Discuss the Report for Melia Hotels International Management.
This paper describes the various aspects of the ME hotels. The objective is to evaluate the depth analysis of the Melia Hotels International. It enables to determine the relevance of the brand, factor/role of hospitality facilities management, key challenges of facilities management, the use of technology and its application in facility management. Indeed, Melia Hotels International is the Spanish hotel that created by Gabriel Escarrer in 1956. It is one of the largest holiday resort provider organization in Spain. It has over 350 hotels in 40 nations under the different brands such as ME by Melia, Paradisus, Melia, Gran Melia, Sol Hotels, Club Melia and Innside by Melia. We will discuss on the ME brand by Melia Hotel International.
The relevance of the brand:
ME is the brand hotel of the Melia Hotels International. It was launched in 2006. It was opened in Mexico in 2007. It was started in London in 2008 with properly strand on a site. It has 7 hotels and 1523 rooms. ME hotels designed as per demands of current most progressive visitors. Its design feels at home and contemporary resort in the international capitals of culture. (Hassanien, & Dale, 2013). ME London has two minutes walk from the River Thames. Out of many brands of the Melia Hotels International, the ME is one of the best brands in the market, due to its variety of services as compared to another brand. The room boast floor to ceiling windows, an LCD TV, and an integrated media hub was impressive from outside or inside of visitors. Its bathrooms include a Bali shower that is the amazing facility of it. It offers an in-house DJ. Visitors can relax in the ultra-modern Marconi Lounge Bar that provides smoothies, coffees, pastries and enjoys cocktail on the rooftop Radio in the bar. It offers personalized service to visitors. Westminster Borough is the good choice for visitors, those are interested in theater, parks, and shopping. Melia Hotel International sales are growing 24.2 million pounds in 2003 to 335.6 million pounds in 2015 due to high growth of ME hotel brand. ME hotel brand sales growth is beneficial for the Melia Hotel International. Few visitors prefer only branded hotel because it presents the symbol of status. It is necessary for the current competitive market. (Philpott, 2013).
It depicted the factor of facilities management in the perspective of the ME brand hotel hospitality management that is described below:
Technology: It is the key factor of facility management of ME hospitality that helps to survive in the competitive market. Hotel requires a lot of technology facilities that helps to provide better services to their clients. If the ME hotel brand used high technology in their service that would be beneficial for the ME hotel growth and development in the country. (Jean, & DeHony, 2014).
Cost effectiveness: ME hotel offer attracts cost service to raise their clients. Cost effective is a significant factor in the facilities management that helps to reduce a cost of service that would be beneficial for the ME hotel services. (Hassanien, & Dale, 2013).
Environmental sustainability: It is the significant factor of the facilities management that helps to survive in the hotel industry. ME hotels provide a proper environment for the stakeholder to grow in the competitive market. A proper environment raises the ME hotel service in worldwide because stakeholder will work with fully efficiency and efforts. (Pizam, 2012).
Operational efficiency: It is the significant factor of the facilities management in ME hotels that has the caliber to deliver products or services to its customers in cost effective manner with high-quality hotels services. A facility manager have to set a proper plan that helps to achieve ME brand hotels objective or goals. (Jean, & DeHony, 2014).
These are the significant key challenges of facilities management in the perspective of ME brand hotel that described below:
Pressure to perform high with limited resources: I
t is the challenge for the ME hotel to perform better in limited resource in the country. ME has seven hotel in the worldwide and they can cover few visitors in their hotel due to the shortage of it. So, they should raise the hotel to provide maximum visitors of it. ME hotel has a lot of pressure to improve their facility in the hotel due to competition in the market. (Wood, 2013).
Many people are attached to ME hotels such as employees, service providers, and customers. They have much social responsibilities that affected the ME hotel business in the competitive market.
Aging assets: ME hotel facility management has the issue with changing assets. It assets cost are changing due to economy uncertainty in the nations. So, it is a big challenge for the ME hotel facility management. Spain has fourteen biggest economies in the perspective of GDP. Spain is the member of the World Trade Organization, European Union and the Organization for Economic Co-operation and Development. In 2007-2008, Spanish economy plunged into recession. It was the big reason for the Spanish aging assets. (Vaill, 2014).
Rising hotel facility costs:
Due to changes in the economy, the cost of hotel facility is riding that is the challenge for the ME hotel facility management. ME is the luxury hotel that has the high cost of service that is bad for a poor person because they couldn’t afford it. ME hotel provides a luxury facility that raises the cost of it as compared to their competitors. (Teicholz, 2012).
