Discuss about the External Environment of Business Activities.
Each and every organization needs to take proper action plan and strategies to operate there in the market. The main problem which patients are facing in Australia is related to the high-cost health care services. With the changes in technologies and patients care services program, patients have to pay the high amount of payment for the treatment of their diseases and ill-ness. Therefore, it could be evaluated that if hospital and health care organization wants to achieve success in the market then it will have to make effective strategic management cost program. It will assist health care organization to reduce the fees and charges for health care services. This report emphasis upon the PESTLE analysis of the hospital industry. It will assist the researcher to identify all the influencing factors which may, directly and indirectly, impact the policies and health care services program of the health care organization. The Australian hospital industry has gained momentum throughout the time with the increasing number of the health issues and diseases faced by the people in Australia. The comprehensive and rigorous PESTLE analysis of the hospital industry will divulge all the positive and negative factors of the economy, legal condition, environment, technological changes and social values of the people who live in Australia.
Concord Hospital is the charitable organization which indulged in meeting the health need of the patients with the communities in which it serves. It especially provides treatment of many diseases to their patients such as undertaking various surgeries, emergency services. radiation treatments and rehabilitation services. It is an acute-care hospital located in Concord, New Hampshire. It consists of more than 245 primary and specialty providers specially trained in subspecialties. This hospital has adopted stewarding technology and cultivating progress for the patient’s cares and their treatments.
The vision statement of Concord Hospital is to develop its health care program to become an acute-care hospital and become the best health care organization for the treatment of undertaking various surgeries, emergency services, radiation treatments and rehabilitation services.
The mission of the company is supported by Concord Hospital Trust, the philanthropy arm, which focuses and distributes charitable gifts in accordance with the donor’s intents. Concord Hospital has the mission to deliver best quality patient’s care services for the better treatment of the patients.
The core value of the Concord Hospital is based on stewarding technology and cultivating progress for the patient’s cares and their treatments to render best patients care services for the patients in Australia (Chiswell, Cooper, and Packham, 2015).
`With the changes in the globalized world, competition in the hospital industry has been increasing throughout the time. All the health care organizations are focusing on increasing the value of their health care services by adopting advance technologies and machines for the health care treatments. After analyzing all the details, it could be inferred that general health care organization and hospitals are growing with the drastic rate. Nonetheless, with the government intervention and support, the half of the funding of these hospitals are made by the government and authorized state bodies in Australia. There is the new concept in the Australia that people are more inclined towards taking membership and annual medical programs from the private hospitals due to the advance and effective health care services offered by these private health care hospitals (Chung, et al. 2016).
However, the overall total revenue of the health care industry has increased t $52.9 billion which is average 20% higher as compared to last five year data (Elango, & Govindasamy, 2018).
There are several new features have been adopted by the private health care hospitals to increase the satisfaction level of the patients and their better treatments such as the arrangement of the international supporting treatment machines for patients, installation of the new cyber computing system for the data storage of the patients and effective communication among the concerned persons. All the big private hospitals arrange cafeteria, ATM machines, Wi-Fi services, the financial support program for the needy patients and moral support. All the big hospitals in Australia have adapted to the international healthcare organization framework to provide the best quality of health care treatment to patients. As per the government statistical data, patients in Australia grasped 20% higher health care services as compared to the international health care services (Elango, and Govindasamy, 2018).
This PESTLE analysis implemented to evaluate all the external factors such as political, social, economic, technological and legal factors in which organization has been running their business (Etienne, et al. 2014).
This factor reveals the government type, stability, regulation and de-regulation trend, tax policy and likely changes in the political environment. In Australia, the supply of goods and services is controlled by the government. However, as per the health department regulation act, all the health care organization and hospitals are required to take the hospital licenses from the Queensland Health private hospital regulatory units. This unit is authorized to issue licenses as per the government policy in references to the level of intervention in the country. In addition to this, the political environment of Australia is very stable and liberal- capitalistic democracy. However, parliament decides on the consistent basis all the applicable taxes and traits which need to be paid by the hospitals in Australia (Chiang, et al. . 2018). There are several ways through which government intervene the operational functions of the hospital such as imposing tariffs, subsidies, currency control, Anti-dumping rules, free trade zones and administrative policies. Nonetheless, as per the government rules and regulation, Concord hospital has been indulged in providing 24*7 hours health care services for the better treatment of the people. Therefore, all the policies and regulation issued by the government should be taken into consideration by the hospitals before implementing the health treatment program (Fritsch, et al. 2018).
