Quality Management For Organizational Excellence System

Research methodology

Discuss about the Quality Management for Organizational Excellence System.

Corporations deploy various strategies in order to extend their core competencies in the market (Watson 2008). Extension of core competency provides corporations with competitive advantage that provide them with leadership position. While formation of a strategy is an integral part to the success of any corporation it is also important that necessary benchmarks are set against them. Benchmarks allow periodic review against expected outcomes such that goals, targets and desired objectives can easily be met. The scope for the current report encompasses Ryde City Council and the various benchmarks it adopts for itself and to measure performance against competitors. The Council is composed of elected members for a four years in order that they can perform their duties (ryde.nsw Retrieved on 19th March 2017). It includes local governmental area located Lower North Shore and Northern Suburbs of Sydney, in New South Wales in Australia. The current Mayor of the City is Bill Pickering, he has been elected from Liberal Party (Panagiotou 2007). The body is progressing at a rapid rate and has taken various steps to grow. The origination has been complying with environmental standards for recycling and reusing of wastes. It is also taking initiatives to develop current levels of infrastructure in the region.  

Research methodology forms pertinent aspect for developing of any type of review for a study (Saunders 2007). In this study the scholar has adopted secondary data for the purpose of data collection and analysis. In order to develop benchmark organization for Ryde City Council several journals, newspapers, internet sources has been referred to (Cadez 2007). For comparing the scopes and functionality of Ryde City Council, Council for New South Wales has been referred to.

Same area has been selected for the purpose of analysis and benchmarking of organization as nearby areas will generally contain similar demographic and geographic feature that will lead to their similar performance. For the purpose of analysis Randwick City Council, Sutherland Shire Council, Penrith City Council, Bayside Council, Burwood Council, Cumberland Council, The Hills Shire Council, Inner West Council and North Sydney Council have been selected. All these councils have similar census, area covered and production as well as employability (Huggins 2010).  

Ryde City Council located in New South Wales has an elected body of members who have developed and adopted varied types of strategic initiatives. While the competitors are located in the same area, the body’s strategic goals and initiatives are quite different compared to the others (Thompson 2007). All strategy of the body is developed such that it can emerge as a best performing area in the region and compete with other councils. The primary generic strategy applicable and adopted by the body is cost effective strategy (Liao 2010). Such cost effective strategy adopted by the body helps it to collect taxes and invest maximum of the funds towards its strategic motives and initiatives. The primary goal of the body is to lay concrete infrastructure and get highest possible development in the region. The body wants to attract substantial foreign direct investment as Australian Government has allowed for such investments to take place (Calof 2008).       

Adopted strategies by Ryde City Council

The body is deploying highest possible standards in maintaining and conserving existing infrastructure that has already been developed and d to build new infrastructure. Along with infrastructural development the body is also trying and maintaining a healthy and high quality life for the people residing in the area (Goetsch 2014). While the body has adopted and maintained various steps in order to emerge as a leading authority in the area, it is undertaking conservative analysis of its various benchmarks by conducting Strength, Weakness, Opportunity and Threat (SWOT) analysis to improvise its performance. A SWOT analysis of the organization with other organizations in the similar field reflects that though it is taking various initiates yet it is lagging behind in certain aspects which it needs to encompass for higher future growth and success. The bodies against which its performance have been obtained and compared are provided and a brief comparison with them provides that the body has to undertake more efforts in various diversified fields as provided in the recommendations below (Anand 2008).

Ryde City Council is a highly developed are that has good demographic aspects. While comparing to other similar councils in the are against strategic initiatives, goals and targets it has been found that the council can adopt the following ways to improvise itself.

• Preserve rights and dignity as well as culture of Aboriginal and Islander people by applying necessary laws in the area. The Aboriginal and Islander Strait people are vanishing and are the most vulnerable in the area. While they used to constitute a majority of the population now they have been reduced. Hence the Council needs to adopt all their cultural rights and dignity to prevent immigration from the area.  
• Create awareness programs amongst miners and developers regarding the cultural heritage of Aboriginal people. Often miners and developers do not integrate ethical practices into their ways leading to harming certain heritage and aesthetic values of these people. Proper training and guiding program will allow for adaptation of processes such that conflicts in the region can be reduced.
• Gain productivity and output in regards to economic development by setting up mining stations and factories. The regions employment status has been abruptly affected due to presence of little or no opportunities. Attracting a large number of miners and developers to explore the area can lead to tremendous impact on economic aspects of the area.
• Reduce unemployment rates in the area such that enhance development in the area.
• Adopt necessary environmental norms to prevent factories and miners from escaping them. the council needs to set up a monitoring and evaluation system that allows for proper and timely management of environmental policies and regulatory standards.
• The Council needs to make an endeavor to develop agriculture in the region. Though the region is arid with little rainfall sustainable standards and environmental conservation concepts can yield high value to the area.

