Discuss about the Culture Festival Promotion of Riverside Space.
Participatory culture is the different concept from the customer concept. It is a culture in which the public not only can act as a consumer, but also as producers and contributors. Through the advantages of the technologies, it is easy for a private person to create a social networking site. These social networking sites enable the private individuals to work collectively, generation and sequestration of ideas, news, and the creative work and to connect the people having similar ideas, interests, and goals (Barbara Lueneburg, 2016). Participatory culture breaks the participation barriers, provides a strong supporting system for informal mentorship, sharing, for the person who feels that their contribution is essential and for the person who thinks that the participation of other is important. Participatory culture gives a reward to the participants.
Consensus culture is the base of the productive participatory culture. In the consensus culture, people that have experience or expertise in a particular field come together and work collaboratively for the achievement of the particular goal. There is the achievement of that goal, fixation or solution to a problem by the collective efforts of the productive participants (Barbara Lueneburg, 2016).
Creative culture is the culture in which the people are encouraged to support, create, comment and share in safer and highly supportive environment. In the universe, a wide variety of cultures exit and these different cultures have a variety of the arts, creation, and expertise. In the spaces, there is a number of fan followers of art and creation and of these cultures (Winch, 2014). In the universe, a lot of people exit that is passionate about their art and creation and also there are a number of fan followers that admire their art and creation. So, the creative culture helps in the promotion of creativity (Winch, 2014).
Discussion culture is the culture in which the outcome or a topic is the core of the participation. News sites, sports activities, and the food blog, from this anyone, would be the topic of the discussion participation. The participants of the discussion are not a permanent participant; they join or leave the participation depending upon their topic of interest.
So the different individuals of the society can be the part of the participatory culture according to their interest, creation, and expertise. In the past world, it is difficult to be the part of the participatory cultures overseas. But now, with the emergence of the convergence culture, everyone can easily participate in the participatory culture (Fish, 2013).
The convergence culture is the culture that involves the digital revolution, means the change of broadcasting media to the digital media. With the help of the digital media, the flow of information, art, creation, and views become easy and quick (Berquist, 2008). By the convergence media, content flow among the platforms of the multiple media, coordination between the world wide industries, the flow of the art, creation, and entertainment to their lover is possible. This convergence culture helps everyone to become the part of the participatory culture. The social media plays important role in the convergence culture because of their huge popularity and usability (Yeon & Lee, 2015).
Social media is the computer based technology that promotes the sharing and creation of ideas, creation, information, career interest and other types of the expression through networks and virtual communities. The user of the social media accesses the services through the technologies of the web on their laptops, computers and android phones (Majewski, 2015). When the user accesses the services of the social media, then they can easily create an interconnecting platform that connects the individuals, communities, and organization for sharing, discussion, co-creation, and modification of the online posted content that is pre – made or user generated. The social media have changed the way in which the organizations and people communicate (Majewski, 2015). Social media has advantages over the paper based media such as newspaper, magazines and broadcast media such as a TV in quality, frequency, reach, usability, interconnectivity, and immediacy. In contrast to the monologic transmission system that is the transmission of information from one to a number receiver, the social media are operating through the dialogic transmission that is the transmission of information from numbers of the sources to the number of receivers. The most popular web sites of the social media are Facebook, Twitter, Gab, Google, Instagram, Pinterest, Snapchat, Reddit, Viber, Tumblr, Linkedln, WeChat, Whatapp, Youtube, Wikia, and Weibo. These websites have 100,000,000 or more than that user (Majewski, 2015).
In the promotion of the participatory culture social media plays an important role. Social media and the other digital technologies provide the new opportunities and possibilities of participation among the people (Langlois, 2012). Through the social media people are not only restricted to be users or consumers, now they can easily become producers. The social media support various types of the offline services and have consequences real economic, social and cultural. The social networking sites help in exploring the fan community for the funding projects. The social media visibly brought a new era of the communication and participatory culture. Social media enable the people to participate in the services that are beyond to their reach prier (Koo & Shin, 2015). There are an example of the Kickstarter, a crowd funding sites that discuss the newer type of the ideas of participation and how the communities of the fans use it. By this Kickstarter sites, the fans communities are able to share, donate and participate (Langlois, 2012). For their participation, fans were actively able to be credited and acknowledged.
