The PEST analysis is one of the essential criteria that need to be performed in detail by an organization to understand the Political, Economic, Social and Technological factors before setting up its business in a new area for the target population. Thus PEST analysis will be conducted for the St Mungo’s charity housing to explore a new business area. Moreover, it influences the decision-making process for the organisation. St Mungo’s Charity is a housing association charity that is registered in the UK. The Charity began its journey in the Year 1969. The main aim of Saint Mungo’s charity is to provide support to the clients before getting homeless or after becoming homeless in a prominent manner. Moreover, Advocacy is done by the charity so that it may have an impact on the policymakers to formulize effective policy for the homeless persons. Community awareness and outreach programs are performed by the charity that aims to create empathy for the homeless people among the wider audience. This study focuses on the Detailed PEST analysis of the Lewisham borough so that clear recommendation may be given to the St Mungo’s Charity. This recommendation will help the management committee of St Mungo to take a decision of opening a housing project in the Lewisham borough.
The PEST table consists of the Political, Economic, Social and Technological factors that may have a significant impact on the decision of the St Mungo charity in opening housing project in Lewisham borough are as below (Ahoya, 2016):
|
Political factors |
Economic factors |
Social factors |
Technology factors |
|
· Demographic political factor: Change in the Local administration: · The Problems of the JSNA process: · The priorities settings in the local administration of Lewisham · Lack of Adequate political system: |
· Economic deprivation: · The Financial vision Of the Clinical Commission Group (CCG) · Financial Partnership with Other Commissioners: · Effective Use of the financial resource · Financial distribution |
· Demographic social factors: · Deprivation: The social problem of the homeless population · The social vision of the Council: · Healthcare from a social perspective |
· Infrastructural development In the health care sector · Technology for mitigation of the homeless population: · Development of technology in screening disease: · Implementation of new technologies in the Health care sector · Development of technical infrastructure for proper coordination |
Discussion of factors: The political factors include the priorities to implement coordination among the various departments of the local council. This factor signifies that the Local borough council of Lewisham is facing a coordination problem and should take important steps in mitigation of the different healthcare issues of the citizens (Ganle, 2014). Effective formulation of policies is required with the help of the non-government bodies as well. The local council is welcoming to any trust or non-profit agency that might help in the formulation and monitoring of the action plan. This implies that the St Mungo’s Charity may set a housing project and form an efficient network with the Lewisham council.
Demographical factors: It is one of the essential factors that should be analysed in a proper way. 27% of the overall population are children (Hyun, Kang and Lee, 2015) in Lewisham. The Borough has poverty and deprivation insubstantial amount. The borough is considered to be 20% of the most deprived areas in London. Demographic political factor is another reason that may help in taking appropriate decision for the establishment of the housing project and the branch of St Mungo’s Charity(Gale, 2014. According to the data, Lewisham comprises 20 % of the total poverty present in England. Since the St Mungo’s perform advocacy program for the poor and deprived class it is essential they establish a branch in Lewisham.
Change in the Local administration: frequent change in the local administrative bodies like health and well-being board. It has the responsibility to formulate the health and well-being factors of the citizens. It creates problem in formulization effective policies (Loudermilk et al., 2017) to mitigate the major problem that is present in Lewisham.
The Problems of the JSNA process: This process helps in proper need assessment of the Lewisham borough. Due to the difference in opinion and lack of stakeholders involvement (Helena, 2016), The JSNA is receiving a poor response. According to data of the Public health department review, there are less than five responses a year (GOV.UK, 2018). This lack of participation creates a massive problem in taking effective policies for homeless people.
Adequate political system: Miscommunication and lack of interest are considered to be the biggest problem among the members and lack interest among the members of the health and strategy implementing group. There is a lack of a robust mechanism in the Lewisham council. It is due to which there is no Implementation of the health and well-being strategies for the holistic development of the Citizens (Bauer, 2017).
Discussion Economic factors: The commission is trying to fulfil the gaps that exist in the health care sector and in fulfilling the problems of the homeless people. The total gap compared to other London Boroughs is 10 %. It is essential to fulfilling this gap in a proper manner. The council is making an appropriate budget so they may allocate d funding to formulate effective policies to mitigate the current situation (Di Francesco and Alford, 2016). These financial factors may help the St. Mungo’s charity to set up a housing project to help the homeless persons.
Economic deprivation: Lewisham has almost 29.6% children, Young people and 25.7% older people in the deprivation zone from the economic perspective (R, 2017). This is one of the most important financial factors that may lead to homelessness.
The Main target taken by the Clinical commission group of Lewisham is to reduce the gap of the health outcomes between England and Lewisham by 10% over the next Five year period. This is one of the positive visions to mitigate the major issues regarding health outcomes (Wells and Root, 2015).
Financial Partnership with Other Commissioners: The proactive partnership among the Commissions regarding financial distributions is included in the plan of the clinical commission group of Lewisham (Taylor, 2018). It may help in distributing the funding according to the demand.
The commission of Lewisham is trying to take innovative steps in implementing the health care programmes in Lewisham in an effective manner. The mandate of the commission is to optimize the use of the financial resource in developing the treatment procedure s of the patient in healthcare (Fasina, 2016).
