The present paper is aimed to explicate different cultural constructs through the execution of a concern thought, enabling us to reenforce the cognition acquired in the intercultural direction class, by accommodating the merchandise to the national and regional individuality and imposts.
We will utilize analogues of both civilizations, to demo similarities and differences, between the national market and the foreign one, every bit good as the Hofsted dimension that will be the tool to compare those two states. The aim is to prosecute or make a concern chance, from the advantage giving by the cultural difference and similarity, and get a better apprehension and cognition of the civilizations involve in the dealing, which for this specific instance will be the Colombian market and the united provinces.
This paper work is based on a concern thought which propose to import a Photo Booth ( exposure machine that looks like a cabin ) , where a individual individual or a little group of people will be able to take amusing images of themselves.
This machine will be conveying from United States, and the mark state is Colombia, been more specific Medellin metropolis, where we will turn up our merchandise, in the two major promenades of the metropolis, el Tesoro and Santafe.
Geting more specific towards the mark state, Colombia is a multiethnic state, with the influence of Spanish, Indians, and African dead persons were Medellin metropolis is located in La Vertiente, were the societal life was given at church and in the market topographic point ; there is homogeneousness in the linguistic communication ; used every bit by rich and hapless people.
The United States civilization is frequently referred as a thaw pot, due to the integrating of the immigrant ‘s civilizations into the American 1 that created a more homogenous state. But with the yesteryear of the old ages and the 9/11 the society has turns in a salad bowl. Both states will enrich their several civilizations if they integrate the foreign values, to their owns and accept that they could larn from the other civilizations alternatively of shuting up, to it.
These two civilizations have some similarities and differences that could assist to understand it better, based on the five dimensions proposed by Geert Hofstede ( Power distance, Individualisim, Masculinity, Uncertainty Avoidance and Long-term oriented ) and two dimensions of Edward Twitchell Hall ( Context and Space )
Other similarity presently portions by both civilizations, is the multiculturalism characteristic, that enables the domestic civilizations to coexist with different 1s within their states.
The mark state of our concern thought will be Colombia, been more specific Medellin metropolis, where we will turn up our merchandise, in the two major promenades of the metropolis, el Tesoro and Santafe.
Colombia is a multiethnic state, with the influence of Spanish, Indians, and African dead persons ; this due to the colonial conquers, when the withes from Spain arrived, with slaves from Africa. About 58 % of the population is mestiza, a mix between withes and Indians. Now the Indians and the Afro-Americans history for the 26 % of the entire population.
The state counts with three major civilizations, la vertiente ( Antioquia, Caldas and portion of Santander ) ; in which it feels strongly the Europeans ancestress, and it was set up by free colonists, la Costanera ( portion of the Magdalena river ) ; an African civilization chiefly with matriarchal system, and altiplanos ( Narino and la Meseta Cundiboyacence ) were agricultural folks were found and were transformed into retainers doing the societal mobility panic.
The state has about 84 Indians communities, who have more than 75 idioms supplying the state with diverseness in the civilization, and at the same clip enrich in it. These idioms have been forgotten by the new coevalss and lost their importance on the national civilization. Harmonizing with the World Bank the entire population of the state in 2008 was 45.012.096, doing it the 3rd most populated state in the part.
For a closer estimate to the specific metropolis that was chose as the mark market within Colombia, we will supply a brief description of the regional civilization, Medellin metropolis is located in La Vertiente, were the societal life was given at church and in the market topographic point ; there is homogeneousness in the linguistic communication ; used every bit by rich and hapless people. Its population of the metropolitan country is about 3.831.000 harmonizing with DANE.
Paisa people, which is how is called the people that lives in Medellin is pretty regionalist, demoing a deep root for their metropolis, is a reasonably conservative society, that tents to be close head ; As a consequence paisa people does n’t wish alterations imposed by the outside, but the 1s propose by themselves.
And of import factor of the state, is a prevailing civil war, that has lasted for more than 50 old ages, it is said that none current Colombian coevals, has born under a peaceable state. The struggle arise between the Colombian authorities, and the guerillas, such as the revolutionist armed forces of Colombia ( FARC ) , the national liberalisation ground forces ( ELN ) , and paramilitary groups within others, those groups are responsible of the incrementation of drug traffic and terrorist act Acts of the Apostless, as snatch, and slaughters.
Those facts, have influenced the Colombian nucleus values, and even thought the struggle has diminish, the international community has stereotyped the Colombian people as violent and unsafe because of the civil war, believing that each one of the Colombians are drug traders.
United States background
The United States is frequently referred as a thaw pot, due to the integrating of the immigrant ‘s civilizations into the American 1 that created a more homogenous state.
