Possible Ways For Taxi Industry To Compete With Uber

Problem statement

Discuss “How taxi industry will compete with Uber?”

Time is the big factor in this globalised world and people have not enough time to spare or to wait for anything. They need it now or never, this thought process has been implemented specifically by some of the business companies. Uber is one of that, as the company delivers taxi for people in a quick manner and that is the reason most of the people rely on that. The successful business market of the company has evolved its marketing position as people are not satisfied to wait for general cabs. The reach of Uber is now $62 billion and that officially decimating the Taxi industry (Wallsten, 2015). The facilities that Uber has made in worldwide are phenomenal as this is a kind of change behaviour that aligned with the human perspective.

In that situation, the problem statement of the proposal is to deliver the possible ways that taxi industry can come up to make some competition to Uber. The social platforms are also aligning with Uber and most of the Smartphone’s applications are joined with the process, where the industry of taxi is not having such amenities with it. So the development of entire process and better movement in taxi industry is the key matter that will discuss in this paper.

• To evaluate the process of possible chances that taxi industry will challenge Uber.
• To differentiate the aspects that taxi industry is lagging behind Uber.
• To make the focus on the influences that taxi industry will get and the impact on their employees’ future.

• What are possible aspects that provide an advantage to Uber rather than general cabs?
• How far is it possible to challenge Uber as the technical implementation is at the ground level for normal cabs?
• What are possible directions and sides that need to be changed in the normal taxi to make it more accessible for people?

Benefits of Uber rather than Taxi

High-quality service is the key engagement of Uber and cars are clean and comfortable also. The cars are safe and secure and that also highlight people involvement with Uber. Drivers know all the routes, rather tracking system or GPRS help drivers for directing the easiest routes (Christensen, Raynor & McDonald, 2015). In this process no such undesirable conditions will happen in the car and customers can travel freely.

The fair pricing system is another benefit that Uber provides to their customers. There are some situations where long travel will charge more money, in that case, Uber may come as fair pricing process and they cost low in some cases. Rate per kilometre for Uber is lower than the taxi, along with this there are some additional discounts are also available in Uber that attract the huge number of people.

All sorts of technological uses and money transaction processes are there and that is the key opportunity that people have to use the cashless travel experience (Harding, Kandlikar & Gulati, 2016). This is the basic advancement that Uber provides to their customers.

Research Objectives set

Drivers are cooperating enough and drive for 24*7 and that is the reason people have enough trust over the company. There are certain shifts available for the drivers but in most of the cases, they accepted the routes, even when the low price or short distance travel procedure implements.

Different ways in which taxi industry can deliver a competition

The taxi industry has to maintain safety regulations for the customers. Uber has different scandals also in different places, taxi records are tracked by police so this is quite safe to travel in taxis. The implementation of the panic button needs to be implemented in the taxi and that will highlight better safety for passengers (Cramer & Krueger, 2016). The routes of all cabs need to be formulated increase number of cabs and future opportunities needed in the case so that people want to get involved with the process and have focused their career in the profession.

The fare alteration is another process that needs to change for the taxi. The fare amount needs to be curtailed. The flexible fares improve the opportunity for people to use cabs. Uber Surge Pricing process is the most effective involvement process that provides discount and all, taxis also need that process and those processes will half the total farce. Taxis have the tradition option to start $3 at the initial time and after that, an extra $0.50 is added with that for every one-fifth of a mile (Schneider, 2015). The taxi will be struck in jam and that will increase the set the fare at the final time. In case of Uber or other cab platforms, offers are high in numbers and that is the reason taxi is not compatible to follow the process or make most of the advantages from that.

Increase of green cabs and roam them in worldwide basis is the key term that can highlight the extra processing of taxis and people easily get taxis any of the places. Digitalization is the key process that implemented in taxis and that is the key process that accumulates more people and engages them with taxis.