According to the mandate of the Lewisham Commission, the funds should be distributed properly in the public and the private sectors. The council of Lewisham is welcoming non-profit organization so that mitigation of the social and health care parameters may be performed in an effective manner (Narapareddy and Berte, 2018)
Effective distribution of the financial resource is another important financial factor that may play an important role in taking the decisions from the charity perspective. The health and well-being committee that is present in the local council is formulating policies that include the funding of the government should be distributed among the public-private and the non-profit sector for the effective use of the resource (Di Francesco and Alford, 2016). The mandate of the council is to optimize the use of the financial resource in the implementation of the action plan. The financial resource is distributed in a prominent way then it supports the intention of the St Mungo’s charity to open a housing project in the Lewisham for the holistic development of the society.
The Social problem of Homelessness is one of the significant issues of Lewisham. According to the current data, it suggests that more 1800 citizens are homeless. The majority of the homeless person includes females and single parents. These two comprise about 90% of the total homeless population. According to the researchers, there is a high demand for shelters among the large section of the population. This homelessness is causing mental trauma and different kind of mental and physical illness is occurring among the citizens of Lewisham (Frueh, 2015). Besides that, the house which is available for rent is charging far more rent than the financial capacity of the homeless population. This implies that there is a growing demand for shelter in Lewisham.
According to the council data, there is a significant amount of minor population present in Lewisham Borough. 46.5% of the population are from black and minority groups(Hyun, Kang and Lee, 2015).
Deprivation:
This is another essential Social factor. According to the multiple deprivation indexes, Lewisham has ranked 31st. There are total 354 local authorities in England. This implies the population is deprived form perspective of ethnicity.
The social problem of the homeless population
This is a major problem that is causing social unrest in the locality. The private rent of the houses is much higher compared to the income of the population. According to the social structure, it is seen that majority of female and single parents are becoming homeless At present there are almost 1800 people who are homeless due to the social and financial problem (Heiskanen, 2017).
The Lewisham council is now performing social analysis and survey to take effective steps in the reduction of the homelessness and poverty among the population Loudermilk et al., 2017).
Healthcare from a social perspective
The clinical commission group is taking feedback from the patients in the healthcare sector. Stress should be given upon the empathetic treatment of the aged population in health care and in the society (Gubkin, 2015).
The social vision of the Lewisham council is to effectively formulate a solution for the deprived population of Lewisham. According to the council of Lewisham, an effective policy should be formulated to mitigate the problems in the healthcare sector and to mitigate the issues of the homeless person. Moreover, the demographic profile of the council depicts that 46% of the population are minorities that include blacks and Carrabin’s (K, 2017). Deprivation is another social factor that is affecting the income rate and resulting in homelessness for the citizens. This factor may imply that there is a need for the establishment of a housing project by the St Mungo’s Charity.
The council of Lewisham has taken Decision to improve the infrastructure so that mitigation of the issue like homelessness may be achieved. The action plan of the council includes infrastructural development through implementation of the land bank technology. This should help the council to identify spaces those can be acquired to build houses for the homeless persons. It is described in the action plan that the land those will be identified through the land bank profile may be used by the public, private and the charitable organizations in health and wellbeing of the people of Lewisham (K, 2017). It is clear that the administration is supporting the establishment of the charitable institution for the holistic development of the People.
Infrastructural development In the health care sector
The infrastructure development is the main focus of the CCG in enhancing the quality of the hospitals.
Technology for mitigation of the homeless population:
The council of Lewisham is formulating essential steps to mitigate the problems of the homeless citizens. The council is developing new land bank technology(R, 2017). This will help in the development of the new houses and shelters for the homeless people.
It is essential to improve the health outcomes of the Lewisham people in comparison with the other London borough. New infrastructure and technological development are being performed by the council to enhance the screening and diagnosis of different disease by using sophisticated instruments (Anbalagan, 2017).
Implementation of new technologies in the Health care sector
There are different healthcare institute present in the Borough Of Lewisham. The council is trying to implement the sophisticated technologies in this hospitals to mitigate the problems of mental health, cancer those are prevalent in the Lewisham (Anbalagan, 2017).
Development of technical infrastructure for proper coordination
The mandate of the clinical commission group is to develop the infrastructure and technology in an effective manner that may help in the proper coordination and formulation of the policies in the health care sector.
According to the clinical commission group and board for health and wellbeing of the citizen’s action plan is being formulated to enhance the communication technologies within the department. Sophisticated techniques and database management may be used to enhance coordination between the department and with other private and charitable bodies (Lee, 2018). Developed communication and proper coordination may enhance the process of establishment of the housing project by the St Mungo’s charity.
According to the analysis, it is clear that there the Lewisham borough has a problem in the Homelessness and the health care sector. It is seen according to the data that more than 1800 people of Lewisham are homeless. The council of Lewisham is formulating policies to mitigate this issue of homelessness (Lee, 2018). Thus, the recommendations should be as follows:
Conclusion
The PEST analysis is performed in the study in an effective manner. The PEST analysis signified the different political, economic, social and technological factors that may affect the establishment of St Mungo’s charity housing project in the Lewisham Borough in London. The analysis depicts that homelessness is a major issue in the Lewisham borough. Besides that, the Lewisham council is taking effective steps to resolve the issue in an effective manner. Establishment of St Mungo’s charity housing project for homeless people is one of the major needs of Lewisham. This establishment should help in the holistic development of the healthcare and life of the Homeless people of Lewisham.
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