1.1Problem and management decision
The problem with the current environment is the unwelcoming retail environment in a majority of the stores. The reachability to the cash counters is limited to tall customers and the environment is not comfortable for female customers.
The management decision shall be based on the infrastructural, operational, and technical enhancements that shall be made to the retail store (Kent and Kirby, 2009).
1.2Research question
The following research questions shall be answered with the conduction of the research.
The information necessary for the research will include customer preferences, current issues, market trends, and set of changes. There shall also be information gathering techniques that shall be carried out through measures, such as interviews, observations, and group discussions.
1.3(Information/Research) Objectives
1.4 What is the subject area of business management that is relevant to this problem?
Subject area: Retailing & Marketing
Keywords: Market Shares, Customer Choices, Retail Responsiveness, Retail Environment, Tyre Retailing
Answer 2: Singaporean Management Consulting Company
Answers
2.1 Problem and management decision
The company lacks innovation and the use of emerging technologies to maintain the pace with the changing nature of technology and market. This may lead to the prevention to gain competitive edge in the market.
The management is required to decide upon the innovative techniques that it shall deploy and the staff’s perception towards the same. Cost-effective and evidence-based research is required to be done to achieve these aims.
2.2 Research question
The following research questions will be answered through the conduction of the research.
The information required for the research will be inputs from the staff in terms of current loopholes, suggestions on the use of emerging techniques, market trends, and customer choices.
2.3 (Information/Research) Objectives
The research will achieve the followings set of goals and objectives.
2.4 What is the subject area of business management that is relevant to this problem?
Subject area: Management Consulting
Keywords: Change Management, Emerging Technologies, Innovative Techniques, Management Market Trends
Answer 3: Fast Moving Consumer Good (FMCG) Supply Chain
Answers
3.1 Problem and management decision
A German chemical and consumer goods company is required to carry out effective and adequate supply chain management to make sure that business performance is always improved upon. The assessment of current situation shall be done to find out new initiatives that may be implemented for managing supply chains.
The management needs to assess the current scenario and determine the new measures that shall be implemented to maintain supply chain agility and faster launch of new products (Bourlakis and Matopoulos, 2010).
3.2 Research question
The following research questions will be answered upon the conduction of the research.
The information required to answer the research questions will include the perception of the staff members and the changes that shall be made to the organization for managing and improving the supply chains.
3.3 (Information/Research) Objectives
To determine the benefits that improved supply chain management can have on the new system
3.4 What is the subject area of business management that is relevant to this problem?
Subject area: Supply Chain Management
Keywords: Supply Chain Management, FMCG, agility, supply chains, laundry and home care
Answer 4: Health Festival
Answers
3.1 Problem and management decision
The Health Festival that has to be organized by the local tourism organizations needs careful planning and analysis to make the event successful. There are multiple factors that are not yet known to the event organizers that need to be researched upon.
The management needs to determine the multiple factors, such as socio-demographic factors, location factors, festival theme, etc. to decide upon the health festival being organized and the minute details associated with the same (Lee, 2014).
4.2 Research question
The following research questions shall be answered upon the conduction of the research.
The information necessary for the research will include the environmental conditions and patterns for determining the location, socio-demographic factors, theme of the festival, and analysis of the expected attendees.
4.3 (Information/Research) Objectives
The following research objectives will be achieved with the conduction of the research.
4.4 What is the subject area of business management that is relevant to this problem?
Subject area: Strategic Planning for Event Organization
Keywords: Socio-demographic factors, health festival, festival theme, attendees preference
References
Bourlakis, M. and Matopoulos, A. (2010). Trends in food supply chain management. Delivering Performance in Food Supply Chains, pp.511-527.
Kent, A. and Kirby, A. (2009). The design of the store environment and its implications for retail image. The International Review of Retail, Distribution and Consumer Research, 19(4), pp.457-468.
Lee, S. (2014). Successful event management: a practical handbook/third edition. Journal of Policy Research in Tourism, Leisure and Events, 6(3), pp.273-274.
Sachdeva, I. and Goel, S. (2015). Retail store environment and customer experience: a paradigm. Journal of Fashion Marketing and Management: An International Journal, 19(3), pp.290-298.
Srinivasan, R. (2014). The management consulting industry. IIMB Management Review, 26(4), pp.257-270.
Visscher, K. (2006). Capturing the competence of management consulting work. Journal of Workplace Learning, 18(4), pp.248-260.
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