New mobile application for the taxi will be implemented in Smartphones where the customer can book a cab for them. There are lots of other features like schedule a cab or manage a cab for friends or family is also available (Rauch & Schleicher, 2015). The user interference is there with the process and that will increase the market of the taxi industry.

Literature Review

The process of cashless BT transaction of money and direct link with drivers is also considered as the better development of taxi market.

Drivers need to have Smartphones and that will also state the jam in roads and state the easy way to reach the destination. Drivers will also use hands-free communication through the Bluetooth device and that will highlight the use of communication to customers.

There will be a control board in the taxi industry and every taxi is under the supervision of CCTV camera installed in the cab (Schneider, 2015). The customer can ask for the start the camera whenever they want and this footage will be livelily telecasted to the surveillance office. This security control is not implemented in Uber also but the taxi can use this audio and video CCTV process for their safety.

Promotional aspect is the key process is business and customers have to know the initiatives that cab industry has established in the nation. This is the key perspective of business to promote that and state the best values in business and leading good in cab market. The driver needs to be trained and they have licensed plate uniform for driving the car.

Methodology

In case of methodology, research philosophy is one of the important aspects of this research. Positivism philosophy will use for the research as the evidence will get from the research will base on the idea of realism and science. A good response will get primary research process and that help in the narration of philosophy.

The research approach to this process is Deductive. The research based on the objectives and hypothesis and that is the reason strategic changes and use of theory is the main concern of this process. The paper is made of the observation and findings that people pointed out throughout the experience, and this is the reason this research approach will be taken.

In case of research design, the descriptive design will be followed for the research. The research based on the current issues and the problem that taxi industry is facing at this time so this is very crucial to analyse their problem for the development of market evolvement. This is the reason this design will be used in this research.

Non Probability sampling will use in the research and simple random sample will be selected. In this process a survey will be conducted with general people and set of questions will be asked of them that will shed some light on the problem statement. 50 samples need to be accumulated and then a percentage will be conducted for the final declaration of the result. Some open-ended questions also asked the taxi driver, that what they are lagging behind Uber.

Quantitative analysis will conduct in the process and that will help to declare the mass voice in that incident. Primary research is the initial step that needs to be aligned with the process.

Timetable

Process	Week 1	Week 2	Week 4	Week 5	Week 6	Week 8	Week 10	Week 11	Week 12
Introduction
Problem statement
Research Objectives set
Literature Review
Set of Methodologies
Conclusion
Final Submission

Figure 1: Timetable for the entire research process

(Source: Created by Author)

Conclusion

Therefore, it can be concluded that Uber has different specifications and these are technologically very strong and taxi industries need to process some better technological advancement to compete Uber. In this proposed paper some of the recommended ways has stated and that is the key changes taxi needs to evaluate their service. There are some possible confrontations also in this process but mitigating those in an effective way is the development of taxi business.

References

Christensen, C. M., Raynor, M. E., & McDonald, R. (2015). What is a disruptive innovation? Harvard Business Review, 93(12), 44-53.

Cramer, J., & Krueger, A. B. (2016). Disruptive change in the taxi business: The case of Uber. American Economic Review, 106(5), 177-82.

Detsky, A. S., & Garber, A. M. (2016). Uber’s message for health care. N Engl J Med, 374(9), 806-809.

Harding, S., Kandlikar, M., & Gulati, S. (2016). Taxi apps, regulation, and the market for taxi journeys. Transportation Research Part A: Policy and Practice, 88, 15-25.

Rauch, D. E., & Schleicher, D. (2015). Like uber, but for local government law: The future of local regulation of the sharing economy. Ohio St. LJ, 76, 901.

Schneider, A. (2015). Uber Takes the Passing Lane: Disruptive Competition and Taxi-Livery Service Regulations. Elements, 11(2).

Wallsten, S. (2015). The competitive effects of the sharing economy: how is Uber changing taxis. Technology Policy Institute, 22.

Wyman, K. M. (2017). Taxi regulation in the age of Uber. NYUJ Legis. & Pub. Pol’y, 20, 1.