Few opportunities for career development:
ME hotel facility management has few opportunity to develop stakeholder career. It has seven hotel and 1523 rooms in all hotel branches that require few employees to handle the management of the hotels. So, ME hotel has few career development opportunity in the hotel industry. ME hotel doesn’t follow any specific hiring process to hire their employees that are main challenge of it. Due to the shortage of the ME hotel branches, employees doesn’t have more chance to transfer in another branch with the higher post. (Wood, 2013).
Mobile technology, smart TVs, high-speed internet access, lighting & climate control and energy management system is the used as technology features in ME hotel in the perspective of the facility management that is described below:
Mobile technology: For anytime, anywhere communication, ME hotel started mobile technology in the hotel through smartphone and tablet. Mobile technology is helpful in hotel facility management. The 2014 year was marked as greater mobile devices as compared to desktop or laptop. (Teicholz, 2012).
Smart TVs: ME hotel used smart TV that attracts new clients. It is helpful in facility management of the ME hotel in Melia Hotel International. ME hotel is an installing smart TV that offers different features such as social networking, phone connectivity, USB, apps & games and voice control. (Panosso, Netto, & Trigo, 2014).
High-speed internet access: ME hotel is providing high-speed internet access facility that attracts new clients of it. It is the beneficial for the hotel growth and development. The Internet is the significant tools of the current technology aspect in ME hotel because it is popularized in the almost all nations. Further, hight speed internet helps to raise the technology of the ME hotel. (Teicholz, 2012). Spain is a well-developed country that has high use of internet facility. So, the ME hotel provides Wi-Fi facility to improve the easy communication between two and more business person in it.
Lighting and climate control: It is the significant use of technology in the hotel. It is allowing visitors to set lighting in their working, relaxing or waking up a time frame to impress the visitors to ME hotel. ME hotel branches are available in the worldwide. So, they maintained their credibility through lighting and climate control of it. (Atkin, & Brooks, 2009). Lighting part is a significant in the facility management because it improves the hotel attraction for new visitors to it. ME hotel management focused on lighting part of the hotel design to impress the children visitors of it.
Energy management system: It helps in ME hotel to adjust the temperature. A rainwater harvesting system, low energy lighting can reduce an ME hotel carbon footprints. It helps to raise the ME hotel facility management. Different visitor prefers to use different temperature environment that helps to fun and enjoy in the hotel. The different human body can digest a different temperature that set by energy management system. (Teicholz, 2012).
Conclusion
On the basis of above analysis, it can be concluded that clear relevance of the ME brand, factor/role of hospitality facilities management, key challenges of facilities management, the use of technology and its application in facility management as well as high ability to adopt new technology in ME hotel helps it to maintain its competitive position in the worldwide hotel industry. ME hotel brand is raising in the international hotel industry due to its variety of high-quality services. Melia Hotel International is surviving in the competitive market due to its variety of brands hotels in the market.
References
Appleby, P., (2013). Sustainable Retrofit and Facilities Management. USA: Routledge.
Atkin, B., & Brooks, A., (2009). Total Facilities Management. USA: John Wiley & Sons.
Deighton, M., (2016). Facility Integrity Management: Effective Principles and Practices for the Oil, Gas and Petrochemical Industries. Australia: Gulf Professional Publishing.
Hassanien, A., & Dale, C., (2013). Facilities Management and Development for Tourism, Hospitality and Events. Australia: CABI.
Jean, J., & DeHony, T., (2014). Life in the Hotel: Hotel History. Australia: Xlibris Corporation.
Panosso, A., Netto, & Trigo, L., G., (2014). Tourism in Latin America: Cases of Success. USA: Springer.
Philpott, G., (2013). The Spanish Hotel: Where crime can be more than a little naughty. Australia: Troubador Publishing Ltd.
Pizam, A., (2012). International Encyclopedia of Hospitality Management 2nd Edition. USA: Routledge.
Teicholz, T., (2012). Technology for Facility Managers: The Impact of Cutting-Edge Technology on Facility Management. USA: John Wiley & Sons.
Vaill, A., (2014). Hotel Florida: Truth, Love and Death in the Spanish Civil War. USA: A&C Black.
Wells, J., (2003). Solutions for Energy Security & Facility Management Challenges. Australia: The Fairmont Press, Inc.
Wood, R., C., (2013). Key Concepts in Hospitality Management. Australia: Sage Publication.
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