Promoting Eating Turkey In Australia: Memo To Members Of Turkey Farmers Association

Overview of the Campaign

To: President of Turkey Farmers Association

From: President of Turkey farmer association Australia

Subject: Campaign to promote eating turkey every day in Australia

The objective is to launch and Australia-wide campaign that will help in encouraging the people of Australia to think about eating turkey every day instead of eating on Christmas. This will help the turkey producers to expand their sales. Turkey farmer association needs to be encouraged and it is a better alternative of red meat and chicken. Moreover turkey is inexpensive and versatile meat. Thus it is important to develop plan and mitigate the problems in order to gain highest benefit. Even the member of turkey farmer associations are requested to share their opinion so that the campaign can be implemented successfully.

In order to communicate with maximum number of people it is important to advertise the features that will aware maximum number of peoples. Moreover the president of Turkey farmer association has been asked for the opinions and they has shared a positive feedback and are happy with the proposal. However the large producers has submitted their concerned regarding the proposal. In order to improve the communication it is important to run advertisement through radio. The ads can be forecasted through newspaper, TV, magazines and social groups. Moreover a combination of direct marketing, in store sample can help the campaign to be successful.

The main motive is to promote eating turkey every day instead of on occasion. This will help in expanding the turkey production and will also expand their sales. From small producers to large producers everyone are asked to join the campaign so that they can get the specific benefits. This memo is developed with the aim to inform each member of the Turkey association. The members are requested to share their feedback and modifications if needed.

The purpose of drafting the memo is to address the problems faced while proceeding with the campaign. Earlier members of turkey association complained that they were not asked about the opinions. There was a communication gap between the members of turkey association that are needed to be solved. As the turkey farmer association is located in every corner of Australia thus it becomes difficult communicate to each association. However before developing this campaign everyone was asked for opinion and given one month time to prepare feedbacks and necessary comments. Moreover due to lack in financial condition it becomes difficult to manage each staff of the Turkey association. The memo aims at providing proper solution to each problem faced.   

The major problem faced with the turkey association is that it becomes very difficult to communicate among the each association located within the Australia. Communication plays a major role and thus it should be treated as one of the main factor. Communicating to each members of turkey association whether the producers are large scale or small scale. At first half of the members were not about the decision made and got to know about the plans after forecast in the newspaper.

Member Opinions and Concerns

As turkey association is a large association and thus it becomes difficult to manage each members of turkey association. The members are located at different parts of Australia and this turns to be a problem for managing and communicating.

The third problem identified was that the emails sent from turkey farmer association was seen to be unprofessional. As there was a less budget the employees were hired casually without any specific qualification. Moreover the turkey association hired unpaid students.

In order to overcome the first problem, it is important to have a proper strategy that will inform every member of the Turkey farmer association. It is important to understand the need of proper communication. Proper meeting on the campaign is needed. There is a need to have every members feedback with comments about the possible changes, so that the campaign properly. The campaign will include proper advertisement in restaurant in magazines, in TV so that the concept of turkey farmer association can be reached to maximum peoples.

The second problem faced is improper communication. With the help of proper mail and advertisement through radio stations will help to improve the communication among the members of turkey farmer association and also will develop a proper channel between the members of Australia. As much as the advertisement will spread more and more customer will get attracted. It is important to highlight the benefits of consuming turkey.

The last problem faced was with managing the emails and the employees working with the turkey farmer association. The association needs to hire an employee that will provide formula mails and will look after each employee’s salary. Each employee within the organization needs to be paid well according to their work even the students. For completing the campaign it is important to have a well-planned campaign that will help in attracting more and more customer.

The memo describes the need to overcome the problems faced with managing the members of turkey farmer association. There are three problems identified and it is important to organize a strategy that will offer a proper way to implement the campaign. There is a need to change the eating habit and replacing the meat with turkey.

The benefits of compliance with the members of turkey association is that it will help the members of turkey farmer association to increase their sales. This is an important aspect as this the primary need of the turkey farmers. Every members are needed to be prepared to have a clear advertisement strategy that will help to attract more and more consumers.

Offer assistance and provide contact details in order to increase the turkey consumption across the Australia it is important to spread advertisement in a way that will attract more customer. By sharing benefits of consuming turkey in social media the consumption can be improved.

Reference:

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