The evaluation of the product and management of the service depend upon the efficiency of understanding the value of product. The proper way one can indulge in development of the organization is by evaluating the product and its promotional activities
To promote the new product line “Whiz Bang Resealable Envelopes” by Whiz Bang Stationery suppliers we will use a print ad that will be published in every local news paper (Breiter & Huchzermeier, 2015). The ad will be placed on the bottom corner of the first page of every local daily and is expected to reach a wide number of consumers throughout the national market.
The Ad for the new product line from Whiz Bang Stationery Suppliers, the resealable envelopes contains a description of the all the relevant features of the product. The product is an envelope that can be resealed and thus can be used multiple times. Thus the product is recyclable and this feature of the product has been highlighted in the advertisement (Trapero, Kourentzes & Fildes, 2015). It can be reused multiple times and is constructed out of a highly biodegradable material which is essentially mixture of recycled plastic and paper and we hope that the eco friendly nature will attract more customers. The Ad will be colorful and visually appealing which will instantly grasp the attention of any reader and thus a fair share of the market will be aware of the product.
The event for the promotion of the sealable envelopes will be held six weeks from now. The event will consist of three segments. An introduction highlighting the needs and demands for the product will be the inaugural event. After that a brief presentation regarding the development of the product and its business and marketing plan will be exhibited (Freestone, Amati & Mills, 2016). The last segment will be a Q&A session for clients to express their views, provide feedbacks and clarify their doubts regarding the product. All company personnel associated with the development and production of the new product line have been instructed to be present during this event to understand the needs and desires of the clients and clarify any doubts that they might have regarding the product.
In order to host the event successfully and accomplish the goals set for the new product by the company we would require consultation with various internal and external networks. The R&D department of the company need to be consulted regarding the innovation and workings of the product (Feltynowski, M. (2015). We need to have a clear understanding of the operation and effectiveness of the product in order to answer questions and clarify doubts that clients might have during the event. A consultation with the marketing manager is to discuss the various factors regarding the sales and distribution of the product. Lastly a clear knowledge of the needs of the target consumers needs to analyse in accordance with a consultation with external distributors who have been in the market and know the needs of consumers.
We have decided to hold the event of site. This will provide the clients attending the event with a full disclosure of the manufacturing and distribution system for the product. This will also help us help them understand the product better as they will be privy to the company’s manufacturing processes (McCamley & Gilmore, (2017). They will be able to check the quality and assurance of the product. Hosting the product on site will also help reduce cost that has been designated for the event and help with handling issues on hand that may arise during the presentation.
|
Expense |
Amount (in $) |
|
Car service |
$400 |
|
Rental for extra furniture |
$300 |
|
Food |
$500 |
|
Beverages (Soft Drinks, Coffee, Tea) |
$200 |
|
Decorations |
$200 |
|
Extra Lights |
$300 |
|
Catering Service Expense |
$600 |
|
Misc. Expenses |
$500 |
|
Total |
$3000 |
|
Time (in Hrs) |
Event |
|
1600 hrs – 1700 hrs |
Arrival and setting up of guests. This hour will be provided to the guests so that they can socialise amongst themselves. |
|
1700 hrs – 1800 hrs |
Discussion on the purpose and appeal of the product. Why it can be a successful product in the current stationery market scenario. |
|
1800 hrs – 1900 hrs |
This hour will be dedicated to presenting the new product to the customer base. Clients will be provided with a brief presentation on the innovation of the product. They will also be made to witness the manufacturing process |
|
1900 hrs – 2000 hrs |
Q&A session for clients to clarify doubts that they might have regarding the product. |
|
2000 hrs – 2100 hrs |
Dinner |
We would need to assess all the relevant information regarding the product that might be relevant during the promotional event. The details of the manufacturing process needs to be understood from the manufacturing department of the company. Questions like how the idea of the product came into being and what exact materials are used in the manufacturing process need to clarified instantly when questions are asked (Nadeau, O’Reilly & Heslop, 2015).
The action plan of the organization will be featuring the assurity providence to the customers and the employees. There will be gradual development of the production distribution strategy and management of thr work proposed interview. The product pricing, placement and target consumer base needs to be identified in consultation with the marketing and proper distribution channels need to be identified so that any doubts regarding any aspect of the new product line can be clarified efficiently with proper engaging of time value.
Roles need to be assigned to different personnel from different departments of the organization. The marketing depart will oversee that all the samples are in place, the presentation is ready to be telecast and all the electronic equipment that is required for the presentation are in place (Safiri, et al. 2016). The management will be in charge of attendance and see to it that all the relevant personnel regarding the product launch are present and accessible at any moment during the presentation (Adnan, 2015). The R&D department needs to oversee the Q&A session and identify issues from feedbacks that can be used to improve the quality of the product. The customer service department will host the dinner event and see to it that all the clients are well attended and satisfied with the overall event.
The feedback that will be provided by the clients is invaluable for the purpose of improving the product and thus and efficient mechanism for its collection needs to be in place. In order to achieve this we will place an employee from the marketing department to gather relevant feedbacks and note them down specifically (Oliveira, 2015). This employee has been instructed to categorise these feedbacks into various relevant categories, like the nature of the feedback , its relevance in the current production scenario and how it may help in improving the product.
