Qantas Airline Company is an airline company operating within Australia. The company is widely known for the quality services that it offers to the customer. The operations of the company take place on a global perspective. The ability of the company to appeal to a wide pool of customer is a key aspect that enables the company to be quite successful within the industrial domain. The understanding of the dominant issues facing the company is a key factor that leads to the creation of several theories in regards to the level of competition that the company faces in its operation. This is a key factor that revolves around the creation of key operation strategies. The paper discusses the competitive strategies that the company opts to use in its operations.
The threats of new entrants in the airline industry are a key factor that creates a challenge to the operation of the company. Today, most companies have identified the potential profit that comes from participating in providing the airline services to the pool of customers. This plays an integral role in the creation of a reliable line of operation that the company could utilize to create a proper line of operation that is relevant for the company to apply (Roy, 2011). The new entrants come in with better pricing policies and improved mode of services delivery that creates competition for the operations of the company. This results in the creation of competition in the airline industry that the Qantas airline would have to abide by in order to survive in the market.
The threat that comes in from the substitutes is a key factor that the company needs to ensure that it is observed. The activity leads to the creation of an existing competition that can prove to be difficult to keep up with. Qantas needs to ensure that it improves in the manner that it delivers its services to the pool of customers that visit the airline for the services. The substitute includes the use of the modern day electric system that is much faster and efficient. The need to ensure that the company remains competitive is a key strategy that the management of the company is keen at delivering to the market to create a perfect competitive structure that would assure the company of survival.
Industrial rivalry is a key factor that the company expects in the market. Some large airline companies create competition for the company. This involves the creation of perfect strategies that would enable the company top survive the dominant competition that they face in the industry,. The activity involves the creation of a specific line of operation that is basic and vital for the company to apply this is considering the fact that there are some several skeptics involved in the industrial rivalry (Roy, 2011). Qantas is keen at coming up with perfect competitive strategies that would create a competitive advantage for it within the industry. The action is determined by the willingness of the management to adopt by the policy to ensure that the company is successful.
The buyer purchasing power is a key factor that facilitates the survival of Qantas within the airline industry. It plays an key role in the creation of a perfect competitive strategy that enables it to increase the number of clients that are available in the market. This results in the creation of a reliable competitive structure that can be utilized to facilitate the creation of a perfect company that is able to meet up with its expectations and goals within the airline industry. Ideally, the success of the company is determined by the purchasing power of the buyers within the industry. This results in the creation of a reliable competitive strategy that the companies can utilize to facilitate its success.
The suppliers bargaining power is a key factor that relies on the ability of the company to gather enough resources that are required for it to succeed. This is a key activity that the procurement and the human resource department are supposed to run. The suppliers ensure that the company has the correct set of resources to provide quality and unique services that would appeal to the management of the company (Roy, 2011). This is effectual in the creation of a perfect operational unit that the company could utilize to survive in the market. The purchasing power of the company would rely on the profits and the relationship that the company has with the operation of the company within its industrial domain. Therefore, the understanding of the company supplier bargaining power is vital.
The success of the company entirely depends on the ability of the company to understand the SWOT analysis. This plays an intuitive role in understanding the ability of the company. Qantas management team ensures that it understands the strength of the company. Apparently, the strength of the company includes the use of a superior workforce (Speth & Probert, 2015). This plays a definitive role in ensuring that the company has a key way of ensuring that it controls the market in the preferred way. The other strength of the company is the ability of the company to apply the delivery of quality services to the high number of clients that visit the airline. Ideally, these are key factors that have enabled the company to operate under a competitive advantage with its industrial domain.
The understanding of the company weaknesses plays a key role in the success of the company. Apparently, the company has existing weaknesses that has affected its expansion efforts. The company has a poor administrative structure that does not allow room or proper implementation of strategies. The company has faced difficulties in the creation of organizational goals that are hard to implement and understand. On the other hand, the implementation, delegation, and duties to the employees becomes hard. This is a key factor that affects the ability of the company to operate within the industry. Ideally, the company has tried to come up with creative ways of ensuring that it remains relevant. The management has taken a key initiative of ensuring that it eliminates the weakness.
The utilization of the opportunities that exists in the company enables it to generate the required profit. Apparently, the company has the opportunity to expand in the markets that are untapped. This leads to the creation of a market that would enable the company to increase its general sales. This facilitates the organization to ensure that it comes up with an elucidative role of creation a competitive structure that the company could utilize (Speth & Probert, 2015). The position of the company within the market is determined by the ability of the company to utilize the existing opportunity of embracing the need of providing luxury services to the market. Ideally, the company needs to ensure that it establishes a reliable line of ensuring that the opportunities are utilized.
