Discuss about the Research On Data Capability Of Enterprise For Mass.
Pivotal Software emerged from companies like EMC Corporation and VMare in 2012. With its headquarters in San Francisco, the company provides quality software to the clients for accumulating greater share in the data market. The company operates under computer software industry. The company has achieved accolades from the enterprises for providing cloud-computing services (Pivotal.io 2018). Delivery of this service at low operational cost helps the enterprises to enhance their productivity. Adoption of latest software designs reflects the presence of innovative workplace environment, which can be measured.
As a matter of specification, Pivotal Software deals with products like Pivotal cloud Foundry, Pivotal Service Marketplace, Spring, Pivotal GemFire among others. Along with this, the company also deals with Pivotal Application service, Pivotal container service, Internet of Things.
Team dynamics with great consciousness towards preservation of organizational culture enhances the brand image of the company (Pivotal.io 2018). Along with this, transparency in the business operations attracts large number of audience.
Business model canvas enhances the clarity of the readers about the dynamic business operations of the companies and organizations. It consists of nine building blocks, which are- key partners, key activities, key resources, value propositions, customer relationship, channels, customer segment, cost structure and revenue streams (Bingham and O’leary 2014). The following is the business model canvas for Pivotal Software.
The presence of skilled and efficient workers helps Pivotal Software Company to produce quality software to the clients. The major drive behind this is the market research regarding the latest and the modern designs, which are ruling the market (Baruh and Popescu 2017). Effective use of the resources is assistance in terms of enhancing the productivity through software designing, development and cloud computing. Provision of these services at low operational cost enables the personnel to attract large number of customers (Pivotal.io 2018). Collaboration with the partners like Cognizant, Google cloud platform, Accenture, Dell Technologies, Galvanize and Microsoft Azure is assistance in terms of bringing innovation in the products and services.
As the vision is to provide exceptional experience to the customers, the personnel of Pivotal Software transmit the necessary information to the customers through social media (Cai and Zhu 2015). It is this trafficking, from which the personnel pick out the targets of software developers and website designers. Adopting premium-pricing method is an agent in terms of luring the investors. Offers, schemes and discounts are the major means through which the company personnel plan to achieve loyalty, dependence and trust from the customers (Pivotal.io 2018).
In order to serve the customers better, Pivotal Software practices both direct and indirect marketing. Typical examples of direct marketing are door-to-door campaigning and catalogue sales. Access towards online shopping is an example for indirect marketing, which helps the personnel to gain an insight into the customers’ approach towards the levied products and services (Chen and Zhang 2014).
Pivotal cloud Foundry is one of the crucial factors, which has helped Pivotal Software to achieve sustainable development. It has proved to be an answer to the companies in search of digital transformation through the means of software. Acceleration of quick and rapid delivery has enhanced the productivity of the clients looking for software development (Pivotal.io 2018). The efficient and flexible design of 200:1 has allowed the operator to carry out the operations at zero downtime deployments. This is applicable whenever the operator logs in through the private and public cloud (Hirsch and King 2016).
Introduction of security systems has resulted in the achievement of loyalty, trust and dependence from large number of customers. Here, mention needs to be made of 3 R’s- repair, repave and rotate in the app portfolio. Along with this, reliance on built-in high availability has aided the personnel in retaining the customers even in the challenging situations (Corbett and Chen 2015). The credit for this goes to Humana, whose partnership has acted as an agent for Pivotal Software to upgrade the standards and quality of the product development life cycle (Pivotal.io 2018).
Downside risks compel the companies and organizations to encounter financial losses. This is the situation, when the actual return is less than the expected return. Under this circumstances, uncertainty hovers over the business, stalling the productivity (Feng 2017). This is because the magnitude of business is very high. In case of software companies like Pivotal Software, the factors, which causes downside risk are-
Fluctuation in the prices of the spare parts of the software makes it difficult for the personnel of Pivotal Software to set the prices. This attaches an interrogative parameter to the fulfillment of needs, demands and requirements of the stakeholders (Pivotal.io 2018). Even, it also raises doubts over the premium pricing method. Delay in repaying the loans destroys the stability in the relationship between the personnel and the customers. This is an indication of encountering loss in the revenue and profit margin (Franková, Drahošová and Balco 2016).
System failures aggravate the complexities in terms of achieving efficiency in project management. These failures compel the personnel to achieve negative results. Along with this, system failures strain the relationship between the personnel and the customers. The major drive behind this failure might be human errors or procedure failures (Haines 2016). Negligence in modification of the human errors is a risk for the company in terms of enhancing the productivity in the business. Apart from this, this negligence is also an issue regarding the exposure of quality customer service (Pivotal.io 2018).
