“Questionnaire on soft drinks’ purchasing preferences…” Questionnaire on soft drinks’ purchasing preferences.. Today soft drinks don’t only reduce the thirst but also have become style and fashion. The purpose of this questionnaire is to know what people like most about soft drinks and what attracts them toward these products… Part 1: 1. Do you drink soft drinks? oYES oNO, if no, please return this questionnaire 2. Gender oMale oFemale 3. Which of the following best describes your age? o 16-25 o 26-30 o 31-40 o41-50+ 4.
Where is the most common place that you purchase soft drinks? o Restaurants o Supermarket o Hypermarkets.
oKiosks oOther (please specify) 5. How often do you consume a soft drink? oDaily Basis o Weekly basis o Monthly basis o Never 6. On average how many times do you visit stores to purchase beverages? o 1-2 per month o 3-4 per month o 5-6 per month o 7+ per month 7. What is your soft drink of choice? oPepsi oCoca-Cola oSprite o7-Up oMirinda oFanta oSchweppes oOther (please specify) 8.
Why do you drink soft drinks? oTaste o Caffeine o Refreshment o Brand loyalty oOther (please specify).
9. What is the most effective advertising that makes you want to drink a Coke?
o Commercials o Web advertising (social media, official website, etc. ) o Billboards o Print advertising oOther (please specify) Part 2: Please indicate your level of agreement or disagreement with each of the following statements as 1 = Strongly agree, 3=neutral & 5= strongly disagree: StatementStrongly agree to strongly disagree 1. I understand the features of sodas well enough to evaluate the brands.
2. I have a preference for one or more brands in the soft drink class. 3. Soft drinks are a product for which I have no need whatsoever. 4. I usually purchase the same brand within the soft drink class.
5. If I received information that was contrary to my preferred soft drink, I would still keep my preferred brand. 6. If my preferred brand of soft drink is not available at the store, it makes little difference to me if I must choose another brand. 7. My preferred brand of soft drink helps me attain the type of life I strive for. 8. This soft drink helps me express the “I” and within myself. 9. I definitely have a “wanting” for soft drinks. 10. Most of the brands of soft drink are all alike. 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5.
“Questionnaire on soft drinks’ purchasing preferences…” Questionnaire on soft drinks’ purchasing preferences.. Today soft drinks don’t only reduce the thirst but also have become style and fashion. The purpose of this questionnaire is to know what people like most about soft drinks and what attracts them toward these products… Part 1: 1. Do you drink soft drinks? oYES oNO, if no, please return this questionnaire 2. Gender oMale oFemale 3. Which of the following best describes your age? o 16-25 o 26-30 o 31-40 o41-50+ 4. Where is the most common place that you purchase soft drinks?
o Restaurants o Supermarket o Hypermarkets oKiosks oOther (please specify)5. How often do you consume a soft drink? oDaily Basis o Weekly basis o Monthly basis o Never 6. On average how many times do you visit stores to purchase beverages? o 1-2 per month o 3-4 per month o 5-6 per month o 7+ per month 7. What is your soft drink of choice? oPepsi oCoca-Cola oSprite o7-Up oMirinda oFanta oSchweppes oOther (please specify) 8. Why do you drink soft drinks? oTaste o Caffeine o Refreshment o Brand loyalty oOther (please specify). 9. What is the most effective advertising that makes you want to drink a Coke?
o Commercials o Web advertising (social media, official website, etc. ) o Billboards o Print advertising oOther (please specify). Part 2: Please indicate your level of agreement or disagreement with each of the following statements as 1 = Strongly agree, 3=neutral & 5= strongly disagree: StatementStrongly agree to strongly disagree 1. I understand the features of sodas well enough to evaluate the brands. 2. I have a preference for one or more brands in the soft drink class. 3. Soft drinks are a product for which I have no need whatsoever. 4. I usually purchase the same brand within the soft drink class.
5. If I received information that was contrary to my preferred soft drink, I would still keep my preferred brand. 6. If my preferred brand of soft drink is not available at the store, it makes little difference to me if I must choose another brand. 7. My preferred brand of soft drink helps me attain the type of life I strive for. 8. This soft drink helps me express the “I” and within myself. 9. I definitely have a “wanting” for soft drinks. 10. Most of the brands of soft drink are all alike. 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5.
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