The social media have also changed the way to publish the opinion and to raise their voice. Sites such as Facebook, Twitter, and Instagram provide the platform for everyone to express their views, have a conversation on any topic, to share their achievements and so on (Langlois, 2012). These social networking sites give the opportunity to have a discussion or a debate on the particular topics. With the help of these social sites, the peoples are not only consumers; they can easily share their own point of view and become the participants. In recent time, people have a mobile phone, smart gadgets, they can click pictures and capture video and able to make their own news content and share anytime and anywhere (Langlois, 2012). The social media other dimensions to search, like and share debates and conversation in which they want to become a part.
In addition to the news journalism, the other type of journalism that is influenced by the social media is the fashion journalism. In the fashion journalism, the bloggers have completely changed the fashion industry (Koo & Shin, 2015). Many of the fashion bloggers have started to write a blog as their hobby and these fashion bloggers wrote a comment on the reviewed product, new fashion trends and on the purchased clothes. Fashion bloggers become popular due to their unfiltered opinions and attraction of a lot of people to read the blogs (Fisher, 2014). The fashion bloggers are so popular that many of its bloggers become style icons, influences for the society and even they are invited for the fashion shows. Fashion blogging that is the alternative to the traditional media now becomes the mainstream (Tripp, 2008). Because of the abundance of followers and readers, a huge number of companies and many brands have started to collaborate and work the bloggers for advertising strategies. These fashion bloggers have social influence, so they are important for the fashion brands. Example, of the fashion bloggers is the forever 21 collaborations (Fisher, 2014).
From the above discussion on participatory culture, consequences culture and social media, it is clear that participatory culture supports to lower the barrier to the participations, encourage sharing of ideas, creativity, and information. So, everyone has to be a part of the participatory culture (Tripp, 2008). Consequences culture and the social media improve the participation through the quick and easy access. Through the social networking sites, everyone can easily become the participant of the participatory culture. But, there are many challenges of the participatory (Tripp, 2008) culture, so the people should be aware of these challenges before being a part of the participatory culture.
The challenges of the participatory culture can be easily understood by the clear definition of the meaningful participation. There is a binary concept for the meaningful participation. Thinking of participatory culture in analogue terms is more realistic and more useful. The first step for the media literacy should include concentration on the skills required for the participation (Jenkins & Deuze, 2008). If the people want to increase the opportunities for the participation, the people should broaden their digital literacy. The people should not only have the knowledge that how to use smart gadgets and computer, there should be also the knowledge of programming the machinery that controls the lives (Jenkins & Deuze, 2008). These smart gadgets, laptops, and computers should be in the control of the human being, not the human being should be in control of these gadgets. Digital literacy is essential for everyone because it clears the power of the social media and also the false consequences of the illegal use of the social media (Jenkins & Deuze, 2008).
In some of the cases, the existence of participation is more troublesome than the absence of the participation. Sometimes, in the organization, there is cultural of decision making from top to bottom, than the participatory people only waste their energy (Noy, 2016). The participants of these types of the organization feel discouraged and hopeless. Thus, it is very important for the people to clear the participatory procedure of the organization before being a participant. The participatory procedure is meaningless if the power to articulation to the project’s objective and goals depend on the few people of the organization (Kavada, 2010). Many organizations have the feedback section on their web sites; these sites give the appearance of the participatory person of the organization. But when the participants have close looked on the sites than it is clear that the comments on the sites are first filtered and after the filtrations, the relevant comments are posted on the sites (Kavada, 2010).
In the society, there is some situation where the moderation is necessary. For example, the participatory culture that includes minorities, in these types of culture participants has rights to disclose the transparency of the participatory moderation practices (Fisher, 2014). Thus, the meaningful participation is necessary to have the benefits of the participatory culture.