Thus, Ryde City Council has adopted a competitive strategy yet it needs to further improvise to cater to the above norms for success. Though there is a gap in the current levels and expected levels of output in the Council, it will grow upwards once the above recommendations are included in its strategies. Appropriate benchmarking with similar organization in the area has provided the organization with a competitive way and method such that it can become a leader in the area. Strategic initiatives and targets provides ways and means by which an gradually progress towards its goals and objectives. Hence, strategic motives should be formed by taking into consideration benchmarking as a way to mark its progress.

Organizations	Organizations
Ryde City Council	Bayside Council
Randwick City Council	Burwood Council
Sutherland Shire Council	Cumberland Council
Penrith City Council	The Hills Shire Council
North Sydney Council	Inner West Council

Table 1 : Benchmarking Organization

Source : Author

ORGANZIATION	Benchmark
Strategies	Initiatives	Goals	Targets
Ryde City Council	Cost effective	Development & Infrastructure	Become the best council in the region	Achieve highest levels in transparency
Randwick City Council	Differentiation	Revenue Generation	Create unmatched job prospects in mining	Reduce unemployment to below 1%
Sutherland Shire Council	Niche Strategy	Environmental regulation application	Protect dignity and culture of Aboriginal an d Indigenous People	Apply and execute laws and legislation to protect Aboriginal and Islander Strait people
Penrith City Council	Cost Effective Consumer oriented strategy	Building of schools and laying of railways tracks in the region	Connect all parts of the suburb to ease communications	Lay maximum length of railway tracks in the area
North Sydney Council	Cost Competitive Strategy	Collecting taxes and improvising livelihood of people	Become the best area to reside in	Building residential  homes with smart city and energy saving sustainable concepts
Bayside Council	Niche Strategy	Developing mining industry	Become a global leader in mining product export	Development of sustainable mining processes
Burwood Council	Demographic Segmentation Strategy	Building roads and highways across the area	Invest maximum incomes in creating social welfare	Build social homes for child and old age care
Cumberland Council	Price Competitive Focus	Water conservation and irrigation	Develop a wide variety of cultivation crops	Meet local demands of food shortage by able to supply adequate quantities
The Hills Shire Council	Consumer Focus	Cater to consumers’ needs	Attend to 99% consumers	Gain consumer satisfaction
Inner West Council	Cost Competitiveness	Build factories for private label indigenous brands	Provide job opportunities	Reduce unemployment and skill gap by training

Table 2 : Benchmark Comparison

Source: Author

Reference Lists

Anand, G. and Kodali, R., 2008. Benchmarking the benchmarking models. Benchmarking: An International Journal, 15(3), pp.257-291.

Cadez, S. and Guilding, C., 2007. Benchmarking the incidence of strategic management accounting in Slovenia. Journal of Accounting & Organizational Change, 3(2), pp.126-146.

Calof, J.L. and Wright, S., 2008. Competitive intelligence: A practitioner, academic and inter-disciplinary perspective. European Journal of marketing, 42(7/8), pp.717-730.

Goetsch, D.L. and Davis, S.B., 2014. Quality management for organizational excellence. Upper Saddle River, NJ: pearson.

Huggins, R., 2010. Regional competitive intelligence: benchmarking and policy-making. Regional Studies, 44(5), pp.639-658.

Liao, S.H., Chang, W.J. and Wu, C.C., 2010. An integrated model for learning organization with strategic view: Benchmarking in the knowledge-intensive industry. Expert Systems with applications, 37(5), pp.3792-3798.

Panagiotou, G., 2007. Reference theory: strategic groups and competitive benchmarking. Management Decision, 45(10), pp.1595-1621.

ryde.nsw Retrieved on 19th March 2017, ‘Ryde City Council’, https://www.ryde.nsw.gov.au/Home.

Saunders, M., Mann, R. and Smith, R., 2007. Benchmarking strategy deployment practices. Benchmarking: An International Journal, 14(5), pp.609-623.

Thompson, A.A., Strickland, A.J. and Gamble, J.E., 2007. Crafting and executing strategy. The quest for competitive advantage. Concepts and cases. 15th edition, New York, NY.

Watson, G.H., 2008. Strategic benchmarking reloaded with six sigma: Improving your company’s performance using global best practice. John Wiley & Sons.