The invention of the internet has been crucial in boosting various fields of study. The masses all over the globe today depend on the internet in their day to day lives. There are various advantages that a person can extract by using the online platform to stabilize their endeavors under divergent circumstances. Just to mention, the fact that many people in the contemporary era are social media users depicts the stretch and impact of the internet in elevating both the social and economic aspects of life. Due to this, it can be asserted that many business organizations have been able to conquer certain odds through the internet and other factors connected to different the technology. However, a deeper assessment depicts that there exist both the pros and cons of using the social network in business. Thus, entrepreneurs have to embrace certain strategies to ensure that their operations are effective irrespective of the challenges that can pop up. Although the deployment social networks in business management has been approved to be a trending approach in the present epoch, business organizations must be aware of some of the disadvantages of using it at a full swing.
Globalization has been improved through the social platform. According to research, millions of populaces all over the world possess gadgets which can enable them to access the internet at any given time. Some of the portable gadgets such as the laptops, android phones and tablets just to mention but a few were not in existence some few decades ago. With this in mind, credit goes to different experts who direct their focus towards inventing new technologies that are effective in promoting the lives of different people living in divergent locations across the universe. It is essential to note that a business person can easily communicate with international customers without any constraints. For example, customers who wishes to purchase a product which cannot be found in their home nations can simply search for those products online. Conversely, the social network has increased competition whereby; an investor can swiftly ape the ideas of an online marketer to inculcate it in their operations.
The above explanation discloses slightly how the social network can either boost business or sabotage it. According to Stelzner Organizations and major business people must be able to come up with policies which can enable them to cherry pick the best alternatives and decisions in the daily maneuvers. At this point, any scholar can proclaim that the management of a business requires the intervention of experts who can propel it towards the desired levels regardless of the attached milestones. An in-depth assessment exposes that firms ought to employ workers who are highly qualified and those who are innovative enough to make proposals that can uplift their activities. Hence, a good business social network should be managed by people with sharpen marketing and communications skills to ensure that they are able to entice the majority of online users.
There are many advantages of using the social media in business as mentioned above. To begin with, social networks exposes a business to the international podium. Over the last few years, many entrepreneurs and business organizations are been able to expand their commercial activities due to the use of the social media. This aspect is concreted through the fact that they are able to communicate with many people from diverse places at the international level. An organization can persuade people in the market to try their products through online advertisement programs that are very common today.
Additionally, social networks promote the brand names of the organizations in question. For example, Google and other online organizations are currently signing contracts with numerous mega organizations. Most of these firms quest for their products to be advertised or rather exposed through sites that are constantly visited by many people. Evidently, a person’s attention can be trapped if they are exposed to some of the advertisements. There is a high chance that a good number of people might be in search of certain goods which are opening advertised through those sites. It is essential to note, that this improves the brand names of the organizations because the masses get to know firms which they had never heard of during their life time. Through this, brand loyalty can also be elevated. For instance, a customer can get satisfied by the services of an organization after a good experience of dealing with them through the social media.
The social media uplifts the relationship between the producer and the customers. Customer satisfaction can only be achieved if there is a positive link between them and the sellers. According to Hollensen statistical research, many business organizations that have been successful in building their brand names are those which try to merge their operations with the interests of their customers. The fact that customers can easily communicate with the primary managers of the organizations simplifies the situation. This concept is stirred by the notion that they can quickly present their pleas and expect the organization to make alterations that favor both parties. With this under consideration, there is a high chance that many customers will be satisfied with the services offered by those organizations which are always ready to serve their clients.
The use of this approach in the marketing of good and services is cost effective. This is because an organization only needs to create a common website where they can market their products. The only charges that these organizations and business people might face are the minor costs for the internet services. This is a big boost because other advertisement and marketing operations are usually expensive and, therefore, they can only favor big firms and wealth business tycoons who can afford them. On the contrary, the social media has an added advantage because the goods and offered services are normally advertised to a larger audience through the social networks.
Furthermore, social networks boosts the marketplace insight for the producers. Producers can understand the trends in the market through the social networks. For example, they can trace the perceptions of many people regarding specific issues which are directly connected to their endeavors to determine which policies to embrace in the management of their business. Palpably, consumers tend to prefer to clings to the goods and services which are valued by the majority in the market wave. The social media therefore, puts organizations on their toes to ensure that everything that they do can be approved or rather valued by the masses across all their locations of business. This aspect can place them at a favorable level as compared to their competitors irrespective of the challenges that they encounter.
Marketing through the social media is time consuming. According to research, most of the online marketers spend an extensive time on the internet. It is asserted that most of them spend at least a total of six hours on a daily basis while marketing their products. Almost 37% of the online markers spend up to eleven hours on similar operations. This is can be considered to be time consuming to most investors who might want to fetch positive results from their activities swiftly without going through procedures that masticate their attention and time.
Social networks attract negative users. This is a major problem to many organizations because the reputation of their brands might be sabotaged by the haters whose focus might be to pull them down. In as much as the majority of the people who visit diverse business websites have good intensions, there is also a good percentage whose intensions are raw and can taint the progress of a business. For example, there are malicious individuals such as trolls, spammers, and scammers who can post negative comments about certain businesses that are marketed online.
Another disadvantage of using the social media revolves around the ability of the involved stakeholders to maintain a certain level of control and focus. A good example is a case where a marketing information posted online goes rival and it is accessed by many people all over the world. Sometimes such comments can entice competitors who might want to criticize the exposed data. An in-depth evaluation divulges that such things can damage the online reputation of many organizations which lack the desired stability within their areas of business.
Conclusion
In summary, marketing is an essential concept in business. Entrepreneurs and stakeholders ought to ensure that their marketing strategies are effective enough to propel them towards the positive directions in business. Marketing policies which attract customers are valued by many organizations that cling to their objectives and goals. All the highlighted advantages of social media to business operations disclose the reasons why many people might be directing their attention the online transactions. This is because in as much as there are some attached cons, the positive dynamics outweigh the disadvantages. Nonetheless, organizations and entrepreneurs should be mobilized to assess all the crucial dogmas before engaging themselves fully in analogous social networks activities.
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