To conclude, it is clear that everyone can participate in the participatory culture. Participatory culture has a lot of advantages it helps to lower the barrier of participation, promotes civic encouragement and artistic expression and provides proper support in sharing one’s creation. In the participatory culture, every participant has felt that their participation is essential and got an appreciation for the same (Fisher, 2014). Depending on the area of the interest any person can choose the area of participation, such as consensus, creative and discussion.
With the emergence of the convergence culture, the traditional broadcasting media is converted to the digital media. Digital media is most efficient and rapid method of the participation. In recent times, the social media sites encourage the participatory culture. The maximum population of this era uses smart gadgets, on this gadget, they access the web. Thus, with the help of the social media everyone can participate in the participatory culture. Before being a participant in participatory culture, the people should be aware of the challenges of the participatory culture. The participatory culture in which the people want to become the participant, there should be deep knowledge of the participatory procedures (Gulbrandsen & Just, 2011). The participatory procedure will give the information that how much the participation is important for the organization. The people should have a close look on the feedback sites of the organization that clears that the comments are filtered or unfiltered. Through the social media, everyone can be the participant of the participatory culture of their interest by closing considering the challenges of the participatory culture.
References
Barbara Lueneburg. (2016). From ‘Highbrow Art’ to Participatory Culture – A Potential for Change. Ruukku, (6). https://dx.doi.org/10.22501/ruu.253119
Berquist, T. (2008). Maintenance of Certification: Everyone Needs to Participate. American Journal Of Roentgenology, 191(3), 635-636. https://dx.doi.org/10.2214/ajr.08.1396
Fish, A. (2013). Participatory Television: Convergence, Crowdsourcing, and Neoliberalism. Communication, Culture & Critique, 6(3), 372-395. https://dx.doi.org/10.1111/cccr.12016
Fisher, E. (2014). ‘You Media’: audiencing as marketing in social media. Media, Culture & Society, 37(1), 50-67. https://dx.doi.org/10.1177/0163443714549088
Fisher, E. (2014). ‘You Media’: audiencing as marketing in social media. Media, Culture & Society, 37(1), 50-67. https://dx.doi.org/10.1177/0163443714549088
Gulbrandsen, I., & Just, S. (2011). The collaborative paradigm: towards an invitational and participatory concept of online communication. Media, Culture & Society, 33(7), 1095-1108. https://dx.doi.org/10.1177/0163443711416066
Jenkins, H., & Deuze, M. (2008). Editorial: Convergence Culture. Convergence: The International Journal Of Research Into New Media Technologies, 14(1), 5-12. https://dx.doi.org/10.1177/1354856507084415
Kavada, A. (2010). Email lists and participatory democracy in the European Social Forum. Media, Culture & Society, 32(3), 355-372. https://dx.doi.org/10.1177/0163443709361167
Koo, M., & Shin, Y. (2015). A Study of Information About Culture And Art Based On Application. The Journal Of The Convergence On Culture Technology, 1(4), 65-69. https://dx.doi.org/10.17703/jcct.2015.1.4.65
Langlois, G. (2012). Participatory Culture and the New Governance of Communication. Television & New Media, 14(2), 91-105. https://dx.doi.org/10.1177/1527476411433519
Majewski, P. (2015). Nationalism, Cyberspace and Convergence Culture. Colloquia Humanistica, (1), 65-79. https://dx.doi.org/10.11649/ch.2012.005
Noy, C. (2016). Participatory Media and Discourse in Heritage Museums: Co-constructing the Public Sphere?. Communication, Culture & Critique, 10(2), 280-301. https://dx.doi.org/10.1111/cccr.12160
Tripp, M. (2008). Henry Jenkins, Convergence Culture. Hyperrhiz: New Media Cultures, (5), 1-1. https://dx.doi.org/10.20415/hyp/005.r03
Winch, M. (2014). Public private partnerships: Can small municipalities participate?. Papers In Canadian Economic Development, 7(0), 63. https://dx.doi.org/10.15353/pced.v7i0.42
Yeon, S., & Lee, Y. (2015). Application on the Convergence Technology for Culture Festival Promotion of Riverside Space. The Journal Of The Convergence On Culture Technology, 1(4), 79-86. https://dx.doi.org/10.17703/jcct.2015.1.4.79
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