The state experienced a high in-migration from Mexicans, Asians, and Europeans, this richness of people make the USA the state with the highest immigrant population in the full universe.
It is of import to state that there is an “ Anglo bulk that is politically and economically dominant, and that one of specifying features of the state as a state, is its bequest of bondage and the continuity of economic and societal inequalities based on race. ”
As Colombia, the United States is subdivided in different civilizations harmonizing with the geographical location ; the eastern portion of the state is more populated, and extremely urbanised, with large cities as New York and Boston within others.
the Midwest is both industrial and rural at the same clip, and is where most of the maize Fieldss are located, doing this country a more household farm oriented, the western is extremely influence by the Hispanic, European and native civilizations, this part accounts for the 26 % on Latino immigrants, due to the Mexican background of some of the estates, that belong to this part. The South was shaped by a civil war, in a model of the battles and conflicts to accomplish civil rights for the African Americans, and it besides has a strong bondage history.
One of the more representatives values in the USA civilization is the freedom and the belief in equal chance for everybody, which translate in economic mobility, nevertheless this mobility in about all the instances is really restricted, and the spread between hapless and rich is acquiring higher.
The tool implemented to carry on the analysis will be base in the 5 dimensions of Geert Hofsted, To supply a better description of the differences and similarities between Colombia and the United States.
hypertext transfer protocol: //www.geert-hofstede.com/graphs/5dgraph.php? c1=Colombia & A ; pdi1=67 & A ; idv1=13 & A ; mas1=64 & A ; uai1=80 & A ; ltp1=0 & A ; c2=United+States & A ; pdi2=40 & A ; idv2=91 & A ; mas2=62 & A ; uai2=46 & A ; ltp2=29
Chart: pickings from hypertext transfer protocol: //www.geerthofstede.com/hofstede_dimensions.php? culture1=19 & A ; culture2=95 # comparison on October 28
The first dimension that Hofsted proposed is Power Distance ( PDI ) ; in this dimension the universe norm is 55. Colombia ranks 64, which shows a large degree of unfairness between the society in the facets of power and wealth, being one of the major beginnings of the struggle in this states, in the other manus the United States ranks 40 which shows a great degree of equity between the society every bit good as authorities, household and organisations, giving a better societal construction within the state, this first dimension show a large difference between these two states.
In the is Individualism dimension ( IDV ) Colombia presented a lower rank than the United States, the figures are 13 and 91 severally, demoing to a immense spread between both states ; the first 1 is civilization mentioned, stand for a society that attention about the others, do committednesss and take duties with and within the different members of their group, those are typical features of Collectivism societies. In the opposite side the United States has one of the biggest rank with other states like Italy, Canada, Netherlands, Australia and the United Kingdom which indicates a society with individualistic action toward the other, they prefer to give benefits to their closet household and looking for their ain ends.
In the dimension of Masculinity ( MAS ) booth states have a large rank, Colombia with 64 and the United States with 62, demoing us that these 2 states have a maleness society were the male gender has a dominant function within the society despite this Colombia has a batch of facets of a Feminism society because as the Individualism dimension proposed they have a large concern for the others, have a closer relationship with their household and their values plays a large function in their day-to-day life, as a consequence this dimension could hold an ambiguity within the Hofsted dimension.
In Uncertainty Avoidance ( UAI ) Colombia has a large rank of 80, and the United States a rank of 46, this prove that the Colombian society do non like the large alterations and have a low degree for the uncertainness, for this ground the states have a batch of regulations, Torahs, policies and different ordinances so they could experience safety, this dimensions could be in response of the civil war that has brought fright of the unknown and a changeless hunt for safety within the society. The United States has a lower rank harmonizing to Hofsted but after the 9/11 this rank alteration increasing their rank, now the society is afraid of the outside universe, increasing the regulations, Torahs and the ordinances in order to forestall another onslaught that could alter their society.
In the last dimension of Hofsted, Long Term Oriented ( LTO ) Colombia can be located with a Long Term Oriented and the United States with a Short Term Oriented, this is reflected in the committednesss that booth societies makes within the members of each group and the short or long relationships that they are looking whit their ain society and with the societies around the universe.
Another dimensions that could assist to understand better this two civilizations, could be two of the three dimensions proposed by Edward Twitchell Hall.
In the Space dimension is a large difference between this two civilizations, for the Colombian society the infinite within them is near this is besides related with the leftist society that they have and with the closer relationship between the members of the different society groups but in the other manus the society of the United States need their ain infinite, this could be related with the increasing Uncertainty Avoidance that they have develop since the 9/11 being more territorial that they used to be.