The feedback that will be acquired during the event needs to express to the management in a concise way. The feedbacks will be categorized according to relevance (Berg, Warner & Das, 2015). The different categories of feedbacks should be handled by pertinent departments, for example, feedback regarding product manufacturing should be handled by the manufacturing division management while feedback related to distribution should be handled by marketing. These categorization is necessary and essential in order to communicate these ideas with the management.
Conclusion Planning Process for Future Events
The above work is clearly depicting creation of advantageous edge to make a product or service flourish in market. This event will provide us with valuable experience for future references. It will point out mistakes that might be made during the planning process. Employees assigned with turrets might not achieve them. They may not be as punctual as expected and need to be handed accordingly there needs to be a strict enforcement of rules regarding the process of presenting the product to a wider audience and any inefficiencies must be eliminated (Ribeiro, Oliveira & Ramos, 2016). Deliverance of the presentation needs to be to the point and questions need to be addressed with conviction.
References
Adnan, S. S. (2015). New OTC product:’Juci’launch strategy and promotional activity. Retrieved from https://dspace.bracu.ac.bd/bitstream/handle/10361/4126/11104077.pdf?sequence=1
Berg, B. K., Warner, S., & Das, B. M. (2015). What about sport? A public health perspective on leisure-time physical activity. Sport Management Review, 18(1), 20-31. Retrieved from https://thescholarship.ecu.edu/bitstream/handle/10342/6549/Berg%20Warner%20and%20Das%20Accepted%20Manuscript.pdf?sequence=1&isAllowed=y
Breiter, A., & Huchzermeier, A. (2015). Promotion Planning and Supply Chain Contracting in a High–Low Pricing Environment. Production and Operations Management, 24(2), 219-236. Retrieved from https://onlinelibrary.wiley.com/doi/abs/10.1111/poms.12250
Feltynowski, M. (2015). Publishing documents in the scope of spatial planning on the websites of rural communes in Lodz voivodeship. Infrastruktura i Ekologia Terenów Wiejskich, (II/2). Retrieved from https://yadda.icm.edu.pl/yadda/element/bwmeta1.element.agro-1f05ce25-a842-488c-91d7-2ebb4ea56fca/c/1.pdf
Freestone, R., Amati, M., & Mills, P. (2016). The renaissance of post-war metropolitan planning in Melbourne, Australia 1949-1954. International Planning History Society Proceedings, 17(1), 311-318. Retrieved from https://journals.library.tudelft.nl/index.php/iphs/article/download/1329/1812
Hutchinson, K., Donnell, L. V., Gilmore, A., & Reid, A. (2015). Loyalty card adoption in SME retailers: the impact upon marketing management. European Journal of Marketing, 49(3/4), 467-490. Retrieved from https://www.emeraldinsight.com/doi/abs/10.1108/EJM-06-2013-0321
McCamley, C., & Gilmore, A. (2017). Aggravated fragmentation: A case study of SME behaviour in two emerging heritage tourism regions. Tourism Management, 60, 81-91. Retrieved from https://www.sciencedirect.com/science/article/pii/S0261517716302175
Nadeau, J., O’Reilly, N., & Heslop, L. A. (2015). Cityscape promotions and the use of place images at the Olympic Games. Marketing Intelligence & Planning, 33(2), 147-163. Retrieved from https://www.researchgate.net/profile/Louise_Heslop/publication/276868130_Cityscape_promotions_and_the_use_of_place_images_at_the_Olympic_Games/links/55783dce08ae75363755adb5/Cityscape-promotions-and-the-use-of-place-images-at-the-Olympic-Games.pdf
Oliveira, E. (2015). Place branding as a strategic spatial planning instrument. Place Branding and Public Diplomacy, 11(1), 18-33. Retrieved from https://www.researchgate.net/profile/Eduardo_Henrique_Da_Silva_Oliveira/publication/268488755_Original_article_-_Place_branding_as_a_strategic_spatial_planning_instrument/links/59e841fd458515c3630fe58f/Original-article-Place-branding-as-a-strategic-spatial-planning-instrument.pdf
Ribeiro, C., Oliveira, J. M., & Ramos, P. (2016). Management of Promotional Activity Supported by Forecasts Based on Assorted Information. Retrieved from https://repositorio.inesctec.pt/bitstream/123456789/6444/1/P-00M-3MJ.pdf
Safiri, S., Kelishadi, R., Qorbani, M., Lotfi, R., Djalalinia, S., Salehifar, D., … & Heshmat, R. (2016). Association of dietary behaviors with physical activity in a nationally representative sample of children and adolescents: the CASPIAN-IV study. International Journal of Pediatrics, 4(3), 1505-1517. Retrieved from https://eprints.abzums.ac.ir/1684/1/IJP_Volume%204_Issue%203_Pages%201505-1517.pdf
Trapero, J. R., Kourentzes, N., & Fildes, R. (2015). On the identification of sales forecasting models in the presence of promotions. Journal of the operational Research Society, 66(2), 299-307. Retrieved from https://eprints.lancs.ac.uk/67669/1/identpromo83.pdf
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