In the present era of competition, the staffs lack the basic technological skills (Hazen et al. 2014). Under such circumstance, introducing new software is a risk for Pivotal Software in terms of sales revenue and profit margin.
I am elated at the diverse manner in which Pivotal Software carries out the business functions. The company indulges in collaboration with numerous partners, which helps them in the production of quality software. If it had been my business, I would have preferred few partners, which would have helped me in the execution of necessary activities. Countering this, I think it is better to indulge in partnership with large number of suppliers. This would prove effective in terms of expanding the supply chain network.
I would have involved planning within the business operations. This would have made me aware of the activities, which I need to perform on an urgent basis. Here, I would have undertaken theory of planned action and reasoned behavior for regulating my behavior in the workplace. In this planning, I would have involved the stakeholders and shareholders for gaining an insight into their approaches towards the levied services. The means of survey and feedback would have proved appropriate in terms of enhancing the stability in the relationship.
I would have emphasized on stabilizing the financial parameter. For this, I would have indulged in partnership with the members of trade union, which would have helped me to avert the instances of fluctuating prices, inflation and high exchange rates. I think adopting one pricing method and taking feedback from the clients would be effective for assessing its appropriateness, effectiveness and feasibility. Even if I would have taken loan, I would have attempted to repay it timely for gaining prospective services in future.
I would have organized seminars for the staffs in terms of enriching their knowledge on the technological skills. This would have helped me to reduce the knowledge gaps of the staffs. Hiring experts from IT background would be crucial in terms of preparing the staffs for the projects. Along with this, I would have taken post-training tests to assess the capability of the staffs in terms of making practical application of the learnt skills towards executing the workplace operations.
Evaluation would have been an integral part of my business. This is in terms of excavating the drawbacks in the business operations. I would have maintained consistency in the execution of evaluation for upgrading the standards and quality of current business scenario in the workplace. Typical example of this can be hiring IT experts when the systems failure or become defective. This would help me to avert encounter the instances of virus attacks, malfunctioning and hacker interventions.
Evaluation would help me in achieving personal and professional development. This is in terms of the self-organizational skills, which would be inculcated within me. I also think this would help me in exposing leadership skills and abilities, which is needed for enhancing my personality in the workplace.
Conclusion
This assignment proves successful in providing an insight into the business practices of Pivotal Software. Business model canvas acts as a summarization for the methods adopted by the company for carrying out the business activities. The relationship between the nine building blocks of the canvas can be correlated with the collaboration of the personnel in terms of enhancing the productivity. Risk mitigation exercise is an integral part of this collaboration. Self-reflection on the changes to the current business practices reflects the approach towards fulfilling the needs, demands and requirements of the customers. This assessment is the gradual progression towards developing the infrastructure and penetrating into the foreign markets.
References
Baruh, L. and Popescu, M., 2017. Big data analytics and the limits of privacy self-management. New media & society, 19(4), pp.579-596.
Bingham, L.B. and O’leary, R., 2014. Big ideas in collaborative public management. Routledge.
Cai, L. and Zhu, Y., 2015. The challenges of data quality and data quality assessment in the big data era. Data Science Journal, 14.
Chen, C.P. and Zhang, C.Y., 2014. Data-intensive applications, challenges, techniques and technologies: A survey on Big Data. Information Sciences, 275, pp.314-347.
Corbett, J. and Chen, C., 2015. Big Data Efficiency, Information Waste and Lean Big Data Management: Lessons from the Smart Grid Implementation. In CONF-IRM (p. 8).
De Bono, E., 2017. Atlas of management thinking. Random House.
Feng, J.I., 2017. 61. Research on Big Data Capability of Enterprise for Mass Customization based on Internet Plus Background. Boletín Técnico, ISSN: 0376-723X, 55(11).
Franková, P., Drahošová, M. and Balco, P., 2016. Agile project management approach and its use in big data management. Procedia Computer Science, 83, pp.576-583.
Haines, S., 2016. The systems thinking approach to strategic planning and management. CRC Press.
Hazen, B.T., Boone, C.A., Ezell, J.D. and Jones-Farmer, L.A., 2014. Data quality for data science, predictive analytics, and big data in supply chain management: An introduction to the problem and suggestions for research and applications. International Journal of Production Economics, 154, pp.72-80.
Hirsch, D.D. and King, J.H., 2016. Big Data Sustainability: An Environmental Management Systems Analogy. Washington and Lee Law Review Online, 72(3), p.406.
Pivotal.io (2018). The way the future gets built. Available at: https://pivotal.io/ [Accessed on 21st March 2018]
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