Another dimension that could be helpful is Context the United States civilizations is a Low-context this means that they need a batch of account this spring less chances for misconstruing within their civilization, this could be related whit the increasing regulations, Torahs and policies so everything will be explain in order to cut down the spread of freedom of the unknown that could impact them. For the Colombian society which has a large degree of socialisation their civilization is High-context despite the large sum of regulations many things do non necessitate to be said or compose because the changeless communicating and interaction between the society
Other similarity presently portions by both civilizations, is the multiculturalism characteristic, that enables the domestic civilizations to coexist with different 1s within their states.
This has resulted into a society that turns more towards a salad bowl than to a runing pots ; in the past the united provinces could be classify as a thaw pot, but nowadays this construct does n’t use to the current American society. Both states will enrich their several civilizations if they integrate the foreign values, to their owns and accept that they could larn from the other civilizations alternatively of shuting up, to it.
The construct that is traveling to be develop as a concern, is conveying a exposure machine, that look like a cabin, where a individual individual or a little group of people will be able to take amusing images of themselves, supplying them with different backgrounds, subjects, and ornament, to make a memorable image. The images will be reproducing in strips that come in one line of 4 images or two columns with a line of 3 images ; and can be printed in colour, black and white or reddish brown. The machine gives the costumier two transcripts of the images, and allows them to personalise it, harmonizing with their desires and demands ; enabling an interaction among the machine and the costumiers.
The machine has a coin and measure acceptors, and the printing clip takes about 1 minute, the involvement individual or group get into the cabin, infix the money in the acceptors, so they will take the subject and ornament of the images, when they are satisfy with it, they will continue to sit down or suit as they want to take the image, in the proctor they will be able to see their faces and airss, one time they are ready, they will force a underside, and the image will be taken. They have to carry through the procedure 4 times, if they want to acquire 4 images line chevrons ; in instance they choose the two columns, with a line of three images each one, they will hold to make the procedure 6 times to, take the 6 images.
The different cabins will be located in high traffic topographic points of the metropolis of Medellin, as in this instance two good acknowledge promenades, el Tesoro and Santafe, chiefly because promenade are frequent visit by adolescents that will be our major clients.
The exposure booth, was invented by a Siberian immigrant in 1925, called Anatol Josepho, and it large roar was during the universe war two, because of the exchange of exposures at that clip was happening, chiefly soldiers that were traveling to war with their sweeties, in order to hold a memories of their love 1s.
The picture taking has ever play an of import function in the American civilization by stating the history, and as a manner to continue memorable state of affairss and minutes the Native American really use the picture taking as a manner to maintain Their cultural heritage alive, “ some modern native Americans artist cited picture taking as the medium with which they hope to transport their civilization into the 21st century ”. This show us a small spot of the importance of exposure in the United States civilization.
The exposure booth can stand for and demo us the importance of friendly relationship among Americans, with phrases as friends for of all time, best friends within others, which are printed in the exposure booth chevrons ; it is besides noteworthy that most of the people that use these cabins are looking for continuing a memory with a friend or a love one.
In order to accommodate better the merchandise to the Colombian market we will do some alterations, as doing the exposure booth cabin a bigger one, in order to let more people in. taking the fact that Colombia is a collectivized society, so likely more than two people will desire to be portion of the image, normally teens bent out in groups of four or five so that will be our base for the cabin enlargement, to suit 5 people.
Another alteration that we will implement is the option of publishing more than 2 transcripts of the images ; the exposure booth will let printing as many transcripts as the clients ‘ desire, bear downing for each one of the transcripts the same sum of the original 1s.
The merchandise can accommodate good to Colombian market, because the value of friendly relationship in the mark market is reasonably reinforce every bit good as in the United States, adolescent likes for the American merchandises and civilization will besides play in our favour. And the fact of holding a different experience that could be portion with friends and household or may be a fellow or a girlfriend will be attractive.
Both states could enrich their ain civilization if they were tolerant towards the foreign values and traditions, larning from the other civilizations by holding an unfastened head alternatively of shuting up to them.
Despite of being two civilizations with so many different in their civilization and with a cultural background influenced by different states, the construct of a closer friendly relationship formed in the United States can be implemented in Colombia for being a leftist society which is characterized byA strong relationships with household and friends.
The dimensions proposed by Geert Hofstede many old ages ago, although it has a batch of ambiguity in many facets due to the transmutation of the different civilizations studied by Hofstedes, these dimensions are still a good beginning for different surveies before come ining to a new civilization with a concern thought, in order to forestall many errors, misconstruing and bad cross-switching attitudes.
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