The threats of the airline companies come in because of the existing challenges. This plays a key role in the creation of a competitive strategy that is vital in the creation of a perfect competitive structure that the company needs to utilize. The company experiences threats that come from the new entrants in the airline industry (B, H. A. 2013). The new airlines have come up with a speculative way of ensuring that the company has a creative way of facilitating the organization to operate at a loss to their advantage. The competition that comes from the rival companies is also a threats airlines such as emirates and Turkish airlines are keen at creating a key way of ensuring that they remain relevant in the market. This affects the ability of the company to perform.
The company took up an initiative of ensuring that it comes with a perfect competitive strategy that is beneficial for the operations of the company within its industrial domain. The need to ensure that the company comes up with a reliable way of ensuring that it meets up with the competitive structure is essential. This plays a key role in the creation of a perfect line of operation that the company could utilize. The company ensured that it came up with a perfect line of operation that is relevant for its daily operations. The company ensures that it comes up with a perfect corporate strategy that is beneficial. At first, the creation of the internal analysis of the company facilitates the airline to understand the existing challenges.
The internal analysis of the organization points out to its core competitiveness. This enables the company to identify the key areas that needs to be improved in order to increase the level of the company effectiveness. The internal analysis also explains the effectiveness of the SWOT analysis in the operation of the company. on the other hand the company has an external analysis that enables it to understand the industry in the required manner. This facilitates the organization to ensure that it understands the dominant competitive positions. Ideally, the external analysis of the company stipulates the key way that the organization can utilize to create a perfect way of utilizing the competition in a positive direction. Ideally, the strategy adopts by the changes of the industry in the required direction.
The FIFO and LIFO accounting policies plays a key role in the creation of a perfect financial system that the company could rely on to create a reliable line of operation. Apparently, the financial system that is adopted by the company enables the management team to create future predictions in the operations of the organization.. The management also applies the strategies in the creation of the future goals and objectives that the company is expected to abide by. On the other hand, this is relevant in predicting the future position of the company considering the fact that the policies ensure that the organization observes the accounting rules in the required manner. Ideally, the availability of the organization operations leads to the generation of a required level of profit that is beneficial for the operation of the organization.
Income Statement (mil)
Revenue $12,015.54 $12,107.148 $14,452.373 $14,523.297 $15,974.012
Gross Profit $6,769.496 $6,260.259 $6,805.381 $7,449.788 $8,101.802
Operating Income $1,218.613 $832.864 $-3,488.828 $221.932 $-178.798
Net Income $763.209 $426.384 $-2,676.4 $4.566 $-248.895
Diluted EPS $0.37 $0.19 $-1.21 $0 $-0.11
The financial statement clearly indicates that the company operates under a profit. The evaluation of the gross profit that the company makes on an annual basis plays an integral role on the success of the company within its industrial domain. at the end of the mentioned period. The company has managed to create an outstanding profit that is relevant for its operation in Australia (Riggs, 2016). The need to ensure that the company maximizes on the level of profit results in the creation of a reliable line of profit that the company could utilize to expand its profitability levels.
A look at the annual report gives a clear indication that the company’s return on investment is increasing. This is a key factor that reflects on the ability of the organization to utilize its opportunity to expand. The reports explain that the returns on the capital that was invested took place by a 23% percent margin (Riggs, 2016). This elucidates the capability of the organization to utilize its competitive position and generate a desired level of profit that is suitable for the operations of the company within its operational scope.
Based on the information, the company operates at a profitable level. This is a key factor that investor needs to consider before investing in the global company. Apparently, the company has operated at a profitable level. This is a key factor that facilitates the company to be reliable. I recommend that investors should ensure that they purchase the shares because of the future financial position of the company within its line of operation.
Conclusion
The paper discusses the competitive strategies that the company opts to use in its operations. Industrial rivalry is a key factor that the company expects in the market. Apparently, some large airline companies create competition for the company. The buyer purchasing power is a key factor that facilitates the survival of Qantas within the airline industry. The company took up an initiative of ensuring that it comes with a perfect competitive strategy that is beneficial for the operations of the company within its industrial domain. Additionally, the understanding of the company weaknesses plays a key role in the success of the company. The company has existing weaknesses that has affected its expansion efforts. Ideally, the success of the company entirely depends on the ability of the company to understand the SWOT analysis
References
B, H. A. (2013). The Swot Analysis. Grin Verlag.
Riggs, H. E. (2016). Understanding the financial score. San Rafael, Calif.: Morgan & Claypool Publishers.
Roy, D. (2011). Strategic foresight and Porter’s five forces: Towards a synthesis. Mu?nchen: GRIN.
Speth, C., & Probert, C. (2015). The SWOT analysis: Develop strengths to decrease the weaknesses of your business.
Wolk, H. I., Dodd, J. L., & Rozycki, J. J. (2015). Accounting theory: Conceptual issues in a political and economic environment. Los Angeles: Sage Publications.
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