bigger value of mine to be performed in my work place (Pelias, 2011). Time management is also required because every planning has to be developing in time to be an efficient marketing strategy.
Criteria for success: The main criteria for success is to do hard work and implement latest and technological marketing strategies to attract consumers towards the product. I have also tried to make a strong reputation of the company which helps for sustainable growth in the future. To achieve the organizational goal I have to follow the latest technological trends and social media to know the beliefs and buying behavior of the consumers.
Planned Evidence: Though I was working as a marketing manager, I am very much preparing for the future challenges. As our company is planning to launch the latest summer collection and my job is to plan a marketing strategy to promote the products. I have overcome on difficulties that I have later faced in my meetings and presentations. From now my main motive is to implement such a strategy that increases awareness and sales of the product. I have taken this as one of my challenges of life. Although I have tried my best to overcome the difficulties, in all the approaches I may not seem to stand successful. But this really is an experience which let my future ways to be smoother.
Skills Developed:
Being a marketing manager, I have developed my interpersonal and communication skill, presentation skill, research skill etc. Though the process of learning and developing is never going to end I am keep on trying to improve my level best. As working as a team player, I have learned so much about the team management and team effort. Managing time is also one of the skills that I developed in this work as I have to complete and deliver a task in a given time. My research skills are much more develop and now I know where the target market exists and how to relate the product with the given factors of the research. This skill allows me to do a consistent work in a sustainable manner.
The problems faced by organization employees were regarding communication, performance and other. To overcome the problem as a manager in Primark, I adopted several methods and strategies. These methods helped in many regards, for example, in motivating the employees and others. The main evidence regarding the problem were as, employees coordination with each other and performance. For example, the team of four members were facing problem regarding the work and organizational culture. Later on by adopting the new motivational techniques and methods for changing the work environment, helped in improving the condition of Primark. On the other hand, it was also noticed that, employees’ performance was also improving slowly. In addition to this, it also helped in increasing the number of customers. I am quite strategical in my nature which leads me attain more genuineness that helps me managing better cohesion for the further development of my life.
My main role is related to public relation and advertising of the company products and services. So use of proper communication channel is very important in this field. On the other hand, as a fashion marketing manager, I noticed that employee and customer relation was also poor. The main reason behind this was poor communication channel and others. On the other hand, poor planning regarding marketing and advertising also affected communication. The major method I adopted regarding this problem was planning of each process at initial stage. And analysis of each process outcome, for example, marketing and distribution process outcome analysis. This analysis process helped me in knowing the gap between different processes. On the other hand, the evidence which I collected in this regard was as, the change in customer view for Primark product and services. And it also helped in increasing the market share.
As a fashion marketing manager, it was very important for me to work on several problems and issues faced by employees and customers. The main improvement was done by me in working environment and style. I started adopting new strategies and methods for motivating my employees and customers. In case of customers, I changed my marketing and advertising strategies. Change in marketing and advertising strategies was done taking into consideration our customers and market. Every market is having their own requirement and demand regarding product and services. These strategies helped me in increasing the number of customers and improving the brand image. As the brand image in market is related to market share of product and services. So, I as a fashion marketing manager changed in-house strategies also. That is, working style, environment, wages and others. It helped in motivating employees regarding their work performance and others. Company overall performance is dependent on their employees performance. New strategies and techniques helped in improving employee’s performance and trust towards the organization. On the other hand, the innovation in product and services in fashion field helped me to attract more number of customers. The changes in product and services were made as per the customer and market requirement. So, it also helped in increasing market share. The main achievement was regarding market share and increase in customer numbers. This achievement also helped in improving public relation of the Primark.
Throughout this report I have mentioned how to develop my personal qualities within an organizational framework. I have managed in stating what are the necessary attributes needed to be used for the development of my personal ethical approaches. I have tried my best to achieve success onto all of my difficulties and problems. The aim of my personal development is to develop my ethicality and personal attributes which may help me in sustaining more ethicality in this matter. It seems to be quite intrinsic for me to analyze my ideality and overcome the barriers of my life. At the same time, it seems to be helpful for attaining the SMART objectives as well. This specific quality development in me is helpful that may enable me to manage my ethics and conquer all the difficulties. This may not seem to be very easy for me but I am quite confident in achieving my deformities. Development and conquering my approaches is needed to be essentially managed.
Reference List:
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