The technological factor highly influences the health care services and treatment. It is analyzed that each and every hospital needs to adopt advanced technologies and system to treat the patients with their healthcare issues. However, in hospitals, the main focus should be to keep the patient’s data confidential and establish effective communication. Therefore, the first focus should be to make the confidentiality, safety and secure the gathered data. In addition to this, adopted stewarding technology and cultivating progress for the patient’s cares and their treatments accompanied with the cyber psychology and advanced infrastructure of technology parallel program will increase the overall effectiveness of the health care treatment program. Most of the healthcare organization such as Royal Adelaide Hospital, Melbourne hospital is indulged in adopting the advanced technologies and importing international health treat care machines for the better treatment of the patients (Beserra, et al. 2017). The main focus of importing advance healthcare treatment machines is to set up health care services for increasing the value of the patients care. All the hospitals in hospital industry need to focus on installing advance cyber computing technologies to keep the healthcare data online safe and secure (Mueller, Wright, and Bolch, 2018).
The environmental factor focuses on the ecological environment which may impact the business functioning of the organization. This focuses on the keeping the environment safe and non-affected by the operational activities of the hospitals. It is observed that due to the operational functioning of the hospitals, there are several impacts have been seen such as damage to the climate, water wastage, energy wastage. Therefore, department of the environment protection Australia has issued policies and regulations for conversation of the wastage resources and maintaining the clean environment. Australia has the dry climate which may result in the increased number of Patients. The proper care and policies should be followed by the hospitals to keep the environment clean and proper safety procedure would need to be used while handling any hazardous substance in the hospital premises (Rahman, et al. 2018).
It put emphasis upon the values, belief, and perception of the patients for the hospital and healthcare organization. It is observed that with a view to providing best quality patient’s care services, stewarding technology and cultivating progress for the patient’s cares and their treatments accompanied with the cyber psychology and advanced infrastructure of technology has been adopted by the hospitals in Australia. It has developed its mission frameworks for providing health care treatment and maintained strong health care process. These social factors highly influence the business functioning of the hospitals. It is observed that all the healthcare treatment and services offered by the hospitals should be mold as per the patient’s needs and care. It is analyzed that people in Australia are less concerned about the price or fees charged by the health care service department. It is observed that all the hospitals and healthcare services organization needs to focus on increasing the quality of the patient care services by installing highly advance machines for the patient’s treatment. The customization of the health care services as per the needs and demand of patients will increase the overall value and increase the outcomes of the organization at large (Rani, and Chandrasekharan, 2018).
After analyzing the Australian data and statistical report, it is found that the overall GDP per capital of Australia is 49,927.82 USD (2016). The growth rate of the GDP of the country is 2.8% which is positive indicators and reflects that standard of living and purchasing power of the people in Australia has increased with the drastic rate. The public health care industry has the overall turnover of $ 192.26 billion in 2016 which has the partition of 5% of the overall GDP of Australia (Salmani, et al. 2018). This figure shows that patients in Australia could arrange the capital on their own for their own treatment. However, subsidiaries and government intervention would be given to only those patients who fall under the specified list. The government of Australia has contributed $ 44.4 billion capital for the benefits and support of the patients care treatment. This economic condition of Australia has shown that purchasing power of the patients have increased and the government is also putting efforts to provide support to the patients by providing them funding for their treatments. As per the statistical data, many patients who are falling under the certain group are exempt to pay taxes on their health care treatment and can also apply for the medical care support from the government (Shtal, et al. 2018).
It is observed that the legal compliance and health care laws in Australia are very tough. Australia’s business law is flexible but the laws implemented for the patients care treatment is tough. However, all the hospitals need to comply with the corporate tax, good and service tax, capital gain tax and other business taxes and traits rules. There are several laws regarding the import and export of drugs and machines which also need to be compiled by the Australian hospitals. The legal factor shows the legal compliance and applicable rules which need to be followed by each and every healthcare organization in the industry. However, healthcare department has issued notification for the healthcare organization to keep their quality of services and provide the best suitable health care services in the best interest of the patients. In addition to this, with the use of advanced technologies in data collection program, each and every healthcare organization needs to protect the patient’s privacy through the anti-theft cyber program (Campbell, 2017). There are several legal laws issued by the Commissioner’s Pound Road Medical Centre for the privacy of the data records of the patients which should be compiled by the healthcare organization. This legal factor has revealed that hospitals need to comply with the all the domestic rules and laws to avoid the penalties and losses arise from using hazardous drugs and program (Song, Wang, and Zhu, 2018).
There are several recommendations which need to be undertaken by the hospitals in Australia improving its health care services and treatment for the patients. These recommendations are given with the view to improve the existing health care program of the hospital and improve the patients care services in determined approach.
Conclusion
After analyzing all the external factors of the hospital industry, it could be inferred that each and every organization needs to make effective use of resources and government policies to make improvisation in their existing business functioning. It is observed that healthcare organization needs to install advance machines and system to increase the overall value of the patients care services. It is analyzed that people in Australia are more inclined to grab best possible treatment for their illness and diseases irrespective of the price and fees charged by the hospitals. Now, in the end, it could be inferred that Australian economy is very liberal and government policies and rules implemented promote the hospitals to strengthen their work functions and increase the quality of their health service. However, it is required to adopt possible health care program and effective patient care services if hospitals want to adapt to international patient care and services for the better patient care treatment.
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